Goodbye Lupe

My friend, colleague and fellow sushi lover Lupe Escobar, in one of the more unfair turn of events ever, passed away a few weeks ago. I met and worked with Lupe at Innocean-she was a project manager on the Genesis account.

I’ve been thinking a lot about what to write today, and what I came up with is this: the last thing Lupe would want is some gushing post about her, some perfectly crafted, excrutiatingly curated wording about her life and times.

Of course, if you ask anyone who’s ever worked with me, perfectly crafted has never been an issue.

Lupe would want it real — unfiltered, like she was. So that’s what I’ll try to do.

Lupe was funny. Not just “funny haha,” but sharp, witty, and sometimes a little too honest — which, of course, made her even funnier.

She had this curiosity about people and places that was incredible. When Lupe wanted to know something, she didn’t just read about it — she went there, experienced it, lived it. And when she came back, she’d tell these amazing stories, full of the kinds of little details most people would miss. Listening to her, you felt like you were right there with her.

I can’t tell you how many times I got lost in conversation with her when I was supposed to be working. But talking to Lupe was always better than working anyway.

And now, I have to share something that might make a few of you who knew her jealous: I got a hug from Lupe. Twice. I know — huge deal. Her online handle was nohugsloop, and she meant it. I watched plenty of people go in for a hug and get — let’s call it — gracefully denied. But for some reason, I made the cut: once at a holiday party, and again at my going-away party after someone — and I’m not naming names — made the questionable decision to lay me off. Don’t worry, I’m over it.

Those hugs are among my favorite memories.

Lupe and I had a standing date for years. I was going to take her to my favorite sushi restaurant, Koi in Seal Beach. Until that happened, whenever I was there I’d send her a picture of the food, who I was with or just the chopstick wrapper that said Koi. You always think there’s time, but sadly our sushi extravaganza never happened.

Lupe and I didn’t always agree. When it came to things like vaccinations, we’d have some spirited discussions. Spirited, but respectful.

Lupe was one of a kind. She was bold, curious, funny, and deeply genuine. I know she’ll stay with me the rest of my life.

When I travel somewhere new, I’ll think of her.

When I’m being more honest than people expect — or maybe want — I’ll think of her.

When I’m at Koi I’ll think of her.

And when I’m sitting with someone, laughing, enjoying the ease and realness of the moment, I’ll think of her.

I was lucky to know her, to laugh with her, to hear her stories.

She may be gone, but her spirit will travel with me always.

Godspeed.

Agency side. Client side.

If you’ve followed this blog any amount of time, first let me say thank you and I understand your disappointment.

For those that have in fact been following, you may already be aware I've gone client side and am no longer on the agency side of the table. In case you're not familiar with my job-hopping journey (pausing to laugh for using the word journey), here's a quick little recap.

Near the end of 2019, I left—and by left I mean was laid off in a 12-person sweep—from my cushy, high-paid, high-powered, impressively titled, glamorous job introducing a new luxury car brand to a grateful nation from the tony beachside offices of a Korean owned advertising agency that shall go unnamed.

Innocean.

You might also know that afterwards, I enjoyed six bliss-filled, worry-free months of freelance, matinees, lunches with friends, bingeing Breaking Bad (again), cutting down the stack of books on my bedside table (not reading them, just cutting them down), playing with my dogs and spending daylight hours with the family.

But while I was living the good life and cashing the freelance checks, come to find out this nasty little virus was making its deadly way around the globe. And suddenly every headline in the trades was screaming about layoffs and furloughs, cutting freelance budgets and dwindling product inventory as infection rates were rising.

It was at that point I decided maybe the smart play would be to park myself somewhere for a while until this covid thing blew over. You know, one day just disappeared like a miracle. Fuck Trump.

Anyway I knew I wasn’t ready to go back to an agency. And even if I had been, they weren’t hiring.

Coincidentally about this time, a friend of a friend I used to work with who had gone to a tech company mostly known for their printers, scanners, projectors and sports personality spokesperson, told me they were looking for a writer. Long story short—if that’s even possible at this point—I went, I interviewed, I charmed, I brought the funny and I got the gig. I’m assuming my friend got the referral fee.

Normally this is where I'd make the joke (again) about not naming the company, then I'd name the company. Comedy gold. But when I signed on with this tech company, in the slew of onboarding paperwork there was something about mentioning them in social media or a blog, and what else I'd have to say if I dropped their name. I really should read these things more thoroughly. And while I usually like to gamble, my Jedi instincts are telling me not to do it today. But I've given you enough to go on—you can figure it out.

Alright, against my better judgement here's one more clue: their first product was the EP-101, and every product after was considered the son of the EP-101. What do you need, a roadmap?

Anyway, here's what I've learned since being on the client side: she’s a whole other country. It’s like the United States and England. You know you’re both speaking the same language, yet there are still different ways of saying the same thing that are unique to the territory.

Agency: “I know it’s 10am but we need it by noon.”
Client side: “We’re already past the deadline. I can only give you 5 more days.”

Agency: “I’m going shopping after lunch. I’ll be back later.”
Client side: “Lunch is from noon to 1PM. If you’re taking a late lunch please let your manager know.”

Agency: “This is pretty edgy. Let’s see what happens.”
Client side: “Can you make it duller? (not the stupidest thing ever said to me, but still deserving of a post all its own—coming soon)

Agency: “Where did you get those ripped jeans – they’re rad!”
Client side: “We’re pleased to announce jean Fridays!” Please see the employee manual for specifics.

Agency: The creative director will never go for that.
Client side: "Tell creative we're changing it to read like this."

There are things I miss about being in an agency creative department. The flexible hours, the money, dressing like a 17-year old, the money, being with sharp, funny, talented, creative people all day every day, the money, and the sense of all of us being in the foxhole together and working as a single entity—not unlike the borg in Star Trek. And of course, the money.

But client side at my company—look at me talking like a team player—does have its advantages. For one thing, my job isn't at the mercy of a creative director who had a client meeting go south. Or a client's spouse who thinks their nephew could do it better. It also helps that we're a financially solid global technology company that's done very well even in the time of covid. In fact, we were designated an essential company because many of our products are designed for home office use, and made the transition to working at that new Ikea desk under your bedroom window easier.

So the bottom line is I'm glad I made the change. And while I have the occasional feeling of buyer's remorse and the grass is always greener, I see myself here for a long time, doing some pretty nice work with our cool spokesperson and a group of genuinely nice people.

Right up until the next time someone tells me to make it duller.

What's in your wallet?

The day after Christmas, somehow I was able to overcome my food coma from our annual Christmas morning brunch and actually get a few things done. One of them was something I'd been meaning to do for years (if you said "Get a real job" calm down - you're not the first).

For some reason I never was able to find the time for this particular chore. But after years of procrastination, it finally happened: I cleaned out my wallet.

Oh sure, it may not seem like a big accomplishment to you, but considering the amount of paperwork and junk I was carrying around it was definitely life-changing. Well, okay. Pocket changing. The best way to describe the process is it was alternately a trip down memory lane, and a slog through a land fill.

If you know anything about me - and after over 1000 blogposts you probably know more than you want to - you know I'm usually an exceptionally organized person. As a rule, I like to clean as I go. I'm good that way. I put things (and when necessary, people) in their place in real time so I don't have to come back and do it later. Occasionally though, it's not always possible to do.

For example, my wallet was loaded with restaurant receipts I meant to file away in my incredibly organized tax receipt folder the day I got them. It's December, and I was clearing out receipts from as far back as March. The nice part was getting to reminisce about the meals, remember who I had them with and relive them a little bit.

The bad part was my wallet looked like the one in Costanza's hands in the picture.

Also in the billfold were souvenirs from trips I'd been on this past year, mostly in the form of hotel room card keys. I had my Comic Con hotel key from last July, my San Francisco visit room key from October, and discount coupons from each of those hotels for cocktails in their swingin' bars.

There were little notes to myself about things that seemed important at the time, and a few lines I thought were funny and I should remember.

The big surprise was that I'd actually been carrying around more than a few of the 500 Innocean business cards I got when I first started there. Of course now, they're collector's items which could probably fetch in the high $1's on eBay. A lot of the time I keep stuff using the "just in case I need it..." approach. Pretty sure I won't be needing them. And besides, my shredder needs something to do.

The nice part about all that clutter out of my wallet is it's considerably thinner now, and folds comfortably in my front pocket.

Plus now when I hug somebody I don't have to say, "Don't worry, it's just my wallet."