Tuesday, March 19, 2019

Sounds familiar

Almost six years ago, I wrote the post you see here. I know what you're thinking: "He's been pumping out this crap for six years?!"

One man's crap is another man's shinola, or something like that.

The point is I don't like to recycle my posts, but six years later this one is still as relevant as ever.

How do I know? Because in my day job writing about a luxury automotive brand, I find myself using the same exact words I speak about in the post. I'm not proud.

I guess what I'm saying is even though this is a pre-owned article, it's been through a 140-word inspection and reads just like new. Take it out for a test read, and experience it for yourself.

Like a lot of writers living in Southern California, I’ve worked on many car accounts. From top end $90,000 luxury vehicles to $14,000 coffee-grinders, I’ve written it all.

Commercials, collateral, radio spots, print ads, online banners, interactive content, Twitter posts, Facebook posts, outdoor, customer kits, dealer kits, CPO kits, sale kits, employee bonus kits, warranty kits.

Oddly enough, no matter the price or quality of the car, they all have something in common. The words used to describe them.

Pick a car, any car. I bet it’s exhilarating. It’s probably also a leader in innovation. No doubt it’s been engineered to maximize your driving experience, and designed to turn heads as well as corners.

Let’s not forget the fact it’s also loaded with state-of-the-art technology, as well as class-leading aerodynamics whose job it is to keep you connected to the road. How else could you get a car that makes setting the standard, standard.

But there's no point to any of it unless you're around to enjoy it. That's why the car you're thinking about is loaded with the latest active and passive safety features.

The cars come with airbags. The agencies come with windbags.

Differentiating parity products - different brands with the exact same features - has always been a problem in advertising. Often the only thing that does it is the quality of the creative idea, the consistency of the execution and the personality it establishes for the brand.

I bet you know what BMW builds. But I'm fairly sure you aren't nearly as familiar with the tagline Toyota - which builds awesome cars for all income levels - just spent millions to introduce.

Unless there's a real product difference, almost every category from athletic shoes to cars to fast food use the same words to describe their product. Which makes it even harder to tell them apart.

Sort of like ad agencies.

Tuesday, March 12, 2019

My track record

I think after the last couple years we’ve had it's about time we all had some good news for a change. AmIrite? So here it is: I’ve lost around 15 lbs. in the last few weeks.

Now I know what you’re thinking: “But Jeff, you looked so fabulous to start with - a perfect physical specimen really - you didn’t need to lose any weight.” First of all, thank you for noticing.

Second, let’s remember I wear a lot of black and black is your friend.

And finally, despite how right I’d like to think you are, it’s a numbers game and I know the numbers.

What's the secret to my success? How have I done it? Well, besides cutting down on the food I jam in my piehole at all hours of the day and night, it hasn’t been too difficult. I’ve been using an app called My Fitness Pal to track everything I eat.

Doctors, the people who play them on television and the ones in real life, keep saying 2000 calories is the average for a grown man. So I've arbitrarily set the calories I can take in at 1920 a day. It was a fine year, and it's an even number. Next, I track what I eat religiously. I’m now on the 75th day of my tracking streak. Some days I go over the calorie limit, but it’s just one of the limits I go over on a regular basis.

”No officer, I didn’t see the sign.”

As far as those calories I get to have, I try to make them healthy ones, even if in the loosest sense of the word. Although it’s fine if they’re not entirely healthy as long as they fall in the count.

At least that's what I tell myself. And if we can't fool ourselves...

My Fitness Pal is owned by Under Armor, and has its own online community. Which means my weight fluxuations are probably all over the internet, in the cloud, available to Ukrainian hackers, coding classes and, as I like to think of myself, real athletes.

Anyway, wish me luck and continued success. If it all goes well, you’ll be seeing a lot less of me soon.

And while I'm not able to tell you exactly how many calories are in a black and white cookie from the deli, yet, I can tell you an In-N-Out Double Double protein-style is 520 calories.

Don’t ask how I know.

Monday, February 11, 2019

One from the heart

If you’ve been following this blog for any reasonable amount of time—and really, if you have you need to get outside more—then you already know I have what we could accurately call a slightly compulsive side to my otherwise sparkling personality.

Whether it’s food, movies, jokes, the crap tables or in this case, music, I’ll latch onto something then run it mercilessly into the ground, usually driving everyone around me crazy along the way.

I think by now you know a certain gravel-voiced singer from New Jersey is one of my life long obsessions. I don’t even want to think about the money, time, travel and effort that’s gone into following him around the country for years. I’m not complaining: it goes without saying, even though I’m going to say it, that I’d do it all again in a heartbeat.

Especially the trips where I got double airline miles.

Well, the bad news for those around me on the friends and family plan is I believe I may have found another artist I can see myself getting that obsessed about. His name is Paul Thorn.

Gravel voiced, bluesy, honest, beautifully written songs that speak directly to and from the heart, he’s the real deal. In a world of singer/songwriters who should be wildly famous and popular, Paul Thorn is right up there at the top of the list.

How did I find out about him? Funny you should ask. I was surfing YouTube for a funky Donny Fritts video, as one does. The video I found was a song called Temporarily Forever Mine. I loved the idea of the title, and it was a beautiful song. I noticed it’d been written by some guy named Paul Thorn.

For the next four hours, I went down a YouTube rabbit hole watching his videos over and over (compulsive, remember?). I was hooked.

I went to his website, paulthorn.com, to see where he was touring. Come to find out the only Southern California show he was doing on his current tour was at a club called Belly Up in Solana Beach, near San Diego. On a Monday night. Not the best night or the closest venue, but it didn’t matter. I was going to see him and nothing could stop me - except for the torrential rainstorm that decided to hit the night he was playing. I couldn’t leave work early enough, and even if I could have traffic was impossible.

So, disappointed though I was, I checked his site again to see if there were any other cities I could catch up with him. Turns out, while I was sleeping, he added a Newport Beach show just two nights later.

Long story long, I scored two tickets to the sold out show. The wife couldn't join me, so I invited my friend Eric - a fine musician in his own right - and we went and saw him. It was spectacular. He performed an earlier album of his in its entirety, as well as several other songs of his. And one Jackson 5 song, which made me love him more.

You'll notice I haven't done any Jason Statham jokes. First, I'm pretty sure he's heard them all. And second, he was a professional boxer who at one time went six rounds with Roberto Duran, so I don't want to upset him.

Anyway, here are a few videos to give you a little flavor of what I'm talking about. I hope you like him as much as I do.

And should you decide you want to see him live, just say when. I’m in.

Sunday, February 3, 2019

The Super Bowl revisited

I had two thoughts about a blogpost on Super Bowl Sunday.

First was sit down and create an entirely new post that would have humor, pathos, and speak to sportsmanship and the game as a metaphor for life.

Second, I thought I could just recycle a post I'd already written and crack open a cold one.

Guess which one I chose?

I've written a few times about the Super Bowl, here and here for example. But there's another post I had about it, one that expresses a universality we can all relate to. That speaks to an experience we've all had and continue to have on a daily basis.

And most importantly, again, means I don't have to come up with a new one.

So have a seat and take a read. You'll laugh, you'll cry, you'll wonder where I came up with the phrase "toilet envy."

Please to enjoy.

Own a home, and you'll find yourself shopping for things you never shopped for before.

Like a new toilet.

Now, I've never been a toilet connoisseur. More of a journeyman really, just using whichever one happened to be available at the moment. You know, "the moment."

But my house has three bathrooms and four people, so the law of averages had to catch up eventually. Since the toilet in our master bathroom has decided to take a leak of it's own all over the floor every time it's flushed, it was time to aquaint myself with the plumbing section at Lowe's.

After some serious research, including what I'll call "faux test drives", this is the one that bowled me over. Yeah, I said it.

It's the Kohler Memoirs Comfort Height Toilet with Stately Design.

And why shouldn't a toilet be stately?

Now that I'm forced to actually give thought to it, turns out there are some things I don't like about the toilet I have, and some features I want in a new one.

For starters, I want one that feels like a La-Z-Boy recliner. Something comfortable. Something I can spend a lot of time on. After all, it's not just a toilet. It's also a reading chair.

One of the many reviews I've read said, "Looks good and flushes well." If only we could all say that about ourselves.

I also like the comfort height. I'm not potty training anymore, I've got it down pretty good. So I don't want to feel like I'm sitting on a trainer. And sometimes, those few seconds you save not having to situate yourself so far down make the difference between, well, they make the difference.

The only thing I don't like about this big, tall, comfortable crapper is the price. It's anywhere between $750. and $1000. depending where I buy it. Not including what it'll cost me to have it installed.

I feel a bit embarrassed about being so excited about this purchase. However that embarrassment is trumped by the cases of toilet envy I know I'll be creating once everyone who visits our house spends a little quality time with the new Kohler.

Toilet envy. Yeah, I said it.

Wednesday, January 23, 2019

Going bananas

I broke a girl's heart today. Actually, more like shattered her world. I didn't take any pride in it. But it's not the first time it's happened and it probably won't be the last.

The why isn't the important part. It's the how. I told her how many calories are in a banana.

It's not something I planned, but somehow the truth always comes out. Especially when you're having casual office talk—as one does—about edible fruit that grows in bunches produced by several kinds of large herbaceous flowering plants in the genus Musa.

Did you know the banana is actually botanically a berry? You're welcome.

Anyway here's the thing: I've started logging all the food I shove into my piehole on an app called My Fitness Pal. The reasons are varied, everything from being tired of my doctors telling me to lose some weight (I get that a lot) to the three pairs of pants I can barely squeeze into looking at me, smiling, and saying, "Tight enough for you fat boy?"

One of the things this app does is break down the nutritional make up of the items on my daily menu. And because I happen to like a little Potassium In My Diet—capped because it was also the title of my first album—bananas are a morning staple.

When I entered it in the app, come to find out a medium sized banana is a 110 calories. I told this to my friend Nicole. Apparently, I've altered her world forever. And not in a good way.

Her thinking, and I have to say I agree, is that if there were any justice in the world bananas would only be around 60 or 70 calories. It's unimaginable they can cross over the century calorie mark. Yet the facts are what they are.

And if we start denying facts, it's a slippery slope (see what I did there?).

Anyway, on the bright side, there are many other ways to consume bananas that are a lot worse for you, calorically speaking. While you're looking at pictures of the high-calorie banana items below, I'll be in the kitchen drinking my eighth glass of water and choking down my third and last Ak Mak cracker for the day.

And swearing like a drunk longshoreman.

Monday, January 21, 2019

It Reins in Southern California

There are many things I look forward to each day. Seeing my family, working with people I like (you know who you are), driving along the coast as my commute. And of course, the five seconds before Jeopardy comes on the air.

That's when Eyewitness News airs the nightly Dallas Reins promo.

For those in the dark with low cloud cover, Dallas Reins is the channel 7 Los Angeles Eyewitness News meteorologist. He's been on the air here forever, and is as much an L.A. landmark as the Hollywood sign, Bowl or Boulevard.

The overly dramatic presentation Reins is known for consists of three essential elements: flat hand. Point. Fist. All wrapped up with a gravelly voice telling us to tune in.

I find it wildly entertaining. I believe he has honed the presentation for years, and like the pro he is, makes it look effortless.

The best entertainers and meteorologists do.

Tuesday, January 8, 2019

2019. Day 8.

Like most people I know, I couldn't wait for 2018 to be over. For reasons we're all too well aware of it had been an extremely stressful year. But as we turn the page into 2019, I'm feeling something I haven't felt since the Kenyan was president: hope.

The democratic house has already started their job. The first thing they did was pass a bill to reopen the government, a bill which Senate Majority Leader and chin mogul Mitch McConnell will not allow to get to the senate floor. Democrats will also be subpoena-ing everyone in the shithole president's world to expose his already on display House 'O Corruption.

Then, superhero Robert Mueller will most likely have some late Christmas presents in the form of evidence, indictments and maybe even the final report on Russia.

The unstable genius continues to be isolated in the White House, and the world watches and laughs while he implodes. His government shutdown is backfiring faster than a '38 Ford, and his constant badmouthing of the generals of the U.S. Armed Forces make me confident they won't let him launch a missile during a temper tantrum.

Tonight the networks, in a serious lapse of judgement, are giving the Liar In Chief airtime to make his case for his bullshit wall directly to the American People. I have it on good authority it'll be the best prime time comedy tonight. Funny to everyone, except the 800,000 federal employees and their families who are being financially and emotionally ruined because of his juvenile, ignorant, narcissistic temper tantrum.

Then towards the end of the month we have his State of the Union speech to look forward to. He's constitutionally required to give one each year. I have a feeling it'll go a little something like this:

TRUMP: The state of our union is strong, very strong. So strong you wouldn't believe it, but trust me, it's really strong.

AUDIENCE: (Hysterical laughter and spit takes for the next 30 minutes)

For whatever reason, and maybe it's my blood pressure medicine, I feel there's a actually a chance that this bottomless pit of neo-Nazi, racist, misogynist, homophobic, traitorous, lying, cheating ugliness he's unleashed in the country might gradually be shamed into crawling back under its rock.

I'm hopeful even his base—and really, was there ever a better word to describe his supporters—who apparently like strong white men, must be getting tired of their whining, tiny-handed, porn-star banging, pussy-grabbing crybaby yelling wolf and fake news all the time. Especially now that they've seen exactly how little their paychecks went up, if at all, post-Republican tax reform.

So as far as I'm concerned, 2019 is a clean slate to turn this ship around. Okay, mixed metaphors, but you see where I'm going here. Let's get after it 2019.

To quote Hamilton, history has it's eyes on you.