Showing posts with label Hyundai. Show all posts
Showing posts with label Hyundai. Show all posts

Saturday, December 14, 2013

Rein it in

It's that time of year again. Actually it's been that time of year since before Halloween.

Every Christmas season, the assault on our senses begins - bad commercials blaring out of the television and radio, all touting money-saving Christmas sales. Plastic Christmas trees at Costco. Indifferent, tired Santas at the malls. Salvation Army troops ringing that damn bell at me on every corner. Crowds at the post office. Another Mariah Carey Christmas album.

But I manage to take most of it in stride, and in fact even enjoy some of it. Whether it's despite of it or because of it, I usually find some way to get into the true spirit of the season.

However there is one pet peeve I have about Christmas: car antlers.

Granted, it's a seasonal pet peeve, but still. For some reason I don't think it's saying what the drivers of these oversized clown cars think it's saying.

As a rule you don't see this Christmas car decor on more upscale models. So Mr. PT Cruiser and Mrs. Hyundai Accent, I'm sorry you have to hear it this way, but you already look foolish enough without the antlers. Or the nose. Or the wreath on the grill.

Here's an idea: instead of spending the money on car decorations, spend it on gas and drive over to a nearby neighborhood that has a Christmas Tree Lane. You know, one where each house tries to outdo the next. Oooh and aahhh at the bright, colorful decorations.

Then drive home, secure in the knowledge that other Christmas revelers are laughing with you instead of at you.

Once you've come to your senses about decorating your car, if the urge to decorate something is still so overwhelming and you know resistance will be futile, may I suggest adding more lights to the tree.

Or the chimney.

Perhaps a few more ornaments on the mantle.

Or more stockings.

The point is, let's get the thought of putting antlers on something out of your head

Before you do something you know you'll regret.

Friday, June 7, 2013

Rat-tastic!

I once read a review for the remake of Willard, the movie about a guy who had a legion of rats at his command. The review called the movie “rat-tastic!” I thought it was a pretty funny way of putting it.

Much funnier than the made up words used daily by ad agencies on commercials.

In my mind’s eye, I imagine an agency dungeon where copywriters are chained to their chairs, their overlords whipping them mercilessly until they find a way to merge two words that have absolutely no business being made into one. The lingual equivalent of a square peg in a round hole.

It’s bad enough no one in real life talks the way people do in commercials. But at least they’re speaking words from the dictionary (most of the time).

When was the last time you described a strong, soft toilet paper as stroft? When was the last time you described toilet paper at all?

Hampton Inn now offers us Hamptonality!, a cross between the name and hospitality - in case you didn’t know what business hotels were in.

Hyundai has told us in the past that their finely crafted Korean automobiles are made with pure Powercision.

There are also what I like to call the fallback suffixes: -licious, -tastic, -esque, -able, -apolooza, -centric. Just add a word in front of them, and presto! You have a vocabalicious new word.

The unfortunate part is this practice has spilled over into other areas as well. Dog breeders were among the first to pick up on the trend. If you can't decide between a labrador and a poodle, you can pick up a Labradoodle. If the kids want something more their size, get them a cross between a cocker spaniel and a poodle. You know, a Cockapoo.

No matter what industry it shows up in, it just means the people perpetrating this assault on the language couldn't come up with anything better.

Which if you ask me is all just a cross between a bulldog and a shihtzu.