Showing posts with label FedEx. Show all posts
Showing posts with label FedEx. Show all posts

Monday, December 30, 2024

The Monday after

The Monday after a big work week or weekend—not that I know much about working on weekends—is more or less a recovery day. You're exhausted from the effort, cranky from lack of sleep and depressed about all the other ways you could've been spending that time.

That's especially true for Santa and his pointy-eared, curly-toed staff of toybuilders at the workshop.

No matter how many late nights you've put in, I'm going out on a limb and guessing your checklist didn't include working in a snowed in sub-zero environment, five billion stops in one night, having a front-row view of eight reindeer butts delivering their own special kind of presents, cramming yourself down chimneys that haven't been cleaned since ever, or eating more cookies and drinking more milk than a fat man of a certain age should even be thinking about.

BTW, I know what you thought when I said, "..fat man of a certain age." Fuck you.

The point is let's go easy on Santa and give him a break. Sure, maybe you didn't get exactly what you wanted this year. But his red bag carries a lot of gifts, and sometimes, like Amazon, FedEx or UPS, the wrong package goes to the wrong house.

Unlike Amazon however, Santa, believing everyone is entitled to a living wage and safe working coniditions, never engaged in union-busting tactics when the elves wanted to unionize.

I may be getting off topic.

Look, holly jolly and merry ole' St. Nick is a character he plays. In real life, Santa and the elves are people who were young once. They had hopes and dreams. No one wanted to be doing this job, but sometimes life's paths aren't the ones we might choose for ourselves. We play the cards we're dealt.

So if they want to blow off a little steam after a solid nights' work with a few drinks, Marlboros and, um, companionship, who're we to judge.

Have at it Santa. No matter what you do, you'll always be on my nice list.

Tuesday, February 13, 2024

Not so Super

I’ll be the first to admit it. I am not by any stretch of the imagination or in any way a sports fan. I know what you’re thinking: how can someone like me who’s in peak physical condition not be into sports?

I know, it’s a riddle wrapped in a mystery inside an enigma.

I do however occasionally like watching the World Series (baseball, right?) but that’s about it. Unless you count the Kentucky Derby, Preakness and Belmont Stakes because who doesn’t like horseys.

And reading the Racing Form. And placing bets.

Anyway, when Super Bowl Sunday rolls around every year, for the most part I look at it as the best day of the year to go to the movies, visit Disneyland or shop at South Coast Plaza. At least for about three and a half hours.

But because I’m in the line of work I’m in, I do have to slog through the game and watch the commercials. Including mine.

Here’s the problem: Apple set the bar for Super Bowl spots with their legendary “1984” commercial. You know, the one directed by Ridley Scott that we’re still talking about forty years later. But the downside of that spot was it got advertisers to think that just by pouring a ton of money into a spot, they’d have a memorable, entertaining Super Bowl spot that would ring up championship sales for whatever they were hawking.

Not so fast. If you watched the big game this year, you might’ve noticed there are about sixty examples that prove otherwise.

That’s not to say there haven’t been some enjoyable spots over the years. One of my favorites is this FedEx spot, which lays out in detail exactly what it takes to produce a successful Super Bowl spot. It's a low-res version, but you still get the idea.

Another is the Audi “Prom” spot. Everything about it is right—the casting, the dialog, the story, the production. They even caught lightning in a bottle with the reaction shot of the prom queen after the kiss.

The spot I liked most this year, besides mine, was actually this Disney+ commercial. Simple, engaging and not weighed down with celebrities and production value. It wasn’t forced.

I was discussing the spot with my close personal friend and blogger extraordinaire Rich Siegel, and he reminded me of the other reason I liked it so much. He said “When everyone is shouting, whisper.”

He’s right of course. Enough with the shouting.

In politics. In life. And especially in Super Bowl spots.