The inner circle

When it comes to friends, in everyones life there's the inner circle, the outer circle and the circles in between. If I'm minding my relationships properly, the ratio of people in the inner circle should be a lot less than the number of friends in the outer circle.

The in-betweens are really more acquaintances who I have varying degrees of fondness for, depending on things like what they do or say, how I feel that day or if they remember my birthday (hint: it's not on Facebook).

The thing about friendships is they aren't always clear cut.

Sometimes people move from one circle to the next, then back again. And the definition of what keeps them in which one is a moving target.

When that happens, the diagram starts to look less like a circle and more like a maze.

The point I'm taking my sweet time getting to is I have a group of friends who, even though I've known them for years, I don't know as well or as long as my best friends. I don't see them as often, yet they're quickly advancing towards the center ring.

These are people I respect. I think are funny. I get excited about seeing a comment from on Facebook or my blog. These are friends who challenge me, and push me past roadblocks to accomplish things I never thought I could.

These are people who aren't afraid to tell me when one of my blogposts starts sounding like an Apple manifesto.

Don't get me wrong. I'm not talking about neediness. I'd call it more of an investment in friendship and feedback.

I feel like I'm rambling a bit here. But only because I'm rambling a bit here.

I'm not going to name names, because I don't want to embarrass anyone or hurt their feelings. Although, really, if you're feelings are so easily hurt by a blogpost that at most three people read on a regular basis, you're probably in the outer circle anyway.

Anyway, next time we meet, if you want to know what circle you're in I'll let you know.

Especially if it's the inner one.

The thrill of the chase

I've written here about how hard it is for agencies to let an account go, even when the hour is late and it's way past time for them to say goodnight.

The flip side of that, and no less sad and demoralizing, is when agencies somehow manage to get themselves an invitation to pitch an account they don't have a chance in hell of getting.

The advertising landscape is littered with storyboards from small, start-up agencies with one office, a purple bean bag chair, a five-year old laptop and a staff of three who all thought they had "just as good a chance as anyone" to land General Motors. Or American Airlines. Or Budweiser. Or Hilton.

It's only after these global accounts go through the review, and do what they were inevitably going to do in the first place - award their business to a global agency - that these agencies feel the cold water tossed in their face, and come to the grim and true-from-the-start realization they never had a chance.

Never. Had. A. Chance.

Despite the amazing creative they did. The unbelievably thorough presentation deck. And the supermodel receptionist, who's brother's cousin's nephew's best friend went to an improv class six years ago with one of the hundred and seventy brand managers, which is how they weaseled an invite to the dance in the first place.

Lot of good your principal involvement, unmatched agility, media agnostic positioning and social integration did you.

It's not hard to see why they take the shot. Every agency wants to play in the big leagues. They all want a showcase account they can hopefully do some killer work on, then use it as a calling card to get into pitches with other global clients they won't stand a chance with.

There's some lesson to be learned here about a sense of entitlement. And believing that just because you have some brilliant insights that's going to be enough get the job done.

Sometimes, many times, with clients that big, sad but true, great ads are the least of it. They're looking for infrastructure, global presence and some actual media leverage to support the effort. Or maybe they're just looking for an agency with some maturity, both figuratively and literally.

The point is, in every industry there's a hierarchy. Steps to climb. Dues to pay. Even if you've been in business a while, it still takes time to arrive.

Everyone wants to be the agency that has the insights the client is going to spark to. But even more valuable to them would be an agency who knows who they are. Knows what they can do and can't do.

Not that you asked, but my suggestion would be to play to your strength. Build your story by going after accounts you can actually win.

If you're as smart as the presentation deck says, you'll know who they are.

A deliberate cover up

I've never been particularly paranoid. But I will cop to the fact I have a little OCD about certain things.

For example, I check the door several times when I leave the house to make sure it's locked. Then I start to walk to the car, forget whether I locked the door or not, and come back and check it again.

I also check the oven at least two or three times to make sure there's no gas flame on the burners.

Admittedly, I unplug the chargers around the house before I go, not to save on the electric bills but, like the oven, to make sure there's not a short and the house doesn't burn down.

Call it what you will. I prefer to think of it as being thorough.

The other place I always happily err on the side of caution is when it comes to guarding my personal information. At least as much as I can in the age of the interwebs.

When I sort through my mail, I have two piles. One goes in the trash as is, and the other - almost always the larger pile - goes in my heavy-duty, industrial strength, cross-cut, fifteen-page-at-a-time feed shredder.

Next to my kids laughing, hearing credit card applications, bank statements and old tax receipts being shredded is the sweetest sound.

My friend, and occasional art director partner Mike Kelly likes to make fun of me for taking precautions the way I do. When we work together, he loves to chide me with the fact he does all his financial business - banking, taxes, loans - online. He knows it makes me crazy. I always tell him he's an identity theft waiting to happen. But he's never worried about it, and it's never happened to him.

It's happened to me twice. Maybe he has the right idea.

Anyway, my family certainly knows this aspect of my personality, which is why when it came to giving me the perfect gift, they gave me one they had no doubt I'd love.

What this little baby does is pictured above. Basically, it's a home redacting system. Simply run it over the document you want to render unreadable, and then it is. Despite it's diminutive size, it packs a powerful punch when it comes to my sense of security. Okay, maybe I have issues. What's it to you?

Anyway, it's my kind of gift and I couldn't be happier about it.

And let's face it: I can't carry the shredder everywhere.

King of pain

Maybe his real name's the one Steve Martin introduced him with on Saturday Night Live.

Stingy.

Today Sting announced not only do his kids not have trust funds, they also won't be getting any of his money when he goes to that Royal Albert Hall in the sky. Apparently, he has two reasons: one is there probably won't be any left. And the other is he plans on spending it all.

So the second reason makes the first one a certainty.

I'm sure that'll just add to all the good feelings his kids have already when they think about dad missing all their formative years with them while he was out earning a living and getting after show, um, backrubs (this is a family blog) from 20-year old groupies.

He's quoted as saying his vast wealth would just "be albatrosses" around the necks of his six children. I'm very sure it's a burden they could learn to live with.

As so many multi-millionaires have said, they don't want their children to have a sense of entitlement. I'm not sure when the idea of good parenting and leaving your kids financially comfortable became mutually exclusive. Seems to me you can teach children to be responsible, have a good work ethic, be good and charitable people, and at the same time provide them enough financial support to let them focus on doing what they love, and making a difference in the world.

The environment is competitive enough as it is today. I can't even imagine what it'll be like when my kids are out on their own in the world. If I could give them a head start and a soft landing when it comes to keeping themselves afloat, I'd do it in a heartbeat.

I wish my parents had been able to do it for me.

And while we're on it, what's the deal with Sting cutting them off entirely? Even Warren Buffett said, "I want to give my kids just enough so they would feel that they could do anything, but not so much that they would feel like doing nothing."

That sounds about right.

Lest we forget, the one percent of money left after Warren gives it all to charity while he's alive will still be more than most people earn in their lifetime. Sigh.

But maybe Sting is just being pragmatic. He probably realizes that, based on his most recent album sales, his next experimental Neo-soul electronica jazz fusion Peruvian Ska African Norse album featuring folksongs in their original Aramaic from the sixth century isn't going to sell as well as Synchronicity did. He's just planning ahead.

Meanwhile, I'll keep trying to explain to my kids why they can't go to an Ivy League school, and try to convince them that trade schools are very underrated.

Retiring the bit

When it comes to comedy, there's been no shortage of male/female teams.

Nicols and May. Stiller and Meara. Lucy and Desi. Sid and Imogene. Burns and Allen.

Each of them has a famous bit, a signature routine that always kills when they perform it.

My wife and I know the feeling.

We happen to have a few comedy stylings of our own. And while our teaming isn't nearly as famous as some of those others, hilarity still ensues when the occasion calls for it, and we decide to bring the funny. It's safe to say our most popular bit by far is "The Wedding Guests."

If you haven't caught our act at any nuptials lately, here's how it plays. When the requisite wedding videographer finally wanders over to us to record a comment for posterity about the bride and groom, or the DJ starts passing around the mic for a toast, we launch into it.

The premise is that we stumbled into the wedding by accident, get the bride and groom's name wrong, and then the wife corrects me.

Let's for arguments sake say the couple's real names are Bob and Susan. It would go a little something like this:

ME: We actually don't know anyone here. We were driving down (name of street the wedding venue is on) looking for the Boot Barn, when we heard this music coming out of here. So we came in, and it was great cause there was all this free food. But, as long as we're here, we'd like to give our best wishes and congratulations to Steven and Christina...

(The wife taps me on the shoulder, pulls me aside and whispers something in my ear)

ME:...I mean Bob and Susan, for a long, loving happy marriage.

And end scene.

It always gets a laugh from the crowd. And the fact that they've probably had a few champagne toasts before they get to us doesn't hurt. But still, funny is funny.

Well, it is right up until the couple thinks you've actually forgotten their real names. Then, not so funny. I have a sneaking suspicion that's what may have happened at our latest performance.

It's never happened before, and actually it never occurred to us that it could. But the last thing we'd ever want to do is add additional stress to what should otherwise be the best day of their lives.

We apologized right after in case they thought we really got it wrong. But let me apologize again. Here. Worldwide. (I don't know if the comedy will translate to the many countries who read this blog, but humor is the universal language. Right after money, prestige and oil).

Anyway, to avoid any future misunderstandings, the wife and I have made the decision to retire the bit. From now on, when we go to weddings and are asked to say a little something for or about the bride and groom, that's just what we'll do. And we'll use their correct names the first time out to make sure they know that we know exactly who they are.

Besides, if I'm going for laughs, I can always do the scene from The Graduate at the ceremony.

Take a beat

As yet another unintended consequence of technology taking over our lives, there's now a new experience for every driver on the road to look forward to.

The beat.

That moment, seemingly frozen in time, when the asshat in front of you is so deeply involved in their texting that they don't realize the light's turned green.

Whenever it happens - and it happens on a daily basis - the ball's in your court. Do you sit on the horn the second the light changes? What's the new etiquette? How long should you wait before letting them know you'd like to get where you're going before Social Security kicks in?

I think the right answer is only as long as it takes to realize what they're doing. On the horn-honking equivalency chart, texting equals fifty putting-your-make up ons, twenty-five changing the radio stations, fifteen eating in the cars and thirty-seven reading somethings.

Texting is by far the most egregious offense. So honk away Merrill (Signs movie reference. Now you know).

This isn't the first time I've posted about texting and driving. That was here. And it probably won't be the last. But it never ceases to amaze me how oblivious drivers can be. In the military, awareness of the environment around you is called situational awareness. When someone's texting at a red light, it isn't called anything because it doesn't exist.

Of course, just as icing on the texting cake, once they realize the light is green thanks to your horn rightfully blaring at them, they usually give you a hearty and friendly wave as their way of saying "thanks conscientious driver behind me for bringing to my attention the fact I was being selfish and rude by texting and thereby being inconsiderate of every other driver's time, also possibly endangering them by my lack of attention to the road. I'll try to do better."

Nah, I'm just funnin' ya. They usually return the favor with a one-finger salute, or by speeding away as if it'll reverse the time space continuum and make up for the extra time you had to sit at the light.

Which is ridiculous, because only Superman can reverse time by flying counter clockwise around the Earth. True fact. Look it up.

If you feel you have to text while behind the wheel, just don't.

Remember, beat is just three letters away from beating.

Best practices aren't

Clients and agencies both love to take refuge in "best practices."

The general definition, at least when it comes to advertising, is that they're a method, technique, style or set of defined guidelines that've shown results in the past better than had they not been used. They're tried and true. They've worked before. They'll work again.

Which begs the question: how do you know?

The truth is best practices make both sides feel they're doing the right thing - the optimum that can be done. It provides acceptable and universally understood cover if the effort fails.

In reality, what they do is slam the door (or block the road - it was the better picture) on new ideas. "Best practices" is the quintessential synonym for "It's worked before, it'll work again."

The problem with that line of thinking is the same one dice have at the crap table: they don't care what the odds are. In other words, best practices are just that. Until they're not.

Next time someone asks if you're using best practices, tell them not a chance. If they ask why not, say it's your best practice against mediocre work.