Showing posts with label DBC. Show all posts
Showing posts with label DBC. Show all posts

Monday, January 5, 2015

State of the reunion

For as much of a social butterfly I like to think I am - and don't get me wrong, I can light up a room - I've somehow managed never to go to any of the reunions at the many agencies I've worked at. Sometimes it was intentional, other times circumstantial. The circumstances were I didn't want to go.

Anyway, a couple Saturdays ago, at the last minute, I noticed an invitation had been sent to me. So for once, I decided to get over myself and make the effort. I'm pleased to report it was well worth it.

For a little over two years, I worked at an agency called DBC in downtown L.A. It was during the time the city was blasting the subway tunnels under 7th Street, and they'd ripped up the asphalt and replaced it with wood planks during construction. One of the owners, Brad Ball, had a great line about it. He said, "L.A. is such a classy city it has hardwood streets." Still cracks me up.

Anyway, I know a few get togethers have happened in the many years since I was there, even one at a park extremely close to my house. But despite my polite refusals in the past, this time I decided to take the dive.

I'm glad I did.

I'd spent so long focusing on a few people there I didn't like - really didn't like - that I neglected to devote any brain space to the ones I actually liked and enjoyed, but had forgotten how much. I was happy to see all the faces there, and genuinely missed many of the ones who weren't able to make it.

As conversation usually goes at these things, we caught up on our current lives, as well as past ones. That's the beauty of reunions: they're moments out of time. Suddenly, you're with a roomful of people who can fill in the blanks about who you were, and what you did way back when (not always a good thing, but always amusing).

So, this is my personal thank you to all my friends who were there and made me feel so damn welcome.

And even though I can already feel my loner, anti-social, too-cool-for-reunion ways creeping back in, before they take over completely let me say I can't wait for the next time we all get together.

For starters, with any luck, I'll be a lot thinner.

Tuesday, June 18, 2013

Danny

I don’t know if other industries are like this, but the ad community is a small one. Especially in L.A. Because of that, you wind up seeing a lot of the same faces at different agencies around town. Sometimes a good thing, sometimes not.

In the case of Danny Alegria, it was more than a good thing: it was a blessing.

Danny either worked in the studio or was the studio manager at three agencies I had the good fortune to work with him at: DBC, DDB and Y&R.

Ad agencies just love their initials don’t they?

Danny was always a bright light in what could be a dark environment. Being in the studio, he was ground zero for stressed out account and creative people throwing fits when it came to getting something they usually needed yesterday out the door to a client, or materials for a big presentation or new business pitches.

Regardless of the pressure and tantrums that came his way, he had a good word for everyone (something extremely difficult to do at agencies). And there was never a question about him getting what you needed done.

Even though I’d known him for years, I’d never really sat down and talked to him until one very slow day at Y&R about nine or ten years ago. We wound up sitting down and literally talking for over three hours. He told me about his time in the Navy, his background as a singer, his years as a jockey, exactly how horseracing worked (not the way you’d think or hope), his family and more.

I couldn’t believe this fascinating person had been steps away from me for years, and yet only now was I just discovering who he was and learning about him.

I had always loved horseracing. In fact, when I was in college I loved it a little too much, to the tune of rent money on occasion. Danny and I made an agreement we’d take a trip out to Santa Anita, and he’d give me the lowdown on the horses and be my betting Yoda.

Sadly, we never got to make that trip.

Danny was diagnosed with cancer. But like everything else in my experience with him, he handled it with grace, honesty and dignity.

He would post unflinchingly on Facebook about how he was doing - the progress of both the treatment and the disease.

As to be expected with cancer as widespread as his had become, there were good days and bad days. But even on the bad days, the really bad ones, there would be a thread of optimism.

On one of his good days, he invited me to come see him give what he knew would be his last singing performance. I wouldn't have missed it. Not only did I get to see Danny perform, I got to see a lot of long, lost friends from agencies past we'd worked with over the years, who were also out in force to show support for him, and his talent that we didn't get to see nearly enough.

Danny was in great form that day, but it tired him out. It was easy to see the toll his cancer was taking.

I would text back and forth with him. I told him I'd come out to where he lived in Riverside and take him to lunch, or if he wasn't up to going out, bring it to him and we'd eat at his place and talk about the race track. I believe he was confined to his bed at that point, but even so he just told me he wasn't feeling well, but as soon as he rallied we'd do it.

Shortly after that conversation, on July 10, 2012, Danny died at the age of 60.

For me, it's certainly a personal loss, as I know it is for his family. But it's bigger than that: it's a global one. The world simply can't afford to lose people as decent, caring and loving as Danny always was to not just his family and friends, but everyone he encountered.

His Facebook page is still active, and every now and then I find myself re-reading some of the posts he put up as he was going through his ordeal. They are honest, inspiring, funny, heartbreaking and hopeful. I'm also friends with his daughter on there, and though I've never met her in person I feel as though we have a strong connection.

She is funny, bright and optimistic. Just like her old man.

Not a day goes by that I don't think about Danny and the meal together I was so looking forward to.

It's comforting knowing he's finally resting in well-deserved peace.

And that he's making heaven a much more rockin' place.