Goodbye Blaine

I got some sad news over the weekend. My friend Blaine Lifton died.

I met Blaine many years ago when he was on staff and I was freelancing at DJMC, a retail ad agency in downtown Los Angeles. My art director, the late, great Jim Benedict and I shared an office, and Blaine and his partner shared the office next to us. Thanks to Blaine, it was a great neighborhood to work in.

Blaine was always the person we’d bounce ideas off of. He understood humor as few did—not to mention the ins and outs of the highly-charged agency politics and relationships—and always had a positive energy that lifted everyone he came in contact with.

My permalancer situation ended after a couple years, and unfortunately I lost touch with Blaine. But in one of the very few good things about Facebook, we managed to reconnect years later and remained in touch.

When I went to New York to see Springsteen On Broadway (I know, I’m as surprised as you are), Blaine was the person I saw it with. First we had a long, catching up dinner at Juniors Deli in the theater district, and then we walked to the theater and saw the Boss.

For you fellow Bruce tramps, you’ll appreciate this fact: we sat in row E.

Afterwards, Blaine and I waited with the other fans outside for Bruce to walk from the Walter Kerr Theater stage door to his limo, and then just stood on the sidewalk for an hour talking about the show we’d just seen.

In the years since, Blaine tried a few times to hire me freelance at his New York agency Hyperbolus, but the timing and my availablilty just never worked out. Or maybe it was my day rate. Sometimes it's hard to tell.

Our mutual friend Gina and I spoke in November, and she let me know Blaine was battling colon cancer, and that it had been discovered very late stage. As chemo does, it wiped out his immune system. He caught covid, and passed away last Thursday.

There are certain people that are lights in our lives, and you pick up right where you left off even if it’s been years since you’ve seen them. And they continue to bring smiles to your face every time they visit your thoughts. Blaine is one of them.

God bless you friend. I'm grateful for our reunion and the all too little time we had. Peace on your journey.

Now I don't know how I feel, I don't know how I feel tonight

If I've fallen 'neath the wheel, if I've lost or I've gained sight

I don't even know why, I don't know why I made this call

Or if any of this matters anymore after all

But the stars are burnin’ bright like some mystery uncovered

I’ll keep movin’ through the dark with you in my heart, my blood brother

- Bruce Springsteen

The Lesson

I’m a terrible person. No, really.

I know, you beg to differ. To you, I’m just the handsomest best friend you could have, wildly funny, an unfairly talented writer, a great listener, a shoulder to cry on, generous to a fault, someone whose name appears in the Thank You/Acknowledgement sections of almost all the books my friends have written, a dependable source of Breaking Bad trivia and a dispenser of sage advice.

The only things I’m not are a ride to the airport, someone who’ll help you move or a guard dog for your laptop at Starbucks.

But despite all my many good qualities, I’ll say it again. I’m a terrible person.

Here’s why, and please pardon the abrupt shift in tone but the situation calls for it.

This past Saturday morning, the wife and I woke up to a fire truck and an ambulance at our neighbor Suzie’s house directly across the street from us. Naturally we were hoping everything was alright, but were curious what was happening.

We didn’t have the kind of relationship with Suzie where we’d be comfortable going over to ask what was going on. She’d moved in about eighteen months ago, and had been redoing her house for that entire time. Contractors coming and going from the house were just something we got used to, as was the shortage of street parking.

We’d met Suzie when she initially moved in, but hadn’t spoken to her hardly at all since. She was noticeably standoffish, not just with us but with other neighbors as well.

The prior owner of the house, Bob, had been a magnificent gardener. The front lawn was always impeccably kept, and beautiful rose buses adorned the yard. Since we looked directly at the house, we appreciated waking up to that view for years.

But since Suzie had bought the place, the front yard had gone to hell. The lawn was overgrown and underwatered, and the rose bushes were being given last rites.

And of course me, who can kill a plant just by being in the same room with it, never missed a chance to comment on her lack of gardening skills or her less than sparkling personality.

The ambulance was there for Suzie. I saw her wheeled out on the gurney, intubated and unconscious. She died a day later.

Yesterday I saw a truck in the driveway, and a woman going in and out of the house. I went across the street, introduced myself and asked what had happened. She told me Suzie had passed. She’d fought cancer for the past twenty-one years, and had been diagnosed with leukemia not that long ago, and was on some industrial strength chemo that apparently was too much for her body to take.

Her friend, who had known her for sixty years, went on to tell me what a welcoming person Suzie was, and how she worried about seeming so standoffish. She didn’t want people too close to her because of the chemo and her weakened immune system.

She also let me know how awful Suzie felt about the appearance of the front yard—how’d she’d wanted it to be beautiful not just for her, but also for the neighbors. She was just too weak to give it the attention it needed.

After a bit more conversation, she told me the house will be sold. In the meantime, the wife and I are going to have our gardner go over there and restore the front yard so it looks presentable and like someone still lives there.

I know it’s a new-agey kind of sentiment usually found on inspirational posters and those square day-at-a-time calendars Barnes & Noble sells at Christmas. And in a world seemingly fueled by judgement and hatred, it seems an impossibly quaint notion.

But none of that makes it any less true. It’s the lesson I have to keep learning. A little more kindness and a lot less judgement would make this world a far better place.

Not to mention me a better person.

Rest in peace Suzie.

Goodbye John Hurt

British actor John Hurt died today of pancreatic cancer. In everything from Alien to The Elephant Man to three of the Harry Potter, his exceptional talent was on display in all its range and colors.

A few years ago I wrote this post—under the title of We Have Contact—about a lesser seen role of his that's always been one of my favorites. I hope you enjoy the clip of it.

The year isn't even a month old, and it's already claimed yet another one of the greats.

I'll miss John Hurt. He was one of those rare talents I always thought would be around forever. Fortunately all of his performances will.

The image many people have of John Hurt is of him thrashing around on the dining table of the space ship Nostromo with an alien bursting out of his chest.

Or maybe it's his grotesquely disfigured form in The Elephant Man, as he proclaims to Anthony Hopkins he is not an animal, he's a human being.

Younger moviegoers might know him as Mr. Olivander from the Harry Potter movies - including the next two of them.

But his one performance I think I enjoy most is one most people didn't see. His role as eccentric, reclusive, terminally ill billionaire industrialist S.R. Hadden in the Robert Zemeckis film Contact.

With a keen interest in space and extra-terrestrials, his character is compelling, creepy and brilliant all at the same time (not unlike a few creative directors I know).

I quote the line at the end of this scene all the time. Scares the hell out of my kids.

Lesson learned

This isn't going to be a funny post tonight (I know, why is this post different from any other post?). But for some reason a particular incident has been on my mind and I can't stop thinking about it.

Years ago, I worked at an agency which shall go nameless. Y&R. There was an art director I worked with there who I never clicked with, nor she with me. Her creative sensibilities were completely different from mine, and it made for a lot of disagreement. Nonetheless, during the occasional times we worked together, we managed to forge ahead and get it done.

I'd never describe us as friends, even though she did ask me to write her wedding invitation because she thought I was talented and funny (some truths can't be denied). I wouldn't say I was glad to do it for her, but I was pleased she liked what I came up with.

It was a cool relationship at best, and only got cooler when I was assigned another art director—one of my favorites to work with and a great friend to this day—and she was going to supervise the project.

Here's where my memory gets a bit like an oil company executive at a senate hearing. I can't recall the exact circumstances, but for some reason she didn't like what my art director partner was doing and decided she wanted to get him fired.

I would have none of it.

After several attempts by her to get rid of my partner, I unloaded and read her the riot act. I did it loudly, in the middle of the department, and at length. It was not my finest hour, but in the heat of the moment, lines clearly drawn, loyalties clearly defined, I was unable to stop. I was a bully in the worst, most unprofessional way. To her credit, she kept her cool and listened to my angry ranting until I was done.

Needless to say we didn't work together after that, and my partner never got fired. Surprisingly, neither did I.

Years later, after I'd left the agency, I heard she was battling cancer. A few years ago, she lost her battle.

I was invited to her memorial service by several people, but I didn't go. It wouldn't have been right or honest given the nature of our relationship.

As I think back on it, she didn't deserve any of my angry antics. Not because she became ill, but because she was a human being.

I believe so much in the golden rule, and I'm embarrassed and shamed by my complete abandonment of it during that encounter. If I could go back and do it differently, I would in a heartbeat. If she were around, I'd tell her I'm sorry, and I had no right to treat her like I did.

But she's not.

What I can do now is pray her two children grow up healthy, with their loving father and nothing but beautiful memories of their mother who was taken too soon.

Sadly, I'm in a position now where I do get to have the last word. So here it is. I'm sorry I treated you that way. You didn't deserve it. And if it's any small consolation, I'm a better person as a result of it and it's a lesson I'll always carry with me.

Rest in peace.

Unacceptable behavior

I'm not sure what it is about advertising, but it seems to attract the very best of humanity and the very worst.

When it comes to the second group, I suppose the lesson to remember is never underestimate the profound, almost other-worldly ability of people to be thoughtless, inconsiderate, rude jerks.

We've all encountered them. I don't need to give you examples of their douchebaggery.

Alright, here's one.

I have a close writer friend who's mom has been battling cancer. She took a turn for the worse, and wound up in intensive care in a hospital out of state. My friend's brother called and told her to get on a plane and get up there if she wanted to say goodbye.

She let her boss and co-workers at the agency know what was going on. Of course, they understood and sympathized. Then she headed for the airport.

While she was in the intensive care unit with her mom - gloved, masked and gowned because it was a sterile, germ-free environment - the agency called her. They asked her to work on some brochure copy that need revising while she was there.

I guess they thought she'd get tired of keeping her dying mother company and would want something else to do. You know, all that sitting around waiting. All you've got is free time.

Since you asked, here's another one.

Unless you've been on a news blackout, you know about the fires that have been raging in San Marcos. I happen to have a close art director friend who had to evacuate his wife and one-year old daughter from their dream house they've been in a couple years, and happens to sit at the top of the hill the fire was rapidly burning up. They grabbed the items they couldn't bear to lose, threw them in the car and drove away from their house not knowing whether or not it'd be there when they got back.

While they were at the hotel, his employer called and said they needed him to do some work, and sit in on a meeting. It was okay with them if he did it by phone.

Because, like my other friend, he should have his priorities straight, right? Forget attending to his frightened family, dealing with the uncertainty, the added expense and the crushing stress of it all. That's just crazy talk.

What it comes down to for me is this gross insensitivity really solidifies our belief in the "It's not my job." philosophy. There's no sense of personal responsibility - when you have a soldier down, you just pick up the slack without being asked. Or without passing it on to someone else to do.

It's also clear to me at the agency orientation new employees get when they start, no one's bothering to instill any appreciation for the golden rule: treat others as you'd like to be treated. If any of the people calling my friends to work were in the same position - and in spite of their supreme jerkness I hope they never are - the last thing they'd want is a call asking them to work. Especially from people like them.

All I can do is shake my head and feel sad for the people making the calls. I imagine how cripplingly unhappy they must be in their lives to be so unaware of others and their situations.

My writer friend's mother has stabilized, and is doing better despite the fact there is an inevitable outcome to her illness. But for now, she's here, she's fighting and she's winning.

As for my art director pal, he got the all-clear to go back to their home yesterday. It is intact and untouched by the fire. They were lucky.

The work they were both called to do never got done. At least not by them.

As it should be.

Two heads are better than one

Heart and lung transplants? So yesterday. Hand and feet transplants? Child's play. Post-chimpanzee attack face transplants? You're getting warmer. In fact, according to an Italian neuroscientist it's almost here.

Head transplants.

I'm not going to go into too much detail. What with spine-severing, blood-draining and tissue-fusing it gets a little...squishy. Feel free to read about it here.

When you're done reading, think about the obvious potential health applications. For example, taking someone's head off their cancer-ridden body and putting it on a healthy one.

But while that may be the most obvious and intended one, I'm thinking there are also other possibilities that could be even more lucrative. I mean, sure it'll benefit society once the cost for the procedure comes down, but I see uses for it that will turn it into a case study volume business.

Like that losing weight New Year's resolution I've had every January since I was 11 years old? Screw that work. I'll just have my head put on the 6'2", ripped body like the one I'll never have if I exercise from now until doomsday. Or maybe I'll try out for the Kings. I can't ice skate, but now I don't have to because my new body will.

I think this transplant technology is just the beginning. There are other applications I can think of to improve the quality of my life. But this is, after all, a family blog.

Discuss amongst yourselves.

Danny

I don’t know if other industries are like this, but the ad community is a small one. Especially in L.A. Because of that, you wind up seeing a lot of the same faces at different agencies around town. Sometimes a good thing, sometimes not.

In the case of Danny Alegria, it was more than a good thing: it was a blessing.

Danny either worked in the studio or was the studio manager at three agencies I had the good fortune to work with him at: DBC, DDB and Y&R.

Ad agencies just love their initials don’t they?

Danny was always a bright light in what could be a dark environment. Being in the studio, he was ground zero for stressed out account and creative people throwing fits when it came to getting something they usually needed yesterday out the door to a client, or materials for a big presentation or new business pitches.

Regardless of the pressure and tantrums that came his way, he had a good word for everyone (something extremely difficult to do at agencies). And there was never a question about him getting what you needed done.

Even though I’d known him for years, I’d never really sat down and talked to him until one very slow day at Y&R about nine or ten years ago. We wound up sitting down and literally talking for over three hours. He told me about his time in the Navy, his background as a singer, his years as a jockey, exactly how horseracing worked (not the way you’d think or hope), his family and more.

I couldn’t believe this fascinating person had been steps away from me for years, and yet only now was I just discovering who he was and learning about him.

I had always loved horseracing. In fact, when I was in college I loved it a little too much, to the tune of rent money on occasion. Danny and I made an agreement we’d take a trip out to Santa Anita, and he’d give me the lowdown on the horses and be my betting Yoda.

Sadly, we never got to make that trip.

Danny was diagnosed with cancer. But like everything else in my experience with him, he handled it with grace, honesty and dignity.

He would post unflinchingly on Facebook about how he was doing - the progress of both the treatment and the disease.

As to be expected with cancer as widespread as his had become, there were good days and bad days. But even on the bad days, the really bad ones, there would be a thread of optimism.

On one of his good days, he invited me to come see him give what he knew would be his last singing performance. I wouldn't have missed it. Not only did I get to see Danny perform, I got to see a lot of long, lost friends from agencies past we'd worked with over the years, who were also out in force to show support for him, and his talent that we didn't get to see nearly enough.

Danny was in great form that day, but it tired him out. It was easy to see the toll his cancer was taking.

I would text back and forth with him. I told him I'd come out to where he lived in Riverside and take him to lunch, or if he wasn't up to going out, bring it to him and we'd eat at his place and talk about the race track. I believe he was confined to his bed at that point, but even so he just told me he wasn't feeling well, but as soon as he rallied we'd do it.

Shortly after that conversation, on July 10, 2012, Danny died at the age of 60.

For me, it's certainly a personal loss, as I know it is for his family. But it's bigger than that: it's a global one. The world simply can't afford to lose people as decent, caring and loving as Danny always was to not just his family and friends, but everyone he encountered.

His Facebook page is still active, and every now and then I find myself re-reading some of the posts he put up as he was going through his ordeal. They are honest, inspiring, funny, heartbreaking and hopeful. I'm also friends with his daughter on there, and though I've never met her in person I feel as though we have a strong connection.

She is funny, bright and optimistic. Just like her old man.

Not a day goes by that I don't think about Danny and the meal together I was so looking forward to.

It's comforting knowing he's finally resting in well-deserved peace.

And that he's making heaven a much more rockin' place.

Mr. President, could you pick up the soap

It's looking more and more like John Edwards is going to get his wish. He's eventually going to be moving into the big house. Just not the one he was hoping for.

Seems the hundreds of thousands of dollars he got from two rich supporters to hide his mistress and love-child mama Rielle Hunter, which Edwards called loans, were actually illegal campaign contributions.

The government just doesn't have any sense of humor about things like that.

While the tide has turned against him now, I think Edwards, in the years to come will be hailed as the biggest boost ever to male self-esteem this country's ever seen. Years from now, husband's who get into hot water, thanks to him, will be able to say, "Okay, I'm not perfect. But at least I'm not John Edwards."

Even for a politician, it's amazing how much slime can fit into one well-dressed, perfectly coiffed package. John Edwards scum-o-meter reading is so far in the red, he made Newt Gingrich look like a saint just for asking his wife to sign divorce papers while she was battling cancer in the hospital. No easy feat.

The thing to remember is how smart Edwards thought he was, and how stupid he really is. When asked in an interview about cheating on his terminally ill wife, he replied he thought she was in remission. Which of course, as we know, makes it all alright.

We all know the illegal contributions are a cover. He's being tried for being a monumental asshole even by Washington standards.

I just hope when he gets to prison, the first thing he asks his fellow inmates is how his hair looks.

A blog that actually means something

In this April 13, 2011 photo, Jessica Rees, 12, of Rancho Santa Margarita, Calif. shows "Joy Jars" she delevoped. Buyers get a t-shirt inside a jar and then fill the jars with "Joy" and pass them on to someone else. The proceeds go to pediatric cancer research. Rees, 12, who started a blog and a Facebook page to raise awareness about child cancer has died of brain tumors. Her family says Jessica died Thursday, Jan. 5, 2012 after a 10-month battle with cancer.

One reason I have a tough time coming up with a couple posts a week for this blog is because of the randomness of the subject matter. I'm sure you've noticed the posts here seem to wander aimlessly from topic to topic. They lack focus. Just like their author.

This wasn't a problem 12-year old Jessica Rees had with her blog. From beginning to the sad end, it was about her brave fight with brain cancer.

The words she lived by - never ever give up - were the inspiration for the NEGU Foundation which builds awareness and support for kids with cancer.

I'm in awe of children with cancer. I've seen the TV specials with afflicted kids, some with hair but many without because of the chemo, and marvel through my tears at how positive and brave they all are. I realize you never know what you can handle until you get there, but I think the safe bet is I'd be something considerably less than a positive example of how to deal with a terminal illness.

People who know me, feel free to double down on that bet.

When I think about accomplishments, I think about the tacos, cars, packaged goods, electronics and other items I've helped sell during my career. And I think about what impact or meaning it has on anyone's life. It's a thought you shouldn't let cross your mind if you work in advertising - there's no percentage in it.

Jessica Rees accomplished more that matters in her brief 12 years than I have or will in a lifetime.

She knew it wasn't necessary to be a hero to inspire people. And she knew you could become one just by being brave and wanting to do good in the world.

I'm going to try to remember that.

So many blogs, including this one, are often so self centered. I suppose it's the nature of a blog. But it's also why it's so startling to see one so selfless.

It's not possible to know how many lives will be positively affected by her having been here. But when I read about her, and I least expected it, mine was.

Rest in peace Jessica.