Tuesday, February 17, 2015

The state of taxes

This is the second time in four years I've done a post about taxes. The last time was here.

Even though it's an annual event, and a subject everyone likes to bitch and moan about, I don't write about it every year because that way it's just a little less real.

Until April 15th. Then it's very real.

I'm fairly organized about things, which makes it easier to get ready for it. I have my friend Pam Ziegenhagen to thank for that. She probably doesn't even remember, but years ago when we worked together, she told me how she organized all her receipts in different categories in an accordion file. Then all she had to do was add up each section for tax time.

It was good advice, and I've been doing it that way my own self ever since.

But because I know I can wait until virtually the last minute and still pull it all together in about three hours if I have to, I have extra time to get my panties in a twist about getting it done. Which I always do.

I have issues. I never said I didn't.

So here's the thing - sometime in the next few days, I'll buckle down, go through my accordion file with all the past year's receipts like Pam told me, do a little addition, make a master list of totals for my accountant and be done with it.

Then, when I'm at my tax appointment with my accountant Ethan, we'll chat about all sorts of things and I'll stare at the Green Bay Packers posters he has in his office for about an hour and a half while he punches in the numbers in a way that makes everything okay.

Ethan does right by me every year, bless his little ten key.

I was going to end this post with somewhat of a reach. It was going to lead into something something Sherlock Holmes, and working purely by deduction. See what I did there?

Obviously I don't prepare nearly as well for ending my blogposts as I do for doing my taxes.

Monday, February 16, 2015

Graph paper

A few years ago, I had my day in court. Well, not technically in court, more like in my lawyer's office. But I did raise my hand and swear to tell the truth, the whole truth, so help me God.

I was deposed by opposing counsel in a legal action I was involved in. SPOILER ALERT: They settled with us for a nice chunk of change because we were right and they were wrong - we knew it, they knew it and the American people knew it.

Anyway, if you've never been deposed, I highly recommend it. Definitely an E ticket. First and foremost, it's a game of truth. But it's also a game of wits with opposing counsel. The adrenaline is flowing, and you have to be at the top of your game.

For starters, you shouldn't use the word game in each of the last three sentences.

Anyway, the court reporter who transcribed the deposition used this handy little machine: a stenograph. She had it connected to a laptop (Sony VAIO - apparently Apple hasn't cornered the court reporter market yet) running software that translated the shorthand she typed into real English on the transcript.

That means for each one of the fifty ways the opposing counsel asked me the same question, in the hope of tricking me into changing my answer, the court reporter had to type in my answer. I'm not under oath now, but I'd swear I saw her roll her eyes around the thirty-fifth time he asked. I know I did.

A lot of my friends and colleagues have told me I'd make a good lawyer. I'd like to think it's because they think I'm smart and have a keen legal mind. But it's probably more because they know I don't shy away from confrontation, and I've always enjoyed playing a big room.

It probably won't happen though. I mean, a Jewish lawyer? Whoever heard of such a thing.

Saturday, February 14, 2015

From beautiful downtown Burbank

There are a lot of reasons I like writing radio. But I think the main one is that for the most part, people leave me alone. I'm pretty free to do what I want.

There aren't agency sleepwalkers jockeying to be at casting sessions, sneaking in to watch director reels and making comments suggestions as if they were asked.

Radio also doesn't have the glamour and excitement attached to it that television does, probably because there's no where near the money being spent on production and media.

Fine by me.

In my opinion, I'd rather be sitting in a recording studio than an editing bay any day. It's infinitely more fun. And I get to work with a caliber of talent that's unparalleled. Every time out, sometimes over many, many takes, they give it their best. (Although my theory is if you can't get what you need in ten takes, you have the wrong person on one side of the glass or the other).

The very first radio spot I ever did was for Jack In The Box. We recorded it in the big room at the long gone Wally Heider Studios in Hollywood, and the incomparable Jimmy Hite was the engineer. Since it was my first radio spot, my creative director was with me at the session. And even he couldn't believe the talent we had in the room.

Either I wasn't paying much attention to the budget, or the client wasn't. My first spot was a cast of seven legendary voice over talents. Jack Angel. Joanie Gerber. Tress MacNeille. Bob Ridgely. Brian Cummings. Frank Welker. And Gary Owens.

Gary was the consummate professional. He had the quintessential announcer's baritone and also a comedian's timing and sensibility. Between takes he'd joke about Dan Rowan and Dick Martin of Laugh In, where he'd first become a household name as the show announcer. And when it was time to get back to business, he'd look at me and ask, "Is that what you were looking for?"

That was the one and only time I ever worked with him. And I'm not gonna lie to you - I was starstruck not only with Gary, but with everyone in the booth.

Gary Owens passed away yesterday at the age of 80. So I'd just like to say thanks Gary, for taking direction from a kid who really didn't know what he was doing yet, and for making me feel that I was doing it right.

Rest in peace.

Friday, February 13, 2015

Bad advice

So the wife and I are at a dog show a few years ago, looking around, deciding what breeds we might be interested in. Obviously this was before we knew how awesome German Shepherds are.

Since we're both fans of the larger breeds, we found ourselves talking to this short, extremely buff guy who bred Mastiffs. Now, large is an understatement when it comes to describing the Mastiff. They're gentle giants, and the one he happened to be holding on a thin show leash weighed 240 lbs. If the Mastiff had stood up on his rear legs, with his front paws on the guy's shoulders, the dog would've towered over him.

He asked me if I'd like to hold onto the leash and I took it. Then he started to walk away from us. At that point, the dog decided to follow his owner. I pulled back on the leash with almost all my strength, and that's when I saw the thought bubble appear over the dog's head. I believe it said, "Weak, puny man. Do you really think you can control me?"

Which if I'm not mistaken is also what my high school girlfriend told me. BAM! I'll be here all week.

Anyway, the dog didn't skip a step or break a sweat in dragging me back over to his owner.

I asked the breeder when the last time was that he locked a door at his house. He said, "Well, we have nine of the boys in the house. I don't think I've locked a door in twenty-five years. Don't even have a car alarm on the van. When the Mrs. has to go to the store, she always just takes one of the boys with her."

Then, just out of curiosity, I asked him how he'd get the dog to let go if he was biting someone. And I think it's safe to say I got an answer I never would've expected.

He pulled an unsharpened #2 Ticonderoga pencil I hadn't noticed before out of his pocket, and he said, "If he's biting someone, you just take one of these, lift up his tail and put it up his butt. That'll get his attention."

Well, yeah.

I've done a lot of things I never thought I'd do in my life. We had a cat that I had to give subcutaneous IV fluids to every day of her life for a kidney disease. Then, as she got older and more infirm, I actually had to give her daily enemas because she was constipated.

Clearly I'm not skittish about caring for my animals.

But I'm here to tell you, of all the things I never need to experience, I'm pretty sure it's being the guy sticking a pencil up the butt of a 240 lb. Mastiff who's already pissed off.

For a lot of reasons, the wife and I wound up not getting a Mastiff. I'm sure they're great, loyal, sweet dogs. But then most dogs are.

Right up until you reach for the pencil.

Thursday, February 12, 2015

Things I was wrong about: GPS in cars

Beginning with butt heaters and remote controls, my wildly popular “Things I was wrong about series” continues.

You’re welcome.

Here’s a little number you may not have heard before: $965 million. That’s how much is being requested in the 2016 federal budget for the Global Positioning Satellite (GPS) Program. It covers both military and civilian positioning satellites.

So you say “what does that have to do with me?” Well, you know that navigation touch screen in your car, the eight-inch color one that gives you the shortest route to Whole Foods and the Prius dealer, plus real time traffic reports so you know when to start swearing on the 405? It gets all that information from those GPS satellites orbiting over your pretty, lost little head.

There was a time, a primitive time, a bygone time, when I didn’t have a car with a nav screen. My feeling was exactly how freakin’ lost do you have to be that you need a bazillion dollar satellite network, in medium earth orbit 12,500 miles overhead, to get you where you’re going.

Like I said, this was before I had a nav screen. Now, I like to file it under how did I ever live without it.

Sure, I used to be one of those drivers who relied on my common sense, finely honed sense of direction, knowledge of roadside landmarks and social skills (I asked) to figure out how to get where I was going if I didn’t know. But seriously, all that thinking and resourcefulness just made my head hurt.

Now I can just punch in an address, and one of two voices – a woman’s voice I’ve named Priscilla, or a man’s voice I haven’t named – will guide me turn by turn, offramp by offramp, street by street to within about 200 feet of my destination. I think if I’d ponied up for the more expensive Mark Levinson sound system it would’ve guided me to the front door. Whatever. I see it as a chance to use those rusty common sense skills.

Private roads, dirt roads, toll roads, I drive with the confidence of knowing Priscilla will get me where I need to be.

So here it is, the part you've been waiting for. Yes, I was wrong about navigation in cars.

As much as it hurts to admit it, and it doesn't hurt that much, I'd be lost without it.

Wednesday, February 11, 2015

Oooowwwwdi

Every once in a while, a commercial comes along that restores my faith in advertising. Well, faith is a strong word. Let’s just say occasionally a spot grabs hold of me and won’t let go.

The Audi Super Bowl spot called Prom is one of them.

I love this commercial. Everything about it is perfect. The casting, the writing, the performances, the cinematography, all of it.

The fact that it’s for a car I love – yes I still miss my A6 – doesn’t hurt either.

Occasionally a director is able to catch lightning in the lens. I think he/she did it here with the shot of the prom queen opening her eyes, just after the shot of him behind the wheel with his black eye. It’s a reaction shot of her, but you feel as spellbound as she does.

So many car spots make the mistake of trying to communicate what it feels like to drive their vehicle. Where this spot succeeds brilliantly – from taking the principal’s parking spot to the beeline he makes towards the prom queen – is conveying how driving the Audi makes you feel inside. Everyone knows that feeling. Everyone wants it. What's engaging about this spot is that it’s about so much more than the car.

If you’re a regular reader of this blog, you know I don’t lavish commercials or the business with praise very often. But to me, the simplicity, the universal truth of it, the underdog winning consequences be damned, is all done so well I wanted to make sure people are aware of it.

You know, besides the billion people who saw it on the Super Bowl.

Tuesday, February 10, 2015

Baby you can't drive my car

There are a whole trunkful of copywriters and art directors who, at any given hour of any given day, are working on car accounts. It's their job to put into words and pictures the experience of driving whichever car model their client makes. If your client makes a fun, sporty performance car, it makes your job easier. If they make a minivan, well, it makes your job a paycheck.

Not that there's anything wrong with that.

But minivan or sports car, the point is it's meant to be driven.

I'm talking about the thrill of driving. Where you feel the feedback from the road through your hands on the wheel. Where your tires stick like Krazy Glue while you’re taking a curved on-ramp at 70mph. And ride like you’re on rails in the straightaways. That never-get-tired-of-it feeling of being slammed back in your seat as you hit the gas and accelerate past some rustbucket doing nothing but standing between you and where you want to go.

You know, the experience of driving. You know that experience? Well forget it.

From Google to Mercedes to GM, everyone is jumping on the new automotive fad of a car that drives itself bandwagon.

To which I say, what’s the point? (I say that to a lot of things, but this – really?)

Isn’t the definition of driving to drive? Not to wax too poetic, but no one wants to be the ballerina that never dances. The thoroughbred that never races. The swimmer that’s never sliced through the water. Alright, so analogies aren't my strong suit. But you see where I'm going.

This is one I really don’t get. I mean, I understand the appeal of driving my car into a parking garage, then getting out and letting it find it’s own parking space while I go off to Five Guys. I mean the gym. But then, I don’t get the full parking experience, an essential adjunct to the driving experience.

Taking refuge behind the cause of "safety," some cities are now installing roadside sensors for cars that drive themselves to follow. This is very reassuring. These cities can’t even repair potholes.

The picture above is a Mercedes prototype called the FO15. It drives itself, although there’s a steering wheel should you become overwhelmed with nostalgia or the urge to shut off the auto-pilot and drive yourself.

This other picture is the inside of the F015. Apparently carmakers believe if you don’t have to worry about driving, you’ll spend your commute time more productively by working on the way to and from the job.

I barely work at work. I don’t see it happening.

There’s a bigger story here about technology for its own sake, and questions that need to be asked. For example, just because we can do something, should we? Coincidentally the same question I asked about my high school girlfriend.

Because there’s a tangled web of liability questions, routes, judgment calls the car would have to make in a split second, I don’t see the self-driving car as a realistic option for decades, if ever.

But in the unlikely event self-driving cars hit the road sooner rather than later, I’d have to tell it the same thing I tell my kids.

If you can drive yourself, you can pay for your own gas and insurance.