My track record

I think after the last couple years we’ve had it's about time we all had some good news for a change. AmIrite? So here it is: I’ve lost around 15 lbs. in the last few weeks.

Now I know what you’re thinking: “But Jeff, you looked so fabulous to start with - a perfect physical specimen really - you didn’t need to lose any weight.” First of all, thank you for noticing.

Second, let’s remember I wear a lot of black and black is your friend.

And finally, despite how right I’d like to think you are, it’s a numbers game and I know the numbers.

What's the secret to my success? How have I done it? Well, besides cutting down on the food I jam in my piehole at all hours of the day and night, it hasn’t been too difficult. I’ve been using an app called My Fitness Pal to track everything I eat.

Doctors, the people who play them on television and the ones in real life, keep saying 2000 calories is the average for a grown man. So I've arbitrarily set the calories I can take in at 1920 a day. It was a fine year, and it's an even number. Next, I track what I eat religiously. I’m now on the 75th day of my tracking streak. Some days I go over the calorie limit, but it’s just one of the limits I go over on a regular basis.

”No officer, I didn’t see the sign.”

As far as those calories I get to have, I try to make them healthy ones, even if in the loosest sense of the word. Although it’s fine if they’re not entirely healthy as long as they fall in the count.

At least that's what I tell myself. And if we can't fool ourselves...

My Fitness Pal is owned by Under Armor, and has its own online community. Which means my weight fluxuations are probably all over the internet, in the cloud, available to Ukrainian hackers, coding classes and, as I like to think of myself, real athletes.

Anyway, wish me luck and continued success. If it all goes well, you’ll be seeing a lot less of me soon.

And while I'm not able to tell you exactly how many calories are in a black and white cookie from the deli, yet, I can tell you an In-N-Out Double Double protein-style is 520 calories.

Don’t ask how I know.

Take a stab at it

I have a good idea about the first thing you noticed when you looked at this picture. I saw it too. The iPhone makes me look like I still have a 32-inch waist. Damn I love that phone.

The other thing you might have noticed are what look like meth-tweaker track marks on both my arms. "He really needs to stop bingeing Breaking Bad."

I have to admit when they first appeared, they actually were a pretty combination of blue, purple, yellow and green. I sort of stared at them, detached from the fact they were actually my arms. Which is better than staring at my detached arms. Word play, it's ON!

Anyway, I think it was a lot to go through for a regular blood test.

I take a couple of meds for blood pressure and cholesterol. It's a pretty common cocktail. Whenever I start talking about it I'm always surprised how many of my friends are also in the same artery clogging, systolic and diastolic boat. I mean sure, I could drop a lot of weight and I'd be off both pills. But I'd have to have much more self-discipline, will power and respect for myself and my body. That's just crazy talk.

Anyway, every six months I go in for a blood test to make sure the Lipitor isn't acting like a meat mallet pounding my liver into ground round. Just one of the lovely possible side effects of cholesterol medicine, along with short term memory loss and, wait, what was the other one?

See what I did there? I still got it.

Now I'll be the first to admit I don't have the best veins, even though I do work my guns lifting those Double-Doubles up and down. And I've had excellent blood draws in the past. Sometimes it's over before I even know it's happened—which is the case with many things in my life.

Clearly this wasn't one of those times.

One of the downsides to being me, and despite how easy I make it look there are several, is that I have no problem watching while they stick me with the needle and make the draw. I know some people can't watch, but I have to. So I had a nice view of the technician moving the needle around, trying in vain to find the vein (sorry). After what seemed like forever, she decided to try the other arm. You see how that went. But somehow she managed to get enough blood out of me.

The good news is I don't have to go through it again for another six months or so.

Until then, I'll be working on getting in better shape. And by better shape, I mean taking more pictures of myself with the iPhone.

Eating healthier

If you work in an agency, you already know you're surrounded by many things.

Foam core. Account planners. Knit beanies. T-shirts with ironic sayings. Storyboards. Conference rooms. Ideas both great and wretched. Millennials. Broken printers. And, most importantly, food.

Agencies can come up short on the big idea, results, deadlines and insights. But one thing they're never wanting for is food.

It comes in all forms: leftovers from client and vendor meetings, food brought in for late night work (allegedly) sessions, donuts because someone felt breakfast is the most important meal. And when you work in an agency that has it's own café and barista, there are always snacks.

Snacks come in two forms: unhealthy, and the illusion of healthy. I prefer the illusion of healthy. For example today I had these. They're made with real fruit. They have 100% of my daily vitamin C requirement. Fat free. And gluten free, which means you can eat them in Los Angeles.

Right under the banner that reads Mixed Fruit is the disclaimer Natural and Artificial Fruit.

Well sure, but there's nothing artificial about the way these little gummy fruits taste.

I suppose if I was under oath I'd have to admit there are apples, bananas and those little Cutie tangerines on the counter next to the cookies, chips, candy and these "fruit mix" packs.

But then again, no one's under oath here.

Trader Joe's is not my friend

Like everyone else who appreciates badly-designed parking lots and checkout counters carefully placed at an illogical 75 degree angle, I shop at Trader Joe's.

I used to shop there because you could get healthier food at a cheaper price.

But the idea of eating healthy goes out the window when the shelves are stocked with tempting little numbers like these.

It's like the Pabst Blue Ribbon they sell at Whole Foods. Kind of takes the wind out of their healthy sales.

Now, I've spoken about the fact that I'm allergic to chocolate on here before, so I won't dwell on it. First let me just say thank you, but I don't need your pity. Second, I'll remind you that it doesn't close my throat or send me into shock or seizures. I just get stuffed up and sneeze - a small price to pay.

The other thing is I've been an orange and chocolate guy from way back. When there used to be a chain of Swensen's Ice Cream shops, they had a flavor called Swiss Orange Chip, which may be the best tasting chocolate/orange combination ever to be served on God's green earth.

A very close second, or berry close second (see what I did there?) is raspberry chocolate sticks. Flavor, texture, size - it just all works for me.

Except the sneezing part, but again, well worth it.

Anyway, the point is that as long as Trader Joe's carries these and many other sweet treats, I can't take their claims of "organic" and "healthy" very seriously.

Although I did hear that the raspberry and orange chocolate sticks are free-range and cage-free.

So that makes me feel better.

Whole hell

Eating the right things takes a discipline I greatly admire and sadly lack. I'd do it more often if I could, except I fear the shock of ingesting healthy food might be too much for my body.

However, like most people, I'm not going out of my way to actively search out food loaded with pesticides, food coloring and hormones.

By the way, how do you make a hormone?

If the chickens eggs come from are free-range and cruelty-free, I'm all for it. That being said, I think we can agree that after all is said and done, it's still food. And when it comes to food, there are some things that just go against the laws of nature.

Don't pay her (read back, it'll come to you).

On the way home from lunch today, my wife wanted to stop at Whole Foods. I wanted to wait in the car. Guess who won? I don't go in there very often because all that "healthy" food just makes me feel bad on so many levels. But today I'm glad I went in, if only to reinforce my decision not to go in all the other times.

I don't think I have to tell you people how much I love bacon. I've already told you here. Just to reiterate, you know what bacon has that's good for you? Nothing. That's why it's bacon. That's why it's awesome. If I wanted my bacon to be healthy, I wouldn't be eating bacon in the first place.

So when I saw this sign, it made me sicker than the chemicals in real bacon - you know, the good bacon. No one on God's green earth is eating bacon and thinking that it's healthy for them in some way. Selling a form of it that is, or trying to make people think that way is like putting earrings on a pig.

I know, it was a long run for a short slide. But worth it.

As I walked the aisles, I found myself wondering who hurt the store's food buyer when they were a child. Obviously someone did. How else do you explain the shelves being stocked to the rafters with things that should taste good, but don't.

Case in point: Pizza. Like bacon, pizza isn't supposed to be good for you or healthy or low-fat. It's supposed to be pizza.

It's also not supposed to be called Tofurky (actually that applies to anything you eat). Non-dairy cheese? Meatless and delicious? As if these words weren't enough to make your head (and stomach) hurt, there's one word on the box that's like Kryptonite to anyone who enjoys food with...what's the word?...oh yeah, flavor.

That word, reversed out in capital letters, is VEGAN.

Now, some of my best friends are vegans. Some of my better ones aren't. And some of my friends that once were are no longer.

I can appreciate not wanting to consume animal products in any form. And I'd never advocate cruelty to animals in any way. But here's the thing: when I'm having my burger at Five Guys, the truth is the cow was dead before I got there. I'm just seeing to it that he didn't die in vain.

Alas, even Whole Foods knows their shoppers aren't always disciplined enough to stay on the straight and narrow. They know occasionally, something from a real market must make its way to the floor, if only as a bait-and-switch lure to get customers to stock up on the Kale Chips.

Vegans like barley and oats, right?