Culture club

You see a lot of sameness at Comic Con. Everywhere you look, there are people dressed up in costume, engaging in one of Merriam Webster's most recent word additions: cosplay.

For four days every July, the San Diego Convention Center is lousy with Stormtroopers, Ghostbusters, Jokers, Batmans, Supermans, Laura Crofts, Sleeping Beautys, Spidermans, Harley Quinns, Wolverines, Harry Potters, every character from Game Of Thrones and more. They are collectively all part of what the press likes to smugly dub "The Nerd Culture."

The word "culture" has become the go to adjective to describe large groups of people who generally share the same interests, have the same collective experience or do the same thing, together or separately. Much in the same way "-gate" is added to even the most minuscule hint of scandal.

There's a service culture. A truth culture. Modern culture. Art culture. Social culture. Fashion culture. Hero culture. I'm even part of one—blog culture.

Ironically, there's no yogurt culture. See what I did there?

Anyway, this label seems unnecessary. In many instances, it seems the word "community" would work just fine. Besides, practitioners of nerd culture are really just pop culture lovers with more free time, fewer girlfriends and less employment than the rest of us who enjoy the occasional Iron Man film or Walking Dead Experience.

This is my tenth Comic Con, and I've spoken to a lot of the people who attend over the years. Here's where I net out (pardon the ad lingo): if "nerd culture" means feeling confident enough to enthusiastically express how much you love a certain art form, having the freedom not to care what anyone thinks, retaining the innocence to believe there is still heroism left in the world and people are capable of rising to their better selves, then I only have one thing to say.

I'm all for it.

One month later...

Tomorrow is one month since my last post here at Rotation and Balance.

Although you may not have been consciously aware of it, I'm sure you felt a disturbance in the force. An unexplainable void in your life, you know, besides money, a loving relationship and worthwhile employment. For the last thirty days, you've had that creeping feeling the world was a little less entertaining. A lot less funny. Deep down, on the inside, a small, quiet voice was telling you something was missing.

Well now you know.

This isn't the first time I've taken a break from posting. I've done it before, although rarely for this length of time. Sometimes it's pure laziness (most times). Other times it's that I just don't have anything interesting to write about.

Of course, if I let that stop me I'd never write anything.

I have to say that, like you, I haven't exactly missed it. For starters it's been a busy month what with a home remodel going on. Do to refinishing hardwood floors in our house, we've had to move out, move into an airbnb, move out of an airbnb and move back into the house with kids and dogs in tow all in the space of the last ten days.

So that's a hectic third of the month right there.

I've also been enjoying taking time to read and catch up with other ad-bashing blogs, like Round Seventeen, the Ad Contrarian and Ad Aged. They all say a lot of things I'd have said if I'd been posting the past month. Only they're saying them better than I would have.

The truth is I've started to post a number of times in the past month, but nothing really interested me enough to see it through. To quote Stephen King, one of my writing heroes, every false start felt like I was shoveling shit from a sitting position.

Not that it's ever stopped me before.

All of this is to say the month of no blogposts is over. I'm getting back in the saddle, and ready to ride into better metaphors than this one. I think all our lives are going to be better now that I've made this decision.

And if that turns out not to be the case, there's always next month.

Au revoir

You don't have enough paper, or a monitor big enough to list all the things I'm not good at. There just aren't enough hours in the day. But if you decided you had nothing better to do than to try, at the very top would have to be saying goodbye to my children when they're taking off somewhere.

Lets start here: I want them to travel the world, be explorers and adventurers, have experiences and memories that will shape who they are and widen their horizons.

It's just that I hate saying goodbye to them.

When my daughter went on her 8th grade class trip back east I was a mess. When they left us to fly home from New York together it brought me to tears. When my son went to UT in Austin, you could've mopped the streets with me.

Then when he transferred back and I saw the grocery bills, well, I digress.

So today was another one. He took off about an hour ago for Paris, with a couple of days planned for a side trip to London. He'll be meeting up and traveling with a good friend of his, and he'll be staying with a good friend of mine in London. Plus, if he has any questions at all about Paris, he knows how to get hold of my friend Janice MacLeod, who literally wrote the book on it.

I'm excited for him, but I hate to see him go. But let's be clear again—I do want him to go.

What makes it harder is he's not traveling in the world I traveled in. It's a lot more dangerous, although at least he's going to two cities that are probably among the safest in the world right now for all the wrong reasons.

See, that part right there? You know what that is? That's the parent tax anyone with children pays every day. It's that low, constant hum of white noise in the back of your brain asking "Are they alright? Are they safe? Are they being careful?" You come to understand it's the reason our parents still treat us like kids no matter how old we get. They'll never stop. And I suppose I won't either.

So, I put on my brave face, bid my boy au revoir, wish him a safe, wonderful and exciting (in the good way) trip. And when he returns in a week, his horizons will have been widened, his world view expanded and his budget blown.

But then I was already thinking this was going to cost me a few Euros by the time it's all over.

The envelope please

There are conflicting perceptions about what it's like to work in advertising.

The first, and I believe more commonly held belief, is that it's a contemptible, gutter occupation right down there with used car salesman, personal injury lawyer and income tax auditor.

The second is that it's a glamour-filled, creatively-driven, Hollywood-adjacent profession loaded with travel to exotic places and awards with stupid names that take up lots of shelf space.

Both are correct. But sometimes the pendulum swings more to one side than the other.

Case in point would be the assignment my art director partner and I just got: to design a window envelope for one of our clients.

Now, I say my art director and I, but this kind of assignment is what I like to call "an art problem." My partner, being the perfectionist she is, will attack this assignment with the same intensity she'd give a global branding campaign. Me? I'll probably head out for lunch.

The point is all that glitters isn't gold pencils when it comes to assignments in ad agencies.

Just because I had nothing better to do, when we kicked-off the assignment (yes we had a kick-off for an envelope), I asked about the strategy, data indicating need for an envelope, wanted to see examples of competing envelopes, needed to hear any "insights" the planner had on envelopes.

You can't do the job if you don't have the information. And even if I had the information I couldn't do the job. Art problem.

So in between social and digital campaigns, national branding brainstorming, new product introduction campaigns and assorted other communication channel assignments, I'll be right there in spirit with my partner while she designs the four or five window envelope options the client will want to see.

But as far as this particular assignment goes, I'm mailing it in.

Where's my parade?

I'm not gonna lie—I'm feeling a recognition shortage when it comes to appreciation for the many things I do for others. As you can imagine, being an only child makes this feeling of not being the center of the universe something I'm completely unfamiliar with.

Here's the most recent example of how I go out of my way to make life better for the people I love, as well as those around me.

Yesterday, I realized the family was double booked for Saturday night, August 12th. I know, right? We had tickets to both Straight No Chaser at the Greek Theater and to The Curious Incident Of The Dog In The Night Time at the Ahmanson Theater at the Music Center. A decision had to be made, and quickly.

Realizing immediately I couldn't change the concert date, but as an Ahmanson subscriber could exchange those tickets, I called the Music Center box office. I talked with Raphael, a subscriber concierge who spoke with a slightly affected accent and more than a hint of condescension in his voice.

Nevertheless, I persisted.

After finding some equal ground and achievable objectives we could agree on, Raphael then exchanged my four tickets for a week earlier, considerably better orchestra seats, much further up and dead center. Sure, he let me know it wasn't an even exchange and there was an additional fee required, but I didn't hesitate. I fired up the VISA card and paid it.

Giver, remember?

It wasn't easy or fun, took time out of my day and cost me money. But I did it for the same reason Walter White started his meth empire: for the family.

Maybe it's because I work in advertising, where recognition is a form of currency, awards are highly sought after (even if you don't go to Cannes to get them) and getting attention is the name of the game. Or maybe it's just being an only child and a glory hog.

Who's to say?

All I know is recognition or not, I'll keep going out of my way to take on the jobs that have to be done that no one else wants to do.

For example tonight, I'm setting the table for the family. Whether anyone notices or not.

Where's Wilford Brimley when you need him?

Wilford Brimley takes a lot of heat because of those stupid Quaker Oats commercials he did years ago. I didn't like 'em either, but I get it: there ain't no shame in making the rent.

From The China Syndrome to The Firm to The Thing to any number of other films that start with "The", Brimley has had an interesting career chock full of exceptional performances.

The one I want to talk about here is the character he played in a great, too-little-seen movie called Absence Of Malice, starring alongside Sally Field and Paul Newman. Brimley played Assistant U.S. Attorney General James A. Wells, a no nonsense, straight-shooting public servant who was going to do what it took to get to the truth.

He didn't suffer fools lightly.

Speaking of fools, I was watching the Senate committee hearings and the testimony, such as it was, of Jeff "I do not recall" Sessions today. While I was, it dawned on me how much more streamlined and quickly the proceedings would go if Brimley's character was doing the questioning.

Have a read of some of his quotes, and see how easy it is to imagine how much better things would be going if he was in charge.

"Now we'll talk all day if you want to. But, come sundown, there's gonna be two things true that ain't true now. One is that the United States Department of Justice is goin' to know what in the good Christ - e'scuse me, Angie - is goin' on around here. And the other's I'm gonna have somebody's ass in muh briefcase".

"You had a leak? You call what's goin' on around here a leak? Boy, the last time there was a leak like this, Noah built hisself a boat."

"Tell you what we're gonna do. We're gonna sit right here and talk about it. Now if you get tired of talking here, Mr. Marshal Elving Patrick there will hand you one of them subpoenas he's got stuck down in his pocket and we'll go downstairs and talk in front of the grand jury."

It only speaks to how surreal and desperate the current situation is that I'm wishing a fictional character would come rescue us.

But maybe it's going to take a fake person to get rid of a fake president.

Off the clock. Again.

The reason the title has the word "again" in it is because I've used this title before here. Feel free to compare and contrast the posts. They're both equally entertaining, humorous and a fun read in their own way. And of course, they both reflect my world-renowned humility.

Anyone working in an ad agency will tell you it's not exactly a 9 to 5 job. An account goes into review, the creative director changes his mind, a deadline gets moved up, the creative director changes his mind, a new business pitch walks in the door, the creative director changes his mind, and the battle cry goes out: all hands on deck.

If you're following along with your Advertising-to-English Dictionary, that means don't buy any concert or airline tickets, make any dinner dates or plan on getting a lot of sleep for the next several nights or weekends.

Not that I'm not a team player (a term I hate, don't get me started), but here's the thing: when I'm done for the day, I'm done for the day. The nanosecond my feet are out of the building, I don't think about it until they're back in the building the following day. I have no problem flipping the switch.

Or flipping anything else for that matter.

I've written about how seriously some people in advertising take it. Fortunately I'm not one of those. Oh, I know, advertising helps the economy, gets information to the consumer they wouldn't otherwise have (want), builds brands. Whatever. I hate for you to have to hear it this way, but we're not doing God's work here. A grateful nation is never going to thank us for the latest banner ad or social post promoting "engagement" with your laundry detergent.

A close friend who owns an agency in San Francisco told me years ago it's better to work smarter than later. Can I get an amen to that?

Don't get me wrong: when I'm on the job, you have me 110%. I'm focused, I'm a concept generating machine. I'm on it. And contrary to how it may sound, I do recognize there are occasionally times when late hours and weekends can't be avoided. The problem is a lot of agencies confuse "can't be avoided" with "that's just how we do it."

You know when you call a doctor after hours you get that recording that says "If this is a medical emergency, hang up and call 911."

Mine would be "If this is an advertising emergency, you should've planned better. See you Monday."