You break it you own it. Again.

Earlier in the evening, when I was much more awake, I was in the mood to write a new blogpost tonight. But that was then and this is now. Nonetheless I didn't want you to go to sleep without a little reading material, so I'm revisiting this little number from a couple years ago. It holds up pretty well. See if you agree.

Now that we're in the hopefully soon-to-be-ending era of the shithole president, it seems every media outlet—or fake news organization as he likes to slander them—is lousy with Breaking News stories almost every minute of every day.

Not that some of them aren't legit, what with the liar-in-chief committing several impeachable crimes and saying (or tweeting) monumentally stupid, ignorant, racist, misogynist, homophobic, climate change denying, lies, uninformed and just plain wrong things minute-by-minute on a daily basis.

But in reality, a lot of the Breaking News is just an attention getting graphic to induce us to stay tuned for not necessarily new information on ongoing stories, reports and rumors that haven't been confirmed or profiles that aren't so much breaking as being updated.

All of which got me thinking (eventually something had to) about what would actually constitute Breaking News in advertising agencies.

Client only wants to see one idea.

Breaking with tradition, a major automotive client today asked the agency to only present one idea for the global branding campaign. "We don't know what you guys are doing all day, but we have work to do. No one has time to sit through three hours of storyboards and ripomatics on ideas your creative director 'Just couldn't let go.' Show us the one and get on with it."

ManifestNO

For a recent new business pitch, none of the agency copywriters were asked to work on a manifesto. Not by the creative director. Not by the account director. Not by the general manager, although he may have tried. Cell reception is bad from the golf course.

Instead of a lofty, cleverly worded, Jeff Bridges, Alec Baldwin or Peter Coyote sound-a-like voiced statement about what the product is, means and how it impacts the world and all who come in contact with it, the unexpected decision was made to just roll the dice and show up with good work.

No insights

In what witnesses called a startling admission and an unintentional moment of truth, the agency revealed it has absolutely no insights. None. Gerard Pennysworth, Vice President of Knit Caps, Ironic T-Shirts and Global Strategic Planning was quoted as saying, "Your guess is as good as mine. I don't know why the hell anyone does what they do."

Agency gives team enough time

Used to only having 15-minute coffee breaks to create global branding campaigns, yesterday a creative team was told they'd have three weeks to come up with a single television spot. When told they were in fact not the subjects of a cruel joke, the team went into shock and required immediate medical attention.

Buzzwords not allowed

Several account people were let go today for violating the recently instituted "no buzzwords or phrases" rule. When asked if perhaps the punishment was a bit too severe, Director of Human Services and People Management Kathleen Laytoff replied, "It's always difficult to let people go, but net-net at the end of the day, they just 'laddered up' once too often."

See you next fall

January 1st and I have what you might call a tumultuous relationship. Oh sure, I'm always happy when it comes around, but then something inevitably happens to break the mood.

For example last New Year's Day, I found myself in the ER with my blood pressure somewhere between steam coming out of a pressure cooker and a lovely hillside view. That was because at the time, I'd been prescribed a new med which, come to find out, funny thing, I was deathly allergic to. Doctors, amIrite?

Anyway, this new year the tradition continued. We got home from a lovely time at our annual January 1st brunch with the usual suspects. I was in the kitchen by the fabulous new farmer's sink we put in during our remodel a couple years ago, and turned around to walk back into the living room.

Unbeknownced to me, my teeny, tiny, virtually invisible 90-lb. German Shepherd had stealthily snuck up behind me and was standing there. When I turned to go, I went ass-over-teakettle (hence the picture) into a wall, the refrigerator and finally landed face down on the kitchen floor like a bag of rocks.

Physical comedy was never my strong suit.

My son happened to be sitting in a chair that faces our open kitchen and saw the entire event. He quickly came over to ask if I was ok, which I was. Besides my knee, arm, back and cheek, the only thing that was injured was my pride. And my until then perfect tour en l'air (look it up).

So bruised but undaunted, I continue into the new year with a brand new resolution—to try to be more careful and aware of my surroundings every January 1st.

And look both ways while crossing the kitchen.

See you next year

As we wrap up another spin around the sun, I can't help but feel uncharacteristically optimistic about what the next decade has in store for us all.

First and foremost, I believe a return to sanity is coming in November, when the unstable genius is voted out of office (according to the actual count he wasn't voted in - don't get me started), and forced to wear even more orange as he's perp walked out of the White House to a solitary jail cell in upstate New York with neither a gold toilet or internet connection.

Before that happens, I'm hoping as the new decade begins Nancy Pelosi will hold the articles of impeachment from the senate until the traitor-in-chief gives his Hate Of The Union speech. But only because I think a meltdown of that magnitude on national television would be once in a lifetime, very entertaining, and probably something even the red caps and mint julep senator from South Carolina couldn't ignore.

On a more personal note, I'm grateful for many things that happened this past year, not the least of which are the friends I made at my last gig (you know who you are). I anticipate many of those relationships getting even closer now that they can flourish in much saner, more fun and healthier environments. Not that advertising agencies aren't healthy environments (pausing to make my eyes stop rolling).

Also grateful I don't have to see certain people every day anymore. Well, mainly that one guy.

I'm also planning on bringing some projects I've kept on the back burner to a full boil this year. A screenplay based on my favorite book. Another based on a sci-fi story from a famous author that I'm this close to getting the rights to. And a script for a show with one of my aforementioned friends, who is a far better, funnier and talented writer than I am (you know who you are). Oh are those your coattails? Yeah, I can hang on.

Crap, I just put it in writing. Does that mean I have to do it? I mean, no one's under oath here.

Anyway, if there's ever been a year where you could say, "There's nowhere to go but up" this is it. Here's wishing you and yours best year ever. I hope it's everything you want it to be.

Except that one guy.

What's in your wallet?

The day after Christmas, somehow I was able to overcome my food coma from our annual Christmas morning brunch and actually get a few things done. One of them was something I'd been meaning to do for years (if you said "Get a real job" calm down - you're not the first).

For some reason I never was able to find the time for this particular chore. But after years of procrastination, it finally happened: I cleaned out my wallet.

Oh sure, it may not seem like a big accomplishment to you, but considering the amount of paperwork and junk I was carrying around it was definitely life-changing. Well, okay. Pocket changing. The best way to describe the process is it was alternately a trip down memory lane, and a slog through a land fill.

If you know anything about me - and after over 1000 blogposts you probably know more than you want to - you know I'm usually an exceptionally organized person. As a rule, I like to clean as I go. I'm good that way. I put things (and when necessary, people) in their place in real time so I don't have to come back and do it later. Occasionally though, it's not always possible to do.

For example, my wallet was loaded with restaurant receipts I meant to file away in my incredibly organized tax receipt folder the day I got them. It's December, and I was clearing out receipts from as far back as March. The nice part was getting to reminisce about the meals, remember who I had them with and relive them a little bit.

The bad part was my wallet looked like the one in Costanza's hands in the picture.

Also in the billfold were souvenirs from trips I'd been on this past year, mostly in the form of hotel room card keys. I had my Comic Con hotel key from last July, my San Francisco visit room key from October, and discount coupons from each of those hotels for cocktails in their swingin' bars.

There were little notes to myself about things that seemed important at the time, and a few lines I thought were funny and I should remember.

The big surprise was that I'd actually been carrying around more than a few of the 500 Innocean business cards I got when I first started there. Of course now, they're collector's items which could probably fetch in the high $1's on eBay. A lot of the time I keep stuff using the "just in case I need it..." approach. Pretty sure I won't be needing them. And besides, my shredder needs something to do.

The nice part about all that clutter out of my wallet is it's considerably thinner now, and folds comfortably in my front pocket.

Plus now when I hug somebody I don't have to say, "Don't worry, it's just my wallet."

T'was The Night Before Christmas - 2019 Edition

It's been about three years since I put up this post on Christmas Eve. I wanted it to become somewhat of a holiday tradition. I say somewhat, because nobody really expects or wants it, but I'll keep posting it anyway. It's like Deck The Halls or Do You Hear What I Hear. The request lines aren't jammed, yet you hear it a lot. Besides, normally I'd be doing all my last minute errands like eating all the cookies the wife made for tomorrow, and dipping into the pumpkin pie early. But it is the season of giving, and damn it, if we know anything about me we know I'm a giver.

This year, I happened to get laid off along with ten other people at my agency right before the holidays. So this verse strikes a little closer to home than usual. But despite that small setback - and was it really a setback or a blessing - I look forward to the coming year with uncharacteristic hope and optimism.

I know, Mr. Glass Half Full. I thought I'd try it and see what it felt like.

So for the holidays, give those you love the best present. Hug them tight and make sure they know they're loved. Please enjoy this little diddy one more time. And the very merriest Christmas to each and every one of you and yours.

Except that one guy.

‘Twas the night before Christmas in the agency halls
Not a planner was stirring, there were no client calls
The glasses were hung by the conference room with care
In hopes the Christmas party would soon begin there

Creative directors nestled with campaigns that were dead
While visions of Gold Lions danced in their head
They’d talk of production and work they had done
It was true this year’s party would be nothing but fun

When out in the lobby there rose such a clatter
I sprang from the status meeting to see what was the matter
Was it the new intern wearing an Urban Outfitters jacket
What could possibly be making all of that racket

With a little old driver, so lively and quick
I knew in a moment it must be St. Nick
More rapid than eagles his coursers they came
And he whistled and shouted and called them by name

Now Dasher! Now Dancer! Now Prancer and Vixen!
Let’s go in the kitchen and see what they’re fixen!
To the corner office and just down the hall
They found trays of hors de oeuvres and ate them all!

The staff would look forward to the holiday bonus
Saying "as hard as we’ve worked of course they would owe us"
The general manager spoke, it was quite a summit
He told us all how profits had started to plummet

Cutbacks, downsizing, raise-freezes, client losses
He would if he could, but not so the bosses
He charted the bonus with marker not chalk
He wrote on the white board “That’s just crazy talk.”

They showed the work that’d been done through the year
But with no bonuses the staff was not of good cheer
Sure there was music and dancing for those who were able
Even some shenanigans on the conference room table

Soon it was over, soon it was gone
All the carrying they’d planned had been carried on
The party was finished, the tinsel unhung
The songs they were singing had all been sung

After bad luck like this, what else could they add
It was Christmas, and really, things weren’t that bad
Until he exclaimed as his limo drove out of sight
Happy pink slip to all, and to all a good night!

She screams for ice cream

Before I get to the post that answers the question, "Why is there a picture of vanilla ice cream on here?" I should probably address the other burning question you have: "It's been 4 months since his last post. What the hell happened?"

I'll tell you what happened - I didn't feel like doing it. There it is. I know, you're about to remind me of the many posts I put up about how I was going to be more consistent and productive in my postings. How I was going to match, if not beat, Roundseventeen.com post for post. Whatever. I get tired just thinking about it.

The truth of the matter is every time I'd sit down to write a post, all I wanted to talk about was that festering piece of shit in the White House. The unstable genius. The traitor-in-chief. But I figured there were so many smart, incisive, critical, analytical and factual articles and opinions being written about him - and not by the fake news - that I didn't really need to chime in.

So what's gotten me off my big fat bahookie and propelled me back to the keyboard and pictures of vanilla ice cream? My daughter is having her tonsils out tomorrow.

First off all, I think you all need to thank me for the fact you're looking at a picture of ice cream. At first I went to the Google and searched tonsilectomy - I don't recommend it.

My girl is home on Christmas break from college in Iowa (don't get me started). And we just thought what's more fun over Christmas break than having throat surgery, amirite?

Her tonsils have been inflamed for awhile and making her sick at school in Iowa, but her mother and I wanted her to have the procedure done by our ENT surgeon here. Someone we know. Someone we trust. Someone who doesn't use corn-based anesthesia.

So starting tomorrow afternoon, her diet for the next couple of weeks will consist primarily of ice cream, yogurt, chicken broth, ice cream, applesauce, sweet potatoes, mashed potatoes and more ice cream.

The good news is I'm not working for the next couple weeks, so I'll be able to lavish attention on my girl, and nurse her back to health while she's recovering from the surgery.

The bad news is since I'll be home, it means less ice cream for her.

Gone Dogs

It's taken me years, but I've finally written something I believe people will actually want to read and enjoy (and I think we both know it's not this blog).

Not that you don't already love my spellbinding prose about twin-turbo engines in Korean sports sedans. Or my memorable musings about the unparalleled amenities, Nappa leather and 22-way adjustable driver's seat in the top-of-the-line, flagship of the fleet. And I have no doubt you're waiting with bated breath—and who would blame you—for the next installment of a little gem I like to call Exceptional Lease Offers.

I'm just messin' with ya. I don't read 'em either.

What I'm talking about here is the story I've written about the world's greatest German Shepherd—the late, great Max—in the newly released, beautifully produced coffee-table book Gone Dogs.

A project by dog lovers extraordinaire Jim Mitchem and Laurie Smithwick, Gone Dogs is a heart-warming, heart-breaking and ultimately life-affirming collection of stories about the power of love through our relationships with dogs who are no longer with us.

A call went out to parents of all kinds of pups to submit stories of their dearly departed canines, and I was lucky enough to have the one I wrote about Max selected for the inaugural volume.

Since I am in advertising—I'm not proud—I'm going to be shameless about it and just ask for the order. What you need to do right now is go to Amazon and buy several copies for your dog-lovin' friends. And their dog-lovin' friends. In fact, I know it's only August, but why not beat the Christmas rush and stock up on a few copies for the holidays.

I also want to say that I can't thank Jim and Laurie enough for including my story. It means the world to me knowing people will get to see what a magnificent dog Max was, and how much I loved him.

Here's what I'm saying: order yourself a copy today. And when it comes, just sit, stay and enjoy every one of these beautiful, heartfelt stories.

Starting with mine.