Coming attractions

With everything going on in the world, you may not have noticed this hasn't been what anyone would call a productive year blogpost wise for me. I suppose one could speculate on the reasons for that.

You might chalk it up to pandemic malaise.

Or being too exhausted and thought out after spending my day writing for a leading cybersecurity company.

Maybe it was the sense a lot of ground I was going to cover had been covered. I mean how many posts about Springsteen, Breaking Bad and ad agency idiocy can one person read, let alone write.

It might've been that with incredibly entertaining, thoughful, hilarious, well-written blogs like Rich Siegel's Round Seventeen, and Jeff Eaker's Kingdom of Failure readily available on the interwebs, I didn't feel the need to keep throwing my URL in the ring.

But I finally figured out the reason. And it was right there in front of me the whole time.

As Will Patton said to Griffin Dunne in After Hours— "lack of discipline."

Not saying it was a total lack of discipline. Problem was it was the exact same amount I apply to my new year's resolutions to diet, exercise, get through my ever rising tower of unread books, clean the garage and, did I mention my diet?

You see where I'm going.

But like disco and eating at Five Guys, that's all behind me now.

I've gotten my second wind, and here at Rotation and Balance headquarters we're going to be ramping up the line.

Normally I don't like to tip my hand, show my cards, spill the beans or whatever the fuck that saying is. But because you may recall I've made this promise once or twice before here, I wanted to give you a little sneak preview of the topics that will be coming up in the next couple weeks for your reading and time-wasting pleasure.

There will be a fine piece on how I recently came out to my car one morning only to find out it'd been broken into and ransacked.

I'll have a little rant about LAX and all the joy that implies.

You can look forward to reading what a monumental prick Matthew Perry is (could he be any more of an asshole?).

There'll be a tribute to my friend and former boss Amy who passed away recently (#fuckcancer).

And, just in time for the holiday season, I'll have my musings on my experience giving the wife not one, but two Cameo videos from some of her favorite actors.

Those are just a few on the list, but there are many more to come.

So like shoulder pads, floral wallpaper and patchwork denim, I'm back.

Besides, if I'm writing I won't be eating. So there's hope for that diet resolution yet.

A no-day work week

Last week was a four-day work week for me. I took a paid day off on Friday because I wanted to catch up on a few things I didn't have time to get to over the holidays.

And because I could.

My timing was impeccable as always. Friday was the day I came down with the flu. This is Wednesday night, and for those of you keeping count, I've been down and out with this misery for six days.

However, in a bold gesture of generosity and consideration for others, I decided not to force the issue and drag myself into work and risk giving this cold/flu-ey thing to everyone who has managed to dodge it so far. It's the kind of thoughtfulness I wish the person who gave it to me had exercised. I'm not naming names, but you know who you are.

Anyway, I'm at the point of being bored and restless out of my mind, yet not well enough to drag myself back into the office yet. Even the dogs are ready for me to be out of the house. I think the coughing is keeping them awake during the day.

So, as if I had any other choice, I'll just ride it out.

And to my colleagues who are the picture of health, working hard, exercising at lunch on the beach and taking the stairs up to the office without having to nap for three hours after, I just have two words for you.

You're welcome.

Cutting the cards

It's that time of year again.

The one where I'm making last minute runs to the post office for stamps, and can't stop thinking about that Seinfeld episode where George's fiancé dies from licking envelopes.

What you're looking at is this year's crop of Christmas cards. Maybe some of you loyal readers (stops to laugh for thinking anyone's loyal, or for that matter that I have readers) will be receiving one of your own in the mail. The thing is, I can't guarantee that.

There's a master list of friends and family we send cards to. But from year to year, through a series of seemingly and sometimes actually random criteria, people get added and subtracted from the list. It's like getting a home loan, a job, knowing how planes fly or bread rises. You're never exactly sure how it happens, you just know that it does.

Then there's the picture. For years the cards have had a shot of the kids, or what used to be the kids. Now they're like our kids, except bigger and older. And they're not exactly fond of having to sit for the Christmas card picture. Again. They humor us because, after all, there is car insurance, food and college tuition in play. But frankly, they'd rather we just send out cards with a picture of a surfing Santa, a wreath or lights on a tree.

I'm hopeful that doesn't come across in the picture.

Anyway, if you get a card, you're welcome. And if you don't, it's nothing personal. Try to move past the disappointment, enjoy the holiday, have a merry Christmas, and know the odds are 50/50 you'll probably get one from us next year.

Unless you wind up on the naughty list.

Leftovers

I know what you're thinking. Here comes a post about holiday leftovers, turkey sandwiches, tryptophan naps and the best way to store pumpkin pie (kidding - there's never leftover pumpkin pie).

As good as that sounds, no. I'm talking about a different kind of leftovers. The creative kind.

Every person who works in the creative department of an ad agency - copywriter, art director, creative director, producer - has ideas, campaigns, starting thoughts, visuals, jokes, taglines, directors and media placement suggestions for work that never was. Work they loved that, for reasons ranging from "I don't get it" to "It'll scare them," in other words the ridiculous absurd, never saw the light of day. Never made it out the door.

Of course, like holiday leftovers, if stored and handled properly you can always heat them up and serve them at a later time. The word for this, in agency parlance, is "repurposing."

I'm a big fan of repurposing, especially in an era of parody products with extremely little to differentiate them except the advertising. Repurposing works especially well if you're lucky enough to draw a good hand and get a creative director that can't remember what they had for breakfast, much less what you showed them two days ago. The campaign they killed on Monday is the same one they love on Wednesday. Second time's a charm.

A lot of people tsk tsk the idea of leftovers, but it's the word that throws them. Just because an idea's a leftover doesn't mean it's not original. Or entertaining. Or attention getting. Or right for the brand. It just means it was killed the first time, and deserves a second chance - which can come in the form of a new client, new creative director or new agency.

And who among us couldn't use a second chance.

Case in point: I just re-read this post and I'd love a second chance at writing it. And if you've read this far, I'm betting you're willing to give it to me.