Keeping a secret

There’s a holiday tradition everyone who works in an advertising agency eventually runs up against despite mighty, mighty efforts to avoid it.

The White Elephant holiday gift exchange. Sometimes known as Secret Santa.

Essentially it’s a primitive holiday ritual where you and all your co-workers buy inexpensive gag gifts no one wants, then exchange them. Hilarity ensues. (At my house, we call this Christmas). You can challenge your co-workers if someone gets one you actually want, or you can just hang on to yours and silently figure out who you don’t like enough to re-gift it to.

From Magic Eight Balls to Fart Extinguishers to the How To Tell If Your Cat Is Plotting To Kill You book, white elephant gift exchanges are exactly the opposite of what they’re intended to be: Funny.

So, being in the giving spirit of the holiday – although I’m not saying which holiday – I’d like to suggest three Secret Santa/White Elephant gifts that are agency appropriate, worth a few laughs and inexpensive to create or buy.

Which is good, because you're not getting a bonus this year either.

The Pink Slip.

Agencies are notorious for having heartless housecleanings just before Christmas. Give your colleagues an official looking pink slip, and enjoy the merriment when they can’t tell if it’s real or not. For extra fun, have everyone take a step back from the recipient when they open it.

Dock the Halls.

Use card stock in the mailroom to dummy up some realistic looking timesheets, with the hour for the gift exchange you're right in the middle of marked as docked from their pay. Watch the fun as the bitching reaches new heights. Wait, is that someone marching off to read HR the riot act? You can't put a price on entertainment value like this!

Manual Labor.

Showcase your creativity, since the client doesn't let you showcase it anywhere else, with this 100% fake Employee Manual. Contains uproarious, fictional and totally bogus sections like Our Profit-Sharing Plan, Vacation Days, Overtime Pay, Bonus Structure, Addressing Grievances, Internet Use Policy and much, much more. Wait a minute, that's the actual employee manual. Oh well, even funnier. And the printing's already done for you.

I hope these suggestions have been helpful. As you rip open the gift wrap, don't forget to pause and give the fake laugh while you say unconvincingly, "Oh, that's..great.." And remember to be kind, because bringing joy to the world and love and friendship to your colleagues is what the true spirit of the season is about.

Plus you have to work with these people every day. At least until someone hands one of you a real pink slip.

Office space.

It doesn’t happen often, but like the Harmonic Convergence, total eclipse of the sun, Halley’s Comet and client approval, if you wait long enough you’ll live to see it.

Dust off those childhood dreams: NASA is now accepting astronaut applications for the upcoming Mars mission.

No doubt, despite the stringent requirements, they’ll be inundated with applications from hundreds, make that thousands, of unqualified people who haven’t seen Gravity and think space travel is as easy as booking a flight on Jet Blue. It's not. For starters, the baggage fees on the Mars trip are much steeper.

I think if NASA wants to thin the herd down to uniquely qualified candidates, the one place they should definitely start recruiting from is ad agencies. Here’s why:

Creative people are used to keeping themselves amused during long assignments that seem like they’ll never end – and often times never do.

Agency people know how to subsist on to two-day old bagels, cold pizza and pumpkin muffins so hard you could slay Goliath with them. Dehydrated, freeze-dried, bite-sized foods coated with gelatin would be like dinner at Morton’s.

The part about wearing a suit they’re uncomfortable in, even for a short time, is something they’ve done before. And sadly, peeing in that suit isn’t anything new either.

Experience being trapped in a small space with three other people you have to pretend to like? Check.

Having no choice but to accept and make course corrections from nameless, faceless voices on the other end of a speaker is something creative people do all the time.

Once there, agency people have all the knuckles and know-how needed to make a great commercial to recruit future astronauts for subsequent missions. The toughest part will be going without a trendy restaurant with an outdoor patio for lunch.

Finally, agency people will give the Red Planet a short, memorable, meaningful tagline that can be used on t-shirts, mugs and banner ads no one clicks on.

No doubt with agency people steering the ship, NASA will have the right people for the job.

As long as the job doesn't start before 10 a.m.

Big dog

If you follow my posts with any regularity – and if you do, a library card would be much more rewarding - you know I’ve written many times about my German Shepherd Max, the World’s Greatest dog.

Max is 90 lbs. He’s a big dog, but I don’t see him that way. It’s because I see him every day, and when I’m rolling around on the floor playing with him, and he’s acting like a puppy (albeit a puppy who could rip my face off with those teeth) I forget he’s a big dog.

But there are occasional reminders.

Like when the pizza delivery guy comes to the door, looks down and sees me holding him by the collar, then jumps back four feet off our front steps. Or when people see me walking him, and they cross the street to give him a wide berth and go around him.

I have to say even though Max is a big dog, he’s the perfect size for me. He’s eleven years old – beautiful, healthy, playful, protective and enjoys a good pizza (delivery person) every now and again. I wouldn't want to bring a dog bigger than he is into the family. Max has been the Alpha dog his whole life, and he's not about to surrender the title now.

I’ve always liked big dogs. Sturdy, hearty, sweet, protective companions I can send with my kids to the liquor store at midnight. ”Daddy needs a beer. Take the dog.”

I’ve never understood the appeal of small dogs. And even if I did, I’ll never understand the reason for embarrassing them and making them feel even smaller by using them as accessories and carrying them in a purse, or a baby Bjorn.

For those of you counting, there were four "them"s in that last sentence.

We have a word for small dogs in my house. They're called “appetizers.”

If it were up to me, and we had the room (and a shovel for cleaning up the back yard), I’d go even bigger. I’d love an Irish Wolfhound. The problem for me isn’t their size, but the fact they only live about six years. They’re heartbreak dogs because they’re in your life and then, just as they've completely staked their claim on your heart, they’re gone.

Another breed I wouldn't mind owning is a Leonburger. Big and lion-like, these gentle giants are sweet tempered and great with everything: kids, other dogs and even cats. Not so nice to strangers though, which works just fine for me.

The problem with the Leonburger - besides the endless burger jokes all the time - "Would you like onions on that?" - is they’re drool puppies. So I'd need someone full-time with a mop, bucket and a lot of patience to follow him around the house and clean up the puddles.

I say I'd need someone because I'm not going to do it.

Now if you'll excuse me, the pizza I ordered is here. Max and I have to answer the door.

Powering down

In an ad agency - excuse me, I mean a fully integrated, digitally progressive, socially engaged, experientially driven, disruption oriented, communications consortium - it's not hard to tell when the holiday season finally arrives. The telltale signs are all around you.

Like the fake Christmas tree in the lobby, the one that's been dragged out of storage and decorated with the same ornaments since 1979.

Emotionally-arrested frat-boy account guys, giggling like baby hyenas and tucking mistletoe in their belts, like they're the first ones ever to do it.

People trampling each other for restroom stalls like it was Black Friday, so they can change before heading out to the debauchery, free bacon-wrapped hors d'oeuvres, open bar and regret-filled morning after that is every agency Christmas party.

But before any of that happens you can see Santa coming to town weeks ahead of time. The agency starts to power down.

Suddenly, attention spans are even less than they normally are. Lunches are longer, because they include shopping time. Starting the first of December, the office begins to thin out as vacations of various lengths start kicking in.

Client meetings get pushed back. You hear a lot of people ask, "What's the difference between getting it to the client the end of the month or the beginning of January? They won't even be there !" Well, you hear me asking.

Laughter happens more often, shop talk happens less often, and there's food and candy everywhere you turn. Which is great, because I was just thinking I wasn't fat enough yet.

If you listen you can hear the agency gears slowly grinding to a halt. It's as if all the hard work, late hours, frustrations, bad client decisions, disappointments, long meetings, pitches, revisions, bad hires and do-overs of the past twelve months have finally caught up with everyone.

And now, as the year comes to a close, they have a chance to finally catch their breath.

One of the great benefits of agency life I wrote about here is the fact many of them close from Christmas Eve day to the first Monday after January 1st. In an age of no bonuses, open offices (don't get me started) and uncovered parking, it's one of the last remaining perks to look forward to.

I'd write more but, you know, it's December. I'm ready to do a little powering down of my own.

But who's counting

Believe it or not, this is my 200th Rotation and Balance post for this year. I know, I'm as shocked as you are.

I think the reason I made it to this particular landmark is I'm an exceptionally prolific writer. I'm also disciplined, making it a point to carve out enough time each day to hone and craft my words so that they convey my thoughts precisely and accurately. Plus I have opinions and things to say on a wide variety of topics - hence the tagline in the header about perfecting random.

You know I'm yankin' your chain right? I just want to have more posts this year than Round Seventeen. So far so good, but the year's not over.

The truth is I enjoy writing the blog, and I've heard rumors at least three of you enjoy reading it. And even though I usually like working a big room, that's enough for me to keep doing it (a grateful nation breathes a sigh of relief).

Anyway, since I have to get my 201st ready tomorrow, I'll keep this short.

I don't have any idea what tomorrow's subject will be, and I haven't set aside any time to write it. Maybe I'll slap it together on my lunch break.

I'm just that disciplined.

Stuck with acupuncture

I know people who always turn to alternative medicine as a first resort. They have all sorts of theories why western medicine is out to kill us with all the toxic, synthetic chemicals that go into them. I keep reminding them penicillin is a natural drug made from bread mold, but for some reason they don't appreciate hearing it.

Barring the terminally broken healthcare system - which is another post entirely - I've always been fairly satisfied with my doctors and western medicine.

For example, I'm a big fan of antibiotics. Sign me up. As I've said here before, if I have a sinus infection, the last thing I'm doing is running to Whole Foods' vitamin section to speak with their granola-eating, patchouli-wreaking, vegan-vitamin-nutritarian to see what combination of herbs and homeopathic whammy-jammy I should take. No thanks.

Instead, I'll have my doctor phone in a Z-Pak to CVS, take the first dose when I go to bed and wake up feeling a hundred per cent better.

Drug resistant strains? Over prescribing? Patients abusing them? What. Ever.

I'm not one to wallow in, court or prolong my misery. If there's a pill, ointment, syrup or vaccine that makes it better, I'm in. Having said that, sometimes there just isn't.

I have a little neuropathy in my feet, so occasionally they feel numb and cold. Something to do with the nerves not communicating with the brain. By the way, if you ask people I work with they'll tell you I haven't had any communication with my brain in years.

Anyway, it's usually caused by diabetes, which I don't have. Sometimes it's just another item on the list of fun things to look forward to as we get older. It's not hurting anything, and is really more of an annoyance than anything else. There's nothing to be done about it.

Or is there?

In researching options for those times it does bother me, I came across study after study that said acupuncture is an effective way to greatly reduce or cure neuropathy. So I'm giving it a try. It's done at a wellness practice near where I live. The doctor takes a health history, asks what the problem is and then starts sticking me with needles in my hands and toes.

There are three good things about the needles: they're sterile, one-use only. They're less than the thickness of one hair. And they don't hurt going in or out. In fact during my session, the doctor asks if I can feel the needles, and the answer is always no.

Of course, my feet are numb so I wouldn't feel them anyway, but still, you know what I mean.

My first rodeo with non-traditional medicine was when I started having arthritis in my wrist that was moving up my arm years ago. I went to a rheumatologist, who prescribed this horse pill called Daypro for the pain. I asked how long I'd have to be on it, and he said the rest of my life. No bueno.

Then my trainer at Gold's Gym - I know what you're thinking, "Jeff, you're such a perfect physical specimen why do you need to go to a gym?" - introduced me to Francois, a practitioner of a healing form of shiatsu. Not the massage kind, the kind where he presses his fingers knuckle-deep into pressure points on my back and neck and I scream bloody murder.

Here's the thing: after five sessions, the arthritis was gone and has never come back. Since then, I've reconsidered my position on alternative medicine.

The acupuncturist said she's had great success with neuropathy like mine. I'll report back in a few weeks and let you know.

I know some of you reading this will dismiss acupuncture outright. Others might even make jokes about it. That's fine, doesn't bother me at all.

If I've learned anything from these treatments, it's that I can take a little needling.

Survey says

Since when did companies become clingy, needy little entities clamoring for approval of every interaction you have with them?

Oh right. Since social media.

Inevitably, every restaurant I eat at is waiting with a survey for me to take to rate them. And, to entice me into doing it, I also get a chance to win a $25 gift certificate! They explain it, circle the website on my receipt, and make it sound like my customer transactional obligations don’t end at paying my bill.

They want me to engage.

At least they don’t flame my inbox the way car dealerships, online merchants and even my doctors’ office does. After every single contact with any of them, invariably the next day in my email is a survey asking me to rate the experience - no matter how miniscule or insignificant it may be.

Look, I’m happy to tell companies what I think. If the service, product, meal or whatever has been spectacular, I’m the first one to sing their praises on Yelp. Conversely, if it’s been awful, then the CEO, President and a few board members of the holding company will get what’s affectionately come to be known as a Jeff Letter, telling them what went wrong and asking them to make it right (Jeff letters have proven to be an extremely effective way to get results – and no, I’m not writing one for you).

This Sally Field-ing (“You like me! You really like me!”) of the American corporation has to stop. If I want them to know about my experience I'll tell them. But for the love of God and all things holy, stop asking me at every turn.

I used to go out with this girl who’d ask me every time there was more than a five second gap in the conversation “What’re you thinking?” What I was thinking was I wish she'd stop asking me that question every five seconds.

This is all driven by the popularity contest that is social media. A platform for instant feedback, now companies have a way of inviting you to "Like" them on Facebook ("You like me!). The more followers, the better the company. Allegedly.

I hear Kleenex and Tide are tied at 8 followers each.

Anyway, that’s it for now. If you wouldn’t mind, please take a few minutes to rate your experience reading this post. Your comments will be used to help improve the quality and subject matter of future posts.

Just messing with you. No matter what you say, this is as good as it gets.