Showing posts with label practice. Show all posts
Showing posts with label practice. Show all posts

Tuesday, October 27, 2015

Fire drill

At the building where I work – like all office buildings - the management company is required by the city to have annual fire drills. When you least expect it - provided you don't see the firetruck and guys in orange vests outside - building management breaks into your work day and makes an announcement over their static-y public address system. Lights start flashing, it's panic at the disco and everyone's instructed to evacuate the building using the stairs, not the elevator.

Slowly and orderly, everyone saunters out to the parking lot, wondering if there’s enough time for a Starbucks run. Then they check in with their company's point person to prove they weren’t left behind in the faux towering inferno.

It’s an inconvenience that interrupts work for a bit, but the intentions are good and this kind of fire drill can actually make a difference in a genuine emergency. Which is exactly the opposite of the fire drills you usually find in an advertising agency.

Sadly, people working in agencies are well acquainted with the other kind. The pain-inducing, frustration-increasing, time-wasting, resources-draining, brain-numbing, soul-crushing kind.

Agency fire drills are notorious shape-shifters. They can come in the form of an account person yelling in the hall for everyone to “Look busy!” as a new client prospect tours the agency.

They can be an all-hands-on-deck, cancel-your-weekend-plans mandate to try to save an account that’s been going out the door since they got it.

They can even be the creative director’s kids graduation, engagement, wedding or circumcision announcement that has to get done first, before the actual paying work. Don't even get me started on headlines for the circumcision announcements.

"Take a tip from a mohel who does!"

"Is your mohel good enough to make the cut?"

"It's time to put some foreskin in the game!"

The common characteristic of agency fire drills is they’re all, without exception, monumental wastes of time. They’re the original model for the hamster wheel. And the unlucky ones who are "volunteered" to participate are rats in a maze, who manage to find their way out the other side without reward for their effort.

Agency fire drills happen because people high enough in the food chain to call them have placed a misguided sense of importance on whatever the drill is. They’ve entered a state of denial regarding exactly what the results of everyone dropping what they’re doing to do something else will accomplish.

None of this should come as a surprise. Despite how lean, nimble, agile and responsive the agency website says they are, I have yet to work in a shop that runs as efficiently and effectively as they do in their fantasy life. The one that lives in their manifesto on their website.

Anyway, once the real-world fire drill is over, everyone shuffles back into the building, takes a crowded elevator back to their floor, and picks up where they left off.

And if they're really lucky, maybe they get a venti cappuccino out of the deal.

Thursday, October 30, 2014

Hot enough for ya?

If you know anything about me from this blog, and I’m guessing you probably know more than you want to, you know I’m most definitely not a morning person. The reason I’m not a morning person is because I’m a late night person. I’ll stay up until all wee hours of the morning, catching up on shows I have waiting for me on the DVR, binging again on Breaking Bad, or thinking of things to post on this blog.

Which as anyone who reads it will tell you I have mixed success with.

To the point. I had a 10 a.m. meeting this morning. You’d think because I knew about it last night I would’ve gone to bed early in order to wake up early. You’d be wrong.

So when the alarm went off, I shuffled into the shower (no, it didn’t wake or refresh me), got dressed and headed out to the office to be in by 9 to prepare for the meeting.

And by prepare, I mean get coffee, chat it up, check Facebook, read Round Seventeen, and then, if there’s time, take a look at what I’m supposed to be presenting.

Being disciplined and focused has never been my strong suit.

Anyway, apparently I forgot about the fight the 405 south and I had years ago. To this day, it still spends every waking moment trying to exact it's revenge with me. And it succeeded this morning. Traffic was more horrendous than usual, so I was forced to get off and take surface streets into work in order to make it on time.

I rolled into the parking lot at 9 straight up, only to be greeted by people pouring out the doors of the building, a fire truck parked in front of it and people in bright orange vests, who looked like Walmart greeters, directing everyone to the far side of the parking lot away from the building.

Not being awake enough to really have anything register, I started walking into the building. I was stopped by one of the greeters, who told me it was a fire drill. It’s the exercise office buildings are required to go through to make sure they’re ready in case The Towering Inferno 2 ever gets made, and they use their building.

Once the drill was over, everyone went back into the building. Since everyone who was going to be in my meeting was in the parking lot, the meeting got pushed back almost an hour.

Nevertheless, I learned a valuable lesson about fire safety, taking the stairs and staying calm in an emergency.

I also learned to sleep late even when you're not supposed to. It won't matter.