Location Location Location

Once upon a time, I was enamored with the idea of going "on location" for commercial productions.

Paris? Prague? Peoria? Okay, maybe not Peoria.

The mere mention of a destination would trigger visions of glamorous hotels with impossibly fluffy pillows, fabulous shoot locations with jaw-dropping vistas, and after-hours culinary adventures in Michelin-starred restaurants. I’d pack my suitcase with outfits I’d never actually wear ,but felt I should bring, because who knows? Maybe I’d end up at a yacht party or something.

Spoiler alert: I didn’t.

Fast forward to today. The idea of schlepping myself to some remote corner of the world to "capture the magic" now fills me with an existential dread rivaling that of sitting through a three-hour agency status meeting. Don’t get me wrong — I still love creating. I just don’t want to do it while battling jet lag and sketchy Wi-Fi.

Give me a soundstage in Los Angeles, a coffee cart within arm’s reach, and the sweet promise of going home to my couch by 7 p.m.

Let me paint you a picture of what "on location" really means. You wake up at 4:30 a.m. in a hotel room that smells faintly of carpet cleaner and crushed dreams. It’s pitch black outside, because the best light for your exterior shots happens at the ungodly hour of sunrise. The hotel "continental breakfast" consists of sad, cling-wrapped muffins and coffee brewed by someone who hates joy. You climb into a 15-passenger van with a crew of equally tired people, and off you go, bouncing down dirt roads not designed for motor vehicles.

Then there’s the weather. It’s either too hot, too cold, too windy, or raining sideways.

Contrast that with a soundstage in Los Angeles. You want golden hour lighting? Flip a switch. You want a sweeping mountain vista? Fire up the green screen and let the VFX team work their magic. Nobody’s getting rained on. Nobody’s asking if the porta-potties have been emptied. And nobody’s stuck in a van wondering if craft services will be set up by 6 a.m.

Soundstage life also means I can drive to work like a normal human, film some "magic," and be home in time to binge Breaking Bad for the eighteenth time. (Yes, eighteenth time. Don’t judge me.)

Sure, I’ll admit there are moments when I miss the thrill of going on location. That fleeting rush of stepping off a plane in an exotic city, the camaraderie of late-night shoots, the adventures of finding the world’s best taco stand at 2 a.m. But then I remember the other stuff — the lost luggage, the endless "hurry up and wait" routine — and my nostalgia dissolves faster than the line item for "unexpected expenses."

So here I am, praising the soundstage life. To my younger self, I say this: it’s not you, it’s the jet lag. And the weather. And the 4:30 a.m. call times. And everything else that turns capturing your creative vision into a monumental pain in the ass.

Now, if you’ll excuse me, I have a date with my couch, a bowl of popcorn, and Heisenberg’s greatest hits.

Ups and downs

My daughter, her husband (still have to get used to saying that) and a friend went to Disneyland today. I’m assuming while they’re enjoying the overpriced food and mouse-logo sweatshirts you need a co-signer to purchase, they’ll make time to ride the rollercoaster in Disneyland’s sister park, California Adventure.

There was a time, not all that long ago, when the sight of a rollercoaster filled me with excitement. The louder the screams from passengers, the more I wanted to be in the front row.

I was fearless. I was invincible. I was much younger.

But that was then and this is now. Today, you won’t catch me near one of those headache-inducing, nausea-promoting contraptions even if someone was bribing me with a lifetime supply of front row Springsteen tickets.

Well, maybe then.

For starters, the physics are no longer my friend. Once upon a time, the sheer force of a 60 mph corkscrew was exhilarating. But now it’s like my brain sends out a mass email to all my nerve endings saying, “Code red! We’re not 20 anymore! Shut it down!” Suddenly my head is whiplashing through loops and corkscrews.

By the way, Loops & Corkscrews was my favorite childhood cereal. SWIDT?

And another thing. What ever happened to the classic rollercoaster that just went really fast, dropped steeply, and maybe had one loop? Modern coasters flip you upside down, tilt you sideways, and sometimes even hang you face-down.

“Why is the sky on my left now?”

When I was younger, my balance was like a rock. I could spin in circles for hours and walk away like I was auditioning for Cirque du Soleil. Now, after one helix on a modern coaster, my inner ear stages a mutiny. Another gift of aging.

I also never want to be that rider. The person who gets off the ride looking like they survived Oceanic 815. Pale, sweaty, clutching their stomach, mumbling, “Never again.”

I’ve reached the age where I’m okay saying, “I’ll just eat a churro and watch.”

Here’s the thing: I still love thrills—just different ones. Simpler ones, like parallel parking on the first try or remembering to bring my reusable bags to Trader Joe’s. I even get a tiny adrenaline rush when my phone battery is at 2% and I find a charger in time.

Who needs 10-story drops when life is already full of heart-pounding moments?

There’s a certain wisdom that comes with age—or at least that’s what I tell myself when I pass on the rollercoaster and opt for the carousel instead. I’m happy waving from the sidelines, holding everyone’s jackets while the rest of the group screams themselves silly. At least I know I’ll be headache-free and standing upright at the end of the day.

I don’t think of my recently found rollercoaster aversion as a loss. More of a shift in priorities. I’m grounding myself and I’m okay with it.

And if you need me, I’ll be at the churro stand.

It's about TIME

A potato in a wig would’ve been a better choice for TIME Magazine’s Person of the year.

Sure, Trump has a personality—if you can call the chaotic mix of Twitter rants, spray tan, and ego a "personality." He’s like that one guy at the office holiday party who shows up uninvited, drinks all the eggnog, and insists on karaoke-ing “My Way” until HR makes him stop.

Oh yeah, and has the nuclear codes.

But does personality alone merit the honor? If that’s the bar, why not give the title to the inflatable dancing tube man outside your local car dealership. At least it’s flexible and doesn’t sue everyone who looks at it funny.

How far TIME has fallen. We’re talking about the same magazine that once named Albert Einstein and Martin Luther King Jr. as Person of the Year. And now they want to lump Trump in there? That’s like putting a gas station sushi chef in the Michelin Guide.

Einstein gave us the theory of relativity. Trump gave us the phrase “Covfefe.” King led a movement for equality. Trump led a movement to redefine what counts as a “huge” crowd size.

Come on TIME, have some self-respect.

And what exactly are Cadet Bone Spurs achievements? And I use the word achievements as loosely as an oversized navy blue suit jacket.

The man wanted to build a border wall, but all he ended up constructing was a metaphor for divisiveness. If walls could talk, they’d probably point at him, laugh and say, “What an asshole.”

Trump also logged more hours on the golf course during his presidency than a PGA pro. Presidential? Not unless your country’s GDP is measured in bogeys.

And let’s not forget Twitter. Trump’s tweets were the literary equivalent of giving a toddler a blowhorn and a bag of sugar.

IQ45’s time in office and beyond has been defined by a relentless downpour of lies. Fact-checkers needed overtime to keep up with his claims, ranging from "historic tax cuts" that mostly benefited the wealthy to his bullshit assertions the 2020 election, the safest and freest in history, was "stolen."

His relationship with the truth is so shaky, it might as well file for divorce.

But at least he’s surrounded by “the best people.” Or who he thinks are the best people. From Steve Bannon to Rudy Giuliani to Michael Flynn, his inner circle seemed like the cast from America's Most Wanted. Many of these advisors ended up entangled in legal troubles, resigning in disgrace, or both.

Add to that Trump’s ongoing legal battles, including 34 felony counts related to falsifying business records. His presidency would make the most scandal-hardened observers shake their heads in disbelief.

TIME’s Person of the Year is supposed to recognize the individual who "most influenced the events of the year, for better or worse.” Fair enough. Trump has influenced things, much like a drunk raccoon influences the contents of your trash can. But if we’re celebrating chaos for chaos’s sake, why not name a literal hurricane Person of the Year?

At this point, suggesting Trump for Person of the Year feels like a practical joke, one step above naming your cat CEO of your company. Sure, it might be funny for five minutes, but then you remember you actually have to live with the consequences.

If TIME really wants to rile people up for clicks, they could at least consider something a little less obvious. Maybe name literally anyone else—a healthcare worker, a scientist, even the squirrel that keeps wire-walking and fucking up my cable tv would be more deserving.

Donald Trump as Person of the Year is a bigly no from me. The most tremendous "no" anyone's ever seen. Not because he’s a Republican. Not because he’s a former president. Not even because his idea of diplomacy involves sharpies and McDonalds. It’s because TIME Magazine’s Person of the Year should inspire us to be better humans, not serve as an excuse for our therapists to raise their rates.

So, TIME, do us all a favor and leave Trump where he belongs. In the blooper reel, and in the dumpster, of American history. Not on the cover of your magazine.

Clever gets crickets

Sit down ad kids, and let me tell you a story of days gone….hey! hey! Get off my lawn!

Where was I? Oh, right. Story of days gone by.

You’ll find this hard to believe, but before the interwebs, once people got their foot in the agency door, they had to drag a giant, sometimes heavy black portfolio in with them. Inside were usually unjustifiably expensively laminated samples of their work and a fat three-quarter inch video reel of their broadcast spots if they had any.

But before you got in the door for that interview, you had to get the attention of the creative director or at the very least their gatekeeper. And a lot people, including yours truly, tried to do that with self-promo pieces.

Eleven years ago, Venables Bell in San Francisco did an Audi spot called Prom for Super Bowl. And I loved it. I don't know if it's the best car commercial ever, but man did it land with me. The minute I saw it I decided I wanted to work there.

I sent them the promo piece above (mounted on black foam core, as one does). Why? Because Audi was their biggest account, I loved the work and I drove an A6.

Instead of submitting a conventional résumé which I was sure they got inundated with, I sent my Audi registration slip to show off my experience with the brand. In my mind, I imagined the team opening it and saying, “This is clever, unexpected, exactly the kind of thinking we want for Audi!”

I sent it off with all the confidence of revving an R8 next to your father's Oldsmobile at a green light. Then I waited. And waited. And waited some more.

Not a single word. Not a “Wow, this is clever.” Not a “Thanks, but we’re going in another direction.” Not even a polite “Who dis?” My inbox was emptier than a republican promise.

At first, I thought maybe they needed time to gather the team and properly marvel at my ingenuity. Or maybe the job was already promised to someone else, and my clever little stunt was simply a victim of bad timing.

What it turned out to be was a reminder creativity is a gamble. Sometimes you hit a home run, sometimes your ball lands in the neighbor’s yard.

Even though I didn’t hear back, I don’t regret sending it. I thought it was a fun idea at the time and I went for it. And maybe, just maybe, one day someone at Venables will stumble across my registration slip and think, "Wow, we missed out."

I believe that will happen right after Scarlett Johansson returns my call.

Anyway, I left the agency side for client side about five years ago, so I'm out of the agency shopping biz. But if I ever decide to go back, I’ll keep in mind the lesson I learned sending without hesitation what I thought was a funny promo piece to an agency.

That creativity, much like an Audi, isn’t about stopping.

The lost art - Stick edition

We are gathered here today to mourn what’s become a dying skill. A cultural relic that once separated the casual driver from the true master of the open road: driving a stick shift.

Kids today look at a manual transmission the way a caveman might look at an iPhone: equal parts confusion and fear. Be that as it may, let’s have a good laugh at youngsters who will never understand the joy—and terror—of grinding gears.

Driving a manual used to be a full-body sport. Your left hand gripped the wheel while your left foot was a finely tuned machine dancing on the clutch. Your right hand held tight on the shift knob—custom leather if we were bein’ all fancy—and slid through the gears with precision timing.

As opposed to todays’ automatic transmissions, where you sit back and let the car do all the thinking.

Driving a stick came with one universal truth: You will stall the car. And because God does have a sense of humor it was usually when you were on a hill (mine was on La Cienega just before Sunset Blvd.), and the car rolled backward like a panicked toddler.

Still, there are some definite perks to knowing how to drive manual. For one, nobody will ever ask to borrow your car. Also, it’s probably the best theft deterrent on the market. No thief under 40 is touching that thing.

I can’t help feeling sad for today’s generation of drivers. While their self-driving cars will be convenient—and is it really driving if the car is driving itself? Discuss—they’ll never know the rush of nailing a perfect heel-toe downshift, or the satisfaction of cruising down the highway with your car purring in the sweet spot of fourth gear. They won’t have the connection with their vehicle that only comes from manually controlling every grunt and groan of the engine.

So, here’s to the gearheads of yesteryear—and the kids who think “clutch” is just a handbag. May we never forget the joy, frustration, and sheer chaos of driving stick.

If you’re feeling nostalgic and want to talk about it some more, come find me.

I’ll be the guy on the hill, rolling backward into traffic, trying to shift into first.

Turkey time

Thanksgiving. The day we all come together to celebrate a uniquely American tradition: carb-loading like we’re prepping for the Olympics.

Every year, we gather around the table, and swear “this time I won’t overeat.” Cut to an hour later: you're sprawled out on the couch, pants unbuttoned, clutching your stomach like you're smuggling a watermelon.

It starts innocently enough. You sip a little wine, nibble on an appetizer— maybe a rogue deviled egg. Then the turkey arrives, and it's bigger than your first apartment. Followed by the mashed potatoes, stuffing, cranberry sauce, green bean casserole and the perennial mac and cheese.

And let’s not forget those soft, buttery Kings Hawaiian Rolls that seem harmless until you’ve inhaled six of them in under sixty seconds. You tell yourself you’ll space it out, but last year you didn’t get thirds on pumpkin pie and that’s not happening again.

Then there’s the conversation, the yearly revival of the same script, performed live by your family.

First, the weather commentary. Wherever you live, someone will complain it’s too hot, cold, rainy, or windy. Next there’s the politics grenade. Someone throws it in the middle of the table like a Molotov cocktail, and everyone braces for impact.

“If I ran the country things would be different,” says an uncle who couldn’t run a lemonade stand without losing money. Five minutes later, we’re knee-deep in a debate over whether pineapple belongs on pizza (it doesn’t).

And yet, as the night winds down, the vibe changes. Everyone settles into quiet resignation of a food coma. Maybe it’s the tryptophan, or the second bottle of wine. But something unexpected starts welling up inside. Gratitude.

Not the hashtag kind of gratitude, where you post a filtered photo of pie with a caption about “feeling so blessed.” This is the raw, messy gratitude that sneaks up on you when you’re hit with the realization these are your people, and you wouldn’t trade them for the world.

And there it is. The point of Thanksgiving. It isn’t to be perfect. Or poised. Or even politically correct. It’s to show up. To gather. To try.

So, this Thanksgiving, embrace the chaos, the carbs, and the conversations. And when you’re lying on the couch, full to the brim with turkey and love, remember: you wouldn’t have it any other way.

Even if you did promise yourself you’d only eat one roll.

BMW drivers can breathe easy

BMW drivers, the time has come.

You can finally unclench your leather-gloved fists, exhale that long-held sigh of relief, and maybe, just maybe, start using your turn signals. Why? Because Tesla drivers have officially stolen your crown as the most insufferable, self-entitled assholes on the road.

Congratulations Tesla drivers on achieving the impossible: making BMW drivers look humble by comparison.

If you’ve been on the road lately, you’ve probably noticed Teslas zipping around, silently judging your gas-powered existence from inside their tech-on-wheels spaceships.

Their inner vibe screams, “I’m saving the planet!” Their outer vibe screams “Look at me, I’m an asshole!”

Apparently all the people leasing or that have shelled out money for their Tesla are blissfully ignorant about how famously unreliable they are. From Model 3s randomly deciding to burst into flames (bonus: free fireworks!) to battery replacements that cost more than the GDP of a small country, Teslas are basically expensive, rolling dice with a touch screen.

It would be a dereliction of duty to write about Tesla and not talk about the Cybertruck. How ugly is it? It’s so ugly, the Plymouth Aztec sent Tesla a thank-you note for taking the heat off.

Apparently Musk took one look at every basic principle of car design and said, “Nah.”.

And yet, people are actually buying this thing. Why? Because it’s the automotive equivalent of wearing a t-shirt that says, “Ask me about my bad decisions.” Nothing screams “I have too much disposable income and zero taste” quite like rolling up to a coffee shop in a truck that could be outmaneuvered by a shopping cart.

Of course let’s not forget the man behind the curtain (WICKED reference-see yesterday’s post).

When you buy a Tesla, you’re not just getting a car that might glitch and send you hurtling into a guardrail, you’re also funding Elon Musk’s endless parade of bad takes and worse ideas. Want to support someone who uses Twitter as a platform for dabbling in casual racism, misogyny, and vague threats against democracy? Then Tesla is the brand for you.

So, BMW drivers, take that deep breath. Sure, people might still assume you’re a jerk when they see you coming, but at least now you can point and say, “Hey, I cut you off, but at least I’m not driving that.”

Tesla drivers, welcome to the top of the jerk food chain.

Your cars may be quiet, but your egos? Deafening.