Where to start. Okay, let’s start with the samples.If I were homeless*, which could still happen – I have goals you know - I’d find myself a popular freeway off-ramp, design a really nice cardboard sign (I have art director friends, so….) and be the best gosh, darn homeless person asking for money so I could get enough to buy a Costco membership.
Then, I’d go on the Costco diet.
The Costco diet consists of walking up one big aisle in Costco and down the other, sampling all the foods they offer along the way. Yesterday two of the offerings were Hormel Chili (“Not too watery, not too salty...”) and fresh-baked Costco pumpkin pies which, as my friend Phil says, are the size of manhole covers.
The beauty of the Costco diet is the randomness of it. One day it’s frozen cheescake and Hansens Nectar. The next its Louisiana Hot Links and chicken soup.
Sampling food at Costco always reminds me of Woody Allen’s line from Annie Hall, “This food is terrible. And such small portions.” The samples are small, but the good news is the people handing them out aren’t paid nearly enough to care how many times you go back.
Especially if you wear your sweatshirt hood up the second time around. Or so I hear.
If you’re really hungry, go back a lot. If you’re on a strict “I don’t know what kind of cheese that is but they’re handing it out so I’ll try it” diet, then just make one pass through the store.
I know, you’re probably thinking virtually endless free samples of preservative-laden, packaged and canned food is its own reward. And you're right. That alone would make the visit worth the trip. But there’s also a hidden benefit: since the stores are so ginormous, not only are you getting a free meal, you’re also getting in a ton of exercise with all the walking you're doing.
At least that's what I tell myself.
Maybe their new tagline should be “Costco. It works on so many levels.”
I don’t want to give anyone the wrong idea. I mentioned the Costco diet is what I’d do if I were homeless. The truth is I occasionally do it now, although not out of necessity. And not every day. I try to stick to weekends between 10 and 3 when the number of sample hander-outers and variety is the greatest.
There are many things to love about Costco (Modern Family even devoted part of an episode to it). Sampling is just one of them.
I’ll discuss more in the next installment of what I just now decided to call The Costco Files.
