Friday, April 21, 2017

The most important burrito of the day

One of the many benefits of being a freelancer, besides working at home in your underwear—and let's hope it's your underwear—and setting your own lunch break (mine is from noon to 4PM), is that the city is lousy with ad agencies you can choose to dial for dollars or actually work at.

It seems there are almost as many agencies as Starbucks. In fact, some of them are in Starbucks.

Anyway, when I have the luxury of deciding which ones I want to work for, there are several criteria I take into consideration before taking the gig.

First and most obvious is the caliber of the work. Is it smart, entertaining, memorable and effective. You know, like me.

Next, the caliber of people. Besides knowing what they're doing—which is far rarer than you think—are they people I want to work with, that I want with me in the trenches. I don't have to have drinks with them after work or share our deepest secrets, but I don't want to be stuck with people I can't stand for the length of the assignment.

Location, location, location. I've had offers from agencies in cities all over the place, for example New York, Detroit, San Francisco, San Diego and Bakersfield. Guess which one I said no to?

After all how many pickup trucks and country stations can a city boy take, amiright?

But it finally dawned on me there's another important factor to think about before making any employment decisions. Do they serve a breakfast burrito, and how good is it.

When I worked at Chiat, the breakfast burritos were exceptional. Dare I say even good enough to get me in to work early on occasion. Chiat has their own restaurant upstairs (note to all other agencies), so not only could I order a breakfast burrito, I could get it exactly the way I wanted it.

As an only child, having it the way I want it is something I just take for granted.

The agency I'm currently at serves breakfast to the employees once every couple weeks. Today was my lucky day—it happened to be breakfast burritos. They weren't bad, but they weren't custom either.

To make it easier, they color-coded the wrappers. The red was made with ham, the green with bacon and the black with no meat at all (that's just crazy talk).

They were cut in half like the picture, and there was hot sauce and sour cream in bowls next to them—that's about as customized as they got.

Still, since my agency's tsunami adjacent, I can look out the window at the ocean, or eat out on the patio and feel the breeze, and somehow it makes the burrito taste much better than it otherwise would.

What am I saying? Just that if you're serving a quality breakfast burrito, odds are you're going to attract a higher caliber of talent.

And if you have Taco Tuesdays, dammit, I'll sign on the line.

Saturday, April 8, 2017

A pleasant run-in

Almost seven years ago, I wrote a post about running into people out of context. That is to say in an environment where you don't expect to see them. It's astonishing to me. Not running into people. The fact I've been cranking this thing out for seven years.

Anyway, running into someone I didn't expect to see happened to me again today.

As you may or may not know, the wife and I decided I should work the rest of my life to pay for the extensive kitchen, living room and bathroom remodel we currently have under way at the ponderosa. Contractors, subcontractors, city inspectors and assorted strangers come and go from our house from seven in the morning until four in the afternoon.

Our dogs hate it. But at least they're not paying for it, so quit your barking.

If you've ever done a remodel, which I hadn't until this one, you know part of the process is finding time to pick out accessories like faucets, drawer pulls and lighting. Which is how the wife and I happened to find ourselves on a Saturday afternoon date at Rejuvenation in Culver City, scoping out the many stylish, unexpected and just plain bitcin' lamps and lighting fixtures they have.

Wandering through the store, a little tired, a lot hungry and somewhat overwhelmed by all the choices, I was oblivious to other shoppers and designers-in-training circling my orbit. Then, out of nowhere, this guy walks by me, and slams into my shoulder as he passes.

There was plenty of room to get by. I'm not gonna lie, I was pissed. I turned around fast, ready to give this guy a piece of my hungry, tired, overwhelmed mind—even though if you ask anyone who knows me, they'll tell you it's something I can't afford to give away. When I did, I was met with a big smile on the face looking back at me.

It was my close personal friend Rich Siegel, Round Seventeen blogger extraordinaire and fourth place pole vault champion behind Denys Yurchenko at the Bejing Olympics.

To this day, I think Rich was robbed of the bronze.

Anyway, we introduced the wives, and chatted for a short bit. In our conversation we managed to trash open offices, throw shade on a creative director we both know and talk about the many benefits of freelance over staff positions.

Ad guys. Nothing if not predictable.

Afterwards, Rich and his wife went to Kohler to look at fixtures, toilets and sinks. My wife and I went to Father's Office and had one of their legendary burgers, along with a light citrus-y pale ale with a side of Spanish mushrooms. Spending money always works up a hearty appetite.

So as we continue our adventure shopping for the remodel, I'll be sure to keep my eyes open for Rich or anyone else I don't expect to see out in the real world.

Right after I'm done icing my shoulder.

Wednesday, April 5, 2017

Stuck in the middle with you

It's impressive to see the line of black, armor-shielded Chevy Suburbans (Made in America!) pull up to an event. Even if the person getting out is the so-called president and de facto racist, homophobe, misogynist, sexual predator, pathological liar, traitor and spokesperson for the white nationalist movement. And Satan.

Nonetheless, it is important that we, as Americans who love this country dearly, make sure he's greeted at each and every appearance in a way reflective and deserving of the class, elegance, judgment and maturity he brings to the most powerful office in the world. It's in that spirit I offer several examples of people giving what can only be called the most appropriate salutation for the man he is. If in fact he is a man. I hear things.

Anyway, you don't even have to see him in person to show him the respect he deserves. I give him this greeting every time I see his fat, orange face and whatever the fuck that is on his head on TV, magazine covers or in my nightmares.

Hold 'em firm and hold 'em high. This one's for you Donald.