One from the heart

If you’ve been following this blog for any reasonable amount of time—and really, if you have you need to get outside more—then you already know I have what we could accurately call a slightly compulsive side to my otherwise sparkling personality.

Whether it’s food, movies, jokes, the crap tables or in this case, music, I’ll latch onto something then run it mercilessly into the ground, usually driving everyone around me crazy along the way.

I think by now you know a certain gravel-voiced singer from New Jersey is one of my life long obsessions. I don’t even want to think about the money, time, travel and effort that’s gone into following him around the country for years. I’m not complaining: it goes without saying, even though I’m going to say it, that I’d do it all again in a heartbeat.

Especially the trips where I got double airline miles.

Well, the bad news for those around me on the friends and family plan is I believe I may have found another artist I can see myself getting that obsessed about. His name is Paul Thorn.

Gravel voiced, bluesy, honest, beautifully written songs that speak directly to and from the heart, he’s the real deal. In a world of singer/songwriters who should be wildly famous and popular, Paul Thorn is right up there at the top of the list.

How did I find out about him? Funny you should ask. I was surfing YouTube for a funky Donny Fritts video, as one does. The video I found was a song called Temporarily Forever Mine. I loved the idea of the title, and it was a beautiful song. I noticed it’d been written by some guy named Paul Thorn.

For the next four hours, I went down a YouTube rabbit hole watching his videos over and over (compulsive, remember?). I was hooked.

I went to his website, paulthorn.com, to see where he was touring. Come to find out the only Southern California show he was doing on his current tour was at a club called Belly Up in Solana Beach, near San Diego. On a Monday night. Not the best night or the closest venue, but it didn’t matter. I was going to see him and nothing could stop me - except for the torrential rainstorm that decided to hit the night he was playing. I couldn’t leave work early enough, and even if I could have traffic was impossible.

So, disappointed though I was, I checked his site again to see if there were any other cities I could catch up with him. Turns out, while I was sleeping, he added a Newport Beach show just two nights later.

Long story long, I scored two tickets to the sold out show. The wife couldn't join me, so I invited my friend Eric - a fine musician in his own right - and we went and saw him. It was spectacular. He performed an earlier album of his in its entirety, as well as several other songs of his. And one Jackson 5 song, which made me love him more.

You'll notice I haven't done any Jason Statham jokes. First, I'm pretty sure he's heard them all. And second, he was a professional boxer who at one time went six rounds with Roberto Duran, so I don't want to upset him.

Anyway, here are a few videos to give you a little flavor of what I'm talking about. I hope you like him as much as I do.

And should you decide you want to see him live, just say when. I’m in.

Word

Like a lot of writers living in Southern California, I’ve worked on many car accounts. From top end $90,000 luxury vehicles to $14,000 coffee-grinders, I’ve written it all.

Commercials, collateral, radio spots, print ads, online banners, interactive content, Twitter posts, Facebook posts, outdoor, customer kits, dealer kits, CPO kits, sale kits, employee bonus kits, warranty kits.

Oddly enough, no matter the price or quality of the car, they all have something in common. The words used to describe them.

Pick a car, any car. I bet it’s exhilarating. It’s probably also a leader in innovation. No doubt it’s been engineered to maximize your driving experience, and designed to turn heads as well as corners.

Let’s not forget the fact it’s also loaded with state-of-the-art technology, as well as class-leading aerodynamics whose job it is to keep you connected to the road. How else could you get a car that makes setting the standard, standard.

But there's no point to any of it unless you're around to enjoy it. That's why the car you're thinking about is loaded with the latest active and passive safety features.

The cars come with airbags. The agencies come with windbags.

Differentiating parody products - different brands with the exact same features - has always been a problem in advertising. Often the only thing that does it is the quality of the creative idea, the consistency of the execution and the personality it establishes for the brand.

I bet you know what BMW builds. But I'm fairly sure you aren't nearly as familiar with the tagline Toyota - which builds awesome cars for all income levels - just spent millions to introduce.

Unless there's a real product difference, almost every category from athletic shoes to cars to fast food use the same words to describe their product. Which makes it even harder to tell them apart.

Sort of like ad agencies.

Grounded

You know what's more awesome than seeing the space shuttle fly overhead? Nothing.

Like thousands of other people in Southern California, I was on the rooftop of where I'm working to see the final ride and farewell tour of the space shuttle Endeavour. Since my current office isn't far from LAX, I was lucky enough to have a pretty good view of it (although not as good as my wife's, which is the picture you see here).

For as exciting as it was, for me there was an equal amount of sadness. I keep hearing the phrase, "Once in a lifetime." to describe seeing it. And while it's true, I can't help thinking that it shouldn't be that way.

I think about how much inspiration and how many dreams will be lost, because children won't have the excitement of a launch to wake up to.

Growing up, and even into adulthood, I am still in awe of the power and majesty of the shuttle engines as they fire up:

I'll be the first to agree government doesn't get a lot of things right. But one thing they happen to excel at is, or was, the space program. If you don't believe me, just ask any of the other countries who've landed on the moon. Oh, wait a minute.

I know it's an economy that demands tough choices. But sometimes the benefits of money spent aren't entirely tangible. How do you put a pricetag on inspiring children to be engineers, astronauts, pilots and pioneers?

For everything we've gained from the shuttle program, and as grateful as I am to have seen it, today all I can think about is what we're losing.