There's no business like no business

Let’s talk about ideas. I’ll start. I have lots and lots of them. Not exactly an earth shattering revelation. After all, it’s what I do for a living. As Hyman Roth put it, “This is the business we’ve chosen.”

But for as many ideas I have being in advertising, I’ve probably had just as many with regards to getting out of advertising. Don’t give me that look. It’s not the confession you think it is. The dirty little secret is everyone in advertising is working off a strategy.

An exit strategy.

I’ve done it as well. I know what you’re thinking: where did I ever find the time? Well, come to find out those endless, countless status meetings, agency pep talks and kick offs are actually good for something besides catching up on my naps.

Under the heading of sticking close to what you know, my late pal Mardel and I decided to open an ad agency of our own called Bigtime Professional Advertising. We did this because, as everyone knows, what the world always needs is one more ad agency. I wrote up some funny stationery that Mardel designed, and we entered it in an awards show under the self-promotion category and won.

So technically, even though we had no accounts, we were an award winning agency.

Then there was my radio production company called Radio Royale. It was Vegas themed, with the business cards looking like casino gambling chips. The tagline was, “It’s radio baby!”

Alright, they can’t all be gems. Let’s just say Dick Orkin’s Radio Ranch, Oink ink Radio and Bert Barz were not threatened.

The next one my friend Michelle South and I came up with. It was called Bar Soap. The idea was to reinvent the laundromats, especially those near colleges and universities, by attaching an upscale bar and restaurant to them. There’d be a large wall of glass on one side where customers could see the state-of-the-art machines and watch their laundry spin. They’d have an app to add more time to the machines, but there’d be a two-hour limit.

And they’d be happy with the results, because after a couple hours drinking who’s going to notice stains anyway, amIrite?

The last example is actually the first idea I had. The Guidance Counselor. After my late, great friend Paula (just realized too many friends are gone now. That’s another post…) who was VP of Marketing at Disneyland hired me to be a creative consultant on the review, I decided I liked being on the other side of the table at agencies. Not gonna lie- it was fun having creative directors who were assholes to me when I was freelancing for them suddenly bowing, scrapinng, serving me coffee and croissants and just generally laughing a little too hard at my jokes all in the name of trying to win the Disney account.

Won’t name names, but do the initials J.M. mean anything? Maybe yes, maybe no.

Anyway, my great, yes you guessed it, late friend George Roux designed my Guidance Counselor stationery when I decided to make a business out of it. That was as far as it ever went.

But now, I’m on a new career path I think is really going to pan out: multiple lottery winner.

Believe me, I’m working on it.

The grass is always greener

I've probably posted this before—I tend to repeat myself—but I grew up on the mean streets of West L.A., north of Wilshire. My home now is the first house I've ever lived in, although not the first one I've ever owned (whole other post).

Like every new and experienced homeowner eventually learns, homes are like Disneyland: they'll never be finished. A house is a living organism, its own ecosystem that requires regular, constant maintenance to keep living and thriving.

To which I say yeah yeah, sure sure.

For some reason there are people in the world who know how and, even more baffling, want to do everything themselves when it comes to home maintenance.

Seriously, that's just crazy talk.

There are more than a few household things you'll never catch me doing:

Restaining hardwood floors. Sure, inhaling the wood finish fumes is tempting, but no.

Tuning up the roof tiles. No thanks. I have neuropathy in my feet, and have enough trouble walking on flat ground. When I think of myself walking and trying to balance my slightly fuller physique on slippery roof tiles, one song keeps popping into my mind.

Changing out a sprinkler head is also a no go. It's tougher than it looks. There's alignment, positioning, measuring and water pressure involved. Plus since we now use detergent from Trader Joe's instead of real detergent, I just can't risk the grass stains.

Plumbing? I have people for that. Same with electrical. And heating. And airconditioning. Although I do change the air filters all on my own. In fact I custom order them a half inch smaller on each side so they fit easily and I don't have to try to jam them in while balancing on my step ladder.

I know. I'm writing my acceptance speech now.

Another thing you won't find me doing is mowing the lawn. We have an excellent gardner who does a fine job without all the sweating and swearing that would inevitably accompany my efforts.

Here's the funny part. Even though I avoid mowing the lawn myself, I get a tremendous sense of satisfaction out of watching a runaway lawn get mowed down to size by SB Mowing.

Spencer from SB Mowing is a gardner who's sprung to fame on Instagram and YouTube. He lives in Kentucky, which besides moonshine, the Derby and, ironically, bluegrass, is also famous for having two of the worst senators in the history of time—Mitch "Mr. Freeze" McConnell and Rand "Yes sir Mr. Putin!" Paul. Although admittedly with Ted "When's the next flight to Cancun?" Cruz and John "Leave the oil company money in a plain envelope" Cornyn, Texas does give them a run for the money.

I may be getting off point here.

Anyway what Spencer does is find wildly overgrown or neglected lawns once a week, then asks the homeowner or a neighbor what the story is and if he can cut it down to size for free. He films the entire process in time lapse, and then displays truly breathtaking, incredibly satisfying before and after stills at the end of his videos (the YT videos run quite long - the four minute one at the top is one of the shorter ones).

Watching him work I can almost smell the freshly cut grass, as if I'd done it myself. Which as we've established, ain't happening.

On his website, Spencer tells his origin story, promotes the companies that make the equipment he uses and, like any good YT or Instagram star, sells mowing merch.

I don't know if it's watching someone actually finish something they start (you can do that?), the fact he makes gardening and lawn equipment look fun and cool (you can do that?), or his obviously disciplined work ethic (you can have that?), but watching him bring these lawns and their properties back to life is endlessly entertaining.

I know what you're thinking. I'm going to end this post with some corny, lawn-related pun.

Like his business is really growing.

Or when he's done filming his work he yells "Cut!"

Maybe even say he was a little green when he started.

But I won't. I'm keeping this one pun free. You know, in case Spencer keeps his clippings.

Not so Super

I’ll be the first to admit it. I am not by any stretch of the imagination or in any way a sports fan. I know what you’re thinking: how can someone like me who’s in peak physical condition not be into sports?

I know, it’s a riddle wrapped in a mystery inside an enigma.

I do however occasionally like watching the World Series (baseball, right?) but that’s about it. Unless you count the Kentucky Derby, Preakness and Belmont Stakes because who doesn’t like horseys.

And reading the Racing Form. And placing bets.

Anyway, when Super Bowl Sunday rolls around every year, for the most part I look at it as the best day of the year to go to the movies, visit Disneyland or shop at South Coast Plaza. At least for about three and a half hours.

But because I’m in the line of work I’m in, I do have to slog through the game and watch the commercials. Including mine.

Here’s the problem: Apple set the bar for Super Bowl spots with their legendary “1984” commercial. You know, the one directed by Ridley Scott that we’re still talking about forty years later. But the downside of that spot was it got advertisers to think that just by pouring a ton of money into a spot, they’d have a memorable, entertaining Super Bowl spot that would ring up championship sales for whatever they were hawking.

Not so fast. If you watched the big game this year, you might’ve noticed there are about sixty examples that prove otherwise.

That’s not to say there haven’t been some enjoyable spots over the years. One of my favorites is this FedEx spot, which lays out in detail exactly what it takes to produce a successful Super Bowl spot. It's a low-res version, but you still get the idea.

Another is the Audi “Prom” spot. Everything about it is right—the casting, the dialog, the story, the production. They even caught lightning in a bottle with the reaction shot of the prom queen after the kiss.

The spot I liked most this year, besides mine, was actually this Disney+ commercial. Simple, engaging and not weighed down with celebrities and production value. It wasn’t forced.

I was discussing the spot with my close personal friend and blogger extraordinaire Rich Siegel, and he reminded me of the other reason I liked it so much. He said “When everyone is shouting, whisper.”

He’s right of course. Enough with the shouting.

In politics. In life. And especially in Super Bowl spots.

Hospital sushi

When my daughter was out here last month on her Christmas break from school in Iowa (don't get me started), she didn't do a lot of the usual things you'd expect students on break to do.

She didn't go to movies every night.

She didn't party with her friends at every chance.

She didn't go with her BFF's to Disneyland and stay until closing time, or until (SPOILER ALERT) Mickey and the other cast members take their heads off, hang up the costumes and head out to their second job. I'm sorry you had to hear it this way.

She didn't do any of that. Instead, she had her tonsils out.

Now, of course she could've had them taken out by someone in Iowa. But before you accuse me of being an overly protective, elitist west coast dad who thinks Iowa doctors—as educated, experienced, compassionate and stellar though they may be—just aren't good enough for his daughter, allow me to do it for you. You're absolutely right. (Full disclosure: it was an Iowa ENT who looked down her throat and said, "Oh yeah, it's your tonsils. They have to come out.")

So six days after she got home, her mom and I were in the Outpatient Surgery Center waiting room at Long Beach Memorial, biding our time until she came out of recovery. I'd like to mention her surgery was performed by our ENT, who also happens to have been Chairman of the Division of Head and Neck Surgery at Long Beach Memorial from 2008-2013, and is currently Chairman of the Department of Surgery at Long Beach Memorial and oversees all surgical divisions at the medical center.

I'm just sayin'.

Anyway, somewhere just shy of the halfway mark of the 8 hours we spent there, the wife and I were feeling a bit famished. But we weren't about to leave the premises in case the doctor wanted to talk to us, or they needed me to scrub in on an emergency surgery (I didn't go to medical school, but I did see 8 seasons of Grey's Anatomy).

So I made a run downstairs to the basement where the hospital cafeteria is, along with the morgue. Coincidence? I think not.

It was pretty much like every institutional cafeteria you've ever seen. But what caught my eye was the pre-packaged sushi. As you might know by now, sushi's one of my favorite credit card torching, bank account-draining meals. However the idea of hospital sushi was only slightly more appealing than gas station or car wash sushi. The good news was if it made me sick, I wouldn't have far to go for help.

I decided to go for it, but to also hedge my intestinal bet by buying a chicken salad sandwich along with it. As I think back on it now,I should have probably given more thought to the age of all that mayonnaise in the chicken salad.

When I got back to to the surgery center waiting room and started eating, I was spotted on a security camera, and the lunch police nurse was in front of me in a nanosecond letting me know there was no eating there as a courtesy to patients who weren't allowed to eat at least 12 hours before their surgeries. Like that was my fault.

But since my daughter was under the knife, er, laser, I didn't want to rock the boat. I decided to obey their rule. And by obey, I mean break it.

Since it was late in the day when I got back with the food, the only people in the waiting room were families of patients who'd already gone in. There was no one left for my eating to offend. I was still scared of Nurse Ratched, who was now sitting at her desk. So being the brave rule breaker I am, I put the sushi container in my wife's purse and snuck bites out of it when she wasn't looking.

Driving home after her surgery, my daughter wanted to stop at In-N-Out for a milkshake, one of the few things she was allowed to have for the next couple of weeks.

If I'd known we were going to do that, I definitely would've thrown the sushi back.

New math

I have a high threshold for creepiness. I like horror movies. I want the teenagers to go into the dark cave. After the car breaks down in the rain on the deserted road, I can't wait for them to knock on the door of the creepy house. I love it when they don't know their shadows are moving independently of them. And toy clowns with eyes that follow them around the room? Yes please.

But I saw something on television this morning that creeped me out more than any movie has in a long time. This commercial for Mathnasium.

First of all, in the same way people who live in Anaheim never go to Disneyland, I almost never pay attention to commercials. However when the creepfactor is cranked up to eleven, it can't help but be a slow, drive by car wreck I can't look away from.

To quote Stefon, "This spot's got everything."

A pedestrian concept.

White-bread casting.

Bargain-basement CGI.

Needle drop music.

Giant A+ spray painted on the classroom wall (to go with the A+ on all the freakishly animated student sweaters).

Annoying voiceover.

Kid giving a thumbs up.

A token Asian cause, you know, math.

A maybe Hispanic kid and his maybe Hispanic mom.

A kid that says, "Awesome." Because that's how kids talk.

Not sure why, but for some reason for me the spot has an "It's a cookbook!" quality to it. Maybe it's the bad CGI on the badly animated students.

Here's what I think would help: if the kid at the end of the spot smiled and looked at his reflection in the car window. We'd hold for a beat, then his reflection suddenly turns into a killer clown, breaks through the glass and rips the little suckers' throat out.

I know, it probably wouldn't be good for enrollment. But you can't tell me it wouldn't add up to a much more memorable spot.

Rustic never sleeps

You know the old saying—you can take the boy out of the city, but you can't take the city out of the boy. Whatever. I'd actually hoped that saying would propel me into some kind of pithy segue into this blogpost about the most rustic restaurant you'll ever eat at.

Come to find out I was wrong. So let's just dive straight in, shall we?

This past Sunday we took my son—a newly-minted 21-year old—to the Saddle Peak Lodge for his birthday brunch. The wife and I have been there many times over the years, but not recently. And when we were thinking about where to take him, my wife was the one who came up with the SPL, which like many of her ideas, was a brilliant one (Hear that? It's the sound of me scoring marriage points).

The SPL is definitely unlike any other restaurant in L.A. For one thing, it's not in L.A. You'll find it on the side of a mountain in Calabasas, about five miles up the road from Pepperdine University and the Malibu Colony on Pacific Coast Highway.

Like someplace out of the 1800's, the SPL is built from logs, and has stuffed animal heads hanging all over the walls, looking down at you while you're dining on the superb, pricey food. Maybe it's that I've been to Disneyland too many times, but I kept expecting the heads to turn and start talking and singing like at Country Bear Jamboree. Or maybe the scene from Diner. "You gonna finish that?" "If you want it, just say it!" "Well, if you're not gonna finish it..."

They didn't. But it would've been bitchin' if they did, amIright?

Dining there, you really feel you've gone somewhere away from the city, and time-traveled to a more genteel era. Or a more gentile era, if that's possible. I may be getting off track here.

Anyway, the point I'm getting at is its rustic charm and semi-isolated location (even though only a few miles from the coast and a freeway) makes it feel like more than a nice meal. It becomes an easy getaway.

Unlike the Rainforest Cafe or other fabricated "theme" restaurants, the SPL comes by its rustic charm honestly. According to its website:

"Part roadhouse, Pony Express stop, hunting lodge, European auberge, perhaps even a hint of a bordello, Saddle Peak Lodge has been many things to many people in its long history. For 100 years—some say even more—Saddle Peak Lodge has been a place of enchantment, romance and great dining for generations of those who seek a unique experience."

In case you were wondering, my son had steak and eggs, and to celebrate his new 21-ness, washed it down with a mimosa. I had Eggs Benedict with smoked salmon and a heart-stopping good Hollandaise sauce. The wife enjoyed California Goat Cheese and Broccoli Quiche, you know, like they had in the old west.

Everything was exceptional.

The only suggestion I'd make is if you're going to dine there, it might be a better idea to visit at night. Away from the glare of the city lights, you can see the brilliant light of the stars against the dark blue blanket of the night sky. Also, the restaurant is decorated with lights inside and out. There's a lot of twinkly magic going on after the sun sets, and it brings out the enchanted quality even more.

Not to mention it hides all the bone-dry brush in the canyon that's one cigarette butt away from a raging inferno.

That might be the city boy talking.

Do I stay or do I go

I’ve always had great admiration for people who have more than one skill set they can make a living with. For example, my late, great friend George Roux was an art director, illustrator, commercial director and photographer. And he was equally adept at all of them. Damn him.

The problem is, the only thing I can really do is write. And depending on who you talk to, or if you've followed this blog for any length of time, even that's a little shaky.

Like so many of my colleagues, I occasionally entertain the idea of leaving advertising and moving on to a new challenge. Usually during status meetings, listening to account planners giving their insights or staff meetings where management tells everyone how great the new open office seating will be.

Don’t get me wrong: it’s not that copywriting hasn’t been good to me or isn’t challenging, but occasionally a restlessness sets in and I start thinking there might be something else that would be even more rewarding. It’s the same way I felt about my high school girlfriend.

Because there isn't much money in bingeing Breaking Bad, Better Call Saul, The Americans and House Of Cards, I started thinking about other things to do besides what I’m doing.

Here’s a partial list:

Crowd Estimator

I’ve always been good with numbers. I figure I could be that guy they cut to on the local news at concerts or sporting events. “Jeff, that looks like quite a gathering at the stadium tonight.” “That’s right Bill, I’d say there’s about 15,000 people here for the big show.” Then I’d get in the car and go home. Good gig.

Tire Store owner

I love tire stores. That new rubber smell, the S, T, H, V, ZR, W and Y speed ratings (note to Prius owners: S is all you need). What’s not to like about a job where you can toss around words like lug nuts and lateral run out (that's shimmy to you civilians). Not to mention the go-to jokes about being "under pressure" all the time. BAM! I’ll be here all week.

Fortune Cookie Writer

Here’s a gig that capitalizes on experience I already have—always a good thing. Play to my strength. Also, it’s one sentence at a time. That works well for me. Just a quick zinger, something uplifting, hopeful and funny in six or seven words. Besides, my wife used to be VP of Marketing for Panda Express. I already speak fortune cookie.

Ticket Taker

Whenever the discussion turns to creating jobs, this is one I always think of. Unnecessary and easy (did I use the high school girlfriend joke yet?), I’d be great at this. Movie theaters, Broadway theaters or even parking lots, I’d take the tickets with flair and a smile. There’s really not a lot of time for conversation since everyone’s in a hurry, which is fine by me. If you’ve ever been with me in an elevator, you know sometimes conversation is the last thing I want.

Couples picture taker

This one seems obvious, and yet you don't see a lot of them. Ok, you know when you're with your significant other at Disneyland, a concert, on vacation or at a restaurant, and you take either bad selfies or shots of the two of you individually? I'd be the guy wearing the resort uniform, just walking the grounds looking for people doing that and then saying, "I'll take that for you." One or two clicks, and I'm off to save the next vacation memory. I'd meet people, get exercise, learn about all sorts of photographic equipment and probably have a good tan at the end of it all.

You may have noticed the one alternative career choice not on the list is professional blogger. There are a couple of reasons for that.

First, I know for a fact there's no money in it. And second, have you read this blog lately?

A slight dust up

I've talked about it a bit on here, but back at the ponderosa we're doing a little remodeling. Hopefully by the end of April, our kitchen, living room and bathroom will have been turned into showcase rooms ready to be featured on Houzz, pinned all over Pinterest and cover-ready for Dwell.

In the process I'm also remodeling my bank account about $20,000 at a time. Don't get me started.

Anyway, when I mentioned to colleagues and friends we were going to do this, they were more than happy to share all sorts of warnings and red flags about what it was going to be like. Since I've never remodeled anything—hard to imagine I know, what with me being so handy and all in that way all Jewish boys who have hands that look like they've never done a day's work in their life are—I had no idea what to expect. Fortunately, with all the best intentions, there was no shortage of people willing to let me know.

Contractors are the worst to deal with.
Having this one proven false has been a great blessing as well as a relief. Our contractors are awesome. We've known about them well before they started the job. They've worked on many of our friends homes, so we had reliable testimonials as to the quality of their work (spectacular). They're honest, hard-working perfectionists with sick senses of humor. And they wield a mean nail gun. What's not to like?

Plan to spend at least a third more than your budget.
First of all, what budget? Second, all the costs we were given up front have pretty much stayed where they were. The exceptions have been the changes we've made in window size, cabinet size, number of outlets, additional features, the nice countertops, etc. Now that I reread that, I might think about stopping with the self-inflicted increases (see bank account remodeling above).

You'll have to move out while the job is being done.
Here's the good news. The way our house is laid out, all the work—with the exception of the bathroom—is on the opposite side from the bedrooms.

So instead of incurring the additional cost of having to live in a hotel for four months, we get to incur the additional inconvenience of living in less than two-thirds of our normal living room space.

It's cozy to say the least.

There is however a big, plastic sheet dividing our cramped living space from areas where the work is being done. It makes a great backdrop for photos, what with all that diffused light. It also comes in handy for my Dexter role-play. Enough said.

There'll be dust everywhere.
I'm sorry to say, on this one they were right. There is dust everywhere. On both sides of the plastic curtain. Inside closed cabinets and drawers. All along picture frames. On the books. The floors. The shelves. Ev-er-y-where. Trying to keep up with cleaning it is the impossible dream. One minute you think you've gotten it all, the next you're writing words with your finger in the thick layer you just noticed on the mantle (the words I wrote were "Someone should really clean this thing").

It's the housekeeping equivalent of spending a day at the beach, then realizing you have sand in places you didn't know you had places.

It's like the guys who take a year painting the Golden Gate bridge, then have to start back in the opposite direction once they get to the other side.

It's like Disneyland when it comes to cleaning it up: it'll never be finished.

You can relax. The box of metaphors is empty.

I have to keep reminding myself all this dust is temporary, but the beautiful home we'll have when it's all done is permanent.

Just like the inhaler and the Claritin.

Enjoy the ride

If you only had seven days to live, what would you be doing right now? No really, I'm asking.

We're one week away from having the most mentally, intellectually, temperamentally, morally and experientially unqualified person inaugurated as President of the United States.

As you know, besides the big plane, freeway closings, a 24/7 kitchen and great seats at the Kennedy Center (well, maybe not this time), one of the perks of the job is he's the keeper of the nuclear codes, and can launch those suckers anytime he wants at anyone he wants completely unchecked.

He doesn't need congressional approval.

Doesn't have to consult with anyone.

He doesn't even need a witness in the room when he turns the key, or presses the button, or puts his hand on the scanner, or pulls the string or whatever the fuck he does to make it happen.

What could possibly go wrong?

Put the codes together with a thin-skinned, temperamental, vengeful, eighth-grade bully like the one we somehow find ourselves with, and soon every day is going to feel like the fourth of July. Or at least the last one will.

Just want to remind everyone, especially the people who voted for him, that your candidate is someone who's asked several times why, if we have nuclear weapons, can't we use them. It was explained to him each time he asked, but he still kept asking.

I'm not a scientist, but I know for a fact all the people who put on their "I'm with stupid" t-shirts, shitkicker shoes and hopped in their pickups to drive to the polling place and vote for him will vaporize just as quickly as the rest of us.

Maybe faster if you take the moonshine into consideration.

But don't let any of that worry you. In fact, let me give you the same advice about the incoming administration I'd give you about the Matterhorn at Disneyland.

Enjoy the ride. It won't last long.

Blowin' in the wind

There are some experiences in life you reflect back on fondly, through the flattering haze of nostalgia, wishing you could go back and re-live them. Then there are those other experiences, like my high school girlfriend, that you'd never go through again even if someone paid you a million dollars in 1962 money.

For me, the Palm Springs Aerial Tramway is one of the second ones.

I'd actually managed to forget I ever went on what I like to call the Tram O'Terror until this afternoon, when I was enjoying a brief respite and chocolate donut with my good friend Lori, who I'm working with at my current gig. I asked her if she had any big plans for the weekend, and she told me she was going to be in Palm Springs.

That's when it all came rushing back.

Years ago, in a galaxy far, far away before I even knew my wife, I used to go out with a girl named Anne Siegel (not my high school girlfriend). Her parents owned a condo in Palm Springs, and every few weekends we'd hop in her brown Camaro, head out there and enjoy the weather, the restaurants and the pool.

On one of our visits, we decided to ride the Tram O'Terror.

Here's something you should know about me: I'm not afraid of heights. I like flying, tall buildings and standing on top of hills looking down at the city. I took helicopter lessons for awhile, although I never flew enough hours to get my license. Altitude doesn't phase me.

What does phase me is riding in a little death cart hanging by a thread, while traveling 8500 feet up a ridiculously steep hill, swinging in the breeze all the way up.

I don't remember how long the ride actually was, but it seemed like an eternity. It was also thirty-five degrees cooler at the top than at the desert floor where we started (fortunately at the top there was a gift shop selling souvenir sweatshirts - what're the odds).

I know I took the tram back down, but I don't actually remember that either. I might've been passed out, hyperventilating too much or honing my spot on impression of a little girl screaming to really pay much attention.

At any rate I'm pretty sure that somehow, someway, that tram trip and the raw, crippling fear it sent coursing through me had something to do with the fact that now there are only two mountains I'm comfortable riding all the way to the top of.

Space Mountain and the Matterhorn.

Happy landings

At the recent D23 expo, a convention for all things Disney, chairman, CEO and personal friend of Rich Siegel Bob Iger announced the Magic Kingdom was going to get even more magical thanks to a property their Imagineers had nothing to do with. And their accountants had everything to do with.

To the delight of thousands of squealing fanboys, Iger said plans are underway to build a Star Wars land at Disneyland. I think it's safe to say the force and the lines will be strong with this one.

So it got me to thinking (in case you were wondering what it would take), what if advertising agencies were divvied up into lands of their own. They're already divided into departments: Creative, Account, Media, Strategy and Pizza After 7.

But I think we could segment the shops even more. Specifically:

Clientland

This is a magical land where nothing is as it seems. Yes means no. Start means stop. Good means bad. In Clientland, the rides start but for some reason stop half-way through. And on the ones that do finish, the journey isn't quite as much fun as you expected it to be. Still, at least you got to ride. There are people waiting in line who'll never get on.

Researchland

If words like intuition, gut feeling and common sense send a cold shiver down your spine - and the word spine does as well - you'll feel right at home in Researchland. Those people walking around in the black robes? They're call Extractors, and their job is to remove all the funny lines you liked because a mother of two who had some time to kill and needed a free meal didn't think it was funny. Researchland has lots of dark, twisting tunnels that look like they lead somewhere, but actually don't. Problem is you don't find that out until you've been through them. There are also lots of funhouse mirrors, where you can see people who come in but they can't see you. All they can do is kill your idea before they finish the ride. Sometimes you can actually pass through Researchland and no one will tell you. But if you see your spot and don't even recognize it, you've been there.

Meetingland

In Meetingland, the ride feels like it's never going end. The cars are designed like little conference tables, and oddly enough the decorative plastic bagels in the center that you use to steer taste just as good as real meeting bagels. Everyone in your car talks at the same time. And no matter how long you ride, the one thing you can count on is you'll end up exactly where you started.

Weekendland

The least happy attraction in the park is Weekendland. People are grouchy and wishing they were somewhere else. All the concession stands serve is crappy pizza. And when you're inside the rides, all you can think about is how good the weather is outside. In Weekendland, there are warning signs on all the rides: This ride may cause depression, time lost with your spouse and your children, and excessive bad attitudes.

Of course, just like the Magic Kingdom, you'd be able to buy an annual pass to all of these agency lands that's good all year round.

But after your first visit, you'll wish they were all blackout days.

The missing chapter

There's the old saying about always leaving the audience wanting more. Apparently Fred Goldberg took it to heart, because that's exactly how I felt when I finished his excellent book, The Insanity of Advertising.

For the outsiders who think advertising's nothing but fun and glamour day in and day out - and oddly enough there are still a few - Fred pulls back the curtain and reveals the true story of just how insane this business is more often than not.

He also names names, which definitely helped make it a fun read. And of course, being the straight shooter I've known him to be, he lets everyone know exactly what he thinks of them. He's retired from the business now, so I suppose it's easier to do. Although I recall in my brief experience with him, Fred never had a problem letting anyone know what he thought, even at the height of his career.

I have to admit I was a little disappointed one story he neglected to include was the pitch for Disneyland his legendary creative shop Goldberg Moser O'Neill was involved in. While I'm sure Fred knows part of the reason his agency wound up being invited to pitch the Happiest Place On Earth, he doesn't know all of it.

Here it is.

I was freelancing and looking for work. One of the places I'd managed to work my way into for nine months was Foote Cone & Belding in San Francisco. I lived in Santa Monica at the time, so I'd fly up there Monday mornings and fly back on Friday nights. I racked up a ton of frequent flyer miles. I got upgraded all the time. I was on a first name basis with the counter people at United. Every once in a while the pilot at the end of the week who flew me home would be the one who flew me up at the beginning of the week, and he'd recognize me. The agency paid for my hotel during the week. It all felt very jet-setty.

That was the good news. The bad news is I was working on Taco Bell.

The way I'd landed the job - which was not really a great way for a creative to get in the door, but what the hell, I was there - was through the client at Taco Bell, a great guy named Blaise Mercadante. Blaise used to be VP of research at Tracy-Locke, where we worked together. I always said if I'd known he was going to wind up being the client I would've been a lot nicer to him.

Anyway, this was a couple years before the Disneyland pitch, and ever since the FCB gig ended I'd been looking for a way to get back up to San Francisco. I checked the want ads in the back of Adweek (remember those?), networked like crazy and sent out promotional pieces (remember those?) that apparently only I thought were clever.

But my love of San Francisco, my memory of the cold, bracing breeze coming off the bay and hitting me as I left the FCB office at night, was strong and seductive enough to make me do something I never did before and haven't done since.

I made a cold call. And I made it to Mike Moser at Goldberg Moser O'Neill.

For some reason, I thought about ten minutes into the lunch hour he'd still be at his desk and it'd be a good time to ambush him. I was right. He picked up the phone and I introduced myself, fully expecting the bum's rush. Instead, Mike talked to me for a good half hour, asking about my experience in general and at FCB in particular, what ads GMO had done that I liked, what was going on at the agency and what their needs might be in the future. He told me to definitely stay in touch.

When I got off the phone with Mike Moser, two things were crystal clear. First, as badly as I'd wanted to work for GMO when I made the call, I wanted to work there a hundred times more after. And second, from that point on no one could ever say a bad word to me about GMO (not that anyone was trying to).

Fast forward a bit. My friend Paula Freeman became VP of Marketing for Disneyland Resort. Both she and her boss, Michele Reese, decided to have agencies pitch the Disneyland business, and Paula asked me to lead the charge as creative consultant on the pitch.

I don't think I have to tell you - even though I'm about to - how fast GMO became the first agency on my list. They had a record of outstanding, impactful creative work on Apple, Dell, California Cooler, Kia and several other accounts. And I had never forgotten Mike Moser's kindness in taking my call.

GMO pitched the business against three other agencies and won hands down. The work was smart and evoked emotion taking the brand to a new level. Oddly, on the heels of the pitch, GMO was asked to pitch again against Leo Burnett from Chicago -- Disney World's agency of record. Burnett wasn't in the original group of agencies invited, and hadn't been invited by any of us. An edict came down from Disney and Michael Eisner, who was close, personal friends with the EVP of marketing in Orlando, that they be allowed to pitch the business. Sometimes, the Magic Kingdom isn't so magical, especially when they turn from the happiest place on earth to the most political and corporate place on earth.

Of course Fred, shooting straight as ever, wasted no time in letting us know how completely unhappy he was, and what utter bullshit it was GMO had to re-pitch a second time. And he was right. But, despite having the feeling the fix was in - a feeling we shared - the lure of a highly visible, blue chip account like Disneyland is worth the extra step, both for what it is and what it could become.

Goldberg Moser O'Neill presented their exceptional creative work. They were Paula's, Michele's and my first choice to get the business. In the end though, it went to Leo Burnett in Chicago

Insanity indeed.

On a personal note to Fred, as Paul Harvey would say, "Now you know the rest of the story." I enjoyed your book immensely, and hope you're hard at work on a sequel. I know you have many more stories to tell.

And frankly, it'd be insane if you kept them to yourself.

It's a great idea after all

Have you had the unshakable feeling that today wasn't just an ordinary day? It was different wasn't it. And if you live in Southern California or Orlando, the suspicion was even more intense. The idea kept running through your head, like an annoying song you just couldn't shake no matter how hard you tried, that today was unlike every other day.

Here's the reason. Today is the 50th anniversary of It's A Small World at Disneyland.

The ride was introduced in 1964, and, to quote Wikipedia, "The ride features over 300 brightly costumed audio-animatronic dolls in the style of children of the world, frolicking in a spirit of international unity and singing the attraction's title song, which has a theme of global peace."

Sure, whatever.

The point I'm making is that after half a century, I think it's time to update this iconic Disney attraction, with its unforgettable yet masterfully irritating theme song into something adults can enjoy just as much as the kids. And I know exactly how to do it.

Shotgun Small World. Here's how it works.

Every adult who gets on the boat gets handed a pair of noise-cancelling headphones and a sawed-off 12-gauge when they board. Of course, these aren't real weapons. They will have been made by Disney Imagineering, which means they'll look and feel real, but they'll have a Disney logo on them and replicas will be available in the gift shop.

Then, as the riders cruise through, they get points for each one of the dolls they take out (extra points if you can waste them before the start of the second verse).

Now, I know this sounds shocking at first. But at second, it sounds fun doesn't it?

Besides, it's Disneyland. The dolls will just reanimate in time for the next boatload of tired parents with really good aim.

I'm just spitballing here, but if Imagineering's too busy creating the next ride, like Frozen Mountain or whatever, maybe they can borrow the guns from Frontierland.

You want this to be the happiest place on earth for parents as well? C'mon Imagineers. Get on it.

Up, up and away

There’s no shortage of complaints about the commute. And it doesn’t even matter where the commute is. If you live in the greater Los Angeles or Orange County area, you are, as we say in the driving biz, screwed.

When I worked recently in Santa Monica for a few months, it took almost an hour to get from the west side to the freeway at rush hour. We’re talking mere blocks. And then another hour to crawl home. Everyone has a commute-from-hell story.

It’s not as if there haven’t been solutions offered to relieve gridlock. Like the picture above from 1954. Yes, 1954.

A monorail system that rides over the center lane of the freeway. It follows the same route, and the property is city owned reducing the cost. Stations would be on a platform, visible, reducing crime.

Then there was the time in 1955 when Walt Disney offered to build a monorail system like the one at Disneyland from the beach to downtown L.A., fifteen miles of track for the then crazy price of free.

But L.A., being the forward thinking city it’s always been, decided to yield to the auto companies and not implement any form of mass transit beyond buses in order to drive up car sales. (Just a side note: years ago when there was a bus strike in L.A., the late comedian Steve Landesberg said it was the first time in history there was a strike of a non-existent industry.)

If you want the full story about it, watch Roger Rabbitt. It’s closer to the truth about public transportation than you think.

Anyway, I write this as I sit in my office in Orange County on Friday night, getting ready to make the drive north. I can see the 405 out my window, and trust me, even with all the lights it’s not very pretty.

The trick to making the ride bearable, or something close to it, is to arm yourself with a few things that can help distract from the congestion, and even make the trip go a little faster.

Which is why I have a nice car, E Street Radio and a carpool partner.

Drive she said

I wouldn’t go so far as calling myself a Disneyphile (although it would be one of the nicer things I’ve been called). But I did grow up in L.A., and probably spent an equal amout of time between school and Disneyland (well, maybe a little more at DLand).

I’m a California boy, and I do love Disneyland.

As a card-carrying Deluxe annual pass holder, I’ve done the math to figure out I have to go there at least 6 times during the year to make it pay for itself. No problem: between DLand, its sister park California Adventure, and summer it'll be a cinch.

The beauty of it is I can go anytime I want (except for a few blocked days) and pretty much forget the outside world and have a good time. Until I have to pay real-world money for food in the park (seriously, would it kill them to include a few meals in the annual pass fee).

But I recover quickly.

Anyway, last Saturday night it was time for my daughter and me to renew our annual passes. Instead of doing it online, which wouldn’t have given us any excuse to go into the park, we made the 15-minute drive to Anaheim and did it in person at a Disneyland ticket booth.

Disney cast member Linda from Laguna Niguel - who may or may not have been an audio-animatronic robot - efficiently and pleasantly helped us.

Afterwards, we thought we’d take the new annual passes for a spin. So we went into Calfiornia Adventure, got the passes scanned, and visited the newest land: Cars Land.

When Disney decides to wow you, no one does it better. Radiator Springs is the spittin' image of the fictional cars town in the movie come to life. It is incredible. Visually rich and detailed, stunning in its vibrancy, it actually is the only Disney "land" that feels like you're in another world entirely.

We waited an hour to get on the Radiator Springs Racers, the roller coaster ride that simulates the race in the movie. It leisurely takes you through the town of Radiator Springs, then suddenly you're at a starting line with another car full of people.

You get the green light, and you're off. It's not nearly a long enough or fast enough race, but it is fun. It has just enough of what I call "Disney Danger" on the curves to make you want to immediately go on it again. If the line wasn't a two hour wait when we got off we would have.

We went on a couple more rides, and then headed home. No need to do it all in one night.

We have all year.

Beverly Hillbilly

That high-pitched whining sound you hear is coming from the direction of Hollywood is Billy Ray Cyrus.

Seems he’s finally been able to pinpoint the reason his marriage is in shambles and his family life has imploded.

And that reason? Hannah Montana. That darned show. Gosh, Billy just wishes he’d never let Miley do it.

If it weren’t for that Disney show that ran for years, Miley wouldn’t be as reckless and uncontrollable as she’s become.

If only he could go back in time to before the show ever happened he would. Back to being a washed up singer. Back to having the most reviled song in country music history.

Here’s the thing: going back wouldn’t help. He didn’t do anything when he was there the first time.

Billy Ray knows what it’s like to have an insane amount of success at an early age (did I mention the most reviled song ever?). So when Disney wanted to cast Miley in a show, as someone who’d been in the spotlight – and as her father – he knew what was in store for her.

Now, I’ll concede he probably didn’t anticipate exactly how huge the show and his daughter would become. You never can. But they were entering into the Disney marketing machine. He had to know they’re all in when it comes to promoting shows and spinning out stars.

Hey, Billy Ray, news flash: it isn’t the shows fault. Or Disney’s. Or Miley’s. It’s yours.

By your own admission, you acted like more of a friend to Miley than a father. I imagine that you imagine by making that statement, you think we’re supposed to feel sorry for you. That somehow, in your negligent, lacking, selfish child-raising ways, it just happened.

Since you obviously haven’t read the manual, one of the things a parent is supposed to do is protect their children by setting boundaries. Something they’re not supposed to do is treat their kid like their best friend, then use them as an ATM so they can buy mansions, cars, pre-torn faded blue jeans, tatoos and anything else they want. It’s hard enough to ground Hollywood kids in a world where grown ups say yes to everything they want to do and have.

It’s also mighty convenient, after the series has ended, you’re not on a hit show anymore and you’ve cashed all the checks to start talking about the toll it takes being a multi-millionaire country boy and having a multi-multi-millionaire daughter/wild child.

Miley is over 18 now, so we can only hope she makes smart(er) decisions in the future, and listens to guidance from people who have been where she is and know the pitfalls.

At least she's already learned one valuable lesson.

She knows where not to turn for advice.

The happiest place on Monday

There are two life rules that've served me pretty well. Always avoid the 5 freeway, and never go to Disneyland on a weekend or holiday.

But since today was neither, I decided it was the perfect time to carpé Mickey.

My kids were out of school today. Some kind of teachers conference or something. Anyway, since my wife is an administrator at their school, she was off as well. And since I'm a freelancer, well, need I say more? So, a Monday. The family's together. Everyone else is in school. Not a holiday.

It was go time for Disneyland.

There really is something magical about maneuvering through the park without being bumped by thousands of sweaty tourists wearing mouse ears and doing their impression of sardines. The ability to just walk into a ride and get on it without waiting is definitely worth the price of admission.

Even the price of admission is worth the price of admission. We have the Deluxe Southern California Resident passes. Which means we can just jump in the car on a whim - as long as our whim isn't on a blackout day - and drive on over to the Magic Kingdom.

We didn't spend the whole day there. Just the afternoon. We hit about five line-free rides, had some ice cream, and called it a day. If it were this easy all the time, we'd be there all the time.

The other thing about being there when the park isn't so crowded is that it gives you the chance to notice things you might not otherwise see. My wife was waiting while we went on one of the rides. As she waited, she saw the Mr. Incredible character (or as I like to call him, the other Mr. Incredible) interact with an obviously mentally challenged younger child. The character stared into the child's eyes, and the child stared back. Then Mr. Incredible got down on his knee, right in front of the child, and held his hand up. The child smiled and touched Mr. Incredible's hand.

On another, busier day, swarmed with screaming children wanting their picture taken with him, Mr. Incredible wouldn't have had the time to give to the child my wife saw today.

But on a slow Monday at Disneyland, obviously, that's where the real magic is.