Humorous Religious Birthday Male Amputee Red Hair 30+

Segmentation is nothing new to advertising and marketing. We’ve been carving our clients’ targets into slimmer and slimmer segments forever, using things like age, sex, interests, interests in sex (see what I did there?), zip code, household income, number of dogs, kind of car, etc.

But the practice seems to have spilled over into other areas.

Cable channels are a good example: if you’re a foodie, the Food Network is there for you. Shopaholic? QVC 24/7. Weather enthusiast? First, if you are I wouldn’t admit it to anyone. But secondly, there’s always the Weather Channel with local weather on the 8’s – so I hear.

I recently came up against the latest example when I was looking for a birthday card for my nephew.

On the racks, the greeting cards were segmented into not only the examples here, but dozens more. All I wanted was a card that said Happy Birthday. They don’t make it easy. Maybe they think they are, but they’re not.

I should probably head over to the Complaints Chain Store CEO 50+ Birthday Cards Relatives and see what I can find.