Remaining faithful

It's like Groundhog's Day.

Every September, Apple introduces the newest iPhone along with a few other products or improvements.

Then, online and in person, the Apple faithful show up in droves a couple weeks later to snap them up so they can have bragging rights to being among the early adopters of Apple's latest.

ME: Hi, my name is Jeff and I'm an Apple loyalist. ALL: Hi Jeff.

I love the annual show. From the year's worth of rumors leading up to it, to the pre-show music (all of it available on iTunes), to Apple's vice-president of Software Engineering Craig Federighi's humor-filled and loose presentation, to the products themselves, it all works for me. And on me.

I have an ancient iPhone5 I waited two months and went to seven Apple stores to get when it first came out. For those of you keeping count, that means as of today's presentation I'm three generations behind on the iPhone. I want the new iPhone6S Plus. But I probably won't get it.

Instead, I'll wait for next year's song and dance when they introduce the iPhone7. I like buying in the non-"S" years.

Whenever the subject of iPad comes up, between my laptop and my iPhone I've never been able to find a reason to hop on the iPad bandwagon. But I did want one after today's introduction of the 12.9" iPad Pro. It has an available Smart Keyboard for $169 to make it more like a laptop, and a $100 Apple Pencil which is their way of saying stylus.

However when I use the calculator on my ole' iPhone5 and add up exactly how much all this new gear would cost me - and add in the fact I now have tuition for young Mr. Spielberg, plus the wife and daughter are waiting for their new phones - it becomes painfully clear I'm going to have to wring (or ring) a little more use out of what I have.

Hey Siri, couldn't you cut me a little slack and make it every two years?

Happy Labor Day

We're into the long weekend, and tomorrow is Labor Day. So what better time to celebrate by listening to some fine music celebrating the tone and spirit of this deserved holiday that honors this country's Labor movement and the working men and woman who led it.

Alright, not all of these songs actually honor the movement - some have a little fun with it.

From Elvis to Alabama, maybe you'll know a few of these. If you do, or even if you don't, please to enjoy. And be sure to make the most of your holiday weekend.

You worked hard for it.

The fine print

Today I made an investment I'd managed to put off for years. I bought a new printer for the house.

The old printer was a HP Photosmart C8180, and it served us well for a long time. But as it got older, it would occasionally freeze up under the stress of all the work it had to churn out. Something I can definitely relate to.

Then there was that obsolete thing. With the advent of Apple AirPrint, which was not one of its capabilities, it was only a matter of time before it was taking the big dirtnap.

The good news is the price of printers has continually come down, and the technology loaded into them has steadily increased. The bad news is - and this is an odd complaint - is there are too damn many to choose from. HP. Cannon. Brother. Epson. Lexmark (never a contender). Each company making at least ten to choose from, running the gamut from inexpensive to need a co-signer.

The determining factor on price is features. Paper feeder? Yes please. Automatic double side printing? Twice the fun. 12 pages per minute? If you say so. AirPrint? How did I ever live without it.

I didn't have the cash on hand for both the new MacBook Pro I need and the new iPhone being announced next week. But I did have the $99 bucks for a new HP OfficeJet 5740 (actually I just poured a little more gas on the American Express card).

So I feel like I at least got to upgrade something.

The setup however didn't go quite as smoothly as I'd hoped. It had trouble connecting to my wireless network. I thought it'd automatically say, "Oh, Jeff's network, where you been all my life?" Not so much.

Seems I was running on a 5Ghz network, and the printer is only 2.4Ghz capable. With the help of HP Tech Support I was chatting with, who at one point told me I needed to be patient (I got your patient right here...), I created a new 2.4Ghz network for the printer to hook up with. I know, right?

Now everything's working swell, and the new printer's spitting out paper like it just took a swig of Zima.

I wonder if it'll let me print out the loan documents I'll need for the ink cartridges.

I'll be your Uber driver tonight.

I've never used Uber. I get the concept, and the concept scares the hell out of me.

As I understand it, through an app on your smartphone you let Uber know you need a ride.

Then, they let a complete stranger, who's somehow managed to pass a cursory background check while hiding the fact he killed three kids in Jersey, know where you are and what you look like.

They pull up in their personal car, which may or may not have been serviced or inspected since they've owned it ("Brake pads?! That's just crazy talk."), and you get in.

That thing you heard through your entire childhood about getting into cars with strangers? Yeah, not so much.

Google "bad Uber experience" and you'll get thousands of pages detailing horror stories. On the flip side, there's a website called Diary Of An Uber Driver, written by an anonymous driver, who appears to work in Australia, about the nightmare customers he's picked up. It's quite funny, although not as funny as this blog or Round Seventeen.

The reason I'm ranting about Uber is I was mulling over becoming a driver to research a short story in the works.

Fortunately, I sat still for a few minutes, the urge passed and I thought of something else to write about.

As far as I can tell, being an Uber driver does have a few things in common with freelancing: you work when you want. You can take long gigs (drives) or short ones. And you have to make a good impression each time out so they'll ask for you again (passengers get to rate their driver through the app).

On the other hand, when I'm freelancing at home or in an agency, rarely does anyone throw up where I'm working, leave their purse or wallet on my desk, fall asleep in the chair next to me (unless we're in a status meeting) or scratch my upholstery with their keys. Then expect me to clean it up.

The reason I even signed up for Uber - did I mention I signed up for Uber? - is because of my son. He doesn't have a car while he's at school, so he'll be using public transportation (which university students ride for free), getting rides with friends and using Uber when he has to. The deal was if I signed up, he gets $20 in free rides.

Which is $20 I don't have to spot him, so sign me up.

The catch is he doesn't get the credit until I take my first ride. Around the block counts, right?

Mr. Tee

A few years ago, I was looking for something I could do to add on to the monumental fortune I've made in advertising. Preferably something not involving monster egos, all-night work sessions, talking to account planners and unimaginably bad pizza.

So my friend and art director extraordinaire Kurt Brushwyler and I kicked around escape plans for a while, and came up with a business idea we could both get behind: t-shirts.

Alright, so it wasn't the most original idea. But we were going to do it in a way that managed to combine two things we loved - t-shirts and Vegas.

I forget the name of it, but for a while there was a little newsletter/brochure you could pick up at any restaurant, usually near the restrooms by the sponsored post card rack and outdated copies of the L.A. Weekly. It listed all kinds of bizarre classes that not only reinforced every stereotype about L.A., but also that no legitimate institution of learning would ever offer.

One of them was How To Get Into The T-Shirt Industry. Coincidence? I think not.

So one night after a long day freelancing at Chiat (is there any other kind?), Kurt and I hopped in his Prius and drove over to the world-famous, two-star Marina Del Rey Marriott for a three-hour class taught by guys who'd hit it big making t-shirts and selling them to Paris Hilton for $95 a piece at Kitson.

It was actually an interesting and educational evening. Needless to say the part about having to go to Vegas at least once a year to hawk our wares at the Magic Fashion Convention was quite appealing.

Our master plan was to get those cart/kiosk things you see in the main promenade of The Forum Shops at Caesar's and sell the t-shirts off of them. It was going to be our test run. If they did well, we'd approach each of the casinos and holding companies about making exclusive t-shirts for their gift shops, with funny lines tailored specifically for each hotel.

I wrote about a couple hundred Vegas/hotel lines, and Kurt started working on designs for them. It was ours, and it was fun.

Right up until I called The Forum Shops to find out about the carts. Come to find out - and if I'd thought about it for a second I would've realized it - that Caesar's owned all the carts in their mall. They didn't rent them to outside vendors.

But since we both come from advertising, and are used to rejection, adversity, broken dreams and plans going awry on a daily basis, we knew exactly how to handle the situation.

We gave up.

Every once in awhile, when Kurt returns a phone call (my hair was black when I called him) or when I see him, we kick around rebooting the idea. But then we move on to more important things, like which sushi place to go to for lunch.

We still own the URL and still have the lines. Plus there are a whole slew of casinos that weren't there the first time around we could approach. So I'm not ruling anything out - we might come back to the idea at some point.

All I know for sure is if we do, there'll definitely be a lot of research involved.

The chance you take

It's like the arrow in the Fed Ex logo. Once you see it, you can never not see it.

For years, Jared just looked like a nerdy guy who lost a ton of weight and struck it big by eating Subway sandwiches.

But now, instead of nerdy he looks evil. And at Subway he's referred to as "Jared who?"

That they'll get in trouble, wind up in the middle of a scandal or die mid-campaign has always been the chance you take when you use a celebrity as a spokesperson. Or create one.

What Jared did was particularly despicable. And the fallout was quick and predictable: Subway severed all ties with him minutes after the first story broke and he hadn't yet been formally accused of anything. Then they hired a new ad agency to give them a fresh campaign and a new start. To which I say, "How's that working out for you?"

Ad agencies are never more optimistic than when they get a new piece of business. And Subway is a big account. I wish them luck, but this particular kind of tarnish keeps coming up like onions on a Black Forest Ham sub. Jared will be associated with Subway for campaigns and years to come, regardless of what they do. Not fair, but true.

Some celebrities, like Tiger Woods, manage to recover from scandal. But because of the repulsiveness of their transgressions, the Jareds and Bill Cosbys of the endorsement world aren't ever coming back.

Using a spokesperson is always a crapshoot. It's borrowed interest, but unlike a lot of people in the business I'm not necessarily against it as long as the person is right for the product and the message.

The problem that you run into is often all the A-list celebrities you want are taken. Then you wind up with a spot like this:

At least the only thing Loggia was ever guilty of was being in a bad commercial.

It makes the job harder, but it's better to hang a campaign on an idea than a celebrity. It's the only surefire way to avoid this kind of bad publicity and the lasting fallout that follows it.

If Jared was smart, he kept the giant jeans he used to hold up in the early commercials.

When this is all over, they're all he's going to have left.

It won't be like this for long

I know you're getting tired of posts about my son going off to college. But that's what's taking up all the brainspace right now, and writing about it here is cheaper than therapy (and a lot cheaper than tuition). I promise this will be the last one on the topic for awhile (fingers crossed, snickering to himself...).

This startlingly beautiful baby is my boy. It's always been one of my favorite shots of him. It was taken at our great friend Michelle Purcell and her husband John's former house in San Clemente, just before he gave a piano recital of Rachmaninoff's piano concerto number 3 (I recall he was pretty accomplished at number 2 as well - BAM!).

I don't remember how old he is here. I only know he's sure not that age anymore.

We just got back from dropping him off at his dorm room in Austin where, if you don't know by now, in between going to all-night movie festivals, eating barbecue brisket by the pound and locally-sourced quinoa salads, he's majoring in film.

And I don't mean dropping him off in the "here's your hat what's your hurry" sense. More in the "we're going to take six days, fix up your dorm room, buy even more things for you at Bed Bath and Beyond, take you out to eat for every meal and let you stay with us in our nice hotel until you absolutely have to move in" sense.

I won't go into what it was like to say goodbye before we had to leave for the airport yesterday. As I'm sure you've surmised by now from the other posts I've put up on the subject, suffice it to say I was a mess (I know, I'm as shocked as you are).

But twenty-four hours later, you'll be glad to know, it's not one iota easier.

I'm lucky in that I have a kid who wants us to text, call, FaceTime and Skype with him all we want. Or so he says. We won't drive him crazy, but we will be in touch on a regular basis. But he's grown up and he's growing up, and we're going to let him do it - no matter how much it hurts or how counter-intuitive it is.

It's been said they're leaving you from the moment they're born. Maybe, but for sure he's been leaving faster and faster as he's gotten older.

And now, in the blink of an eye, he's off becoming the man he's meant to be.

I'm so lucky, because I can't remember a time when my son and I ended a conversation without saying "I love you" to each other. And I'm not about to start now.

I love you buddy man.

Now I have to go help your sister move into your old room.