Sunday, January 12, 2020

Don't ask: Borrowing my phone charger

What's better than one sequel to a popular series of blogposts? Several sequels. Which makes today your lucky day as yet one more post gets added to my outrageously successful Don't Ask series.

I assume you're already familiar with the classics (and if you're not, don't burst my bubble - just let me think you are): Don't Ask: Watching Your Stuff, Don't Ask: Working the Weekend, Don't Ask: Loaning You Money, Don't Ask: Writing a Letter For You, Don't Ask: Sharing a Hotel Room, Don't Ask: Picking Up at the Airport, and the perennial Don't Ask: Moving - one of the most popular and requested of all.

While several other series remain dormant on this blog, like Guilty Pleasures, Things I Was Wrong About, The Luckiest Actor Alive and Why I Love Costco, this particular series continues to flourish thanks to the fact there's just no end to the things I refuse to do.

Tonight's entry is Don't Ask: Borrowing my phone charger. Here's the thing: phone chargers used to be expensive, especially if you were buying them at the Apple store. So most people just have the one that comes with the phone, and stays at home. They either charge the phone overnight and hope it lasts, or depend on the kindness of others to loan them their chargers at work.

My charger-loaning kindness is at 0%.

Instead of absconding with my charger—and making me hunt you down to get it back—there's no reason you can't have a backup charger all your own to keep with you at all times. They sell them everywhere. From the checkout counter at CVS (next to the nail clippers) to the checkout line at Nordstrom Rack (next to the hair ties).

They come in all colors, lengths and not only do they improve how long your battery lasts, they also improve how long our friendship will last. Win-win.

Don't get me wrong: next time the battery icon in the upper right of your home screen is in the red, by all means do the sensible thing and ask if you can borrow someone's charger.

Just don't ask me.

Thursday, January 9, 2020

Throwing in the towel

There are a few things you should know about me if you don’t already. First is this: I don’t like what I don’t like, and I like what I like. (Chandler impression): Could it BE any simpler? I’m not complicated. At least not that way.

Next, and I think my current wife and every girlfriend I’ve ever had will back me up on this, I’m a catch. Especially when it comes to household chores like laundry and doing the dishes. You know, the ones everyone tries to avoid. While others are looking for an excuse not to, I charge head-first towards the dryer or the sink, ready to get the job done.

I’m the first responder of household chores.

Finally, in case you haven’t noticed, my personality might be best described as slightly compulsive. Exhibit A: Breaking Bad. Exhibits B, C and D: Springsteen, “my high school girlfriend” jokes, craps tables at the Venetian.

It’s no secret when I find something I like, I tend to go overboard with it. Which brings me to the Stonewall Kitchen dishtowels you see here. I love 'em.

Because one of the things on the long list of things I can’t stand is dishes in the sink—other things include paper straws, toilet paper from Trader Joe’s and whiny creative directors who haven't learned how to put the fun in dysfunctional—I wind up doing the dishes almost every night. And while a lot of that's just rinsing and putting them in our fabulous, whisper-quiet Bosch dishwasher, there’s also a considerable amount of hand-washing ones my wife calls "How many times do I have to say it—that cannot go in the dishwasher." To dry those, I can’t use just any dishtowel.

I need one that’s properly weighted. Thick enough to absorb, but not get water-logged. Not overdesigned with birds or flowers. One that retains its soft-to-the-touch feel before, during and after I'm done.

Stonewall Kitchen is that dishtowel.

I know what you're thinking: "Jeff's going on and on about a stupid dishtowel. He must be trying to get a bunch of them free from Stonewall Kitchen."

Frankly, I'm completely insulted you'd even entertain the idea that I'd stoop so low and be so obvious about doing something like that.

And I'll let you know when they get here.

Wednesday, January 8, 2020

Firing squad

I've said it before and I'll say it again. If you get fired in advertising, all it means is you showed up one day.

Jobs in the ad biz hinge on a number of factors, and often job performance is the least of them. How you get along with A) the creative director B) the client C) the clients' wife D) creative services or any number of other individuals can affect how long your shelf life is at an agency. Decisions that determine your fate at an agency are almost always entirely out of your hands, and can be made based on campaigns you've sold (or not sold), the shirt you're wearing (or not wearing) that day or the color of your eyes. The tag line for this blog says "We didn't invent random." Ad agencies did.

Like many people who make ads that make America buy, I've been laid off a few times in my career (pausing until giggling fit is over for using the word "career"). And I can tell you from experience, it takes a village. It's not as straightforward as it once was. No one says, "You're fired! Collect your things and get out!"

Well, they say the second part, but now they say it in accordance with state labor laws.

Here's an example. I'm not going to name the agency I was working for, Y&R, but I was let go after almost three years there. I'd originally been brought in as a freelancer, but the creative director and I hit it off and he decided he wanted me to stick around. So he offered me more work and less money, and I said, "Where do I sign?"

Fast forward a few years later. I'm in a meeting in Versailles, which was the agency's big conference room. For some reason, ad agencies love to name their conference rooms after cities. Or cars. Or explorers. Or movie characters. We take our creativity where we can find it. I worked at this one shop that just had numbers for their conference rooms. It was a nice change of pace.

Where was I? Oh yeah.

As I'm in this meeting, my creative director pokes his head in the door and says, "Hey Jeff, can I talk to you for a minute?" This is how it always begins.

I walk out of the room with him, and while we're walking he's making uncomfortable small talk about the meeting he pulled me out of. I notice we're going upstairs towards HR. When I ask what's up, he says to the office of the head of HR.

Alright, so I know what's coming, and I said, "Are you kidding me?" To which he said, "It's out of my hands. There was nothing I could do." To which I said, "Really? I thought you were the boss. How about you let me speak to the person in charge?"

I was pissed.

In the office, he sat uncomfortably to the side, not making eye contact - as they always do - while the head of HR told me I was being let go, gave me an end date, paperwork, blah blah blah. I learned shortly thereafter I was one of five people let go that day. I'm sure it was out of their boss' hands as well.

I came back the next day and spoke to both of them about getting more severance. My boss said nothing, and the head of HR said no. But this story does have a happy ending.

Some time later, that head of HR got let go - ironic ain't it? I was talking to a mutual friend, and come to find out the former head of HR had wanted her to ask me if I'd write some copy for a website she was setting up for her post-agency life.

I'm nothing if not a giver, so after a nanosecond of thought, I told my friend I'd like her to relay my two-word answer to the former HR head verbatim.

Since this is a family blog, I won't repeat them here. But they were exactly the two words you think they were.

Sunday, January 5, 2020

You break it you own it. Again.

Earlier in the evening, when I was much more awake, I was in the mood to write a new blogpost tonight. But that was then and this is now. Nonetheless I didn't want you to go to sleep without a little reading material, so I'm revisiting this little number from a couple years ago. It holds up pretty well. See if you agree.

Now that we're in the hopefully soon-to-be-ending era of the shithole president, it seems every media outlet—or fake news organization as he likes to slander them—is lousy with Breaking News stories almost every minute of every day.

Not that some of them aren't legit, what with the liar-in-chief committing several impeachable crimes and saying (or tweeting) monumentally stupid, ignorant, racist, misogynist, homophobic, climate change denying, lies, uninformed and just plain wrong things minute-by-minute on a daily basis.

But in reality, a lot of the Breaking News is just an attention getting graphic to induce us to stay tuned for not necessarily new information on ongoing stories, reports and rumors that haven't been confirmed or profiles that aren't so much breaking as being updated.

All of which got me thinking (eventually something had to) about what would actually constitute Breaking News in advertising agencies.

Client only wants to see one idea.

Breaking with tradition, a major automotive client today asked the agency to only present one idea for the global branding campaign. "We don't know what you guys are doing all day, but we have work to do. No one has time to sit through three hours of storyboards and ripomatics on ideas your creative director 'Just couldn't let go.' Show us the one and get on with it."

ManifestNO

For a recent new business pitch, none of the agency copywriters were asked to work on a manifesto. Not by the creative director. Not by the account director. Not by the general manager, although he may have tried. Cell reception is bad from the golf course.

Instead of a lofty, cleverly worded, Jeff Bridges, Alec Baldwin or Peter Coyote sound-a-like voiced statement about what the product is, means and how it impacts the world and all who come in contact with it, the unexpected decision was made to just roll the dice and show up with good work.

No insights

In what witnesses called a startling admission and an unintentional moment of truth, the agency revealed it has absolutely no insights. None. Gerard Pennysworth, Vice President of Knit Caps, Ironic T-Shirts and Global Strategic Planning was quoted as saying, "Your guess is as good as mine. I don't know why the hell anyone does what they do."

Agency gives team enough time

Used to only having 15-minute coffee breaks to create global branding campaigns, yesterday a creative team was told they'd have three weeks to come up with a single television spot. When told they were in fact not the subjects of a cruel joke, the team went into shock and required immediate medical attention.

Buzzwords not allowed

Several account people were let go today for violating the recently instituted "no buzzwords or phrases" rule. When asked if perhaps the punishment was a bit too severe, Director of Human Services and People Management Kathleen Laytoff replied, "It's always difficult to let people go, but net-net at the end of the day, they just 'laddered up' once too often."

Friday, January 3, 2020

See you next fall

January 1st and I have what you might call a tumultuous relationship. Oh sure, I'm always happy when it comes around, but then something inevitably happens to break the mood.

For example last New Year's Day, I found myself in the ER with my blood pressure somewhere between steam coming out of a pressure cooker and a lovely hillside view. That was because at the time, I'd been prescribed a new med which, come to find out, funny thing, I was deathly allergic to. Doctors, amIrite?

Anyway, this new year the tradition continued. We got home from a lovely time at our annual January 1st brunch with the usual suspects. I was in the kitchen by the fabulous new farmer's sink we put in during our remodel a couple years ago, and turned around to walk back into the living room.

Unbeknownced to me, my teeny, tiny, virtually invisible 90-lb. German Shepherd had stealthily snuck up behind me and was standing there. When I turned to go, I went ass-over-teakettle (hence the picture) into a wall, the refrigerator and finally landed face down on the kitchen floor like a bag of rocks.

Physical comedy was never my strong suit.

My son happened to be sitting in a chair that faces our open kitchen and saw the entire event. He quickly came over to ask if I was ok, which I was. Besides my knee, arm, back and cheek, the only thing that was injured was my pride. And my until then perfect tour en l'air (look it up).

So bruised but undaunted, I continue into the new year with a brand new resolution—to try to be more careful and aware of my surroundings every January 1st.

And look both ways while crossing the kitchen.

Tuesday, December 31, 2019

See you next year


As we wrap up another spin around the sun, I can't help but feel uncharacteristically optimistic about what the next decade has in store for us all.

First and foremost, I believe a return to sanity is coming in November, when the unstable genius is voted out of office (according to the actual count he wasn't voted in - don't get me started), and forced to wear even more orange as he's perp walked out of the White House to a solitary jail cell in upstate New York with neither a gold toilet or internet connection.

Before that happens, I'm hoping as the new decade begins Nancy Pelosi will hold the articles of impeachment from the senate until the traitor-in-chief gives his Hate Of The Union speech. But only because I think a meltdown of that magnitude on national television would be once in a lifetime, very entertaining, and probably something even the red caps and mint julep senator from South Carolina couldn't ignore.

On a more personal note, I'm grateful for many things that happened this past year, not the least of which are the friends I made at my last gig (you know who you are). I anticipate many of those relationships getting even closer now that they can flourish in much saner, more fun and healthier environments. Not that advertising agencies aren't healthy environments (pausing to make my eyes stop rolling).

Also grateful I don't have to see certain people every day anymore. Well, mainly that one guy.

I'm also planning on bringing some projects I've kept on the back burner to a full boil this year. A screenplay based on my favorite book. Another based on a sci-fi story from a famous author that I'm this close to getting the rights to. And a script for a show with one of my aforementioned friends, who is a far better, funnier and talented writer than I am (you know who you are). Oh are those your coattails? Yeah, I can hang on.

Crap, I just put it in writing. Does that mean I have to do it? I mean, no one's under oath here.

Anyway, if there's ever been a year where you could say, "There's nowhere to go but up" this is it. Here's wishing you and yours best year ever. I hope it's everything you want it to be.

Except that one guy.

Sunday, December 29, 2019

What's in your wallet?

The day after Christmas, somehow I was able to overcome my food coma from our annual Christmas morning brunch and actually get a few things done. One of them was something I'd been meaning to do for years (if you said "Get a real job" calm down - you're not the first).

For some reason I never was able to find the time for this particular chore. But after years of procrastination, it finally happened: I cleaned out my wallet.

Oh sure, it may not seem like a big accomplishment to you, but considering the amount of paperwork and junk I was carrying around it was definitely life-changing. Well, okay. Pocket changing. The best way to describe the process is it was alternately a trip down memory lane, and a slog through a land fill.

If you know anything about me - and after over 1000 blogposts you probably know more than you want to - you know I'm usually an exceptionally organized person. As a rule, I like to clean as I go. I'm good that way. I put things (and when necessary, people) in their place in real time so I don't have to come back and do it later. Occasionally though, it's not always possible to do.

For example, my wallet was loaded with restaurant receipts I meant to file away in my incredibly organized tax receipt folder the day I got them. It's December, and I was clearing out receipts from as far back as March. The nice part was getting to reminisce about the meals, remember who I had them with and relive them a little bit.

The bad part was my wallet looked like the one in Costanza's hands in the picture.

Also in the billfold were souvenirs from trips I'd been on this past year, mostly in the form of hotel room card keys. I had my Comic Con hotel key from last July, my San Francisco visit room key from October, and discount coupons from each of those hotels for cocktails in their swingin' bars.

There were little notes to myself about things that seemed important at the time, and a few lines I thought were funny and I should remember.

The big surprise was that I'd actually been carrying around more than a few of the 500 Innocean business cards I got when I first started there. Of course now, they're collector's items which could probably fetch in the high $1's on eBay. A lot of the time I keep stuff using the "just in case I need it..." approach. Pretty sure I won't be needing them. And besides, my shredder needs something to do.

The nice part about all that clutter out of my wallet is it's considerably thinner now, and folds comfortably in my front pocket.

Plus now when I hug somebody I don't have to say, "Don't worry, it's just my wallet."