Knock down, drag out

                                          BEFORE                                                                               AFTER

When my pal Janice MacLeod isn't writing about dating, breaking up or Paris, I'm sure she's thinking about what her next literary effort will be. I hope she follows through on one idea she told me about awhile ago. We were talking about her dad and the subject of carpenters came up since that's what he does. She started telling me some of his stories, and mentioned she wanted to write a book called The Secret Life of Carpenters (© Janice MacLeod). From what I could tell, it was going to be a scary book, not to be read at night or during room additions.

The reason that conversation's on my mind is we're about to get started on a remodel here at the ponderosa. And for several reasons, it scares the living daylights (family blog) out of me.

First, as my pal Rich Siegel will tell you, there are things Jews don't do (I think we all remember what happened to the last Jewish carpenter). Anyway, in my house, construction is one of them. Even if it was, I wouldn't remodel my own house. But at least I'd understand what they were doing and know what was going on.

The other thing is when I talk to people who've been through a remodel, they just give me the look. It's the same look you get when you tell someone you're getting married, or buying a house, or having children. The one that says you're about to go through initiation and find out what the club you're joining is like from the inside.

And from what I can tell, it's not pretty.

The consensus seems to be it all comes down to time and money. And how virtually every remodel takes too much of both.

We've saved a little money, but in conversations with our contractors—who we like a lot and come highly recommended by friends and people we trust—we can already see we're going to blow past whatever budget we had (Note to self: avoid the phrase, "While you're here...).

The job is supposed to run about four months. But we're starting right around Thanksgiving because, really, what better time than the holidays to begin knocking down walls and living without hot water. I'm sure the workers taking weeks off for the holidays won't delay the job. Much.

Another thing is I have a hard time seeing the finish line. I look at the plans and it looks great. But I know from the remodel of my daughter's bathroom going on right now that when we start the big job, all I'll see are open walls, exposed pipes, dust and more dust, wires everywhere, and people I don't know traipsing in and out of what was once my kitchen and hopefully will be again.

The good news is I hear it's like having my wisdom teeth out: I go through it once, and then it's done and I can get on with my life painlessly and carefree.

Except in this case, they take the teeth out through my wallet.

Pre-emptive strike

Just when you thought the world was running out of reasons to hate us and laugh at us comes this. Poo-Pourri.

It's a product that, how shall I put this delicately, masquerades certain odors after you've, how shall I put this delicately, dropped a deuce.

The way it works is you make (I said make) a pre-emptive strike against offensive odors by spraying the floral scent of Poo-Pourri in and around the bowl before you do your business. Then after, instead of smelling like, you know, a bathroom, the room smells like the Rockefeller Rose Garden.

Ask anyone who knows me, and when they're done raving about what a fine, upstanding, talented, funny, good looking, caring, compassionate and—what's the word....oh yeah—humble human being I am, there's a good chance they'll also tell you I've never been one to overthink or overanalyze things.

I mean sure, sometimes it'd be nice to know why I do the things I do. But then it always comes back to my parents, and while I'm sure they're at the root of many my neuroses and self-destructive bad behavior, they've both been dead a long time and I don't want to feel anger or hostility towards them. Where's the percentage in that?

Something tells me I may have wandered off point.

What I'm saying is I'm not a sociologist or psychologist. I don't even play one on TV. And maybe I'm reading too much into this. But it seems just the fact a product like this even exists is symptomatic of a larger issue: a society that wants to avoid any unpleasantness in every aspect of their lives. It's reality avoidance at it's most unattractive. It's the highest form of denial working at the level of one of the most basic human bodily functions.

Or maybe people just want their bathrooms to smell nice.

Sometimes it's hard to tell.

Out of the closet

Mark Zuckerberg has had a couple of really good ideas in his young life.

One of them you might have heard about was creating this little social networking platform, where people you haven't heard from in 25 years can stalk you online, look at your personal pictures and make comments you don't care about and don't want to hear. It also lets friends in your outer, outer, outer circle remind you when their birthday is.

On the bright side, it lets you slam Donald Trump endlessly day and night, for which I'm deeply grateful.

His other great idea was his singular approach to his daily wardrobe. With the exception of weddings (his own), funerals (Steve Jobs) and dinners at the White House (Obama), Zuckerberg wears the same exact outfit every day of his life. The gray t-shirt, blue jeans, sneakers and dark gray sweatshirt with hoodie.

What Mark—may I call you Mark?—and I both love about this method is it removes the decision-making process about what to wear everyday, freeing up valuable brain space to ponder the more important choices in life.

For example, glazed or sprinkles.

Sartorially speaking, Zuckerberg's not the first person to stick to what works for him.

Steve Jobs was famous for his black turtlenecks, blue jeans and sneakers.

Albert Einstein had several versions of the same gray suit so he could think about more important matters relative to what he was going to wear (see what I did there?).

Jeff Goldblum's character Seth Brundle in The Fly also had a closet full of one outfit for the same reason (lot of good it did him after that little transporter incident).

I don't have a closet full of the same outfit, but I do have a lot of clothes working off the same color palette: black. Looking in my closet is like peering into a black hole, except mine is cedar-lined and filled with wire hangars and an overflowing bag of Damp Rid.

I know I've told this story before in a post, but it bears repeating here. The wife and I were in Seattle a few years ago and having dinner with an old boss of mine. We were running behind, and she called him to say we'd be a little late. To which he said, "What's the matter? Is Jeff having trouble deciding which black shirt to wear with which black pants?"

If I could wear the same black outfit every day I would. But I don't because I think it'd creep people out. They wouldn't know if I had a lot of the same outfit, or if I was actually wearing the same damn one every day.

The irony is Mark Zuckerberg can afford to buy all the clothes he wants, even have them custom made. He could buy 365 Armani suits to look sharp all year long. That's what I'd do.

I even know the color I'd get them in.

Fan club

Since I’m certain you’re a regular reader of this blog, anxiously awaiting each days’ post with a powerful mix of excitement, dread and nausea, I know you remember the post I wrote here about being a cool weather person.

That doesn’t just apply to the great, humid outdoors. It goes for the office as well.

I love almost everything about my current gig: the location, the commute, the many lunchtime options. On occasion, even the work. What I’m not a fan of is being hot—working up a nice sweaty sheen while I’m trying to type. Sure the place is air conditioned, but it’s just not set low enough for my liking.

So I decided I'd treat myself to one of those little desk fans, and have it aimed at my face all day. Would it dry my eyes out? Numb my face? Muss my hair? Maybe. But at least I’d be cool.

When I mentioned this to the wife, she decided I deserved far better than the average desk fan I was ready to slap down my credit card for at Target. So out of the goodness of her heart, she bought me her favorite deskman: the Chillout.

This little miracle of technology not only cools things down, it actually makes me feel downright cold—no easy task. With two speeds—arctic and not as arctic—its tower design manages to create a bubble of cool air, as opposed to an air of cool, all around me without the loud racket of fan blades rattling my nerves.

In fact I can’t remember anything this cold and quiet since my high school girlfriend.

While it does the job I want it to do, I'm sure it'd take more than one Chillout to counter all the hot air you find in an agency.

But like a hundred lawyers at the bottom of the ocean, it's a start.

A laughing matter

I, like most humans, enjoy a good laugh.

Not just a regular laugh. I'm talking about the kind of hysterical, on-the-edge, stress-relieving, people-who-see-you-think-you're-losing-your-mind, crying cause I'm laughing so hard, stopping for a minute, thinking I've got my composure and then bursting out into wailing, crying laughter all over again.

The kind of laughter where you feel like a wet noodle afterwards.

That was the reaction I had to this cartoon the first time I saw it. I can't tell you why it made me laugh so hard. Maybe it's that I've worked on so many fast food accounts—including Taco Bell three times at three different agencies—that it struck me the way it did.

Yes, Taco Bell at three different agencies. It's just the kind of masochist I am.

One of those times happened to be Tracy Locke, which is where I worked when I first saw this. It was the front of a greeting card at a store called Aahs on Wilshire Blvd. in Santa Monica. Chris Bouteé, my red-headed woman, a good friend and a fine writer in her own right and I had gone to lunch at a formerly popular, now defunct westside restaurant called the Bicycle Shop.

After our tasty yet overpriced meal, we walked a couple blocks down to Aahs so I could pick up a gift for someone. We were in different parts of the store, and I happened to be perusing the many racks of greeting cards when I saw this one. And I lost it.

It was one of those laughs that shadowed me the rest of the day (it didn't help that I'd bought the card and kept looking at it). In meetings, working with my art director, kick-offs—didn't matter. I was useless the rest of the day.

By the way, many people think that part hasn't worn off yet.

Anyway, while the cartoon doesn't make me laugh as hard as it did the first time, it still brings a smile to my face every time I see it. I think it's part brilliance of the cartoon, and part of my original hysterical laughter echoing through the years in my head.

The good news is I still laugh plenty in agency meetings. Except now it's to myself, and for entirely different reasons.

Goodbye Jack Riley

As I wrote about here, I've been blessed to have worked with some of the greatest voiceover talent ever to set foot behind a microphone.

Sadly, today one of them—a legend, and one of my favorites—departed for that great recording booth in the sky.

Most people remember Jack Riley from his role as Elliott Carlin on the original Bob Newhart show. I'll always remember him for the many times we worked together on my radio spots over the years.

I was introduced to Jack early in my career (in the loosest sense of the word), and he instantly became part of my repertory voiceover group (every copywriter has one) that I loved to work with, and used in every spot I could. Jack, together with his dry, droll, sarcastic, hilarious reads elevated my scripts to a place they never could've gotten to with the words alone.

Besides being hilariously funny and fast, he was an incredibly kind man. Early on he patiently took direction from this junior copywriter who hadn't done much radio. He was gracious and thoughtful, hearing me out and offering nuanced suggestions about how he could make it better. Funnier. More memorable. Did I say funnier?

Tonight, my guess is Jack is in Studio C at HeavenSound Recording, along with a few other former members of my rep company like Gary Owens, Joanie Gerber and Bob Ridgely. Not sure who the client is, but I hope whoever booked the session added a nice long bumper. There's going to be a lot of improvising and laughter before the first take.

Thank you Jack for your kindness, your patience, your availability in every sense, and showing me how a true professional does it.

Rest in peace.

Trick of the trade

Freelancing at ad agencies, or anyplace for that matter, there are commonplace, everyday things I, like most people, have to tend to.

Check email. Answer said email. Check bank balances. Go on Facebook, Twitter and Instgram and tell people I'm working on a social assignment (I kid because I love). Perhaps, hypothetically, respond to a request for other freelance.

The problem is to do those things, I have to go through the agency server to connect to the interwebs. And then, the agency has the password to my bank account, and can read that email I got from the Head Of The China Treasury, who has a charitable donation of $35,000,000 only I can be trusted with (it was easy - all they wanted was my bank account and social security number. The transfer will be here any day now).

Many people far less paranoid than I am just shrug their shoulders, use the servers and surrender a certain amount of privacy for a nice day rate.

So what's a guy who loves his day rate and his privacy to do? Glad you asked.

You pick up one of these little gizmos.

This is my own personal wi-fi hotspot. About the size of a credit card, half as thick as an iPad and password protected, I connect to it and suddenly I can do all my personal business from my computer without the prying eyes of the IT guy, who really should be more worried about getting me that mouse I asked for three weeks ago.

Now, I could've used my smartphone as a hotspot, but then I'd have had to change my plan. And since I've been on AT&T with unlimited data plan since my first iPhone, I wasn't going to do anything to jeopardize that deal.

This device, cleverly called My Go Phone, lets me buy either 2G, 5G or 8G of data a month. I chose the 8G - it's seventy-five tax deductible dollars a month and worth every penny.

So if you have a personal email, a financial matter, or—hypothetically—a job offer you'd like to discuss with me, feel free to email me. Thanks to this snappy bit of technology, it'll just be between us.

Until Mike in Digital Experience hacks it.