A blog that actually means something

In this April 13, 2011 photo, Jessica Rees, 12, of Rancho Santa Margarita, Calif. shows "Joy Jars" she delevoped. Buyers get a t-shirt inside a jar and then fill the jars with "Joy" and pass them on to someone else. The proceeds go to pediatric cancer research. Rees, 12, who started a blog and a Facebook page to raise awareness about child cancer has died of brain tumors. Her family says Jessica died Thursday, Jan. 5, 2012 after a 10-month battle with cancer.

One reason I have a tough time coming up with a couple posts a week for this blog is because of the randomness of the subject matter. I'm sure you've noticed the posts here seem to wander aimlessly from topic to topic. They lack focus. Just like their author.

This wasn't a problem 12-year old Jessica Rees had with her blog. From beginning to the sad end, it was about her brave fight with brain cancer.

The words she lived by - never ever give up - were the inspiration for the NEGU Foundation which builds awareness and support for kids with cancer.

I'm in awe of children with cancer. I've seen the TV specials with afflicted kids, some with hair but many without because of the chemo, and marvel through my tears at how positive and brave they all are. I realize you never know what you can handle until you get there, but I think the safe bet is I'd be something considerably less than a positive example of how to deal with a terminal illness.

People who know me, feel free to double down on that bet.

When I think about accomplishments, I think about the tacos, cars, packaged goods, electronics and other items I've helped sell during my career. And I think about what impact or meaning it has on anyone's life. It's a thought you shouldn't let cross your mind if you work in advertising - there's no percentage in it.

Jessica Rees accomplished more that matters in her brief 12 years than I have or will in a lifetime.

She knew it wasn't necessary to be a hero to inspire people. And she knew you could become one just by being brave and wanting to do good in the world.

I'm going to try to remember that.

So many blogs, including this one, are often so self centered. I suppose it's the nature of a blog. But it's also why it's so startling to see one so selfless.

It's not possible to know how many lives will be positively affected by her having been here. But when I read about her, and I least expected it, mine was.

Rest in peace Jessica.