The take rate

Stunning picture of the earthrise as seen from the surface of the moon. I thought I'd go with this picture because when I googled the subject I'm actually going to write about, the pictures were, shall we say, less than savory.

So just gaze at the picture and enjoy while I talk about my perforated septum. As I've mentioned before here, I basically have a hole in my nose between airways that needs to get repaired.

When dealing with medical issues of any kind, especially those involving a potential surgery - major or minor - I always make it a point to find "the guy." In this case, "the guy" is the Chief of Surgery at the world-renown, major metropolitan hospital where I live. He's responsible for all the surgeries in all the specialties. And, come to find out, his specialty is Ear Nose and Throat. He was also Chief of Surgery for that particular department for six years.

Let's say confidence is high he can get the job done,

I met with him last Friday, and we discussed how he might go about performing the surgery. One way, and the way I prefer by far, is closed surgery where he just works through the nasal passages with really small instruments and precision to repair the perforation. The other far less preferable way is open surgery, where he makes a small incision in the center of my nose, then pulls it back revealing the septum more fully. It gives him a better view, and more room to move. And it only leaves a small incision when he's done that eventually heals to be unnoticeable.

See why I went with the picture of the earthrise?

Basically he has to graft a material over the hole in my septum. As we spoke about it, he told me he was going to talk to reps about which materials had the best take rate, that is the percentage of times the material is successfully grafted and holds. There's always the chance it won't take, which would just put me back where I started.

Afterwards, I started thinking about different take rates in advertising. Like the take rate of creative directors who don't want to get their fingerprints all over every idea presented to them (low). The take rate of clients buying the work unchanged (low). The take rate of planners not giving some asinine insight they think is brilliant, like "the consumer wants a better experience to engage with and advocate for."

Yeah. That's just what they want (lower than low).

I was also thinking about the take rate for people remembering this post after they read it. My take was I probably shouldn't think about that.

Pomp you up

Tonight was my son's high school graduation. And I don't mind telling you, I took it just fine. I was a pillar of strength, unmoved by hearing Pomp & Circumstance as all these fine young adults marched down the aisles, reaching the end of their four-year journey and celebrating what they've accomplished these last few busy years of their lives.

Who're we kidding. From the minute I sat down you could've wiped the floor with me.

There's something so poignant and wonderful about seeing all these kids - many whom I've known since they were in first grade - getting ready to go out in to the world to make their marks, take their chances, learn their lessons and celebrate their successes.

The secret they don't know, can't know, is that this is the best part. Right now, when it's all ahead of them.

His graduating class is about a hundred and twenty. The entire high school is around six hundred. They all know each other. They've built relationships that will last a lifetime. It's easy to see this class is close and intends to stay that way.

I envy them. My high school memories aren't nearly the caliber theirs will be. I'm in touch with friends I want to be in touch with from that time, but it's nowhere near a hundred twenty people. As I think about it, that's probably a good thing.

My graduating class alone was the size of his entire high school. That's what I get for going to a primarily Jewish public school in the Fairfax district instead of a private Christian school in Cerritos. Not to put too fine a point on it, but Jesus was one of our boys - amIright?

Anyway, besides bursting with tears I was bursting with pride for my boy. I love him something fierce, and I can only dream of one day becoming the quality human being he already is. He's compassionate, intelligent, funny, inventive, resourceful, determined, imaginative, brutally handsome. And now, he's on his way to his next important stage in life..

One of the pastors who spoke tonight said tomorrow they're freshmen all over when they start college. Then they're freshman again when they get married. And freshman yet again when they have kids of their own. I know exactly what he meant.

I'm a freshman when it comes to letting my boy go.

Floored

The kitchen, as we know it, cannot continue.

I’ve written here before about the small dip not so gradually turning into a large canyon in our kitchen floor. The time for action has arrived.

And by action, I mean spending money.

We spoke with one contractor my fabulous art director and supermodel friend Imke recommended. We discussed the floor, as well as what a minor kitchen remodel (if there is such a thing) might look like.

SPOILER ALERT: It looks like about thirty grand.

We liked him, but he was slow in getting back to us, although he eventually did.

One problem is our house is 65 years old, and the original plans don’t exist anymore. So we have to pony up about five g’s to an engineer to come draw up new plans to work off of.

Meanwhile, while I’ve been busy trying to figure out how many days I have to work to make this happen, I’ve also been on Yelp looking up contractors. And asking friends for referrals (got any? You know my email).

I’ve never done any kind of remodel on the house, and frankly, I’m terrified at the prospect. Although the idea of taking a sledgehammer to the walls is appealing. Especially if I can draw a picture of one of my former bosses on it before I do it.

Naturally the necessity of the floor repair coincides perfectly with sending my son off to a major university with a check for tuition. I could fix a lot of kitchens for the education he damn well better be getting.

Anyway, I’ll be making calls and setting up contractor appointments in the next couple weeks. Like job interviews, we’ll talk to everyone. Then we’ll make a decision. Then we’ll panic. But at the end of it all, even though we’ll be poorer for the experience, we’ll have a great looking kitchen without a floor that doubles as a skate park.

We’re already tight on the budget. Fortunately, I know the three words you never say to any contractor.

While you’re here…

Quiet time

Ad agencies are inherently loud places.

Even before open space floor plans – don’t get me started- hallways would be filled with people yelling from one office to the other.

You'd hear self-congratulatory chuckles of creative teams laughing at their own ideas.

Heels tapping along polished cement floors, while people walked fast and conversed like they were on The West Wing.

And of course, the ever present click clack of computer keys, followed by the jet engine roar of the printer firing up and spitting out copies of resumes…er…creative briefs.

There’s an unmistakable rhythm, hum and drone to the daily pace of an agency. Which is why it’s so eerie when an agency goes quiet.

Sometimes it’s a convergence of several things. People have left or been let go and have yet to be replaced. Others are out on production. Art directors are out on press checks. Copywriters are working (on our lattes) at Starbucks. People are behind closed doors in meetings.

The end result is an unsettling, yet welcome quiet. You can almost hear the tumbleweeds a blowin’ down the hallway and smell the honeysuckle.

Anyway, as sure as the the ebb and flo of the tide, the noise eventually returns to quiet agencies like swallows to Capistrano.

Loud, egotistical, long-lunching, knit-cap wearing, ironic-tshirt sporting, complaining swallows.

Daughter's choice

Tonight, I decided to let my beautiful, smart, funny and giving daughter choose the subject of this evenings' post.

Shockingly, she said it should be about her. Specifically, her unbelievable and unrelenting work ethic. A deal's a deal so here we go.

In the past few weeks, I've wondered just who's daughter she actually is. She's been sequestered in her room, night after night, studying history, english, biology, geometry, Spanish, bible (Christian school, hello?) with friends on FaceTime.

It's not that she was lagging behind. Some of the subjects she already had an A in, and some a B+. But settling just isn't part of her DNA from either side of the family.

So she's worked relentlessly this semester to bring all her grades up to an A or A+ (which by the way she's doing with well-deserved success).

It's the part about working relentlessly that makes me think we're not really related. As you know by now, my idea of working relentlessly is watching all three seasons of House Of Cards in one sitting. I know what you're saying, but if you think it's so easy let's see you do it smart guy. Here's a tip: take your bathroom breaks during the credits.

Anyway, all this is to say I'm beyond proud of my girl for developing a work ethic that'll serve her well in life, and propel her on to make her mark on the world in a spectacular way.

Which she'll need to do to take care of me. Cause watching all this TV isn''t getting me anywhere.

Guilty pleasures Part 10: San Andreas

There are three things I noticed immediately while watching the latest disaster film, Into The Storm. No, 2012. Nope, The Day After Tomorrow. Mmm, maybe Twister. Or Volcano. Was it The Core? Ah, I remember: San Andreas.

First, it's almost unearthly how similar Dwayne Johnson and I are built. It's like looking in a mirror. It's boggling how two completely different, unrelated people with, and I'm going to take a wild guess here, completely different workout regimens can look so much alike.

Second, when the big one does finally hit, as we all know it will, I'd like to be somewhere near Dwayne Johnson. That guy knows exactly what to do in that situation. It's uncanny. Who would've thought his years in the wrestling ring would prepare him for unlimited acts of heroism during times of shifting tectonic plates?

And third, I'm so unprepared for the giant quake that's coming it's not even funny. Well, except the part how I'll be driving along and suddenly the car will get swallowed up by a giant hole in the road that just appears out of nowhere. That'll be good for a laugh.

I went into San Andreas expecting nothing more than a fun time, a stupid script I've heard in every other disaster film of the past decade (apparently "Ruuunnnnn!" is a popular line of dialog), impossible scenarios and great special effects. And I wasn't disappointed.

In movies like this, it really doesn't matter who the actors are - the special effects are the star. And in San Andreas, they're spectacular. Buildings crumble. Bridges fall. Glass shatters from skyscrapers onto the street below, where pedestrians are running for their lives. Cue the tsunami.

The movie delivers on everything you'd expect it to.

Here's one special effect I wasn't expecting: I don't know how Paul Giamatti managed it, but he actually pulled off chewing the scenery while it was falling all around him.

I said it doesn't matter who the actors are. Let me backpedal a bit and say Alexandra Daddario is irreplaceable as Dwayne Johnson's daughter. In fact there ought to be a law that she plays the daughter in every film from now on. Or the sister. She just needs to be in every movie, okay?

Anyway I won't tell you how it ends, but when it happens for real, let's just say it'd be a good idea to have my construction company up and running.

Mindless fun, great eye candy and a loud, entertaining two hours if you let it be.

I give it an 8.5 on the Richter scale.

It's getting wheel

Every once in a while it occurs to me how out of shape I am. I try not to dwell on it too much, because then I feel bad about downing a pint of Americone Dream while bingeing Breaking Bad for the sixth time.

And who wants to feel bad.

Besides, digging that spoon into the frozen ice cream is a workout. Technically.

Anyway, what brought all this on was the fact my friend Kurt and his wife are going on a ride this weekend. A bike ride. Around Lake Tahoe. A hundred miles around Lake Tahoe.

When he first told me about it, I thought it'd be the perfect way to get back in shape. When I lived in Santa Monica, I used to ride my bike on the bike path every weekend on a thirty-mile round trip to Redondo Beach.

I like riding a bike. I'd be back into it in a heartbeat.

The plan was to train with them for eighteen weeks, make the ride, then feel this enormous sense of accomplishment and well-being.

But eighteen Saturdays of training were just something I couldn't commit to, what with kids' schedules, college tours, school concerts and unopened Cherry Garcia to take care of.

So here we are at the weekend of the ride. While in years past the weather's been beautiful for the ride, this weekend it's all thunderstorms and heavy rain at the lake.

Or as I like to call it, perfect weather to stay home and binge on a show about drug kingpins and the destruction of their family.

I hope Kurt and his wife are careful out there, and have a great ride.

Even though I'm not with them in person, I'm there in spirit. And if it's any consolation, they've inspired me to map out a course for getting on my own road back into shape.

Right after I finish Season 4. Again.