Showing posts with label pharma. Show all posts
Showing posts with label pharma. Show all posts

Monday, May 12, 2025

Not throwing away my shot

Let’s talk about vaccine deniers, the warriors of natural immunity. The bold few who say, “I did my own research,” and think it trumps (sorry for that word) 200 years of medical science. But here’s the funny part: most of them are walking, talking advertisements for how well vaccines actually work.

Why? Because they got them.

While loudly claiming vaccines are a global conspiracy powered by Big Pharma, these folks are living in a world where polio doesn’t exist thanks to the very vaccines they now reject. Ironic ain’t it?

You don’t hear many anti-vaxxers complaining about lockjaw — probably because they got their DTaP shot as toddlers. That’s because their parents vaccinated them before YouTube became the Mayo Clinic for conspiracy theories.They're walking around tetanus-free, unaware stepping on a rusty nail used to be a potential death sentence.

But hey, keep sipping your kombucha and crediting “gut health.”

If you’re over 40 and your legs work just fine, chances are you had the polio vaccine. Wild poliovirus used to turn playgrounds into ghost towns. Now it's nearly extinct, except in regions where people stopped vaccinating.

Anti-vaxxers love to boast about their “natural immunity” — the same kind of “natural” that only works because 94% of the people around them are vaccinated.

During COVID, hospitals became battlegrounds. People who had mocked the vaccine ended up gasping for breath, begging for a shot they’d spent months demonizing. For many, that change of heart came too late. Doctors and nurses had to watch patients die avoidable deaths — again and again — while being accused of "killing people for money" by people who got their medical degrees from Reddit.

Some of those same patients — days earlier — had gone viral for mocking mask mandates. Turns out their beliefs outlasted their breath. Now they were on ventilators, posting final videos urging others to “get the shot.”

Remember when New Yorkers clapped out their windows every night at 7 p.m. to thank healthcare workers? Nurses were hailed as heroes. Fast-forward a year, and some of those same workers were being screamed at, threatened, even attacked — for asking people to wear a mask or get vaccinated. Somewhere between “flatten the curve” and “plandemic,” the applause died and the conspiracy theories started.

They saved lives. They worked 18-hour shifts in garbage bags because PPE ran out. They held iPads up to dying patients so their families could say goodbye. And now, some are being called government agents for doing the same job they were once hailed for.

If irony were a virus, we’d all be contagious.

Being proudly “vaccine-free” in 2025 is like being proudly “boat-free” while standing on an aircraft carrier. You’re only dry because the rest of us are keeping you afloat. It’s the health equivalent of living rent-free in an immune system you didn’t pay to protect. You're not a rebel. You're just lucky someone else made responsible choices.

Are there side effects from vaccines? Of course. But the majority of people tolerate them well. With any medicine—from aspirin to prescription drugs—the overriding consideration is do the benefits outweigh the risks. And like it or not, deny it or not, vaccines work. They’re why you don’t have smallpox, and why “typhoid” sounds like something from a pirate movie instead of a real threat.

And as for our healthcare workers: they deserve more than applause. They deserve respect, protection, and the basic human courtesy of not being blamed for a virus they risked everything to fight.

So next time someone tells you vaccines are a scam, and before they start quoting their cousin’s ex-boyfriend who once took a nursing class in 1998, just smile and say, “I’m glad your childhood vaccines worked.”

Friday, February 21, 2014

Pharma it out

My late great friend Jim Benedict was talking to my wife one time about my somewhat confrontational style when I think someone is full of sh#t or something is worth fighting for, and he told her "Jeff draws lines." He was right.

And professionally, pharma is one of the places I draw them.

Now before you think it's just my relatively-in-check-for-advertising ego talking, I don't think I'm too good to do pharma advertising. And if you look at some of the...ahem...work I've churned out over the years, I'm certainly not above it. It's just that with the cliche stock photography, see-and-say headlines, painfully corny metaphors and miles of legal copy, I wouldn't know where to start in creating the kind of work pharma clients seem to buy. It's an extremely different sensibility.

I mean to me, two people side by side in separate bathtubs seems counter intuitive for an erectile dysfunction ad. Unless he has another condition we don't know about (insert penis joke here - yes I said insert and penis in the same sentence). But I digress.

I have an art director friend of mine who's been working on pharma accounts for the past year. It's not pretty, but she approaches it like she does every assignment she gets at any agency: she gives 110% and tries to create the best work possible. But it's like Charlie Brown and Lucy with the football: she'll never be able to move them beyond where they are. It's a big industry, and they. know. what. works.

Which may be the reason my friend, like so many of my friends, has adopted my tried and true philosophy: the checks clear. And the silver lining is pharma checks clear bigger than most.

I used to pride myself on the fact I could work on any account in any category. But, as Clint Eastwood said in Magmum Force:

I wouldn't know where to start if I was asked to write one of those Sit 'N Sleep spots that litter the radio landscape. And I wouldn't know where to start on an ad for painkillers, catheters, arthritis medicine, yeast infection ointment or any of the other pharma ads that seem to show up on every third commercial.

I suppose as those ads become more and more prevalent, and the drug companies need more and more creatives to do them, none of us should ever say never.

But remember, talk to your headhunter before taking a pharma assignment to see if the job is right for you.

Working on pharma accounts may cause side effects including migraine headaches, vomiting, nausea, dizziness, ringing in the ears, verbal diarrhea, overall discomfort, rash decisions, elevated blood pressure and thoughts of career suicide.