The gloves aren't off

In theory, Facebook is a good thing. I can find people I've lost touch with, catch up with celebrities and even talk to them if it’s really them posting on their page. I can follow my favorite brands for discounts and special offers, view endless vacation photos, baby pictures, inspirational sayings, favorite musician YouTube clips and German Shepherd pictures (which I personally can’t get enough of) that friends feel compelled to share with the world. It can be a fun, informative, time-killing app if used correctly.

Where it comes undone for me is the preaching, guiltifying, lecturing and cage-match quality bickering some people feel compelled to administer in the course of my Facebook feed.

I stopped getting into Facebook fights a long time ago. In fact, the post I wrote here almost five years ago was the last time I remember really losing any semblance of control, and continuing an online argument for no reason other than to hammer my point home to someone who was never going to hear it.

Oh, wait a minute. There was another time in the recent past I got into it online with a writer/director/voice-over talent/creative director/agency-owner friend I've known over thirty years. I had no idea about his extreme right wing political beliefs, but all it took to find out about them was posting something favorable about Obama and not so flattering about the way he was being treated by the Republican congress. You know, something factual he didn't want to hear.

What can you do. Some people walk around loaded for bear.

Anyway, after a certain number of back and forth posts, there comes a point in any Facebook argument where it becomes less about the topic at hand and more about energy and endurance. It forces me to ask the tough questions, like how bad do you want it kid? Will it all be worth it in the end (if it ever ends)? Am I willing to go the distance?

What I've discovered about myself, when it comes to Facebook fights, is that I am not.

I put up a post today about the general blahs of being back at work after a holiday weekend. To my way of thinking, not very controversial. I’m pretty sure it’s a universal feeling that after a three-day weekend, no one—regardless of what industry they're in—wants to be back at work after enjoying time off. AmIright?

I got some comments agreeing, and a few likes, but I also got a comment that said, “You’re booked. You should be grateful.”

Let’s disassemble that comment, shall we?

First of all, my post was a little joke, based on a universal truth. And by the way, jokes are so much funnier when you have to explain them aren’t they?

Next, does the fact I made a joke about not wanting to be at work exclude me from being grateful to have the gig? I think not.

And while I’m on the subject, I actually don’t need people telling me what to feel and when to feel that way. I don’t accept that from strangers, I didn't accept it from my high school girlfriend and I’m certainly not going to take it from friends (well, Facebook friends, not real life friends).

I’m not saying people shouldn’t put up how they feel about things. It's a free country, free speech, your right and all that. And I recognize that by posting anything, and being a part of the Facebook community, I leave myself open to whatever comments anyone with a keyboard and access to my feed wants to make.

But, like in a nice restaurant, 90% of the game is presentation. It'd be better—and, even though it might not sway me, it'd probably make me more receptive to hear their point of view—if people commenting on my posts framed it in a way that expressed their opinion without condemning me for not sharing it.

And by the way, this idea I should or shouldn't do or feel a certain way just doesn't fly. Not a big fan of the word "should"—people "should" know better than to use it with that hand-on-hip, reprimanding, wagging-your-finger tone.

To me, it's just as frustrating and insulting as people who ask you to copy and repost what they’ve posted for one hour to prove to them you’re against cancer, bullying, parting your hair on the right or whatever. I’ve written here about how I feel about those people (“What do you mean ‘those people’” “What do you mean ‘Those people’?” - see below). How much validation does one individual need?

Besides, if you're looking for it from Facebook posts, you have bigger issues than whether or not people share your point of view.

I know you all won't agree with me, but if you do copy and paste this post on your page for one hour.

Bowled over

I've played the Hollywood Bowl.

Ok, not exactly played. I've walked across the stage in front of an audience. My high school graduation was held at the Hollywood Bowl, and it might've been the most awesome part of high school except for the time I talked my Consumer Law and Economics teacher Mr. Blackman into thinking he'd lost my final term paper (if my kids are reading this, don't even think about it). He gave me an A, but I still feel bad about it.

Having grown up an L.A. kid, I've seen plenty of concerts at the Bowl, so many I can't remember them all.

I saw The Eagles take it easy. If you could read my mind you'd know I also saw Gordon Lightfoot. When school was out for summer I saw Alice Cooper.

I've seen Bruce Springsteen and Jackson Browne perform together (I know, I'm as shocked as you are) for Survival Sunday 4, an anti-nuke benefit concert.

It's getting to the point I remember Crosby Stills and Nash belting out Suite: Judy Blue Eyes. I can absolutely confirm the Go-Go's got the beat. I saw Laurie Andersen do whatever the hell it was she was doing. I've seen Steve Martin getting wild and crazy with Edie Brickell while fireworks were going off in the sky.

There have been many, many more, but you get my drift.

Not all my memories are happy ones. There was the night my pal David Weitz and I were driving in my 1965 Plymouth Fury. Highland Avenue was jammed because of the show at the Bowl, so we turned up into the surrounding hills to see if we could find a shortcut around it. Out of nowhere, a police car appeared behind us, lights flashing. The officers told us through the speakers to get out of the car slowly with our hands up. We were young, but we weren't stupid. We knew this was serious.

Once we were out of the car, hands up, they got out of their car with guns drawn and pointed right at us. They told me to open the trunk, which I did slowly and with my hands in sight at all times. They didn't find whatever they were looking for, and after checking our I.D.'s, they let us go. Apparently we fit the description of two guys who'd been robbing the hillside homes recently. I figured the description was brutally handsome and incredibly funny.

Anyway, the reason my mind's on the Bowl is because a week from tonight, I'll be there again, not on stage, but watching the first J.J. Abrams' Star Trek with the Los Angeles Philharmonic playing the score alongside the movie. It should be a great night.

If you've never been there, or it's been awhile, you owe it to yourself to go. It truly is one of the greatest venues, in one of the most beautiful settings, you'll ever see a show at.

Even if you don't get a diploma at the end of it.

Stop me if you've read this one before

I have a bad habit. Well, I have more than one. But I’m not talking about my addiction to virtually any kind of bread, how I leave near-empty food containers in the fridge or my compulsion to binge Breaking Bad whenever I have a free minute.

No, the one I’m talking about is repeating myself.

The one I’m talking about is repeating myself.

See what I did there?

Case in point. I just put up a post called Drive Time about the agency I’m at, the fact it’s at the beach and how nice the commute is. Come to find out the problem is I’ve put up nearly the exact same post two other times – Tsunami Adjacent and Mourning The Commute. In fact, I've even used the exact same photo a couple of times.

Granted, it’s a good story, but let's be honest for minute—although I've never figured out the upside of doing that—it's not that good. And I’m just a little embarrassed I’ve told it here three times.

I worry that I repeat subjects. Being who I am, I think it may be symptomatic, an early form of dementia setting in and I'll be the last one to know. But then it occurs to me I’ve been cranking out this blog for years, and the truth of the matter is occasionally I run out of topics I think are worth ranting and raving about. Apparently when that happens, I unintentionally go back to the same well and write about something I've already written about. Not that it's always a bad thing. After all, some things are worth repeating.

Although I'm pretty sure this isn't one of them.

I know the nine people who read this on their iPads while they’re sitting on the toilet probably aren’t paying that much attention, and had I not pointed it out, wouldn’t have even known I was telling the same story again and again.

But you’re all paying good money for this, and I didn’t want you to…wait a minute, you’re not paying any money for this. Suddenly I don’t feel so bad.

Anyway, I'll try not to repeat myself as often. And if I do, I’ll try to keep it to the most interesting and popular subjects only.

By the way, don’t miss tomorrow’s post on how I sometimes repeat myself. It’ll be a good one.

Drive time

A good commute can be the difference between happy Jeff, and his evil twin – pissed off, short-fused, grudge-holding, horn-honking, lane-changing, one finger saluting, swearing like a drunk longshoreman Jeff.

So what makes a good commute? Well, for starters—and this should come as no surprise—distance.

For a long time, in what I believe was a very strange coincidence—or was it?—my commute to the agencies I was working at was exactly 26 miles each way. It seemed to be my travel threshold.

Even though 26 miles doesn’t sound like a lot, you can do the math - and if you can't then I believe it's a damning indictment of our public education system. Don't get me started. Where was I? Oh, right. It's 52 miles round trip. But at 8:30 a.m. or 6 p.m. going against traffic on the 405, they feel like dog miles. It may as well be a 1000.

All this to say my commute now is spectacular. The agency I’m currently at is right at the beach (or as I called it the last time I wrote about it, tsunami adjacent). I don’t have to get on a freeway to get there, I just cruise down Pacific Coast Highway from my house. There’s never any traffic on that stretch of PCH at that time of day, and it takes me about 20 to 25 minutes to arrive unstressed and un-pissed off at work.

Which brings me to the second component in a good commute: the destination.

I’ve worked for a few agencies in San Francisco over the years. They all have the same politics, personalities and British-accented, insight spouting, knit-cap wearing planners every other agency has. Here’s the difference: at the end of the day, I’d open the door to leave, and I’d be in San Francisco. It made up for a lot of ills. Flight and all, my commute to the San Francisco shops from my house was often faster than my commute to Orange County.

Another item that makes for a good commute is the scenery. You can have a short commute where you get to work in no time, but if it takes you through the senseless murder district coming and going, it’s still not very pleasant.

Since my commute du jour runs down PCH, I get to see the ocean, surfers, joggers and beach rats while I drive there and back. If I’m working a little later (stops to laugh at the thought of working later), I can even manage to catch a summer sunset. Like the old saying goes, getting there is half the fun.

Of course, depending which agency you're commuting to, it just may be all the fun.

Ghostwriter

The wide and raging river of taglines, headlines, subheads, subject lines, pre-headers, bold lead-ins, body copy, banner ads, manifestos, landing pages, social media posts, positioning statements and concept write-ups seems to flow on endlessly no matter which ad agency I happen to find myself at.

This of course is an excellent situation for a freelancer, because when the river dries up so does the bank account.

But as any copywriter will tell you, occasionally you have to deal with a bout of what real writer’s who aren’t creating a legacy of garbage (Legacy Of Garbage ©Janice MacLeod) refer to as writer’s block. For whatever reason, sometimes the words that make America buy just aren’t there when you need them.

Which is fine if you’re writing a snarky little blog only nine people read, and then only when reruns of the Bachelorette aren’t on. But when you’re a hired gun up against a deadline, there are no excuses. If the words aren’t there you have to go out and find them.

Fortunately I know just where to look. To my son James.

They say the apple doesn’t fall far from the tree. But I don’t have an apple tree, because it attracts rats to the backyard and I have a black thumb and would probably kill it anyway. And who wants to eat apples that fall off a rat-infested tree into the dirt. There’s not enough Dawn and Brillo to get them clean enough for me to eat. Don't get me started on the worms.

I may have wandered off track here.

My son is a great writer. He's unburdened by strategy briefs, client concerns, nervous account people, award-whore creative directors, account planners whispering sweet nothing in his ear – and I do mean nothing. He just likes to make up fun lines. So on those rare occasions when I need to get a fresh, untarnished perspective because my brain has gone into vapor lock, I just give him a call and tell him what I need.

Give me some car headlines that talk about performance. Knock out a few lines for this video game. I need something for a hotel in half an hour.

He always delivers.

I'd like to think he gets his writing talent from my side of the family, but I think it's just who he is. Screenwriting major, hello? This is a kid who's not afraid of throwing it out there and seeing what happens.

So, to the agencies I work for now, and will in the future, rest assured that when it comes to writing copy for your prestigious clients, and even your lesser ones, I'm going to give it everything I've got. Including my first born.

Stardate 7202016

It's the most recognizable starship in the fleet. And in July, it's docking in San Diego. Well, on the big screen anyway.

July 20th, the next installment of the franchise - Star Trek Beyond - is going to have its world premiere at Comic Con. And, if you know anything about me, you know that when it comes to Star Trek vs. Star Wars, while having great appreciation and affection for the latter, I've always been Team Kirk first and foremost.

I've also had a lifetime worth of Comic Cons. I've been to the last ten or eleven of them, and at this point, as the kids say, been there done that.

The problem is I have a film major living with me for the summer, and Comic Con is like breathing to him. So, despite the same reluctance I have every year, come July we'll be packing up the energy bars, the Stark Industries t-shirts, the camera and the credit cards and heading down San Diego way.

I wasn't excited about it until I heard about the premiere. I've actually been to one world premiere at Comic Con. That's the good news. The bad news is it was Cowboys & Aliens. The movie wasn't as bad as the critics made it out to be, but in the end it just didn't work (Note to Chung: it was still better than Interstellar). However, Harrison Ford sat in front of us and Daniel Craig was ten seats down in our row, so it wasn't a total wash.

At this point they haven't announced how the tickets will be distributed or who will get them. Maybe a lottery. Maybe lining up days ahead of time. Maybe a last minute announcement and a mad dash to the theater.

Oh, speaking of the theater, did I mention it's going to be screened at an outdoor IMAX theater, with Michael Giacchino conducting the San Diego Symphony orchestra, performing his score along side the screening? True fact. It's going to be worth it, no matter what we have to go through to get there.

Unless it's drinking Romulan ale. I hate that stuff.

My home boy

My friend, fellow blogger and professional Orca trainer Rich Siegel over at Round Seventeen published a post the other day about the joy and resulting consequences of his two daughters returning home from college.

It is the season.

His post hit home because, like the swans trying to return to Capistrano through the radioactive air of San Onofre, my college boy also pulled up stakes and managed to find his way back home from the Lone Star state. Alright, it's not exactly like the swallows and Capistrano, but you get what I was going for.

Anyway, last Thursday night I returned from picking him up at the airport. His 6pm arrival pulled up to the gate at 10:04pm - a four-hour mechanical delay was the culprit. It was a monumental inconvenience, and eviscerated any plans we had for the night. But frankly, I'd much rather the plane be deemed airworthy while it's still on the ground.

When he set foot in the house, he was beyond tired. After a four-hour delay and a two-hour time difference he's lived with for ten months, young Mr. Spielberg was a wee bit cranky. Completely understandable.

The good news is it's like riding a bicycle - a bicycle that's an eating, cash swallowing machine - the imprinted routine of living at home comes rushing back as if he'd never left.

So despite the laundry I know will pile up, the dishes that will inevitably have to be bussed by me, the floorspace that'll be taken up while he plays Arkham Knight again on the Playstation and the never-ending juggling of cars so he can visit with friends he hasn't seen in ten months, I am beyond happy he's home.

I'm happy for another reason which I'm not at liberty to talk about, but let's just say - for reasons that are nothing but good - he may not be spending his sophomore year in Texas. Not that missing the Campus Carry Law going into effect is going to bother me too much.

Side note: when I asked him a while ago what he thought about Campus Carry and if everyone at school was talking about it, he looked at me and said, "Dad, no one's talking about it. It's Texas. Everyone's already carrying a gun."

I'm really happy he's home.