Endorse this

The first time I ever heard of LinkedIn was about ten years ago from my good friend and sometimes art director partner Imke. She told me about it right after I’d come back to my desk after having been laid off from the agency we were working at.

By the way, if you’ve never worked in advertising, all getting laid off means is you showed up one day.

Anyway, Imke explained what LinkedIn was, how it worked and suggested it was probably a good idea if I listed myself on the site. It's probably still a good idea.

But here's the thing: the site has gotten as annoying as Facebook.

I used to draw a line, a thin line but a line nonetheless, between Facebook and LinkedIn. The former was strictly for friends in the real world. The latter was solely for professional relationships and contacts. Admittedly, sometimes they overlap.

What's happened is that the difference between the two sites grows narrower by the minute.

I attribute it to the fact the gang over at LinkedIn has seen the runaway success of Facebook, and they want a taste of it. So they’re constantly revamping their site to be more like FB. Now on LinkedIn, you can post. Leave comments on posts. “Like” a post. Does this sound familiar?

But in the contest for useless features, the winner by a clear margin is the one that lets you endorse other people on your contact list.

Now, let me just say up front, I appreciate and thank everyone who’s endorsed me in all the various categories I didn’t even know I was an expert in. This includes squirrels and plumbing.

And that’s my point. What does an endorsement really mean? What is its value?

Self-esteem wise, it’s a win. I feel great when I see someone has endorsed me for something. Professionally, I just have to believe that while HR people and agency gatekeepers are looking at my LinkedIn profile, they’re not spending a whole lot of time, as my old art director Doug Morris used to say - sorting the fly shit from the pepper - looking through all the little endorsement squares to find out who, for what and why.

After all, endorsements really only mean something if you know who’s doing the endorsing and the weight it carries. Still, always nice to be recognized, even if it is mostly by friends returning the endorsing favor or asking for one.

I'd like to talk about this more, but I have to go fix a leaky pipe in the squirrel cage.

My own best censor

If we can't censor ourselves, who can we censor?

I was trying to think of something to post, and I started scrolling down my list of already published posts. Sprinkled throughout that list are drafts that I either started and never finished, or finished and never published.

The constant debate in the blogosphere is whether to self-police our posts, or just throw it all out there, consequences be damned. I've done both. But now I tend to be a little more discerning about the posts I publish.

I'd like to think the reason for this is that I've grown and matured as both a writer and blogger, and can see the value of being more selective in my writing.

Nah, I'm just messin' with ya. I just don't want to look like an ass.

Like most bloggers, I've occasionally used this forum to take after people and agencies in a big, bad, vicious kind of way. And I still say every one of them earned it. The problem is just because they've earned it doesn't mean I have to be the one dishing it out to them.

Almost always, having no filter leads you on the road to oblivion with both friends and potential employers (never a good thing for a freelancer).

If a friend of yours is wearing a hideous shirt - Tommy Bahama comes to mind - and you tell them, you've certainly told the truth. But to what end? What have you accomplished by it?

Now, this is not to say that every once in awhile I don't enjoy not only burning a bridge, but spreading dried leaves over it, some kindling wood then dousing it with gasoline and torching it. It can be very rewarding - but only if you're sure you're never coming back across that bridge again.

I've written posts, taken them down, then written apologies for having posted them in the first place. I used to dig my feet in and say, "It's my blog and I'll say what I want."

But, much like Jules in Pulp Ficition, it appears I'm in a transitional period.

You're asking for it

Ever been with people when they fish for compliments? They'll say something like, "Doesn't this flowered hat with the lace veil look great?" Or, "Can that Tommy Bahama make great looking shirts or what?!" To me, there's always a certain sadness and desperation to it.

I feel the same way about posting birthdays on Facebook.

Now before I get the flack I already see coming from my friends who post their birthdays, let me say this: I do enjoy you giving me the opportunity to wish you a happy birthday.

I'd just rather you let me remember to do it on my own. If we're good enough friends, I will.

When you list your birthday for the world to see, my wishes for a great day mean nothing. They're lumped in with the list of birthday wishes from your other FB friends. I didn't have to remember your special day. It didn't take any effort on my part. You weren't making yourself special enough for your really good friends to think of you.

Instead, essentially, you fished for everyone to wish you a happy birthday. Wishes like that are as genuine as Mitt Romney's concern for the middle class.

As you might've guessed, my birthday isn't posted on FB. Yet on that day, on my wall, I receive birthday wishes from good friends who take the time to remember. It means the world to me because I know they've made the effort, instead of just shifting into auto-response when they saw it on the corner of their page.

It seems to me it's just one more example of Facebook revealing its true identity: anti-social network.

At any rate, please be sure to also list the date and time of your birthday party.

I'm always up for free cake with 847 of your closest friends.