Teachable moment

The beauty of working in advertising is agencies continually offer you ways to keep learning.

They want you to grow creatively and intellectually. They believe if your horizons are widened, you'll have a deeper well to draw ideas from. It's one of the many ways they nurture, grow and invest in their employees.

Nah, I'm just messing with you. They don't give a shit.

Still, as you go through the agency day, there's no shortage of teachable moments. You just have to have a little situational awareness, keep your eyes and ears open and be willing to recognize them.

For example, the first time you go over budget on a spot.

The first time you're at a client meeting and your work sells but the creative director's doesn't.

When you park in one of the executive's spaces.

The day that campaign you slaved over wins a Gold Pencil, and you find out your name wasn't even on the entry form.

Giving the creative director an honest answer when they ask "What do you think?"

Giving the client an honest answer when they ask "What do you think?"

Asking the planner if they know account people actually used to do their job.

There are many, many more examples. But here's the point. Every waking, breathing moment in an agency is a teachable one. You can learn about people, what makes them tick, anger management, how to approach sensitive topics and exactly what's required to look busy as a new business prospect tours the agency.

There's no doubt about it. It's some of the best preparation for when you get a real job.

His aim is true

There's a special running on cable right now called Elvis Costello: Mystery Dance. As you might expect, it deals with the life and career of the other Elvis.

Like most people, the first time I heard Elvis was on his album, My Aim Is True. Alison was the number one hit, and I loved it. So when Elvis came to the Santa Monica Civic Auditorium, along with Nick Lowe and Link Wray, I was in.

I don't remember much about how the music sounded. What I remember most is that after about a twenty-five minute set, Elvis kicked over one of the giant speakers and stormed offstage. Punk movement. Angry young man. You get the picture.

I've seen Elvis many, many times since. And I'm always in awe of two things: how prolific a songwriter he is, and his endless versatility. From rock, to jazz, to country to classical, Elvis attacks every genre and infuses it with originality and the uniqueness of his sound.

One of the great concerts the wife and I went to was Elvis with the Brodsky Quartet at Royce Hall. We sat sixth row center, right in front of Jackson Browne (maybe if he had some connections he could've gotten better seats). My wife used to play classical violin, and she loves Elvis. So this was the perfect concert for her.

It was perfect for everyone. It was exceptional.

A few years ago, Elvis opened for Sting at the Hollywood Bowl. During that performance, he invited the fifteen-thousand people there to a free midnight show he was doing at the El Rey Theater later that night.

I don't have many regrets, but not showing up at the El Rey at midnight that night is definitely one of them.

Anyway, just a quick post to say I love his music.

And I'm pretty confident he won't be leaving the building anytime soon.

Walt's Wharf

Sometimes you want to go where everybody knows your name. Then, sometimes, you want to go where no one knows your name but you want to go there anyway.

I like to think of myself as someone who likes to mix it up every now and again. Who maintains an air of unpredictability. An edge of danger. I keep spontenaity alive.

I also like to think of myself as six-foot three, one eighty, blond and ripped. But that's not happening either.

Come to find out I'm actually a creature of habit. Today we met some friends for lunch at one of my favorite places, Walt's Wharf in Seal Beach. It's been there forever, and it's always great. At least what I always order is. Because despite a wide variety of fresh seafood, and a wine selection second to none, I have the exact same meal every time I eat there.

Cup of clam chowder with Tabasco. Small Walt's salad with a salmon filet on top. Iced tea. I wanted you to know in case you're buying.

It's a sure thing every time. The problem is I feel like I should try something else. Logic would tell me if my usual choice is so good, other items must be just as good if not better. On the heels of that, I think this meal makes me happy and what am I so worried about.

Besides, since when did I start living my life according to logic? Not a Vulcan, hello.

I'm not going to say feeling bad for having the same great meal at a nice seafood restaurant is a first world problem, but, you know, draw your own conclusions.

Here's what I'm trying to say. If you want to meet me for lunch at Walt's, and you happen to be in a hurry, don't worry. I know what I'm having.

Say my McName

SPOILER ALERT: If you didn't see last Thursdays's Grey's Anatomy, and by some miracle haven't heard about it, don't read this until you see it. Important plot points revealed.

As some of you may already know, my nickname in high school was McDreamy. I believe it was because of my rugged good looks, silky smooth hair, razor-sharp sense of humor, keen insights and rugged good looks. Did I mention that?

But that all changed when Shonda Rhimes, creator of Grey's Anatomy, decided to also have Patrick Demsey's character Derek Shepard go by the nickname McDreamy.

As you can imagine, it was a confusing time for my friends and family.

I was hopeful after seeing last Thursday's episode, where an eighteen-wheeler and some ill-prepared hospital residents send Derek Shepard off to take the big dirtnap after eleven years on the show, that I'd be able to once again enjoy the moniker that was rightfully mine.

But like my acting career and engagement to Scarlett Johansson, it was not to be.

After all this time, the power of network television has rendered the name McDreamy solidly associated with Patrick Demsey's character. And even though he's gone from the show, I'm sure there will be flashbacks, daydreams and hallucinations that include him in coming episodes. I'm afraid I have to face the reality that the nickname McDreamy, the one that was mine first, is going to die with him when he's eventually gone for good.

In spite of my rugged good looks.

Anyway, we move forward. Today begins the search for a new nickname I can be proud of. One that reflects my true being, my inner self, and, say it with me, my rugged good looks.

So far the only contender is something along the lines of McJeffy.

I'm already sorry I wrote that.

The pleasure that is Platt

There's an entire class of actors I feel are underrated. They're usually something more than character actors, yet somewhat less than lead actors.

It's in this sweet spot that Oliver Platt lives. He's been one of my favorites for years.

Whether it's White House lead counsel in The West Wing, Warren Beatty's nervous, cocaine-fueled campaign manager in Bulworth, acidic restaurant critic Ramsey Michel in last year's Chef or Cameron's gay bowling adversary on last night's Modern Family, Platt's characters are fully realized, unique and completely organic. He couldn't make a false move if he tried.

Full disclosure: years ago I started writing a television show for Platt before my complete lack of discipline did me in. Again. I'm working on it, okay? Back off.

Anyway, it was about two lawyers who were also brothers. One went to prestigious Harvard law school, and the other went to the Saul Goodman law school in Samoa. Through a series of events, they wind up in practice together, and the néer-do-well brother winds up teaching his Harvard grad broheim a thing or two about the real meaning of the law.

Along the way, hilarity ensues.

Like so many other projects of mine languishing in a drawer or on a disc somewhere, I never finished writing it. But each time I see Oliver Platt onscreen, my muse is rekindled and I start thinking about maybe easing into working on it again.

He deserves a great show of his own, and I'd like to be the one to create it for him.

Like Phillip Seymour Hoffman, Gene Hackman, John Cazale, Jon Polito, Michael McKean and a dozen more, Oliver Platt's presence in a project elevates it far beyond where it would've been without him.

Of course now that I've spilled the beans on the lawyer/brother idea, I'll have to come up with something else.

I'll do my best to make it worthy of him.

Shame the shamers

I saw this on the news last night.

There's this asshat riding around on his bicycle in some city in California. Every time he sees someone watering the lawn, or water runoff, or a leaking hose spout, he yells at them and takes pictures of the alleged offense. Then he posts them online.

He knows nothing about water conservation, the new state conservation laws, what government department to report them to or much of anything else. But that doesn't stop him from water shaming these people.

It's only a matter of time before someone has the good sense to turn a fire hose on him and knock him off his tricycle into the next zip code.

For some reason, the act of shaming people for things we don't like is the newest sport. People are shamed for how fat they are. The color of their skin. Their hair. Their religion. The number of people they've slept with. Their sexual orientation.

There are less damaging forms of shaming, like late shaming (always arriving late). Or selfie shaming (chastising people for taking and posting too many selfies - alright, that one may be legit).

Bullies shame people for being weak. Democrats shame people for being Republicans, which is ridiculous because any right-thinking (see what I did there?) Republican is already ashamed.

When did treating people like shit become acceptable? It doesn't come from any real desire to point out what you perceive as something that can help them improve. Shaming is strictly for making the shamer feel superior to the shamee.

Here's the thing: enough. Let's stop tearing people down, making them feel bad for who they are - and about some things they can't do anything about - just to make ourselves feel better.

Unless it's trying to shame your kids into cleaning their rooms. Then it's for a good and righteous cause. But it still doesn't work.

It's hard enough trying to carve out the life you want in a world that's so demanding, increasingly frightening and moving so fast. No one needs to be shamed by some stranger on a bicycle. Or worse yet, friends.

Even the word shaming has taken on the feeling of a fad that was so fifteen minutes ago. Try to be a better person. Show a little restraint and resist the douchebaggery of the moment. Rise above it.

If you can't do it because you're a decent person, then do it because idiot shaming is probably next. And if you haven't stopped by the time it gets here, you're on the list.

Sew I say

This one starts a little over eighteen years ago.

The wife was very pregnant with my son, and we were shopping for all the baby things everyone gets. The crib. The glider chair. The changing table. These are the things we agreed on.

What we didn't agree on was the fabric for the padded liner on the inside of the crib. While we were looking at bolts of fabric, I came across some Elvis patterned fabric I thought would be awesome. It wasn't the fabric in the picture, but that doesn't matter - it was Elvis.

Suffice it to say the wife didn't have quite the enthusiasm for the Elvis liner as I did. She leaned towards the light blue one, with clouds, cowboys and trains. But since she vetoed Elvis, I vetoed that one.

In the end we agreed on one with a deep blue background, yellow stars and moons, a black terrier and a black and white checked border. It was a great pattern: visually stimulating, colorful, calming.

But, you know, it wasn't Elvis.

That Elvis pattern has stuck with me these past eighteen years, and I still can see it in my head as I write about it. At the time, I thought as an alternative to the crib liner, I'd make Elvis pillows. This fabric had to get out in the world. The problem was I didn't have any idea how to sew.

That was then and this is now.

As we speak - or read - I'm currently enrolled in a beginning sewing class. Tonight, I pinned the pattern for the apron I'm making, which is the first class project. I also cut the fabric, marked the loops, and reinforced the pockets. It was slow, sometimes frustrating and painful work what with stabbing myself about a thousand times while I was pinning. I suppose it would've been a lot easier if I'd taken Home Ec in school.

Nonetheless it's a means to an end: the Elvis pillows I've been dreaming about for years are going to become a reality. Sure, they're already a reality if you Google "Elvis pillows" or go shopping for them on Etsy. But those aren't made from a dream that's been kept alive for years.

Oh sure, laugh now. But when you get your Elvis throw pillow for Christmas this year, not only will you love it, I know exactly what you're going to say.

Thank you very much.

Release the hounds

If you follow this blog with any regularity, and if you do you really need to develop some healthier reading habits, then you know this about me for certain: I loves me a high-speed chase.

And while one of the things I love is the inevitable surrender (usually) of the suspect, what I enjoy even more is watching a K-9 officer take down a suspect who's not cooperating.

I think we can paint with broad strokes here and say perpetrators who lead the police on these chases aren't nearly as smart as the trained German Shepherds who occasionally have to ply their trade.

Of course, as you know, I have a German Shepherd to call my own. I remember when I first got him, one of the asshat neighbors referred to him as a police dog. I didn't like it then, but I'd take it as a compliment now.

Although between you and me, Max hasn't read the German Shepherd manual. He'd never make it through the academy.

Anyway, last night there was a slow-speed chase through Orange County, and once out of the car, the suspect wasn't complying. You can tell from the middle right side of the picture above what happens next, but if you want to see for yourself, just click here.

You know the old saying, "His bark is worse than his bite."

Not this time.

On tour

It got here much faster than I expected. I mean, one minute I'm changing his diaper, trying to dodge his impression of Old Faithful, and the next minute I'm taking him on college tours.

As any parent who's made the tour circuit will tell you, college means one very important thing. Not that they'll get a quality education and a well-paying job in the profession of their choice. That's just crazy talk.

It means I'll be working a lot longer than I planned.

While junior is out partying Saturday nights, telling me he's studying for finals, and wondering whose kegger to hit next, I'll be long past my prime earning years, clearing dishes at Coco's on weeknights and scraping together my minimum wage earnings so he can have the education he so rightly deserves.

As we tour these institutions of higher education, it makes me realize perhaps my teachers' comment, the one I got year after year, might've had a tinge of truth to it.

"Jeff's a smart boy, but he needs to apply himself more."

Admittedly all this touring makes me want to go back to school. Maybe it's because I'm visiting campuses I never saw before. Or because I realize if I'd had a better education I wouldn't be writing banner ads and sitting through endless meetings about...well, I never actually figured out what they're about.

Still, I make considerably more a day than the average Harvard grad, so there's that.

But the biggest lesson he can learn is it's not all about the money. It's about loving what you do. And I love making money. BAM!

So anyway, applications are out, and a few results are in. He's in at some, out at others. And even though he has plenty of options and will no doubt have more soon, we still have some college sight-seeing left to do. I can't predict the next stop on the tour. It depends on a lot of things. Wherever it is, I know I'll be looking forward to it. I want my son to take it all in, to appreciate the grandeur of these institutions, and participate in the traditions that've made them great.

The scholarly ambiance. The manicured lawns. The stately libraries. The hallowed halls.

There'll be plenty of time later for toga parties, hazing and drug testing.

This is the film I've been looking for

In the eternal divide between Star Trek and Star Wars people, I've always been on the Star Trek side. Not that I didn't like or appreciate Star Wars, but Star Trek spoke to me in a way SW didn't.

With today's release of the new SWVII trailer, while my position may not have changed entirely, I think I'm now on both sides. There's no other way to say it: I geeked out completely when I saw the new trailer.

December can't get here fast enough.

There are some predictions the new SW will make $2 billion worldwide, which would make it the most successful film ever. To which I say, I could've told you that.

There's a quick cameo at the end of the trailer of one of the most popular characters from the original film. I'm man enough to admit it gave me a lump in my throat and brought tears to my eyes when I saw this person.

I was totally unprepared for how strong the force is with this one.

Know what else I feel? Grateful.

Killing time

The ebb and flow of work at an ad agency is a mystery. Like online metrics, or an account planner’s opinion, it's often unpredictable and unreliable.

Some days it's a hive of activity, with people taking stairs two at a time, foam core boards in hand, comps stuck to them with push pins flying everywhere, racing to solve some important marketing dilemna.

Other days, for reasons equally unknown, there isn’t much to do. And the day goes by slower than Interstellar.

Though if you saw Interstellar, you know nothing could possibly go any slower.

Creative people want to be creative in everything they do, including killing time. As you see from the blurry, lo-res picture above, Matt Groening had some suggestions on the best ways to do that.

I have a few more:

1) Facebook Facebook Facebook
In an era where a disproportionate emphasis is placed on social media (“I can’t wait to engage with my toothpaste online!”), you can literally spend hours brushing up your social skill set.

Sure, to the untrained eye it might look like you’re posting shots of the sunset and cute cat photos all day. But if anyone asks, you’re studying up on Facebook advertising and the algorithms that allow them to target ads to the last subject you viewed or wrote about.

TIP: Make sure no one’s watching when you post your third Most Interesting Man In The World meme.

2) Starbucks Coffee Break
While Groening has already covered coffee break in the cartoon, he’s talking about that brown sludge that barely passes for coffee in the agency kitchen. I’m talking about Starbucks.

All you have to say is, “I’m running over to Starbucks and grab some coffee. Anyone want anything?” Everyone will immediately nod their approval, tell you no thanks they're fine, and then you can leave the building.

Whether you actually head to Starbucks is up to you. When you come back empty-handed almost forty-five minutes to an hour later, you can always say you drank it there. Or the line was too long. Or they ran out of the raspberry pump.

TIP: Don't say there wasn’t a Starbucks nearby. No one will believe you.

3) Your baby-size bladder
Repeat after me: the bathroom is your friend. No one will blame you or even think twice if you make a bathroom run hourly. It can be a little iffy when it comes to how long you can actually spend in there, but there are always lots of things to blame it on.

Like last nights' chili. Warm sushi. Or that agency coffee I was talking about.

TIP: Don't actually have bad chili or get sushi poisoning. This isn't a method acting class.

I'm sure there are a plethora of other ways to kill time. After all, I'm talking about very creative people here. And dear readers, I'd love to hear suggestions from you as well as some of your own experiences in this pursuit.

Hold that thought. I have to run to the bathroom.

An open letter to Morongo Hotel & Casino

Dear Person In Charge Of Marketing,

Being a copywriter and creative director as long as I’ve been, I appreciate better than most people how difficult it is to create great advertising. Or even good advertising, you know, the kind that at a minimum gets the communication across in a somewhat entertaining, memorable, non-offensive manner.

And of all the mediums available, from broadcast to print to online, perhaps nowhere is that more true than radio. But then, I don’t have to tell you. I'm sure it's not the first time you've heard this, but your long-running radio campaign for Morongo ranks somewhere between an east-coast sewage spill and a crime against humanity.

I’ve tried to figure out exactly why I have this extreme reaction to your radio commercials. What is it exactly about them that provokes such a visceral, negative response? After some serious consideration, I think I’ve narrowed it down. Everything.

I’ve never been to Morongo Hotel and Casino, so I don’t know exactly what the experience is like. What I do know is if it’s anything like your radio spots, I’d rather stick dull needles in my eyes. Slowly.

I'd also like to offer some constructive criticism, although granted it's hard to know where to start. So let's begin with your tagline: Good times.

In print, on TV and on radio, your announcer or on-camera talent ends the spots saying, enthusiastically, "Morongo! Good times!"

Apparently whoever wrote the spots didn't realize the phrase "good times" is used in everyday vernacular to refer to something bad. For example, one person might say, "I'm number two million twelve on the waiting list for a kidney transplant." The person they're talking to would reply, sarcastically, "Good times."

I don't think the phrase means what you think it means. And no amount of airplay and false enthusiasm will change that.

It's the same as when people say something is bad, they actually mean it's good. Or when someone hears something they want to know more about, they say, "Shut up!"

All I'm saying is a working knowledge of what words mean and how they're used is probably a good thing to have in life and before you start writing radio spots.

Let's talk about talent. I could make a snarky remark like you should try having some in your radio spots. But I'm not going to.

But you should.

Instead of the painfully obvious non-union talent blathering on in the spots, you might try to pony up for union talent that can actually make bad copy sound palatable - a skill that would come in mighty handy in this case. I know, I can hear you griping about budgets and residuals and fast turnarounds. Here's the thing: you're a casino. It says right on your website that by 2008 you had put up to $2.8 billion into the local economy. Crying poor just isn't going to cut it. Pony up for some real talent and polish your public face.

On your radio spot I heard driving to work today, the non-union woman breathlessly says, "Sunday is fun day!" Is it really? It sounded more like "Sunday is being yelled with the direction to sound excited, but not quite making it day."

Also, the phrase "Sunday is fun day!" has been used in bad advertising of everything from mattress stores to car dealerships to coffee shops since the beginning of the Jurassic era. Besides, at a casino aren't all days fun days?

I realize you can't have original music for each spot when you do so many of them. But you can use better needle drop music. Perhaps a track that isn't so forced, isn't trying so hard. Maybe one that reflects a more elegant experience (assuming of course you can provide one).

Finally, the very premise of your spots has been done to death. I'm talking about the top of the spot, where your voice-talent (and I use the word talent loosely) is supposed to be in a recording booth, and we catch him saying something funny when he doesn't think the mic is on. The other problem is nothing he says is funny.

As the movie Spinal Tap teaches us, there's a fine line between clever and stupid. And you are most definitely on the wrong side of the line.

My suggestion would be if you have an agency creating your advertising, fire them and get a better one. And if you don't have an agency, get one. (At the very least, bring in a freelance writer for a fresh point of view. I'm just sayin'...)

There's a huge segment of the population who'd love not to drive all the way to Nevada to gamble and be entertained. And gamble. I believe with media buys that run your spots as frequently as yours do, you can change their perception of Morongo by upping the quality of your radio advertising.

Without attracting new clientele, you can't expect to expand and thrive. Then, if the current customers decide to reduce their visits and average spending, Morongo could wind up just another empty husk of a building, a symbol of excess and broken dreams. A reminder of what could've been if only you'd done better radio.

Good times.

Home alone. The sequel. Sorta. Not really.

Since this past Thursday night, I've been on my own. The family's been out of town, and it's just been me, the dogs and the goldfish. The goldfish was still alive last time I looked, although frankly, I haven't looked in a while.

Naturally, being alone for a few days is perfect fodder for a blogpost. Just like it was the first time I wrote about it.

So rather than write an entirely new post about the same subject, tonight the editorial staff at Rotation and Balance is going to do something they very rarely do. Give you an encore presentation of a post written awhile ago.

You could think of this as an opportunity to reevaluate the subject matter. Or to once again enjoy the humorous stylings. Some of you might get a kick out of a second chance to laugh at the visuals.

Then again I suppose there are always a cynical few among you who'd say I'm just too lazy to come up with something new late on a Saturday night. I'm sure people with that mindset would say I'm taking the easy way out.

To those people, I have only one thing to say: Who am I to argue.

Please to enjoy. Again.

This weekend is going to be awesome. It’s the kind of weekend a guy who’s been married as long as I have with two kids dreams about. And it doesn’t happen very often.

This weekend, the wife and daughter are away at a mother/daughter retreat they go to every year. My son, a student-council vice-president, is away on a student council overnight planning session/beach party. That can only mean one thing.

Saturday night belongs to me, and me alone. (rolling hands together) Muahhhhhh!

Here's how this weekend goes in my rich fantasy life. Since I have the place to myself, I decide to invite over 1500 of my closest friends for a wild, drunken, too-loud music, cigarette burns on the furniture, wine and beer stains on the carpet, cops have to be called kind of party. For reasons best left unsaid, there are hoists and pulleys, whipped cream and garden hoses involved. It goes until sun up.

Now here's how this weekend usually goes in my real life.

I have to make the important decision about dinner. It usually comes down to In-N-Out or Five Guys. I'm thinking this might be a Five Guys kind of Saturday. Then once I'm home, I catch up with the two nights of America's Got Talent and a week's worth of The Daily Show and The Colbert Report that have been sitting on the dvr. I'll finish my Gillian Flynn book. I'll somehow find the energy to get up off the couch and walk and feed Max, world’s greatest dog. Once that's done, I'm back on the couch and asleep by 9, a 48 Hours Mystery blaring in the background (Spoiler: the boyfriend did it).

I hope the family doesn't wake me when they come back. I'll need the rest after the weekend I'm going to have.

Goodbye Richard Dysart

I've posted before about the many great people I've had the good fortune to work with.

Richard Dysart was one of them.

I was casting a radio spot and I need a homey, Pepperidge Farm kind of voice. When I heard Richard's read of my script, I knew I'd found it.

At the time, he was enjoying his long-running ride as Leland McKenzie on L.A. Law. Because of that, he was in demand and I recall scheduling the session was difficult. I was asked more than once to recast with a different talent so we could get moving on it, but after hearing Richard that just wasn't going to happen.

I remember the session well. We recorded it at L.A. Studios (always a favorite place to work). It was the day before I was going to have surgery for the second time on my right arm, which I'd broken in three places in a serious car accident years earlier. The doctors had to put in a steel plate to hold the bone together while it healed. Once it did, there was no need to keep the plate in, but there was also no need to have another surgery if I didn't have to. So it stayed in for seven years, until one day, while playing volleyball and taking several direct hits where the plate was, my arm swelled up to twice its size. The muscles were inflamed from the hits and the repeated action of them rubbing the edge of the plate.

I decided then and there it was coming out.

Talking to Dysart after our session, we talked about my upcoming surgery the next morning. He could see I was anxious about it, and he went out of his way to take the time to comfort and reassure me it would all turn out fine.

Which it did.

After the surgery, I don't know how but Richard got my home phone number and called to see how things turned out. I was surprised to hear from him - to say the least - but extremely appreciative for his call.

I never worked with him again, but enjoyed many of his performances beyond L.A. Law, including the doctor in John Carpenter's The Thing.

I'll always remember Richard Dysart as a great actor. But even more than that, a class act.

Rest in peace.

Reading the signals

Since phones aren't actually used much for calling people anymore, there needs to be a better way to get in touch with people when you need them. Sure, texting is fun, but sometimes you have to wait a while before the person texts you back.

What we need is the next text. I'd like to nominate the bat signal.

Every time Lt. Gordon shined that sucker in the sky - and it's a lucky thing Gotham had cloudy nighttime weather - Batman would show in minutes.

I call that proof of concept.

When you're born, besides diaper rash and a Social Security number, every baby should get their own sky symbol to be used later in life on their individualized signals.

Not only would it bring people to you when you want them, it would stimulate the economy by providing work to thousands of designers and graphic artists. Copywriters would get work out of it too, because we all know eventually advertising agencies would find a way to convince people to sell space on their signals for headlines and marketing messages.

Bat ching!

The other thing is the sky is a much bigger screen than even the iPhone 6 Plus. A summoning signal can't help but get noticed, if not by the person it's intended for, at least by someone who knows them.

Then they could send a text and tell them to look up.

Five good things about advertising. You read that right.

I don't know whether you've noticed, but every once in a great while I use this blog to rag on advertising, the monster egos, the hipster planners and the open space seating (don't get me started).

But don't get the wrong idea. Despite my occasional rants, there are great things about working in advertising you don't get in, say, the insurance industry. Or working for the DMV. For example getting to dress like a fourteen-year old every day. Free food every single place you turn. Enjoying some of the most creative people you'll ever meet in any business on a daily basis.

Plus covered parking if you get to work early enough. So I hear.

Anyway it occurred to me I've had some great things happen as a result of being in the biz, and I don't talk about them nearly enough. But all of that's about to change. Here are five good things that've happened because I'm in the business I'm in:

1. I met my wife.

Of all the things that've happened and I've experienced since I've worked in advertising, I have to say the very best has been meeting my wife.

And when I say I have to say, I mean I have to say.

She was on an agency tour her first day, and they brought her around to the creative directors' office where I happened to be. I saw her in the doorway and thought "She's kind of cute." She saw me and thought, "OK, I can work with this."

She is the wind beneath my wings, the woman behind the man. She is my editor - yes I have one - and my best friend. She has the patience of a saint, although she doesn't really need it because being married to me is a walk in the park. Central Park at midnight, but still.

She makes me, my writing and my life better than it had any chance of being without her.

Well I think I've banked enough marriage points for one night, don't you? Love you honey.

2. I saw Springsteen in Atlanta.

I've worked on Taco Bell at three different agencies in my career (pauses until giggles are over for using the word career). And all three times, I had a great relationship with the client.

The first agency I worked on the account, the client was also a Springsteen fan. So when she went on a thirteen-market store tour, one of the stops was Atlanta, and it happened to be the same night as Springsteen was playing at the Omni.

She called their local market agency, and had them get some killer seats for the concert (media people can do anything). Then she called my agency in L.A., and told them to fly me to Atlanta so I could see the show with her and a few franchisees. My creative director told her I was swamped and wouldn't be able to make the trip. She told him she wasn't asking.

Next thing I knew, I was in a Lincoln Town Car on my way to LAX for a flight to Atlanta. That was a great day in advertising. And it was a great show.

3. I talked to Lee Clow about German Shepherds.

If you're not in advertising and don't know who Lee Clow is, suffice it to say he's an advertising legend. The real deal. Google him now.

If you're in advertising and you don't know who Lee Clow is, then you're not in advertising.

I freelanced for almost a year at Chiat Day, working on the Uncle Ben's account. I sat right behind Lee's office. Since Chiat is an extremely dog friendly agency, one day I brought the world's greatest dog, my long-haired German Shepherd Max to work with me. He was two and half at the time.

I started to walk Max past Lee's office, and Lee, who was with a group of people across the agency, saw him and immediately came over to us. He got down on his knees, started petting Max and asking me about him. Then he took us in his office, where he showed me pictures of his shepherds, both past and present. One of them looked startlingly like Max.

We talked about a half hour, not just about the dogs but about advertising in general, life, family, and then the shepherds again. Then he had to get back to the meeting he'd left when he came over to us. When Max and I came out of his office, the Associate Creative Director who'd brought me in for the job saw us walking out with him. He came up to me after and said, "What was that about?" To which I replied, "Geez it gets so old. Every day, it's 'Jeff, how would you do it?'"

4. I overcame my fear of flying.

You'd never know it now, but I used to have a horrible fear of flying. Now I just have a horrible fear of flying coach.

I'd go out of my way and do just about anything not to get on a plane. One time, I took at train to San Antonio, Texas for a client meeting. At the time, the head of the agency thought I was being creative. Today he'd just think I'm an idiot.

Anyway, years ago I wound up freelancing at Foote, Cone and Belding in San Francisco. I lived in Santa Monica. But I figured it was only an hour flight twice a week, and the odds were in my favor I'd be fine.

Turns out my first week, I flew to San Francisco, then to Dallas for focus groups, then back to San Francisco, then to Atlanta (also for focus groups), then back to San Francisco, then to L.A. for a friend's going away party, then back up to San Francisco. Seven flights the first week. There were also weeks I'd go back and forth from L.A. two or three times.

I earned a lot of United miles, got upgraded frequently and learned to love flying. A friend of mine even gave me a charm that says Flyboy. Of course statistically, flying is still the safest way to travel. And the nicest. Did I mention the upgrades?

5. The friends I keep.

Maybe the best thing about working in advertising are the people I get to work with (for the most part - you know who you are). I get to hang with exceptionally creative people I learn from, and who force me to raise my game every time. We're in the advertising foxhole together, and it makes even the worst days more bearable.

There you have it. Now you can't accuse me of not saying anything nice about advertising. And if I'm going to be truthful, there are many other good things to say about it. So much so, I was thinking maybe I should turn this into an ongoing series of posts, like my wildly successful Don't Ask, Guilty Pleasures or Things I Love About Costco series. But then, I had another thought.

Let's not get carried away.

An apology

Late last night I put up a post, which I've been doing fairly regularly these past few weeks.

I was in a hurry to post something before midnight, although I didn't really have anything much to talk about.

I know. When has that stopped me before?

Still, it bothered me. The post was forced, poorly written, and built around an end line more stupid than clever.

I know. When's that stopped me before?

But, as Spinal Tap teaches us, there's a fine line, and I felt like I crossed it. So I did something I rarely do. I took the post down.

Every once in awhile I go back through my posts and reread them. And, without spraining my arm patting myself on the back, some of them are pretty damn good. Funny. Well-written. Insightful. Thought-provoking. Alright, maybe not. But they make good time killers, and that should at least be the price of entry.

Last nights' post was none of these.

So what I'm saying is if you were one of the unfortunate ones who actually read it while it was up, I'd like to apologize.

But if you've followed me on here for any length of time, I think you know what I'm not saying is it won't happen again.

Cool it

I love air conditioning. Which may explain why I like colder climates, like San Francisco, Portland and Seattle.

I think it's because I have a very low sweat point. Anything over 60 degrees, and people are trying to throw pennies in me and make a wish.

Anything over 70 degrees and I look like a real-life version of Albert Brooks in Broadcast News.

So of course, being a Los Angeles native and still living in southern California doesn't present me with a lot of opportunities to appreciate the cool weather. Or wear nice wool jackets. Sure there's the occasional plummet to 58 degrees, but you never know when that's coming which makes it hard to plan for.

One dream vacation of mine would be to stay a few nights in the Ice Hotel in Sweden. It's built in winter, melts in the summer and rebuilt the following winter.

The very definition of a seasonal business.

They have cool rooms like the one here, and warm rooms, which are in more permanent structures on the property. But no one goes there for the warm room.

I started this post talking about how I love air conditioning. To me, one of the greatest sensations is walking inside from a hot day into a freezing casino...er...building. I also like sliding under the bedsheets, pulling up the blanket and going to sleep in an ice-cold room.

Admittedly, it's not the most energy efficient way to live. But what I do is run my electricity at about 125% capacity. They when they ask everyone to conserve energy and cut back 20%, I dial it down to 105%. It's what I like to call a win-win.

Anyway, it's 70 degrees outside, 62 inside and a half hour before midnight. So I'm heading off to bed.

Right after I turn it down to 57.

Flush with embarrassment

Years ago, I went to New York. I don’t remember the reason for the visit, but since when does anybody need a reason to go to New York?

What I do remember is getting to the city around 6:30 a.m. and going to the apartment of my friend Susan, who was from New York but who I’d worked with in L.A.

I think it's safe to say she wasn't amused when, unannounced, I was knocking at the door of her one-and-a-half room apartment, suitcase in hand, at sunrise because my hotel room wasn’t ready.

But in spite of the fact I’d inadvertently gotten to see her without her makeup on, something she was extremely unhappy about, she let me stay a few hours until my room was ready.

The room I was waiting for was at the now long gone Biltmore Hotel on 43rd and Madison. Not only was it one of NY’s architectural landmarks since it opened on New Year’s day in 1913, it also happened to be smack in the center of the NY advertising scene (the show Mad Men gets its name from Madison Avenue), and I’d just started my first job at an agency.

I was still in awe and wonder of the magic, creativity, nice people and fun of it all.

You know, just like I am now.

Anyway, I checked in and went up to my room. What dawned on me as I was in the elevator was that I hadn’t gone to the bathroom since I’d gotten off the plane at Kennedy. So when I got to the room, I dropped my suitcase on the floor, ran to the bathroom, closed the door and then proceeded to pee like a racehorse.

Now, at this point, you might be asking yourself why I bothered to close the bathroom door when I was the only one in the room. Good question, and it’s the one I’d be asking myself in a minute.

When I was done, I washed my hands, grabbed the crystal doorknob not unlike the one you see here, turned it and pulled the door open.

Except the door didn’t open. The doorknob, stem and all, came out of the door.

For a minute I thought it was funny, and the sound of my laughter was echoing off the tile walls. That went on for awhile until I realized I needed to get out of there.

I tried several times to put the doorknob back in, but it wouldn't catch. Did I mention this was July? It was hot and disgusting outside, and getting pretty warm inside.

Since I was on a higher floor, I couldn't yell out the window for help. So I wound up doing the only thing I could do. Banging the doorknob I was holding against the door, and screaming for help like a little girl.

It was not my finest moment.

After what felt like about fifteen minutes, I'd worked up a good sweat because of the heat and humidity. At least I had water and towels to wash off.

Finally hotel security came to the door and set me free. Then they called maintenance to come fix the doorknob.

I thanked him, turned on the air conditioning as high as it would go, then flopped on the bed and slept for three hours.

When I talked to my friend Susan later in the day and told her what had happened, she reacted exactly like any New Yorker would in July.

She said, "You have air conditioning?"