I just returned to an agency gig after a three-month stint on the client side. While there, I had something I haven’t had in a very long time – no, not a 32” waistline – an actual office. With a door. That closed.
Not only was it a trip down memory lane, it was also extremely helpful in shutting out the world and the noise that comes with it. It was significantly easier to concentrate on my writing, or to make that extra special personal phone call to my doctor, banker or wife.
In one form or another, besides the few actual offices with doors reserved for upper management, almost every agency today has an open seating plan. I like to blame Chiat\Day and it’s phenomenal failure, the “virtual office” experiment almost 20 years ago.
The idea was run an office like a college campus. No one had any assigned personal space. You’d come in, see the “concierge” and check out a powerbook and cell phone. You were then free to work from anywhere you liked in the office. What this lead to was petty turf wars, people scurrying for private space and a high absentee rate since you could literally phone it in from anywhere.
The thought was all this togetherness would foster a more creative, collaborative environment and improve the quality of the work.
It did neither.
The other thought was that instead of building out spaces and moving walls to accommodate titles, it'd simply be cheaper to throw everyone into the mix and let them fend for themselves.
Chiat abandoned the experiment when they moved to their current Frank Gehry-designed space in Playa Del Rey. It's wide open, but at least (most) people have desks to call their own.
Whether it's open space or communal seating, it's like trying to work in the world’s largest Starbuck’s, where 200 baristas are yelling orders and names non-stop, and it all echos off the open-ceiling, exposed duct design. Or as I like to call it, Chiat-lite.
Now if you'll excuse me, I have to throw these babies on and get back to it.
