The five stages of advertising

I think it's safe to assume my ad agency creative broheim—and woheim—will immediately recognize these five stages of emotion. While your first thought might understandably be that they're the five stages of grief, they're actually the five stages we all go through while we're pushing the boulder uphill, attempting to get great work out the door.

Truth be told, there's a fine line between advertising and grief. Nah, I'm just messin' with ya. There is no line. It’s basically the same emotional rollercoaster as mourning a loss. While there might be slight variations on the themes from agency to agency, the experience always has a familiar ring to it.

DENIAL.

This happens right at the beginning: the kickoff meeting. They hand out the brief, and after a quick look see the head shaking starts. You're inside voice starts muttering things like “They can’t really want all this in the ad.” “It’s five pounds of shit in a two pound banner.” “This isn’t the real brief, no one would be that stupid.”

Which of course takes us seamlessly into the next stage.

ANGER.

I think Elvis put it best when he said, “Lord a’mighty, I feel my temperature risin’…” Anger kicks in at the precise moment you realize the client wants the ad packed with exactly everything they just told you they wanted in the kick off. And the account people promised it to them before they spoke to you.

If they'd had bagels at the kickoff maybe you'd have been more forgiving. But they had to cut back on the bagel budget because Cannes will be here before you know it. They'll be entering all that work you're shaking your head about. If I were you I wouldn't waste any time working on the acceptance speech.

I may have gotten off topic here.

Anyway, as all this goes running through your inner conversation, you can't help but default to a tactic that has about as much chance of working as a Republican healthcare plan.

BARGAINING.

This happens in the account exec or supe’s office, you know, the “they can’t be serious about this” meeting where you explain there’s no way what they’re asking for will work.

It's a tale as old as time. Once you walk out of that encounter, there's only one thing you'll be feeling.

DEPRESSION.

The account person already promised it to the client, and why don’t you just take a shot at it and see what you can do. And if you’re wondering what it is they’re putting on your shoulders right now, it’s the “Besides, the client isn’t happy with us and it’ll make the agency look bad if we don’t deliver.” weights.

And by agency they mean them.

ACCEPTANCE.

You’re not getting out of it, so you take the shot. Maybe they’ll realize what they’re asking for is awful once they see it. Not likely, but keeping hope alive is all you've got right now. So off you and your partner go, deep sighs and muttering lines like, “Oh well, they’re getting the advertising they deserve.” and my personal favorite, “The checks clear.”

Of course, when this happens enough times and you come to the realization it ain't ever going to change, there's always a sixth stage to keep in mind once you've tried everything else.

HEADHUNTER.

Hipster

Let’s start with the title. There were a lot of ways I could have gone with it:

Shoot From The Hip.

Hip Hip Hooray.

Joined At The Hip.

Hip Hop.

Hip-A-Long Cassidy.

Keep Hip Alive.

But I didn’t choose any of those. Instead I went with Hipster, because it conjured up an image of Rich in a knit cap, wearing ripped jeans and an olive drab t-shirt with a vaguely smug, ironic saying on it.

I know how much he’d like that.

Rich by the way is my good friend Rich Siegel, proprietor and author of the RoundSeventeen blog, former captain of the USA pole vaulting team and bronze winner in the ’96 Olympics in Barcelona.

After years of breakdancing and spinning, poppin’ and lockin’, and his part time gig as an Elvis impersonator at the Graceland chapel in Vegas, his hip had enough Jailhouse Rockin'.

So this past Monday he walked with a limp into the hospital bright and early and had hip replacement surgery, which he so eloquently wrote about about here.

I spoke with him by text yesterday, and he was doing fine. A lot of napping. As those of us in the tribe say, “Why is this day different than other days?”

Anyway, I along with his other friends and quite possibly some members of his own family he doesn’t owe money to are glad he came through it swimmingly. I imagine he’ll be back on his feet setting off airport metal detectors, working on his Lee Majors impression (look it up), auditioning for Dancing With The Stars and doing a #glitchchallenge (@_aubreyfisher) on the IG in no time.

Get well soon Rich. Oh, and by the way, fuck Trump.

Maskmaker Maskmaker

So I don't know about you, but since the COVID-19 pandemic has been hitting its stride, I've been alternating between devouring every bit of news about it that I can, and going days without letting myself hear a word. The second choice is the more relaxing one.

Anyway, today's been a news on day. And as a result, I've been spending a lot of time watching YouTube videos on how to make a mask—excuse me, face covering—at home without having to actually sew one.

Not that I couldn't. A couple years ago I took a sewing class with my friend Cassie, and while I never completed the apron we were making, I did learn enough to stitch up the sides of a mask. It's just that I don't want to, because I'm all about easy. I'd much prefer to have someone make one for me.

So that's the origin story of this reworked version of Matchmaker from Fiddler On The Roof.

In case you're not familiar with the song, here's the video. And once you can't get it out of your head, you'll be ready to sing the new lyrics to it below.

Meanwhile, I'll be looking to repurpose my Elvis bandana into a rockin' mask.

Maskmaker maskmaker make me a mask

Find one for me, that is your task

Maskmaker maskmaker start sewing for me

And make me the perfect mask

Maskmaker maskmaker I’ll bring the cloth

You do your work, I’ll drink some broth

Make me a mask for I’m longing to be

The envy of all I see

For papa, make it safe and effective

For mama, make it pretty and tight

For me well, I wouldn’t holler

In fact I would wear it all day and night

Maskmaker maskmaker make me a mask

Find one for me, that is your task

Day after day I don’t go out alone

So make me a mask all my own

His aim is true

There's a special running on cable right now called Elvis Costello: Mystery Dance. As you might expect, it deals with the life and career of the other Elvis.

Like most people, the first time I heard Elvis was on his album, My Aim Is True. Alison was the number one hit, and I loved it. So when Elvis came to the Santa Monica Civic Auditorium, along with Nick Lowe and Link Wray, I was in.

I don't remember much about how the music sounded. What I remember most is that after about a twenty-five minute set, Elvis kicked over one of the giant speakers and stormed offstage. Punk movement. Angry young man. You get the picture.

I've seen Elvis many, many times since. And I'm always in awe of two things: how prolific a songwriter he is, and his endless versatility. From rock, to jazz, to country to classical, Elvis attacks every genre and infuses it with originality and the uniqueness of his sound.

One of the great concerts the wife and I went to was Elvis with the Brodsky Quartet at Royce Hall. We sat sixth row center, right in front of Jackson Browne (maybe if he had some connections he could've gotten better seats). My wife used to play classical violin, and she loves Elvis. So this was the perfect concert for her.

It was perfect for everyone. It was exceptional.

A few years ago, Elvis opened for Sting at the Hollywood Bowl. During that performance, he invited the fifteen-thousand people there to a free midnight show he was doing at the El Rey Theater later that night.

I don't have many regrets, but not showing up at the El Rey at midnight that night is definitely one of them.

Anyway, just a quick post to say I love his music.

And I'm pretty confident he won't be leaving the building anytime soon.

Sew I say

This one starts a little over eighteen years ago.

The wife was very pregnant with my son, and we were shopping for all the baby things everyone gets. The crib. The glider chair. The changing table. These are the things we agreed on.

What we didn't agree on was the fabric for the padded liner on the inside of the crib. While we were looking at bolts of fabric, I came across some Elvis patterned fabric I thought would be awesome. It wasn't the fabric in the picture, but that doesn't matter - it was Elvis.

Suffice it to say the wife didn't have quite the enthusiasm for the Elvis liner as I did. She leaned towards the light blue one, with clouds, cowboys and trains. But since she vetoed Elvis, I vetoed that one.

In the end we agreed on one with a deep blue background, yellow stars and moons, a black terrier and a black and white checked border. It was a great pattern: visually stimulating, colorful, calming.

But, you know, it wasn't Elvis.

That Elvis pattern has stuck with me these past eighteen years, and I still can see it in my head as I write about it. At the time, I thought as an alternative to the crib liner, I'd make Elvis pillows. This fabric had to get out in the world. The problem was I didn't have any idea how to sew.

That was then and this is now.

As we speak - or read - I'm currently enrolled in a beginning sewing class. Tonight, I pinned the pattern for the apron I'm making, which is the first class project. I also cut the fabric, marked the loops, and reinforced the pockets. It was slow, sometimes frustrating and painful work what with stabbing myself about a thousand times while I was pinning. I suppose it would've been a lot easier if I'd taken Home Ec in school.

Nonetheless it's a means to an end: the Elvis pillows I've been dreaming about for years are going to become a reality. Sure, they're already a reality if you Google "Elvis pillows" or go shopping for them on Etsy. But those aren't made from a dream that's been kept alive for years.

Oh sure, laugh now. But when you get your Elvis throw pillow for Christmas this year, not only will you love it, I know exactly what you're going to say.

Thank you very much.

That's the ticket

There are a lot of people I've seen in concert not necessarily because I'm a fan, but because I think I should see them. The reason can range anywhere from they're a living legend, like when I saw Sinatra and Sammy Davis Jr. at the Greek Theater, to they may not be around much longer, like when I saw Elvis at what was then the Intercontinental Hotel in Vegas (although technically my parents dragged me to that one, but I can still say I saw him).

One group that falls into both categories is The Rolling Stones.

Every time they've ever toured, I've sworn to myself I'd see them. And after hearing this morning they're going to tour for the first time since 2006, I made the promise again.

What's stopped me in the past has been money. Now, if you know anything about me, and really, we don't have any secrets, you know I'm a pampered poodle: I don't sit in the back of the plane. I don't stay in the standard hotel room. And I don't sit in the nosebleed seats at concerts, unless it's Springsteen and those are the only seats left. I'm guessing you already knew that too.

Stones tickets have traditionally gone for between $300-$600 face value. And me being me, guess which ones I want? That's $1200 before parking if I take the wife. I've never paid that to see anyone. Okay, well maybe once I might've paid close to that (twice as much) for front row seats to Springsteen at the Christic Institute concert with Jackson Browne and Bonnie Raitt. But it was his first concert in years and all acoustic. Front row seats, how often's that gonna happen? It was my money, I earned it and I don't have to defend it to you dammit, so how about you back off.

Glad we settled that.

Anyway, as we all know with Ticketbastards, er, Ticketmaster, the ticket price is just the beginning.

While hotels and airlines have just recently caught on, Ticketmaster has been tacking on bullshit fees to the face cost of a ticket for years. So even if you're seeing a show with a $65 face value ticket, you could wind up paying around a $100 after the extra charges.

Bands have fought Ticketmaster. So have fans. But the bottom line is they're not about to change. They don't exactly have a monopoly, but they have a majority of contracts with the major concert venues across the country. So it's pay or stay home.

I haven't made up my mind if I'm going to pony up for the Stones tickets this time, although I'm thinking I just might. Because you can't fight the law of averages forever.

I probably spend more time contemplating this than I should. I know it's only rock and roll.

But I like it.

The Elvis factor

There's a phenomenon called The Elvis Factor. It's the fact that at any given time, 10% of the population believe Elvis is still alive. And of that 10%, 8% believe if you send him a letter he'll answer it.

I'm going to generalize here, but as a rule these people are very sensitive and don't respond well at all to being asked about their questionable beliefs. They don't like being cornered, and when they are usually lash out with personal insults or comments that have nothing to do with the issue at hand.

Imagine, a group of petty, thin-skinned, hard-headed people believing what they want despite verifiable facts to the contrary. Wonder who they're voting for?

When you ask them about it, why all the papers reported him dead, why there's a grave at Graceland, why he's laying in his casket in that famous National Enquirer photo, they all give the same, extremely predictable answer: conspiracy.

It'd be funny if it wasn't so sad.

Almost every major event that's happened in the last century has a conspiracy theory attached to it. And a group of people willing and ready to blindly support those theories with their ignorance. When you disagree with them, they act like Americans in Europe for the first time. They just keep talking louder and louder until you. get. it.

You can tell I'm not much of a conspiracy theorist. I have my suspicions about the JFK assassination, I think something may have landed at Roswell and it does seem interesting to me there was one news story about the discovery of over two hundred years' worth of oil in the Gulf of Mexico, and then nothing. But that's about it.

I believe we landed on the moon. I believe Challenger exploded because of a faulty "O" ring.

A healthy dose of skepticism and questioning authority is a good thing. But the reality is, for the most part, things are exactly what they appear to be. And the big events, the catastrophic disasters, the "I'll always remember where I was when I heard it" tragedies happen because they happen.

There isn't any giant conspiracy. There's nothing hiding under the bed.

Although I keep telling my kids there is. It never gets old.

The London Telegraph has a great article on the 30 Greatest Conspiracy Theories. Definitely worth reading, if only for comic relief.

For the most part, these theories are harmless rantings. But one more than the others has a deep cruelty to it. The one about 9/11. The victims families have enough pain for the rest of their lives without these "theorists" continually trying to explain what REALLY happened.

By the way, good luck trying to figure out who put me up to writing this.