So my friend and art director extraordinaire Kurt Brushwyler and I kicked around escape plans for a while, and came up with a business idea we could both get behind: t-shirts.
Alright, so it wasn't the most original idea. But we were going to do it in a way that managed to combine two things we loved - t-shirts and Vegas.
I forget the name of it, but for a while there was a little newsletter/brochure you could pick up at any restaurant, usually near the restrooms by the sponsored post card rack and outdated copies of the L.A. Weekly. It listed all kinds of bizarre classes that not only reinforced every stereotype about L.A., but also that no legitimate institution of learning would ever offer.
One of them was How To Get Into The T-Shirt Industry. Coincidence? I think not.
So one night after a long day freelancing at Chiat (is there any other kind?), Kurt and I hopped in his Prius and drove over to the world-famous, two-star Marina Del Rey Marriott for a three-hour class taught by guys who'd hit it big making t-shirts and selling them to Paris Hilton for $95 a piece at Kitson.
It was actually an interesting and educational evening. Needless to say the part about having to go to Vegas at least once a year to hawk our wares at the Magic Fashion Convention was quite appealing.
Our master plan was to get those cart/kiosk things you see in the main promenade of The Forum Shops at Caesar's and sell the t-shirts off of them. It was going to be our test run. If they did well, we'd approach each of the casinos and holding companies about making exclusive t-shirts for their gift shops, with funny lines tailored specifically for each hotel.
I wrote about a couple hundred Vegas/hotel lines, and Kurt started working on designs for them. It was ours, and it was fun.
Right up until I called The Forum Shops to find out about the carts. Come to find out - and if I'd thought about it for a second I would've realized it - that Caesar's owned all the carts in their mall. They didn't rent them to outside vendors.
But since we both come from advertising, and are used to rejection, adversity, broken dreams and plans going awry on a daily basis, we knew exactly how to handle the situation.
Every once in awhile, when Kurt returns a phone call (my hair was black when I called him) or when I see him, we kick around rebooting the idea. But then we move on to more important things, like which sushi place to go to for lunch.
We still own the URL and still have the lines. Plus there are a whole slew of casinos that weren't there the first time around we could approach. So I'm not ruling anything out - we might come back to the idea at some point.
All I know for sure is if we do, there'll definitely be a lot of research involved.
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