Wednesday, December 9, 2015

But who's counting

Believe it or not, this is my 200th Rotation and Balance post for this year. I know, I'm as shocked as you are.

I think the reason I made it to this particular landmark is I'm an exceptionally prolific writer. I'm also disciplined, making it a point to carve out enough time each day to hone and craft my words so that they convey my thoughts precisely and accurately. Plus I have opinions and things to say on a wide variety of topics - hence the tagline in the header about perfecting random.

You know I'm yankin' your chain right? I just want to have more posts this year than Round Seventeen. So far so good, but the year's not over.

The truth is I enjoy writing the blog, and I've heard rumors at least three of you enjoy reading it. And even though I usually like working a big room, that's enough for me to keep doing it (a grateful nation breathes a sigh of relief).

Anyway, since I have to get my 201st ready tomorrow, I'll keep this short.

I don't have any idea what tomorrow's subject will be, and I haven't set aside any time to write it. Maybe I'll slap it together on my lunch break.

I'm just that disciplined.

Tuesday, December 8, 2015

Stuck with acupuncture

I know people who always turn to alternative medicine as a first resort. They have all sorts of theories why western medicine is out to kill us with all the toxic, synthetic chemicals that go into them. I keep reminding them penicillin is a natural drug made from bread mold, but for some reason they don't appreciate hearing it.

Barring the terminally broken healthcare system - which is another post entirely - I've always been fairly satisfied with my doctors and western medicine.

For example, I'm a big fan of antibiotics. Sign me up. As I've said here before, if I have a sinus infection, the last thing I'm doing is running to Whole Foods' vitamin section to speak with their granola-eating, patchouli-wreaking, vegan-vitamin-nutritarian to see what combination of herbs and homeopathic whammy-jammy I should take. No thanks.

Instead, I'll have my doctor phone in a Z-Pak to CVS, take the first dose when I go to bed and wake up feeling a hundred per cent better.

Drug resistant strains? Over prescribing? Patients abusing them? What. Ever.

I'm not one to wallow in, court or prolong my misery. If there's a pill, ointment, syrup or vaccine that makes it better, I'm in. Having said that, sometimes there just isn't.

I have a little neuropathy in my feet, so occasionally they feel numb and cold. Something to do with the nerves not communicating with the brain. By the way, if you ask people I work with they'll tell you I haven't had any communication with my brain in years.

Anyway, it's usually caused by diabetes, which I don't have. Sometimes it's just another item on the list of fun things to look forward to as we get older. It's not hurting anything, and is really more of an annoyance than anything else. There's nothing to be done about it.

Or is there?

In researching options for those times it does bother me, I came across study after study that said acupuncture is an effective way to greatly reduce or cure neuropathy. So I'm giving it a try. It's done at a wellness practice near where I live. The doctor takes a health history, asks what the problem is and then starts sticking me with needles in my hands and toes.

There are three good things about the needles: they're sterile, one-use only. They're less than the thickness of one hair. And they don't hurt going in or out. In fact during my session, the doctor asks if I can feel the needles, and the answer is always no.

Of course, my feet are numb so I wouldn't feel them anyway, but still, you know what I mean.

My first rodeo with non-traditional medicine was when I started having arthritis in my wrist that was moving up my arm years ago. I went to a rheumatologist, who prescribed this horse pill called Daypro for the pain. I asked how long I'd have to be on it, and he said the rest of my life. No bueno.

Then my trainer at Gold's Gym - I know what you're thinking, "Jeff, you're such a perfect physical specimen why do you need to go to a gym?" - introduced me to Francois, a practitioner of a healing form of shiatsu. Not the massage kind, the kind where he presses his fingers knuckle-deep into pressure points on my back and neck and I scream bloody murder.

Here's the thing: after five sessions, the arthritis was gone and has never come back. Since then, I've reconsidered my position on alternative medicine.

The acupuncturist said she's had great success with neuropathy like mine. I'll report back in a few weeks and let you know.

I know some of you reading this will dismiss acupuncture outright. Others might even make jokes about it. That's fine, doesn't bother me at all.

If I've learned anything from these treatments, it's that I can take a little needling.

Monday, December 7, 2015

Survey says

Since when did companies become clingy, needy little entities clamoring for approval of every interaction you have with them?

Oh right. Since social media.

Inevitably, every restaurant I eat at is waiting with a survey for me to take to rate them. And, to entice me into doing it, I also get a chance to win a $25 gift certificate! They explain it, circle the website on my receipt, and make it sound like my customer transactional obligations don’t end at paying my bill.

They want me to engage.

At least they don’t flame my inbox the way car dealerships, online merchants and even my doctors’ office does. After every single contact with any of them, invariably the next day in my email is a survey asking me to rate the experience - no matter how miniscule or insignificant it may be.

Look, I’m happy to tell companies what I think. If the service, product, meal or whatever has been spectacular, I’m the first one to sing their praises on Yelp. Conversely, if it’s been awful, then the CEO, President and a few board members of the holding company will get what’s affectionately come to be known as a Jeff Letter, telling them what went wrong and asking them to make it right (Jeff letters have proven to be an extremely effective way to get results – and no, I’m not writing one for you).

This Sally Field-ing (“You like me! You really like me!”) of the American corporation has to stop. If I want them to know about my experience I'll tell them. But for the love of God and all things holy, stop asking me at every turn.

I used to go out with this girl who’d ask me every time there was more than a five second gap in the conversation “What’re you thinking?” What I was thinking was I wish she'd stop asking me that question every five seconds.

This is all driven by the popularity contest that is social media. A platform for instant feedback, now companies have a way of inviting you to "Like" them on Facebook ("You like me!). The more followers, the better the company. Allegedly.

I hear Kleenex and Tide are tied at 8 followers each.

Anyway, that’s it for now. If you wouldn’t mind, please take a few minutes to rate your experience reading this post. Your comments will be used to help improve the quality and subject matter of future posts.

Just messing with you. No matter what you say, this is as good as it gets.

Monday, November 30, 2015

Moving apps

This year, I jumped on the Apple train—again—and ponied up for the iPhone6s Plus. I’d had an iPhone5 for years, but after having to hold its teeny, tiny 4-inch screen near the tip of my nose to watch one too many binges of Breaking Bad and House Of Cards, I decided to trade up to the 6s Plus and its ginormous 5.5-inch screen.

I’ve had apartments smaller than this phone. The good news is all my worrying about not being able to text one-handed, fitting it in my jean pockets (thank God I don’t wear skinny jeans – no one needs to see that) and it not fitting in the cupholder in my car proved to be unfounded.

It only took one week and it was like I’d always been using it. In fact, in the same way my German Shepherd Max - the world’s greatest dog - looked huge at the beginning but doesn't anymore, the 6s Plus doesn’t look big to me unless I put an older iPhone next to it. Max also looks huge no matter what phone is next to him.

So here’s the thing: over the holiday weekend, with a little down time on my hands while I was in between slices of pumpkin pie, I decided I'd take a shot at organizing the bazillion app icons camping out wherever they damn well pleased across five big screens on my phone.

Jumping into action, and by that I mean leaning back in the big reading chair with iPhone in hand, I quickly and cagily figured out my plan of attack. I put travel apps in a folder named Travel. Health apps in a folder named Health. Money and banking apps in a folder named Finances. See where I’m going here?

At the end of it though, I still had a considerable number of orphan apps – including iSamJackson (“Get these motherf#%&ing snakes off this motherf#%&ing plane!"), Police Siren (woooooo and wahhh woooo wahhhh woooo), Basic Spanish (no bueno) and AwesomeFacts (not awesome, not all facts) – that I hardly ever use.

And by hardly I mean never.

They, along with many others, now all reside in one folder appropriately labeled Rarely Used Apps. By doing that I picked up two full screens worth of real estate. Now it’s just a matter of getting in the habit of finding apps that were on screen four on screen one. First world problems and all that.

I love the fact Apple iOS lets me create folders for my apps and clear up the screens, although I have to say I'm not entirely trusting of their motives. I mean, now that I have those two extra screens available, there's only one thing to do with them.

More apps.

Sunday, November 29, 2015

Leftovers

I know what you're thinking. Here comes a post about holiday leftovers, turkey sandwiches, tryptophan naps and the best way to store pumpkin pie (kidding - there's never leftover pumpkin pie).

As good as that sounds, no. I'm talking about a different kind of leftovers. The creative kind.

Every person who works in the creative department of an ad agency - copywriter, art director, creative director, producer - has ideas, campaigns, starting thoughts, visuals, jokes, taglines, directors and media placement suggestions for work that never was. Work they loved that, for reasons ranging from "I don't get it" to "It'll scare them," in other words the ridiculous absurd, never saw the light of day. Never made it out the door.

Of course, like holiday leftovers, if stored and handled properly you can always heat them up and serve them at a later time. The word for this, in agency parlance, is "repurposing."

I'm a big fan of repurposing, especially in an era of parody products with extremely little to differentiate them except the advertising. Repurposing works especially well if you're lucky enough to draw a good hand and get a creative director that can't remember what they had for breakfast, much less what you showed them two days ago. The campaign they killed on Monday is the same one they love on Wednesday. Second time's a charm.

A lot of people tsk tsk the idea of leftovers, but it's the word that throws them. Just because an idea's a leftover doesn't mean it's not original. Or entertaining. Or attention getting. Or right for the brand. It just means it was killed the first time, and deserves a second chance - which can come in the form of a new client, new creative director or new agency.

And who among us couldn't use a second chance.

Case in point: I just re-read this post and I'd love a second chance at writing it. And if you've read this far, I'm betting you're willing to give it to me.

Friday, November 27, 2015

Time after time

Every ad agency has their own way of recording hours employees put toward each job. And you couldn't blame anyone for thinking that, being the creative places they are, they might have a more inspiring way of going about it.

But sadly, like insurance offices, mortgage companies, law firms and other traditional businesses, agencies use timesheets to track hours, and reconcile them against the budget and scope of the assignments.

It's the only way they can find out if they’re allocating their resources properly (laughs hysterically – they never allocate properly), and if not, fine tune them to at the very least break even.

In days of old, back around 2003, agencies still required paper timesheets. Creatives would guestimate the number of hours they put against each job (why do you think they call it creative?), and then hand them in to a smiling, welcoming HR person waiting to make sure every thing goes perfectly with regards to you getting paid for your efforts (Cough, cough, couldntcareless, cough, cough).

Digital time sheets soon followed, but even so most agencies today still require you to print a hard copy then hand it in. Which begs the question why bother with an online version at all.

Of course, agencies beg the question "Why?" all the time.

Why pitch an account they’re completely unqualified to service.

Why embarrass themselves fighting to keep an account that’s been out the door since it arrived, and is making a beeline for it no matter what they do.

Why keep hiring alcoholic posers in leadership positions who've been “quitted” from their last five jobs (perhaps I've said too much).

Online timesheets also require you to account for every minute of every day. And if you don't happen to be slammed wall to wall every day, there's always a job number for a category called "General Overhead." It's the column where you list time spent for things like Facebook, Words With Friends, watching Apple movie trailers, (ahem) writing blog posts, going to lunch and reading What Would Tyler Durden Do.

On the spreadsheet the client sees it's called Research.

The point is - and yes I have one - that it doesn't matter how well agencies manage to finesse their digital timesheet algorithms. It seems that, for the foreseeable future, even though they're going to tout the convenience and efficiency of filling out timesheets online, they're still going to want you to print out a hard copy for accounting to hang on to.

You know, for the lawsuit.

Thursday, November 26, 2015

This way out

I hope you appreciate how long it took me to find a Thanksgiving post picture that not only was relevant, but also looked, if you squint, like a pumpkin. You're welcome. Let's get started.

Today, like many Thanksgivings over the years, I'll be heading down to one of the relatives' homes in Orange County to polish off my quota of turkey (cooked to perfection), stuffing, green beans, mashed potatoes, rolls and butter, pumpkin pie and whipped cream plus whatever other holiday fare finds its way to the perfectly set table.

I do this every year with the family, which is why Thanksgiving always feels a bit like Groundhog's Day. Not the one with the buck-toothed rodent. The one with Bill Murray.

Year in, year out, it's the same people. The same family stories. The same gossip. The same arguments. The same observations. The same questions. After the meal, we all retire to the same living room, sit on the same flattened couch cushions and watch the same TV shows while we all try to recover at the same time from overstuffing ourselves.

There's a certain familiarity to it all, and for the most part, it's fairly enjoyable. Especially the part with the pie.

But every few years, the old adage about how you can choose your friends but not your family roars to life in a loud, opinionated, foul-mouthed, conversation-dominating, high-as-a-kite, thick-headed way.

Not naming names, but there's a relative who in the past has occasionally, whether by accident or intentionally, managed to find the unlocked portal that goes from the deepest pit of hell to the natural world and made their way up to my Thanksgiving dinner table.

And of course, brought their own special brand of misery and "Do I kill myself or them?" to the proceedings.

Anyway, at one point there was some mention this person might be joining us this year. And, as anyone who knows me would expect, I reacted in the most mature, polite, measured, holiday-spirited fashion I know how.

I said if they show up, we're going home.

Then I proceeded to worry about it almost every minute of every day. Figuring how I'd make my stand, recruit my family to join me in storming out (God bless 'em they were all in), and most important, if it happened before we ate, planning where we'd have our Thanksgiving meal. Philippe's was a contender. So was The Venetian. But The Venetian is always a contender no matter what the question is.

In the end, come to find out all my worry was for nothing. This year, the particular individual I speak of has decided to brandish their special recipe for holiday gloom somewhere else.

So now, not only do I get to enjoy the holiday with the people I truly love, I also have one more thing to be thankful for.