I bought myself some Time

Today I did something I love to do, and don't do nearly enough (pausing for a minute while you get that thought out of your sick little head). I bought the latest issue of Time magazine.

My dad worked at a newsstand for years, so I think I come by my love of magazines honestly. Right up there with Springsteen concerts, Breaking Bad and eating sushi, buying magazines hot of the presses brings me great joy.

When I fly, I get to the airport early to peruse the magazines at the gift shop. It's especially rewarding because they're always the first to get the latest issues. I give careful consideration to them, but I always walk out with the same ones: usually an Esquire, GQ, People, Fortune and Entertainment Weekly. Occasionally one of the car rags, but because I get enough of those at work they're not always on the top of my list.

I talked here about how I'll never use e-readers and why I prefer the experience of real books and magazines. I still feel that way, even though I admit I find myself doing more reading online on news sites about topics I would've picked up a magazine for in the past.

The reason I picked up this weeks' copy of Time was because it's the Answers issue. Ironically it didn't have the answers I was looking for.

Anyway, this isn't going to be the start of a new magazine subscription frenzy. My family got Newsweek for over forty years, and I continued the tradition right up until they stopped publication. That was the longest magazine subscription I ever had or will have. I even managed to save a few of the more important issues (like the Springsteen cover) and have them locked away in storage ("Hello, eBay?").

Right now I have subscriptions to Fortune, FastTimes, Los Angeles Magazine and Entertainment Weekly.

But unless my bathroom or my coffee table get bigger, I don't see getting more anytime soon.

Over and out

Another year, another four and a half days of insanity come to an end. Comic Con 2015 is over.

It's hard to know which I enjoy more: the studio panels in gigantic Hall H where they bring out tremendous movie star power and show exclusive footage just for the Comic Con crowd, or watching socially and emotionally arrested nerds come out of their basements once a year and try to interact with actual people.

That's the film they should show in Hall H.

This year had special meaning for me. It was the last Comic Con with my son before he heads off to college in Texas. And even though he'll be back every summer, and we'll be at Comic Con every year he's back, I cherished the time with him much more than in past Cons.

I also made a promise to myself I wasn't going to harsh his buzz by complaining about everything from the massive lines, incredibly unorganized wristband handouts, pizza in Hall H that's actually just cardboard with ketchup (although cardboard and ketchup would be a step up), horrendous traffic getting there and back, and the fact the girl in the skimpy Spartan outfit kept pretending she didn't notice me.

I'm happy to report I kept my promise. As much for myself as for him.

Comic Con really is like seeing The Rolling Stones or going to Paris. It's something everyone should do once. It's a wonder to watch a hundred and thirty thousand people congregate in the same place, with the freedom and joy to dress up, geek out and be who they are without being judged harshly for it.

I imagine for a lot of them, it's not a feeling they get to enjoy often in their real lives.

I'm still trying to catch up on sleep I lost camping out for the more popular panels at the Con. It's good to go, but it's good to be home - relaxing without having to worry when to get in the next line for Hall H.

At least until July 21, 2016.

Packing for the Con

Tomorrow is the day it all starts. Well, the night actually.

Even though Comic Con doesn't officially begin until Thursday, tomorrow night is Preview Night. The costumed crowds get admitted to the Convention Center in the early evening to get a jump on the weekend crowds walking the floor and picking up some merchandise.

Of course I'll be there.

So that means tonight I have to pack. It's something I've never quite learned to do right. You'd think being in advertising and with all the boondoggles...er...business trips I've taken I'd be better at it. I'm not unskilled in the sense I don't know how to organize a suitcase. It's my approach to the job.

I pack on the Just In Case theory. You know, just in case there's a hurricane or blizzard in San Diego. Just in case we're hit by a tornado. Just in case we're invaded by aliens, which at Comic Con is a definite possibility.

Here's what's happened every year I've gone: I drag my overstuffed suitcase to the hotel, and proceed to wear the same pair of shorts for four days. All I really need is four t-shirts (yes Rich, black ones), four pairs of underwear, four pairs of socks, a sweatshirt and sneakers. Maybe a clean pair of jeans, a nice pair of shoes and a collared shirt if I want to go eat somewhere nice.

But when you're in restaurants during Comic Con, and finally seated after a two and a half hour wait, it's not unusual at all to find yourself sitting next to Spartans, Batman, those guys from Game Of Thrones and Loki. Dressing nice becomes a relative term.

So I'll give it another shot this year, with the hope I can be a little more economical in how much I take with me.

Frankly, I think the bigger challenge will be closing the suitcase with this in it.

The Con is on. Again.

Except for this past week, I don't usually repost pieces on here. And I've never reposted a repost. But it's the Comic Con time of year again, and I was going to write a post about going. Again. But then I reread this little gem and realized it said exactly what I wanted to say. Again. We don't have to re-invent the wheel each time out people. Let's just take tonight's post at face value, and enjoy the writing for what it is - an excuse not to think of something new to write. Wait? Did I say that out loud?

Don't say you haven't been warned. For four and a half days this week, my son and I will be living amongst 'em (well, actually we'll be living at the Hilton and walking amongst 'em, but no one's under oath here): the Stormtroopers, Wolverines, Lara Crofts, Jokers, Iron Men, Darth Vaders, Zombies, Batmen, Supermen and other assorted, costumed inhabitants of Comic Con.

As you can see here and here, this isn't the first time I've written about the Con. And it won't be the last.

Don't get the wrong idea. I'm not saying it's the only subject I'll post about for the next few days. But if you happen to notice my writing in the Wednesday through Sunday posts have a nerdist, geekesque, maybe-I-ought-to-get-a-life, gee-he-sounds-REALLY-tired quality to them, then I've done my job and you'll know we're having a fine time.

For those who've never been - and really, like the Rolling Stones or Rick Perry trying to complete a sentence, it's something you need to see at least once in your life - please to enjoy this little taste of my next few days.

Welcome to my world.

What am I getting into?

My final repost of the week, then it's back to all new articles I'm not sure you'll want to read the first time. Anyway, this classic from November 16, 2010 asks the question we should all be asking before we start anything.

Who among us hasn't asked themselves that ominous question? I for one have asked it any number of times in my life.

On my wedding day.

Signing escrow papers.

Buying a German sports car.

Buying a German Sheperd.

Having children (still asking).

I think the fact that I'm a freelancer just puts me in more situations where it becomes a reasonable question to ask.

For example, I find myself asking it right after I get the phone call or email inquiring about my availability. Again when I hear their reaction to my day rate. Yet again after I cave and let them negotiate my day rate down - usually in tandem with, "What the f&#% was I thinking?"

Regardless of the account, even if it's something I want to work on, when I hear what it is the question comes up again.

It's always top of mind when I hear who they want me to work with, whether I've worked with that person before or not.

And if the office is a hellish, brain-deadening, soul-killing commute to a foreign and frightening land, for example Orange County, I ask myself the question on the crawl in.

Then, just before I enter the brick building, designer warehouse, high-rise tower, faux-hip loft, converted fire station, hotel or craftsman house where the offices are located, I pause for a tentative moment outside, look at the doorway I'm about to go through, and ask it again.

But here's the thing: the question itself is a cruel tease. Because it can't be answered until you're actually there.

Of course by no means does that imply everyone won't try to answer it for you. But it's really one of those questions, like, "How much of this can I take?" "Is it worth the pain?" and "Is Super Shuttle hiring?", that only you can answer for yourself.

If I'm being honest with myself, and if you know anything about me you know that's something I hate doing, I have to say the answer I almost always arrive at is "something great".

I wonder if you asked yourself the question before you started reading this post.

It's okay. I don't need to know the answer.

Happy birthday America

Just about wrapped up with my week of reposting. But not before you have a chance to re-read last year's birthday card to America.

America is 238 years old today. And I didn't even get her a card.

Still, I'm happy to celebrate it by doing all the usual things you'd expect on the 4th of July: Fireworks. Block party. Barbeque. Eating myself stupid. Maybe a beer.

But the other thing I do, and not to wax patriotic here, is take more than a few moments out of the day to remember the sacrifices made by our men and women in the armed forces to get the country this far. It ain't perfect, but it ain't Baghdad or North Korea either.

I was at the Hollywood Bowl July 4th Fireworks concert last night. It was great, but perhaps the most moving part was the Air Force honor guard that marched out on stage at the beginning of the evening, and lead the sold out crowd of 17,376 people in the Star Spangled Banner. Genuinely stirring.

Just for today, I'm going to forget the discriminatory, misogynistic decisions a partisan Supreme Court makes. A Republican congress who's job isn't to serve the people, but to obstruct any form of progress. The idiotic things that Rick Perry, Sean Hannity and Ann Coulter say on an hourly basis. And all the other things that ratchet my blood pressure up thirty points on a daily basis.

Today, I'll be glad I'm in a country where we can have the debates, say what we think, write and produce what we want - even if it is another Transformers movie (how much freedom do we need?) - and appreciate the men and women who sacrifice so much to keep it that way.

Where the hell's that beer?

Keep it safe and sane. Happy 4th of July.

Well shut my mouth

Tonight's repost from April 6, 2012 is a tale that's hush-hush, on the Q.T. and very confidential.

It's not brain surgery or rocket science, but some ad agencies would have you think it is.

I recently had to sign an NDA (a Non-Disclosure Agreement, sometimes called a confidentiality agreement) before this one firm would hire me for a freelance gig. It's become common practice the last few years. But here's my question: what exactly are they protecting?

If you work on a fast food account, you get asked to work on other fast food accounts. Same for cars. Same for airlines. Same for most categories. Like any profession (stops and laughs hysterically for using the word "profession"....okay, regaining composure...), leveraging your experience is what keeps you employed.

No one goes from one job to the next yakking about everything they did, saw, wrote and learned at the last one. You just assimilate it all into your own personal database.

Just like the borg, except without all that nasty face metal.

Agencies like to flatter themselves that what they do is so proprietary, their processes so innovative, that spilling the beans will cause them "irreparable damage and financial loss and hardship."

Here's the reality check: there are no beans to spill.

Every agency has a catchy name for their process. You say tomato, I say tom-ah-to. They're all doing the same things to win, keep and grow business. And the idea that your car client doesn't know what the other guys car client is up to is a sweet notion from a bygone era.

A copywriter friend of mine was fired from an agency because he had the unmitigated gall to post an ad he'd done on his website, along with all the other ads he's done. It's a common practice. But his agency blew a fuse, saying he was not only violating his confidentiality agreement but was trying to steal the business. Neither of which was true. To my way of thinking there are felonies and misdemeanors: if they were upset he didn't ask first, they should've reminded him to next time and moved on.

Here's the thing large agencies have in common with small ones: the level of paranoia, based on nothing, is genuinely frightening.

Does an account get stolen from time to time? Of course. Do employees get poached from one agency to another? Sure. But if either were genuinely happy where they were in the first place, it would be a lot harder to do.

The other thing about these agreements is there's usually a time period attached to them. Agencies don't want you to write on an account in the same category for 1, 2 or 3 years without getting signed permission from them.

Good luck with that.

In case you don't know, this is how I make my living. I can be writing on Taco Bell one day, and Del Taco the next. Or Land Rover and Chevy Tahoe. Southwest or Jet Blue. That's the nature of freelance.

Fortunately I know how to use the strikethough option before I sign one of these contracts.

Don't misunderstand what I'm saying. I believe your word and honor are all you have, and if you sign a contract you should abide by it.

But some contracts, like the one on the back of your ticket in the parking lot, just aren't worth the paper they're printed on.

I'd tell you which ones, but I'm not at liberty to say.