Goodbye Steve

Is it possible for a circuit board to have good intentions? It is if it lives in an Apple product.

Every one I own sets out to do the same thing: make my life better in some way. Unlike any other brand I own, Apple consistently makes good on the promise.

Ironically, the way I found out Steve Jobs had died today was while I was searching for information about Apple's newest release: the iPhone 4S. I went to the Apple site, and on the home page was the above image.

I know how silly it sounds, but it knocked the wind out of me. I've lost family members before. It feels the same.

It's not just the man, but the idea of the man that's so powerful. A visionary, often compared to people like Henry Ford and Ben Franklin. The kind of person that only comes along once in a lifetime. Regardless of what people who have accomplished much less with their lives and their companies will tell you, it's a valid comparison.

Tonight there'll be plenty of coverage of his passing, with smarter people than me paying tribute. I'm sure I'll be watching it all.

So, as I sit here writing this on my MacBook Pro, listening to iTunes, with my daughter watching Toy Story 3 in the other room and waiting for a call on my iPhone, I just wanted to say goodbye Steve.

Thank you for thinking different.

The client your client could smell like

No one's more cynical about advertising than people who create it. We're like comedians sitting at the bar in back of the the Comedy Store while the other acts are on, daring you to make us laugh.

But when a creative team manages to run the gauntlet of junior account executives, account supervisors, the management supervisor, the acd, the gcd, the ecd and actually get their awesome idea made, it's an inspiration to everyone trying to do the same thing.

You earn our loyalty and appreciation. You took a renegade "what if?" idea, hopped the fence and escaped the compound. You won the lottery by getting it produced and at the same time raising the bar for the rest of us.

You understand you either get busy living or get busy dying (yes, I went Shawshank on you).

Whenever a spot breaks through creatively and culturally, it instantly becomes the example clients point to and say, "Where's MY (insert Apple/BMW/Old Spice/Other great spot) commercial? Why can't you guys do one of those?"

Here's why.

It's because of you. Your lack of vision and aversion to risk. Your fear of failure intertwined with your ego. Your overall cowardice and inherent stupidity that makes you think you're protecting your job when you're guaranteeing your expiration date.

I believe deep down you really want a spot that smells like Old Spice. The problem is you'll only approve ones that smell like Olive Garden.

The great ideas, like great clients, aren't bound by rules. And lest you get the wrong idea, I know and believe there are incredibly visionary, unfrightened and bold clients out there. I've worked with some of them. And I see the work others approve.

They're clients who not only want the Apple spot, they embody the philosophy of it.

Did I have an idea I loved shot down? I'm not saying I did, but I'm not saying I didn't. Anyway, it's just the mood I'm in tonight. From the cleaning lady on three to the client's wife to a creative director who won't let it out the door, there are a million ways for an idea to die.

So let me apologize for the rant. And the lecture. So uncharacteristic, I know. Maybe it's time to lighten the mood with a little comic relief from the spot your spot could be.

Thank you Steve

It'll be all over the news and the internet tonight. Steve Jobs has resigned as CEO of Apple, and has been named Chairman of the Board.

While it's a nice title, judging by his resignation letter it's probably more symbolic than real.

There's no arguing what he's done for Apple. For technology. For retail selling. For movies, music and cell phones.

While all the business pundits will have their "What does this mean?" fifteen minutes tonight, I'd just like to thank Steve.

For the awesome products you envisioned and then brought to life.

For the coolest phone ever.

For the excitement and anticipation of every new product announcement. Or old product improvement.

For the laptop that I make my living with.

For the tools that allow my kids imaginations to soar.

For never wearing a suit.

For your exceptionally inspiring graduation address at Stanford.

As you enter this next chapter, I hope you have the time to heal, the energy to continue doing what makes you happy and the desire to keep bringing your unique and incomparable vision to the world.

Thank you for everything you have done. And will do.

Another iPhone? iThink iMight be getting tired of this

I was on hold for the iPhone for a long time. The first generation just didn't have the features I needed. The Samsung I had at the time had a five megapixel camera, shot video, and - most importantly as I now know - was on the Verizon network. But I'm a Mac-based individual, so I decided to wait another year for the second generation. Because I knew when it got here, it'd have all the features I was hoping for.

Which, Apple being Apple, it didn't.

So I waited yet another year, and then finally, the third generation iPhone 3Gs arrived. With a slightly better but still not great camera (that shot video but not really great video). More but not a lot more memory. And like the other two generations before it, thanks to AT&T, free call-dropping.

In spite of all that, I made the decision I'd put in enough time waiting and took the plunge. And even with its shortcomings, I love it.

For starters, it's cured my case of phone envy. Because it's an iPhone and everything that implies. But now I'm starting to hear rumblings and rumors, and mock ups like this one are starting to pop up showing what people think the fourth generation might offer when it comes out this June or July. Things like an even better camera. Even bigger screen. Even more memory. Even better sound.

And damn it, it's all making me feel like I should've waited longer.

At least when Apple does this with the MacBook Pro I don't have to re-up for about three years. But every year for the iPhone? The sad thing is I know I'll be in line with everyone else at the Apple Store the first weekend it goes on sale.

I also know if they keep pulling this stunt every year, it'll definitely make me think different about Apple.

Just not the way they want me to.