Into the fryer

I was reading an article about how minimum wage employees at McDonald's are going to go after the company because they occasionally get themselves burned on the job. Seems to me if you're working with hot grills, fryers full of hot oil and flames, getting burned just might be an occupational hazard.

Still, it's no fun. I know from experience.

The first job I ever had was at Fisher's Hamburgers at the Town and Country Shopping Center, across from Farmer's Market on 3rd and Fairfax. At the time, Fisher's was one of L.A.'s renowned hamburger places, often mentioned in the same revered breath by burger lovers as Tommy's, Cassell's, Dolores' and The Apple Pan. I'd eaten at Fisher's for years with my parents, and liked it so much I decided I wanted to work there. Displaying an unusual amount of moxie for a kid as young as I was at the time, I went in one day, walked right up to the owner - a man named Howard Shear - and asked if I could have a job. To my everlasting surprise, he gave me one.

I won't go into dates and ages, because that's on a need-to-know basis. And you don't need to know. Let's just say I could only dream of making the minimum wage McDonald's employees get today.

I learned all the details of how the restaurant worked. I made tartar sauce and thousand island dressing (not together) in vats in back that were so big we stirred them with our arms. Still not sure how the health department let that one get by. I also learned how to work all the stations at Fisher's: the register, the grill, the soda fountain, and the french fries.

The fryers were like the ones in the picture - big vats of oil heated to 400 degrees. The way you made fries was by putting raw, sliced potatoes in the basket, lowering it into the oil, and setting the timer for a couple minutes. When the fries were ready, you'd lift the basket out by the handle and shake the excess oil off the fries. In that process, lots of fries fell into the oil. Because of that, the fryers had to be cleaned many times during the course of the day.

The way you cleaned the fries out was by running a strainer over the top of the oil and scooping them up.

One day, I was cleaning the fryer and the handle on the strainer was a little greasy (Strainer? You strainer you brought her. Thanks, I'll be here all week). So I'm holding the greasy strainer handle, and it suddenly slips out of my hand and disappears down into the fryer. Without thinking, my cat-like reflexes kicked into action and I reached down into the boiling oil up to my elbow to grab it.

As we say in my country, not a smart move.

Everything went into slow motion. I looked down at my arm in the oil for what felt like hours, but in reality was only seconds. Next, I realized I could feel it burning and yanked it out (with the strainer in hand - mission accomplished). I dropped the strainer, and made a beeline to the ice machine by the soda fountain and rammed my red, right arm into the ice. To this day, I can hear the sizzling of the ice on my hot skin.

Fortunately, I'd gotten there fast enough. The ice took the burn away, and I had no scarring. Other than the emotional kind for doing something so stupid.

But the most important thing is I learned a valuable lesson I still use to this very day.

Don't go asking for jobs if you don't really need one.

It's empty in here

As anyone who blogs will tell you, the challenge is constantly coming up with things to write about. In fact, there are more than a few people who read this blog who would say that I rarely meet the challenge.

Anyway, I don't post every day, but once in awhile I get a rush of confidence and a false sense of my abilities and go on a writing/posting jag. I'm in the middle of one now, which makes it even harder to keep coming up with things to post about. People more prolific than me don't seem to have a problem with it (I'm looking at you Round Seventeen).

All to say today I've hit the blogpost wall. I wrote about it way back in the days of aught '10 (yes, that's the correct spelling of aught - writer, hello?) in a post called Nothing Is Something.

The wall is a moving target, and can be made up of anything from "I don't feel like doing it right now." to "Don't know what to talk about." to "Squirrel!"

Here's the thing: it's Sunday, it's warm out and I'm tired. I didn't get home from the Magic Castle until after 2 a.m Saturday morning, and I just got home from seeing Kingsman: The Secret Service, which was about an hour too long.

But I do recognize the responsibility I have to my five readers, so I apologize for the lack of captivating reading today. I absolutely promise I'll do better tomorrow.

No, my fingers aren't crossed behind my back. Why do you ask?

Guilty pleasures Part 9: Breakdown

It’s not exactly a remake, but more like a parallel sequel. I’m talking about the Kurt Russell wife-was-kidnapped-now-I’m-being-run-off-the-road-by-an-18-wheeler thrill ride, Breakdown.

If you’ve seen it, no doubt it’ll have a very familiar feeling to it. That’s because in many ways, it’s the same plot as Steven Spielberg’s breakthrough movie of the week, Duel.

In that one, a driver played by Dennis Weaver is terrorized by a never-seen driver of an 18-wheeler who, for some reason, wants to run him off the road and kill him.

Maybe he’s seen Gentle Ben. Or McCloud.

Anyway, in Breakdown Russell gives his usual reliable performance as a husband who’s on a road trip with his wife, played by Kathleen Quinlan, when their Jeep breaks down (hence the name) in the middle of nowhere. A seemingly friendly trucker, played by the late, great J.T. Walsh, stops and offers to drive the wife to the next town to call for a tow. She takes him up on the offer, and that’s the last we see of her for the next couple hours.

The time in between is spent watching Russell try to find her, as he’s being hunted and terrorized for ransom by the truck driver and his band of merry yuppie-hunting, cash-extorting hillbillies.

They’d have never pulled this stunt with Snake Plissken.

Directed by Jonathan Mostow, who went on to direct Terminator 3: Rise Of The Machines, Breakdown is definitely one of the best B movies I’ve ever seen. And as a guy who likes to pull up close behind Smart cars in my Land Cruiser, I have a special appreciation for it (I don’t really do that, calm down).

If you have a chance, fire up the Netflix and take Breakdown for a spin.

Or better yet, see it at a drive-in.

Phrase set on stun

Advertising is a business lousy with buzzwords. And not just ones we create for public consumption.

Within these walls, and I mean figuratively because as any creative who’s worked in an agency in the last fifteen years knows they don’t have walls anymore, there are all kinds of words and phrases it seems people can’t get enough of.

I’m talking about campaign integration. Laddering up. Digital growth. Emerging strategic social media. Content analysis. Monetization solutions. Everyone's picking the low hanging fruit, and pushing the envelope. And don’t even get me started on millenials, brand engagement or interactive experiential guru (not kidding).

You’d hope agencies would be staffed with people fueled by passion and creativity who want to do the best possible work that wins awards, gets results, makes clients happy and lets them get more clients that let them do more great creative. And in some shops, you’ll find a lot of those people - especially if you’re looking in the creative department.

Problem is there aren’t enough of them. Instead, running around in agencies are people fueled by fear. Of losing the client, their job or their corner office - which they’ve probably already lost thanks to open floorplans.

Anyway, bitching and moaning about it isn’t going to change it. These buzzwords are like cockroaches: for every one you manage to kill, there’ll be a hundred more to replace it.

But next time I hear one of those words or phrases in one of the many meetings I’m in, I just may have to counter it with a word I find myself using more and more often.

Bullshit.

City of angels

I have a complicated relationship with L.A. It's a love/hate relationship, the kind only someone, like myself or anyone who's ever had a high school girlfriend can appreciate.

And when I say someone like myself, I mean a native. Born and raised. Never lived anywhere else.

All too often, the city grabs my arm, pulls it up behind my back until it hurts and makes me start sentences in that way. "When I was a kid..." and "Back when I was in high school..." and "Let me tell you what traffic used to be like."

The major love/hate component of the city is the weather. I've always been torn. On one hand, I'd love to live in a city with real seasons, for example San Francisco. Yeah, yeah, I can hear all the L.A. people whining about how we have seasons too, just not as extreme.

Listen, I've lived here my whole life. There are only two seasons: summer, and construction.

However if I may be allowed to contradict myself (not sure why I'm asking permission for something I do on a daily basis), there are stunningly beautiful days when the east coast is buried in a blizzard or being hit by hurricane Roker and it's ninety and sunny here.

It's the kind of weather that sets Facebook on fire, with everyone posting the same sunny picture of wispy white clouds, the tops of palm trees or the ocean and sarcastic, mocking greetings to the eastern brethren.

Another cause of so much of my agita (look it up) about the city is the fact it's just such a whore. L.A. won't waste a second tearing down its history to put up a strip mall or new fusion sushi restaurant. Cliché but true.

I've watched it tear down or lose places that gave it character and personality. For every Tommy's or Pink's, there's a Spanish Kitchen that's now a beauty salon. Or a Wilshire Blvd. Bob's Big Boy that's a BMW dealership. At least the former Pan Pacific Auditorium is a park people can enjoy. The city gets older but no wiser.

There are even websites, like this one, that revel in articles why L.A. is the worst place ever.

My entire attitude reminds me of the old joke: "Do you have trouble making up your mind?" "Well, yes and no." That's my ongoing debate about the city of my birth.

But I'm nothing if not Mr. Glass Half Full, although not with rain water because we're in the seventh year of a statewide drought. Which in L.A. only means one thing: waiters are required to serve Evian at brunch.

Anyway, for the moment I'm not going anywhere. Even though there are states where I could buy city blocks for what I could sell my house for, I just can't seem to leave L.A. behind.

One last thing that bothers me about this urban sprawl of a city is that, bar none, at every restaurant they always..oh crap, look at the time. I gotta get to my audition.

Hold that thought.

There's a reason it's free

Yesterday, my partner and art director extraordinaire Imke was taking a break and looking at something I didn’t even know existed.

No, not pictures of me with a 32-inch waist. The free stuff page on Craigslist.

When I looked over at her monitor and saw it, I was reminded of what George Carlin once said – “Hammer two pieces of wood together and some schmuck will buy it.” Except you don’t have to buy this crap. Cause it’s free.

Most of the items, like the ratty, I-don’t-want-to-know-what-that-stain-is couches, mattresses (ewww!) and giant piles of dirt are things that won’t fit in the back of the donor's cars. So they want us to cart it away for them.

Not that the idea of a free used toilet isn’t appealing, but sometimes it's just better to pony up the money and sit, lay and pee where no man has gone before.

I don’t know why, but for some reason couches seem to get tossed more than most items. I just wonder who buys couches this ugly, and then decides it’s done and they need a new ugly one.

Maybe Craigslist is the couch underground, like the resistance in wartime France. It's a giant black market couch exchange, where one person sneaks their couch curbside in the wee hours, and then picks up a free one from someone else.

And of course, they're all wearing that damned black beret while they do it.

Whatever, it’s scary and disturbing to think there are that many ugly couches in the world. These couches have spent more time on a curb than Chelsea Handler at the after party.

While it’s pretty safe to say I won’t be hopping in the Land Cruiser to pick up anything off that page, I did like the one ad showing a silhouette of a comb and scissors advertising a free haircut. I'm sure it's probably a Vidal Sassoon or José Eber student looking for people to practice their faux hipster cuts on.

What could possibly go wrong?

As long as I don’t have to sit on one of those couches while they're cutting my hair, I might think about it.

Riding the news cycle

If you've been anywhere on planet earth this week, you know Harrison Ford crash landed his vintage plane on Pen Mar Golf Course in Santa Monica. As you'd expect, the farce and con that is social media ran rampant with Han Solo, Millennium Falcon, Chewie, Indiana Jones and Brian Williams jokes. I've included a couple of my favorites.

Fortunately Mr. Ford survived the landing with a cut head, broken ankle and fractured pelvis.

He's a big star so it's a big story. But here's the thing: is this story about his wife racing to the hospital to be at his side news?

Obviously Calista Flockhart has read the celebrity wife manual, which states very clearly in section 4a, paragraph 3.1.1, that a wife must race to her husband's side if he's been in a plane crash.

It's a good thing she has the manual, because how else would she have known what to do?

It's sad when something so natural and decent and expected becomes a news story. It exploits their pain, and even though they're public figures I believe they have a right to privacy - such as it is with the interwebs - just like the rest of us.

Besides, if the news uses headlines to report on a wife going to her husband after an accident, it means I have to look harder for the story about Kim Kardashian dying her hair blonde.