Friday, August 31, 2012

byePhoto

Space. It really is the final frontier, especially when it comes to my computer's hard drive.

I'll be the first to admit it: I've had "drive envy" almost since I bought my laptop. That's because my 17" MacBook Pro, which I bought in February of 2009, came with a 320GB hard drive. Which I thought was plenty of space at the time, right up until Apple did what Apple always does. Three weeks later, they introduced a 500GB drive for my model laptop.

Thank you Apple, may I have another?

Fast forward to August 2012, and come to find out I only have 5GB of available space left. Not enough to load new or update old applications.

So I only have two choices: make more space, or replace the drive for one with more space. I decided to start with the first one.

Since I shoot mostly high-res pictures, I started my clean up in iPhoto. What I found was the curse of the digital age - that because I can just keep shooting and shooting, I had many, many duplicates of the same photo.

You no longer have to wait for the perfect moment. You just have to keep shooting then see if you can find it.

At any rate, I started deleting tons of duplicates I'd taken. Not to mention the bazillions of shots my kids had taken with my camera at ten frames per second.

I'm not nearly done taking out the trash on over 17,000 photos, but so far I've picked up almost 5GB in space.

I'm going to have to upgrade to a 750GB drive soon (it's the biggest the specs on my laptop will allow for), but until then it's nice to know there's actually an easy and somewhat productive way to gain a little more space.

Of course, the laptop we just bought my son for his birthday has a 1TB drive.

Thanks Apple.

Wednesday, August 29, 2012

Writer squared

Freelancing is a lot like checking into a hotel. A really crowded hotel, with three conventions going on at the same time.

You never quite know what room, or in this case, cubicle, you're going to get.

As any freelancer will tell you, they stick you where they can. They also stick it to you where they can - usually in the wallet. But that's for another post.

The days where a hired gun could expect a spare empty window office to work in for the length of the gig are long gone. Now, they cram you into whatever space they can.

Lately I've been working in various parts of various agencies: open areas (supposedly better for creativity - total bulls@#%), the lobby, the kitchen, the (small) conference room (that I kept getting booted out of every time they had a meeting, which was every half hour because, well, it's an agency).

But there are cubicles then there are Cubicles.

The ones you see above belong to Chiat Day, and they are the most sought after workspaces in the agency. Rarely does a freelancer get to use them, although I have been lucky enough to work in them a few times while a staffer was on vacation. Everyone jockeys for these spaces, especially the ones on Main Street, which is the bottom row.

Say what you will about Chiat, aesthetically speaking it's nicer than any other agency to come into. It almost doesn't matter where they put you. There's always something to see: some interesting design or architectural detail to appreciate. And pretty people? The place is lousy with 'em.

Plus they let you bring your dog to work. There's a park. A basketball court. And a restaurant.

As far as walking into freelance gigs, I file it under "things could be worse."

Speaking of worse, a lot worse, I just finished working with an art director at an agency in Orange County. I've worked at this agency many times before, and all those other times I had an ordinary cubicle, the kind you're imagining right now. However this time, they put both of us in - well, room is too generous a word - a very narrow space about nine feet long and four feet wide. It was clearly one of those leftover spaces - not enough for an office, too much for a closet.

So it's the freelancer room.

As I broke a sweat trying to breathe while the table was smashed into me, and the chair was backed against the wall, the thing I made a point of remembering is that unlike a hotel, I'm not there for the accommodations.

I'm there for the love. Nah, just messin' with you. You know what I'm there for.

Besides, what did I really expect from an agency that thinks chairs like these are a good idea?

Monday, August 20, 2012

Why did the chicken cross the gays

The other day I saw a guy wearing a t-shirt that read, "I had gay sex at Chick-fil-A." It was interesting, because I didn't even know they had that on the menu.

Here's the thing: I support gay marriage. And I also support great-tasting Chick-fil-A chicken sandwiches, especially with their awesome cole slaw on the side.

What's a Jewish centerist Democrat to do?

This isn't what a lot of my liberal friends will want to hear, but Dan Cathy has a right to believe what he wants. He also has the right to say what he believes (see First Amendment). The rallying cry about his point of view being hateful is misleading. For that to be true, it would have to come from a malicious place. I don't believe it does. Mr. Cathy is a religious man, living his life and operating his business on Christian and biblical principles. He even goes so far as to close his stores on Sundays because he doesn't feel his employees should have to choose between work and worship. As far as I've read - and I don't know if you've noticed, but the press has been all over this - no gay person has been mistreated or discriminated against in any Chick-fil-A store, either as a customer or employee.

Of course, as much as it's his right to believe and say what he wants, it's anyone else's right not to agree with him, and not to patronize his restaurants.

It does strike me as ironic that a segment of society that bases most of its movement on tolerance and acceptance clearly has none for opinions that don't agree with theirs.

And before you lunge at me with something like, "Oh yeah, well you have no idea what it's like to be discriminated against just because of who you are!", please. I'm Jewish. I've been on the receiving end of that sentiment many times. I have a very good idea what it's like.

By the way, as admirable as it is, if we're going to start making it a point to live our values by not supporting companies that don't agree with our views, then we're all going to have to start being more consistent about it. Did you think Chick-fil-A was the only company you don't agree with? There's a long list of companies - popular companies, companies many of us shop at without a second thought - just asking to be boycotted. And they're not contributing to those disagreeable causes out of any religious belief. Which to my way of thinking makes their motives considerably more sinister than Chick-fil-A.

You know all those fun, flambuoyant commercials for Target? If you're mad about Chick-fil-A, you definitely won't be happy to find out Target donated $150,000 to anti-gay politician Tom Emmer. Of course afterwards, once word had gotten out, they apologized. But the fact remains it was a hollow apology and they did it. My guess is they're still doing it, only more covertly.

And next time you're in the market for an electronic gadget, an iPhone cover, or flatscreen television, my guess is you won't be closing the deal at Best Buy since they also contributed to Emmer's campaign.

Fashionistas, I'm afraid I have some bad news for you too. You know those hip, urban threads you love so much from Urban Outfitters? You guessed it. Richard Hayne, founder and CEO of Urban Outfitters has been a longtime supporter - financial and otherwise - of Rick Santorum's various campaigns. And even if you're not gay you know Santorum is gay-challenged in so very many ways.

Corporations like to hedge their bets politically. They often donate to both candidates regardless of their positions on the issues. That way whoever wins will help them with the things that matter most to them: zoning, construction, health or commerce laws that may be somewhat inconvenient with regards to their business.

Back to the question at hand. I don't think gay marriage is going away, and I'm pretty sure Chick-fil-A isn't either.

My guess is I'll continue to enjoy the occasional chicken sandwich, just like I'll continue to be in favor of gay marriage.

What I'm pretty sure I won't do is wear that t-shirt.

Sunday, August 12, 2012

Here's lookin'

My faith in the movie-going audience has been restored. Well, at least in a small movie-going audience on the "island" of San Diego-adjacent Coronado.

As you may know, I've just returned from my annual week at the Hotel Del Coronado. By the time you read this, my tan will be fading, I'll have remembered there's no room service or housekeeping at home and my VISA card will be dead from exhaustion.

But I will have gotten to see one of the great films of all time on the big screen.

Every year we have certain things we like to do in Coronado. And this year, we had the opportunity to see a brand new print of Casablanca with a sold out audience at the recently refurbished Village Theater.

There's a series of films called Mayor's Choice, and this past Thursday his choice was Casablanca. It was showing in the biggest of the three theaters at the Village. Of course, "biggest" is a relative term - the Village Theater in Westwood seats 1,341 people. The main theater at the Village in Coronado seats 185.

Still, the line for the 8:30PM showing of Casablanca started forming about 7PM. We took the ten-minute walk from our hotel and got there about 7:30. We heard lots of good natured comments in line like, "You mean this isn't in 3D?" To which I replied, "Don't worry - at least it's in color."

Seventy years later, it's still a thrilling experience to watch Humphrey Bogart and Ingrid Bergman. The acting is classic golden age, and the script's razor-sharp humor, intelligence and intrigue is all very much intact and relevant.

And not to sound too "Hey you kids get off my lawn!", but I'm just going to come right out and say it: it was a great, great pleasure to expose my kids to a film without a character wearing a mask, a cape or a metal suit. (Not that there's anything wrong with that.)

A film for movie lovers, playing in a theater filled with movie history. A few more nights like this on the island, and it could be the beginning of a beautiful friendship.

If you're interested, here's a quick history of the Village Theater:

Sunday, July 29, 2012

I get Misty

I like shopping at Bristol Farms. After all, why pay discount prices at regular markets when you can pay three times as much at Bristol. Besides, you never know who you'll run into. Like the time four years ago when I ran into Misty May-Treanor.

Come to find out, Misty is a neighbor of mine who lives just a few blocks away. On the family's annual trip to the Hotel Del Coronado in 2008, we'd spent most of the evenings watching Misty and her volleyball partner Kerri Walsh in Beijing, spiking and acing their way to Olympic gold.

Watching her then, it never occurred to me that she shops at the market just like regular people.

I had the good fortune of chatting with her at the checkout counter. I told her how much we'd enjoyed watching her win while we were on vacation, and asked her what it was like in Beijing. She was extremely approachable, genuinely giving of her time. And, dare I say it, downright chatty. She was telling me about how she had to get ready for an appearance on "Ellen" later on that afternoon.

I was asking her about her medal, and because she had it with her for her talk show appearance, much to my surprise she popped the question to me: she asked if I wanted to see it.

The medal itself is heavier than you think, and even more impressive in person. I told Misty I knew she was tired of being asked, but if she wouldn't mind could I take a picture of her with it. Her answer is above.

The other thing is Misty drives the same car as mine (or she did at the time), only in a different color. We're kindred Lexus spirits.

I said goodbye and thanked her for her time.

We're not on vacation yet, but you can bet we'll still be watching her and Kerri go for the gold in London this year.

It's what neighbors do for each other.

Tuesday, July 24, 2012

Quittin' time

Since I started in the business, I don’t think I’ve ever seen so many people trying to get out. More than ever, people are dreaming of a way - screenplay, starting a business, moving away and the ever popular winning lotto. They all have one of two never-truer-than-now rallying cries: “The business isn’t what it used to be.” or “It’s not fun anymore.”

Despite the fact both are true, fewer people actually leave than would like to.

The reason’s simple: it’s the pure joy of creating work. The collaboration working with a partner who sees the execution of an idea exactly the way you do. The unparalleled fun of shepherding an idea through the agency. The unadulterated joy of doing work that can at times be both artistic and effective, and at the end of the day is always appreciated by clients, account people and the public alike.

Nah, I’m just messing with you. It’s the money.

I was talking with an art director friend of mine at lunch today about our day rates, and the fact the work we do isn’t exactly breaking rocks. Then we talked about people who do real jobs, like police, firemen, nurses, teachers, military personnel. It’s awfully unfair we get paid what we do, and they get paid so little for doing real work that actually impacts lives on a daily basis.

Yet it is what it is. Supply and demand. Free market. Yada yada yada.

Of course, inequity in job salaries is nothing new. On Facebook, people love showing their righteous indignation by asking why CEO’s of a corporation should make more than people on its assembly line. Here’s the answer: it takes a different set of skills to run a company than it does to work on the line. It’s not hard to figure out.

In a perfect world, it’d be great if things were more equitable. And we’ve tried through legislation to even the playing field. But good intentions can backfire. For example, raising the minimum wage. Each time the minimum wage goes up, mostly unskilled labor enjoys a hike in pay. Don’t get me wrong: I think more money is always a good thing no matter what your position. Unless you’re one of the employees laid off as a result of it

If a small business owner has to increase pay for three of his minimum wage employees, his costs go up - he has to cover them somehow. The choices are few: raise consumer prices, which always leads to fewer consumers, or let one of his three employees go so he can give the other two the minimum wage hike.

Of course now, the other two will be earning it since they’ll be doing the work of three people.

I suppose the idea of mandatory minimum wage increases is easier for people to accept than performance based ones, using criteria like merit and value to the company as guidelines. It sounds so quaint even as I type it.

But I digress. Where was I?

Oh, right, I was getting out of advertising.

Just as soon as I can afford it.

Friday, July 20, 2012

Crazy control

Just when I said I didn't feel strongly enough about anything to post for awhile, this happens.

I didn't hear about the shootings at the midnight show of The Dark Knight Rises in Aurora, Colorado until this morning. My first thought was about the horror and sadness the victims and their families have been exposed to in this tragedy.

My second thought was that my son had gone to a midnight show last night, and thank God it didn't happen here. Of course the sad truth about that thought is it can happen anywhere. Unfortunately, crazy doesn't pay much attention to state borders or jurisdictions.

It knows how to travel when it needs to.

I won't try and make sense of it - there'll be pundits galore all over cable news tonight doing that.

I do know it wasn't the movie's fault. Warner Bros. has cancelled the Paris premiere, and pulled some of the advertising for the film indefinitely. Two things I believe they shouldn't have done.

For all the talk there's going to be about gun control, for me, here's the bottom line: more gun control laws wouldn't have helped. Colorado, like most states, already has a number of them on the books. But when crazy wants a gun, crazy gets a gun. You can argue a background check and waiting period might've prevented this, but crazy is also skilled at not looking crazy when it needs to. Ever see the neighbor interviews?

"He was always such a nice guy." "He was quiet but friendly." "He used to wave and smile when I saw him."

He bought the guns in his possession legally - in compliance with all the gun laws - from local gun shops. He purchased the ammunition legally off the internet. You simply cannot close all the loopholes.

For my pals against the death penalty, this is why you're wrong. He may plead crazy, but he was lucid enough to put on bullet-proof armor and buy tear gas first. There's no reason for this monster to be walking the earth. Hopefully it won't be years before the courts come to this obvious conclusion.

And while I'm on the subject, I think there should be a special category of execution for crimes as horrendous as this. In the same way that labeling something a "hate crime" makes one murder subject to a harsher penalty than the other, I think by creating a separate category of crime we could execute these abominations in the way they deserve to go.

And it isn't peacefully with an I.V. line in their arm.

All I keep thinking about, besides the victims, is the parents. As if there aren't enough reminders in the day you can't protect your children from everything evil in the world.

In the aftermath, all we can do is hug our kids, let them go to the movies and teach them that even though bad things happen, life goes on. Teach them fearful is not a way to live. That's what crazy wants. Don't give it to him.

And for as long as you can, hold the people in Colorado affected by this tragedy in your hearts, thoughts and prayers.

They're going to need it.

UPDATE: TDKR director Christopher Nolan's statement on the shooting:

"Speaking on behalf of the cast and crew of "The Dark Knight Rises", I would like to express our profound sorrow at the senseless tragedy that has befallen the entire Aurora community. I would not presume to know anything about the victims of the shooting but that they were there last night to watch a movie. I believe movies are one of the great American art forms and the shared experience of watching a story unfold on screen is an important and joyful pastime. The movie theatre is my home, and the idea that someone would violate that innocent and hopeful place in such an unbearably savage way is devastating to me. Nothing any of us can say could ever adequately express our feelings for the innocent victims of this appalling crime, but our thoughts are with them and their families."