Monday, July 15, 2019

2019 Edition: The Con is on

I don't usually repost pieces on here. But it's the Comic Con time of year again, and I was going to write a post about going. Again. But then I reread this little gem and realized it said exactly what I wanted to say. Again. We don't have to re-invent the wheel each time out people. Let's just take tonight's post at face value, and enjoy the writing for what it is - an excuse not to think of something new to write. Wait? Did I say that out loud?

Don't say you haven't been warned. For four and a half days this week, my son and I will be living amongst 'em (well, actually we'll be living at the Hilton and walking amongst 'em, but no one's under oath here): the Stormtroopers, Wolverines, Lara Crofts, Jokers, Iron Men, Darth Vaders, Zombies, Batmen, Supermen and other assorted, costumed inhabitants of Comic Con.

As you can see here and here, this isn't the first time I've written about the Con. And it won't be the last.

Don't get the wrong idea. I'm not saying it's the only subject I'll post about for the next few days. But if you happen to notice my writing in the Thursday through Sunday posts have a nerdist, geekesque, maybe-I-ought-to-get-a-life, gee-he-sounds-REALLY-tired quality to them, then I've done my job and you'll know we're having a fine time.

For those who've never been - and really, like the Rolling Stones or Rick Perry trying to complete a sentence, it's something you need to see at least once in your life - please to enjoy this little taste of my next four days.

Welcome to my world.

Tuesday, July 2, 2019

I read the whole thing

I can't believe I was there for the whole thing. Well, not the whole thing. But a lot of it.

Let me back it up a bit. It's not often I'll start a book and read it cover to cover in one sitting. But I had a feeling that was going to happen with I Can't Believe I Lived The Whole Thing by my mentor, and the man who gave me my copywriting career, Howie Cohen.

As I've written before, you can blame it on him.

There are two reasons I got through the book faster than Brett Kavanaugh driving to a liquor store near closing time. First, if I can be honest, I wanted to see if my name was in it. Spoiler alert: it's not. Apparently I haven't had the impact on Howie's life that he's had on mine.

Whatever. We move on.

The other is I couldn't put it down.

As reads go, this is a great one. The true story of an advertising legend and Hall Of Famer—did I mention he gave me my start—Howie brings the mad men days of the business in New York to life in vivid, humorous and detailed fashion.

I didn't meet Howie until he moved to L.A. and I worked with him at Wells Rich Greene. I was witness to a lot of the stories he tells in the book. And the ones I wasn't I heard the first time straight from him. Like Mary Wells bringing him and partner Bob Pasqualina into her office, and in front of clients threatening to hang them out to dry for something impolitic they said in a New York Times interview. And I still use the line, "Please excuse the leather smell." when people get in my car.

It'll make sense when you read it.

Here's the thing: I've known Howie for two thirds of my life. His influence on my path cannot be overstated. I know a lot of people have worked with him, and they all like to claim him as their own. It's understandable, I do it too. But only because I'm entitled to because I knew him first.

His book captures the craziness, creativity, relationships, frustrations and rewards of the ad biz in a way only someone who has lived it at the top can. Whether you're in the business or not, it's a great story that'll have you laughing out loud and shaking your head there was actually a time like that.

Personally, I got to relive some of the best times of my professional life (stopping to laugh for using the word professional). As I was reading, I remembered stories Howie told me I hoped would be in the book, and they are. Moments I was there for—like another legend, Mary Wells, addressing the staff after the loss of the Jack In The Box account. And there are the personal battles Howie's fought and won that I never knew about. He reveals them with a disarming rawness and honesty.

Even though my name's not in the book, there are lots of other names that I know and have worked with. And while Howie and I have differing opinions on some of them, it's fun to read his take.

Howie's always had greatness about him, and he's as true to who he is as anyone I've ever known.

You can see it on every page.

Wednesday, June 5, 2019

Production is down

There are a couple of ways you can tell this blog hasn't exactly been one of my priorities this year.

First is the aching, lonely, abandoned feeling you've been experiencing deep in the pit of your stomach. The sense that something good is gone. That uneasy, anxiety-ridden, nagging feeling that asks, "Why can't he just give me my daily dose of humor, insight and wit I've relied on so dearly for the last ten years to get through my otherwise sad, mundane and ordinary day. Why?"

The other way to tell is the chart pictured here.

When I started blogging in 2009, you can see I just put up a couple of posts. I was getting my toes wet in the blogging waters of the interwebs. Then for the next five trips around the sun, I posted over 100 articles each year. Enthusiasm was high, people were commenting, I was confident I had something worth saying to fill up all those posts.

Of course, 2015 was the best year for this blog. Not for the quality ("quality", good one) of the posts, or the subject matter, but for the fact it was the year I beat out my close personal friend and fashion consultant Rich Siegel of Round Seventeen fame in my imaginary race to keep up with, and exceed, his prolific output of online articles.

Just pausing for a second to re-live the victory.

Ok, I'm back.

Apparently that was the year I peaked, because as you can see the following years took a precipitous drop in postings despite a slight upward tick last year. This year doesn't even average out to two postings a month. And I think I know why.

Besides being the least disciplined writer you know, every time I begin to write a post it becomes political in nature. No surprise given my complete revulsion and disdain for the unstable genius we have for liar-in-chief. But after a day of political posts on Facebook and the sewer that is now Twitter, it just seems difficult to add anything of meaning to the discussion that isn't already being covered a thousand different ways on other channels. And writing about anything else seems meaningless and a wasted effort, given the dire state of our country and our democracy.

I just light up a room don't I?

But writing is a muscle, and if you don't exercise it you lose it. And God knows I've lost enough muscle in my life. So I'm going to start thinking about maybe making the effort to perhaps begin posting a little more frequently if I think I have something worth talking about.

A grateful nation breathes a sigh of relief.

Admit it, you're feeling better already.

Tuesday, May 28, 2019

A glowing recommendation - again

A couple years ago, I stumbled onto a site advertising tours to Chernobyl and posted about it. I haven't thought about it much since, but with HBO airing their Chernobyl miniseries—the feel good television event of the season—now seems like the perfect time to revisit that post.

Of course, I can't actually recommend you sign up for the tour. But then, if the summer hotels and flights you wanted are booked, you have to go somewhere. AmIrite?

Anyway, read all about it and let me know if you make plans to go. Important money-saving tip: you'll only need a one-way ticket.


Summer's coming, and it's never too early to start planning that vacation.

Instead of dragging the kids to some boring, expected vacation destination with things to see and do, like Hawaii or New York, why not take them someplace they'll have memories of for a lifetime? Or a half-lifetime.

The Chornobyl Tour sounds like fun for the whole family. Just read all the glowing reviews.

Like me, I'll bet you have a lot of questions about it. I know what my first question would be, and I'm sure I know what yours is too. But—and this is the funny part—it's not the first question on the website's FAQs. That position belongs to this one about cost:

Even with the answer they give, they don't address the hidden costs. You know, things like replacement shoes, burn ointment, vomit bags—lots of vomit bags, toilet paper—lots of toilet paper, wigs and more. But I'm sure you find out about those soon enough. And as far as that top of mind question you were going to ask, don't worry, they do answer it somewhere around number 11 or 12.

Anyway, I think getting a taste of what the post-Apocalyptic landscape is like is a super idea, and especially timely now that the liar-in-chief is president and will probably nuke someplace just to distract us from the Russia story.

We'll be living in it before we know it.

Of course, Chornobyl is in Russia. So the good news is if we can wait just a bit, we'll be able to make reservations for the Precedential Suite in the new Chornobyl Trump Tower.

Don't worry about finding it. The sign is lit up around the clock.

Monday, May 13, 2019

Emergency equipment

Parenting is much more an art form than a science. It's open to different styles, various interpretations and has different value depending on who's doing it.

But I think I'm safe in saying the one thing all parenting has in common is it's gonna cost ya.

Both of my kids have gone to out-of-state colleges, one in Texas and one in Iowa. Don't ask. Anyway the one in Texas transferred back here after his freshman year, but he still has a little gift I gave him when he first moved out.

The emergency credit card. They both have one.

It's the peace of mind card, the one that let's them take a cab home when they find themselves outside a club in the senseless murder district at midnight. The one that says use me at urgent care to stop the bleeding, or get antibiotics for the sinus infection. It's the airline ticket if they have to come home in a hurry.

Yes it's the credit card I gave them to be used in emergencies, but I now realize the other thing I should've given them is a long lecture on exactly what constitutes an emergency.

Buying posters from artists you like, new shoes, that cute sweater—you know the one, sushi because it's the best sushi place in Iowa (how many can there be?) are all examples of non-emergencies.

Yet every once in awhile, I put on my little green visor, open up the inter webs and go through the "emergency" charges my darling offspring have made. And almost every time, one or two of them will spring out at me like a Jack In The Box, or a coiled rattler.

That sound you hear is my wallet screaming.

I don't want to make it seem like they're on wild spending sprees with my money. They're not. For the most part, they let me know when they're buying something on the card, or they ask if they can.

But as any parent will tell you, it doesn't matter how old your kids get—they're always testing you and seeing how far they can push it.

And sometimes that means re-zoning the borders of Emergencytown right up against Retailville.

Wednesday, April 3, 2019

Downton Jeffy

I’ll be the first to admit every once in awhile I’m late to the high tea party.

A few years ago, I remember walking through my living room as my wife and daughter, both of whom I recognized immediately, were watching Downton Abbey. They invited me to join them, but I had better things to do than sit through what I assumed was a boring British period piece where I couldn’t understand half the things they were saying.

Whose language is it anyway?

Besides, if it didn’t involve cooking meth, a rock and roll singer from New Jersey, a mob family or playing craps I wasn’t that interested. Yes I drive a very narrow lane. Shut up.

Fast forward. The wife and I are in a theater, and we see a trailer for Downton Abbey: The Motion Picture coming out this September. It revealed nothing, other than an interest on her part to re-watch the entire TV series in preparation for seeing the film. She invited me to watch it with her, and, never being one to miss an opportunity to score some marriage points, I agreed.

Here’s the thing: I am so hooked. I love this show in a way I have loved very few shows. It’s totally character driven, and the lives of the Crawley family are as interesting and intriguing as said meth kingpins or mob bosses.

There's no shortage of palace intrigue at the Abbey. Murder, rape, World Wars, the Titanic sinking, relatives dying, bastard children, backstabbing, romance, betrayal, sexual identity crisis, illicit affairs, women's liberation and the changing times just after the turn of the century are all a part of it.

Then there’s the brilliant, subtle, nuanced, hitting-every-note acting. A British cast for the most part (with one notable exception being a pivotal character played by Shirley MacClaine), each character has an opportunity to shine with a storyline devoted to them. My personal favorite standout is Dame Maggie Smith, a distinguished and accomplished actor, who if you don't know her large body of work which covers over 70 years, you'll at least remember her as Professor Minerva McGonagall from the Harry Potter series. She conveys more with a look than most actors do with a soliloquy.

The show itself is like watching a feature film every episode. Rich, beautiful cinematography, stunning scenery, magnificent production design and a wardrobe budget costume designers wait their entire career for.

The writing is, as they say, spot on. Beyond cleverly written, each character (and there are a lot of them) is completely drawn.

As of this writing I’ve just finished up season four, which ended on a sweet note with a heartfelt Christmas episode. I cried like a baby. My macho self-esteem is not threatened.

If you have the time, Downton Abbey is well worth the binge. As Violet Crawley (Maggie Smith) says, "It seems a pity to miss such a good pudding."

Quite right.

Monday, April 1, 2019

The creative review

Here's what doesn't happen in the insurance business. A group of senior management people don't get together in a room with the underwriters every time they write a policy to evaluate how well they've done it.

"I don't know, it just seems to me you could've referenced a more recent actuarial table." "With regards to the deductible, does that line up with the property value in terms of reimbursement?" It doesn't happen in insurance, or most industries. Oh sure, someone takes a quick look before it goes out, but it doesn't have to go through committee.

Because, as any third-grader could tell you, that would be bullshit and a monumental waste of time and resources.

But in advertising, you can't underestimate people's need to be part of the process. And because creative work is the product, it's the one dance everyone likes being invited to.

If you're not familiar with creative reviews, it's where anywhere from one person to several people working on the account, near the account, in the same hallway as the account or in the building next door to the account get together and "review" the work to make sure it's on strategy, saying and doing what it's supposed to. At least that's the theory.

Now a few different things can happen in creative reviews. The work can just go through swimmingly, earning nodding heads, praise, kudos and unanimous agreement from everyone. This rarely happens.

Another way it could go is the creative director will see something strategically off point and, so as not to embarrass the creative team, gently offer up meaningful, constructive suggestions how to course correct to make the work more relevant and effective. This too is a rare occurrence.

Usually, especially if deadlines are tight (they always are) or clients are demanding (they always are), or the creative director has had their own work shot down by the client more times than Glenn Close's dreams of winning an Oscar, it's a complete and total shit show.

There are certain creative directors—although God knows, and let me make this as clear as I can, none that I work with—who just love to hear themselves talk. They laugh heartily at their own jokes, and are constantly taking trips down memory lane reliving their glory days which may or may not have ever actually happened. You can almost set a clock to it—that's right about the time they not so much critique your work as explain exactly how they'd do it. Then they ask you to take another shot at it.

Which, as anyone who's been on the receiving end of that comment will tell you is code for go back to your office—or assigned open office seating space—and do up what they just told you.

Here's the thing: I'm not Hemingway (if you follow this blog even a little you already know that). And while I'm also not a junior reporting for his first day of work, I get the process. Someone with a bigger title and pay grade has to look at the work to make sure it's hitting the marks it's supposed to. But when it's, oh, just for argument's sake let's say an overrated, egotistical, abusive, job-jumping, work-stealing, credit-grabbing, kickback-taking alcoholic who's shut down every agency they've ever worked at and wouldn't know a good idea if they fu..er...tripped over it (family blog)—again, not that I work with anyone like that—then it becomes somewhat frustrating.

On the other hand, it does make for good blog material.