Encore post: Radio radio

Yesterday I was talking about radio with my pal Rich Siegel, author, owner and grand poobah of Round Seventeen. In one of my many business schemes, I asked Rich why don’t we start a radio production company. We’re both good writers with lots of radio production experience. It seemed like a win-win to me.

Rich replied, “Who pays for radio anymore?”

Thanks pal. Here’s my balloon –pop it.

Of course, he’s right.

For starters, there’s not a lot of radio being done, and what little there is certainly doesn't have any money – real money – thrown against it. Agencies usually just hand it off to the juniors, or the interns because they pay them even less than the juniors.

In most agencies, radio is considered the bastard stepchild to, well, to just about every other media. Maybe it’s because good radio is so hard to do, but many writers suddenly seem to get swamped when a radio assignment is up for grabs.

I’ve never looked at it that way.

The fact is, for the most part, the agency leaves you alone when you write radio. It’s not that high on the glam-o-meter, so you can usually fly under the radar and write some pretty fun stuff. But let me go back to an earlier point: good radio is hard to do.

There are of course basic rules to writing good radio. But if you've listened to any radio commercials lately, I'm sure you'll agree there need to be more.

Here are a few I’d add:

First, no more spots where the listener is eavesdropping on the recording session, and then the talent realizes they’re recording.

Next, no fake stand-up comedians with bad fake material and fake canned laughs.

Then, no more spots where the talent is talking about a sale with another talent, and suddenly there’s a door slam sound effect and the first talent says something to the effect of, “I guess everybody’s going to the (CLIENT NAME HERE) sale!”

Even though many writers use them, filler lines have got to go. You know the ones I mean. Lines like “so what’re you waiting for?” or “Hurry in now, the only thing that’ll be gone faster than these (PRODUCT NAME) is this sale.“

Lastly, the direction “more energy, have fun with it” must be banned from all recording sessions. No real person is that happy about having to take erectile dysfunction pills or diarrhea medicines.

This isn't the first time Rich and I have talked about starting a business. Just a few days ago, he suggested we start a deli.

I thought it was a good idea. Obviously, since we work in agencies, we already have enough baloney to stock it.

Danny

I don’t know if other industries are like this, but the ad community is a small one. Especially in L.A. Because of that, you wind up seeing a lot of the same faces at different agencies around town. Sometimes a good thing, sometimes not.

In the case of Danny Alegria, it was more than a good thing: it was a blessing.

Danny either worked in the studio or was the studio manager at three agencies I had the good fortune to work with him at: DBC, DDB and Y&R.

Ad agencies just love their initials don’t they?

Danny was always a bright light in what could be a dark environment. Being in the studio, he was ground zero for stressed out account and creative people throwing fits when it came to getting something they usually needed yesterday out the door to a client, or materials for a big presentation or new business pitches.

Regardless of the pressure and tantrums that came his way, he had a good word for everyone (something extremely difficult to do at agencies). And there was never a question about him getting what you needed done.

Even though I’d known him for years, I’d never really sat down and talked to him until one very slow day at Y&R about nine or ten years ago. We wound up sitting down and literally talking for over three hours. He told me about his time in the Navy, his background as a singer, his years as a jockey, exactly how horseracing worked (not the way you’d think or hope), his family and more.

I couldn’t believe this fascinating person had been steps away from me for years, and yet only now was I just discovering who he was and learning about him.

I had always loved horseracing. In fact, when I was in college I loved it a little too much, to the tune of rent money on occasion. Danny and I made an agreement we’d take a trip out to Santa Anita, and he’d give me the lowdown on the horses and be my betting Yoda.

Sadly, we never got to make that trip.

Danny was diagnosed with cancer. But like everything else in my experience with him, he handled it with grace, honesty and dignity.

He would post unflinchingly on Facebook about how he was doing - the progress of both the treatment and the disease.

As to be expected with cancer as widespread as his had become, there were good days and bad days. But even on the bad days, the really bad ones, there would be a thread of optimism.

On one of his good days, he invited me to come see him give what he knew would be his last singing performance. I wouldn't have missed it. Not only did I get to see Danny perform, I got to see a lot of long, lost friends from agencies past we'd worked with over the years, who were also out in force to show support for him, and his talent that we didn't get to see nearly enough.

Danny was in great form that day, but it tired him out. It was easy to see the toll his cancer was taking.

I would text back and forth with him. I told him I'd come out to where he lived in Riverside and take him to lunch, or if he wasn't up to going out, bring it to him and we'd eat at his place and talk about the race track. I believe he was confined to his bed at that point, but even so he just told me he wasn't feeling well, but as soon as he rallied we'd do it.

Shortly after that conversation, on July 10, 2012, Danny died at the age of 60.

For me, it's certainly a personal loss, as I know it is for his family. But it's bigger than that: it's a global one. The world simply can't afford to lose people as decent, caring and loving as Danny always was to not just his family and friends, but everyone he encountered.

His Facebook page is still active, and every now and then I find myself re-reading some of the posts he put up as he was going through his ordeal. They are honest, inspiring, funny, heartbreaking and hopeful. I'm also friends with his daughter on there, and though I've never met her in person I feel as though we have a strong connection.

She is funny, bright and optimistic. Just like her old man.

Not a day goes by that I don't think about Danny and the meal together I was so looking forward to.

It's comforting knowing he's finally resting in well-deserved peace.

And that he's making heaven a much more rockin' place.

Night calls

I’m in the minority, but I feel sorry for M. Night Shyamalan. I know, it’s hard to feel sorry for a Hollywood wunderkind who showed the kind of promise, made the kind of money and then crashed and burned the way he did. But I do.

I thoroughly enjoyed three of the ten films that Night’s directed. That’s at least one more than most people.

Like almost everyone, I loved The Sixth Sense. Even though I knew the secret from the very first time I saw the trailer (Haley Joel Osment looks at Bruce Willis and says, “I see dead people.” Hello? What do you need, a roadmap?), the mood, writing, look and secrets in the film were spellbinding.

His next, Unbreakable, was also a keeper. For any comic book or superhero fan such as myself (Comic Con again this year?! Why yes), the ending and reveal of who Samuel L. Jackson really was didn’t exactly come as a surprise. But it was still thrilling, as is the idea of the long-talked about sequel.

This third film is where I part ways with almost everyone I know. Signs. I liked this story of a man, Mel Gibson, who once was a man of the cloth but now finds himself questioning his faith. That’s what the movie was about, despite the fact it was sold as an alien invasion, sci-fi film. There is nuance, genuine heartbreak (SPOILER ALERT: I dare you to keep a dry eye as Gibson is talking to his wife before she dies) and redemption.

With these first three successes (yes, Signs made money), Night was allowed to write, produce, direct and often give himself larger acting roles in his films than he should have, seemingly without any supervision from the studio. From The Village (a rip-off of this Twilight Zone episode), to The Happening (which wasn’t), to The Lady In The Water, to The Last Airbender, each film stunk up the place more than the next.

Part of the problem was Night tried to duplicate the big twist/reveal ending of Sixth Sense in each of the subsequent films. He couldn’t.

He fancied himself a Spielberg. He wasn’t.

The studios thought they’d make buckets of money using his name as a brand. They didn’t.

What I don't understand is the extreme hate. When his name comes up on a film, people boo. Or laugh. Or groan. Why is he box office poison any more than Kate Hudson or Jennifer Aniston or Kathryn Heigl, all of whom seem to keep finding work. I think every Adam Sandler film deserves the same reaction (except for the laughing part). Maybe that's the reason the only place Night's name shows up for his latest film, After Earth starring Will Smith and his son, is on the poster. (By the way, it's been getting eviscerated in the reviews, and has a bottom-dwelling 13% on Rotten Tomatoes).

At least he's consistent.

Not that he asked me, but if I were him I'd walk away from the genre for a while. I'd direct something totally out of character and unexpected. Perhaps a comedy, which he's shown some real flair for in portions of some of his films. And I'd give myself a cameo, because as director it's fun to do that. But I'd make it a real cameo - the kind Hitchcock gave himself, usually about two seconds of screen time.

There are already a million Sixth Sense jokes, and even a YouTube video, about the secret of Night's career being that it was already dead. There's also a book about how he crashed and burned.

I can't say I've enjoyed a film of his in a long time.

But I'm still hoping the story of his career has a surprise ending.