Encore post: Answer the call (to action)

You can’t overstate the ability of advertising people to inhale their own fumes. It may be part of the job description. I’ll have to check with HR.

Many of them have what I’d call an unrealistic sense of consumer behavior that should rightfully be filed under wishful thinking. For example, against all evidence from the beginning of advertising time, there’s a prevailing thought that just because you bark an order at the consumer and tell them to do something, they’ll actually do it.

If it were only that easy.

How else to explain the fact almost every piece of—let’s call it marketing communication—that gets produced has what’s referred to in the biz as a CTA. In civilian terms, a Call To Action.

It’s the instruction from the advertiser on what they want you to do next. And it’s not one-size-fits-all. There is no standard CTA. It can be anything from Learn More to Call Now. Sign Up to Get Started. Take the Survey to Talk To Us. Let’s Go to Join Free For A Month (that was Netflix-it was a great month).

It’s a good thing it’s there. Otherwise how would you know what to do, amiright?

Here’s the truth: agencies consider a 2% click rate on web ad CTAs a resounding success. If you were getting a 2% return on any investment in your life you’d be looking for a new place to invest. But when it’s a 2% click through on banner ads (don’t get me started), the champagne is flowing, the overgrown frat boys are high-fivin', backs are being slapped and the junior team is getting assigned the agency promo piece touting their digital prowess.

On every agency brief—the six to eight page document explaining the assignment and showing that otherwise educated people don't know what brief means—there’s a description about what the agency/client wants the consumer to do as a result of seeing the CTA. For example, “Include CTA to visit website to drive user to website.”

Hey, Captain Obvious, what color was George Washington’s white horse?

Anyway, it occurred to me how much better agency life would be if there were CTAs, like these, that you could click on when the situation called for it.

Make It Stop
Anytime anyone calls a meeting about what they discussed at the last meeting, and what they'll be discussing in the next meeting as a result of this meeting, all you do is click on this CTA and immediately all the sounds stop coming out of their mouth. Their lips are moving, but they're not saying anything. Oh wait, that's already happening.

Go Away
This one's a lifesaver. Great for personal space invaders, hallway talkers or the smug, self-righteous contrarian that lives to argue with everything you say. It's essentially the CTA that wishes them into the cornfield. I'm guessing that's going to be one crowded cornfield.

Not This Again
Remember that revision the client wanted, and you made, and then they took it out? And now they want it back in? This happens on a daily basis on every account in every agency. It just makes you shake your head and ask if they've always had this much trouble making up their mind (well, yes and no - BAM!). Hit this CTA, and it resets time back 15 minutes before the original request got re-requested. Normally only Superman can turn back time by flying counter clockwise to the earth's rotation. This will make it a lot easier on him.

Drop It
Basically a trap door for every occasion. Whatever they're doing to bother you, just hit this CTA and a trapdoor opens under them. Laugh and smile as they go plummeting down an endless tunnel that will eventually land them in the seventh circle of hell.

Or another meeting.

Wyndham? Damn near killed ‘em

Last week I piled the wife, daughter and the son-in-law into my fourteen-year old Lexus ES350—really just a Camry dressed up for Saturday night—and took them down the coast to San Diego, where we were meeting up with my son and his fiancé to go see Bruce Springsteen & the E Street Band.

I know, I’m as shocked as you are.

They were playing at Pechanga Arena, a venue I was unfamiliar with and had never been to, even though it’s been there over sixty years under various names.

Since it was just an overnight trip, and arena shows are notorious for hellish parking and hours-long traffic jams leaving afterwards, I used my big brain and thought the best thing to do would be to book us three rooms at a nearby hotel, where we’d be able to leave the car and just walk to the show.

The hotel I found, the Wyndham Garden San Diego Sea World (the arena is right behind the orca prison) was literally across the street from the arena.

Being the hotel snob I am, after perusing their website and seeing that the rooms and the hotel in general—while not up to the usual Hotel Del Coronado/Fairmont San Francisco/Essex House New York/Four Seasons Seattle accommodations I’ve grown accustomed to—looked decent enough for an inexpensive overnight stay.

But as we all know, when it comes to looks, as in used cars and the opposite sex at closing time, they can be deceiving.

Most arenas are not located in the better part of town, and Pechanga is no exception.

When we pulled into the hotel, which come to find out was more of a motel, it looked decent enough. The woman at the front desk who checked us in was pleasant, and directed us to the building our rooms were in. On the way over, we noticed several extremely sketchy characters not just around the property, but staying there.

It reminded me of the Crystal Palace on Breaking Bad, except without the charm. Although if they had room service, like the Crystal Palace, I was pretty sure meth was on the menu.

We went into the room and, as they say, it was nothing like the brochure. Dingy, dirty and with a prison bathroom, there was only one window with a transparent shade out to the upstairs walkway. I imagine that was to make it easier for the addicts to decide what to steal.

All I could think was Gitmo must’ve been booked for the weekend.

If I’d been a little more thorough in my research, and the only reason I wasn't was because I was pretty danged pleased I'd found a place within walking distance, I would’ve seen the pictures of cockroaches in the rooms and Wyndham’s less than stellar ratings on Yelp.

That would’ve been the first clue.

I told everyone not to put anything on the beds, we were getting out of there.

Speaking with the woman who’d checked us in not fifteen minutes earlier, I let her know the rooms weren’t what we expected and we weren’t going to stay. Without skipping a beat, she said no problem and gave us a full refund. Which told me this probably was a daily request.

Fortunately, the Hyatt Regency Mission Bay Spa & Marina had rooms available and we wound up staying there. Instead of across the street, it was a six-minute Uber ride to the arena, and a million miles away from the Wyndham.

In a word, the Hyatt was heaven. I can’t say enough good things about it. And I believe in my heart that their staff is as great and the accommodations as comfortable, clean and pleasant as they were all the time—not just because we’d made our escape from the bowels of hell.

I wasn't trapped in the Wyndham cell long enough to notice if they had movie channels on the TV. If they do, I'd recommend watching Escape From Alcatraz.

Not for the movie. For the plan.

Yep, I'm a Swiftie

I have a confession to make. I'm a Swiftie.

If I'm being honest with myself, and really, where's the percentage in that, I may have been right from the start. And by the start I mean when my now grown, married daughter started listening to her when she—my daughter, not Taylor—was a little girl.

At first I was hesitant to admit it, but it was a different time. That was then and this is now. Besides, these days, even if I didn't like a lot of her music, which I do, there'd be an awful lot of other things to like about her.

Let's start with the one main reason that brings me endless joy: she terrifies MAGA nation. That alone is reason enough to love Taylor Swift. With one Instagram post encouraging fans to register to vote, and driving them to vote.org, over 35,000 of them did just that. The GOP is scared that she could sway an election by endorsing Biden. Which she could. Fuck MAGA.

And while she didn't support a side, it's well known in 2018 she supported the democratic candidates in Tennessee.

Do yourself a favor and take nine minutes to look at this clip of Brian Tyler Cohen explaining exactly how Fox News and Republicans are melting down about Taylor. It's a thing of beauty.

Politics aside, a few other things to love about Taylor Swift. She's an extraordinary role model, which, if you happen to have a daughter, you know are in short supply. Unlike artists in her position, she not only appreciates her fans but she shows up for them, usually without fanfare or publicity. Taylor's been known to surprise fans at their homes, on their birthdays, at weddings, at their hospital bedside, and sometimes, like here, their engagement parties.

She's generous with her time as well as her money. At the end of the U.S. leg of her wildly popular ERAS tour, Taylor gave members of her crew $100,000 each as a thank you for all their hard work—do the math. Never mind, I'll do it for you. It totalled $50 million.

She cares about people. She's nice. She models gratitude. If you've ever seen her in interviews she's A) Genuine B) Intelligent C) Suprisingly funny D) All of the above.

The answer is D.

And let's not neglect to mention her work ethic. She's been a star for a long time now, but she didn't start out filling up 96,000 seat stadiums night after night. She worked hard from a young age to become the performer, songwriter and global pop star she is today.

Speaking of songwriting, her catalog ranges from teenage girl longing (Love Story / You Belong With Me), to cleverly written and performed break up songs (We Are Never Ever Getting Back Together), to a feminist anthem that resonates with truth (The Man). The first two songs my daughter played for me, also included below, were Hey Stephen and the heart-tugging The Best Day.

If you're already a fan, and especially if you're not, have a listen.

She's performed with, and counts as fans people like James Taylor, Mick Jagger, Ed Sheeran, Tim McGraw and Kendrick Lamar to name a few.

In fact, even this guy is a fan.

Coming home

It's not easy to experience the confusing emotions of sacrifice, joy and relief in the same moment. But that's exactly what videos like this make me feel.

I go down a lot of rabbit holes on YouTube—Springsteen, Taylor Swift (yes I'm a Swiftie), standup comedians, German Shepherd videos, versions of Stand By Me and Tracks of My Tears—but the ones that affect me to the core are of soldiers returning from overseas, surprising their families and relatives.

These joyful, tearful reunions remind me of the sacrifice, real sacrifice, our soldiers and their families make everyday. Even during an awful period of time when a bone-spur addled, dementia-ridden, brainless, spineless, morally and financially bankrupt, rapist, convicted felon and overall cowardly piece of shit who thought of them (and still does) as "suckers" and "losers" was elected for reasons I'll never understand.

Anyway, the minute these families realize what's happening, you can see and practically feel the fear and uncertainty lift from them as they run to hug their loved ones who've done the one thing they hoped and prayed for: they came home.

They fight wars they didn't start. They're at the whims of politicians who have no idea what it means to sacrifice or defend honor. And they go back time and time again because it's their duty. It makes me realize I need to stop complaining about tough days at the office.

It doesn't matter what side of the aisle you're on, or what color your state is. If you have a beating heart, you can't help but be moved by videos like this.

God bless all our soldiers.

And just for the record, I'm not crying. You're crying.

On being Biff

You know the face right? Sure, it looks a little older than when you first saw it. But still, your mind instantly knows exactly who it is. And why you recognize him.

Isn’t that right, butthead?

Along with Anthony Hopkins as Hannibal Lecter, Ralph Fiennes as Lord Voldemort, Anthony Perkins as Norman Bates and Margaret Hamilton as the Wicked Witch just to name a few, Tom Wilson is in the unique and rarified position of having been one of the screen’s most iconic villains, Biff Tannen, in the wildly successful Back To The Future series.

As Tom points out in his revealing new YouTube documentary, Humbly Super Famous, being Biff is both a blessing and a curse.

In the film, Tom takes us on his journey to getting cast in the role, which he initially didn't want, and how surprisingly close it was to his own experience growing up.

Not being the bully, but being the victim of bullying on almost a daily basis.

There are sweet moments in the film, like fans tearfully talking about how BTTF changed their lives, and how much the film means to them. There are also surreal moments as well, like when a hospital employee wants to talk about the movie and Tom’s role while his mom is in her last moments. It’s those encounters that leave you shaking your head.

Another story about how Tom, fresh off his second hip replacement surgery, has a fan encounter in a restaurant while he’s eating, and despite the excruciating pain of standing up, does it without complaint to accommodate the fan’s request.

In the film we also meet Tom’s beautiful family, his son and daughters. His wife Caroline appears, though only in photographs, and with a label covering her face that says “wife.”

Full disclosure: I know Tom. We met through our mutual friend Ned when he was shooting BTTF. And while I wouldn’t call us close friends, we’ve run into each other several times over the years at different events—bar mitzvahs, a wedding, another wedding, out by the Korean BBQ truck—and every time, Tom is a funny, giving, gregarious, inclusive and a joyful instigator of fun. My kids and my wife adore him. When they know Tom's going to be somewhere we are, they prepare themselves to have their sides hurt from laughing and ask me to drive there faster.

Even if I didn't know him, I'd tell you to do yourself a favor and watch Humbly Super Famous. You’ll see why Tom is really nothing like Biff.

Now go on, make like a tree and get out of here.

That dog

Jon Stewart brought me to tears last night. It wasn't because he was talking about some atrocity happening in the world, a celebrity who died tragically too young, or recounting that scene from Forest Gump where Forest asks Jenny if his son is smart or if he's like him.

Nope. Jon Stewart brought me to tears talking about his dog, Dipper, who he'd lost the day before taping last night's Daily Show. As you can see in the video, he can barely get through telling us about how he met Dipper, how he came to be his dog and how much he meant to him and his family.

For Stewart, Dipper was that dog.

Anyone who's ever had a dog, whether they admit it or not, on some level understands the deal they're making from the start—that they're going to be with us for far too short a time, during which they'll steal your heart and never, ever give it back.

And anyone who's lost a dog understands how deep the grief runs. I've been through it with dogs I've loved too many times. Even now, they're always in my orbit, and my life. My home is emptier without them, and my life is immeasurably better in every way for them having been here.

Except for the shedding. I could do without the shedding.

In the clip, Stewart wishes we all find that dog. For me, it was Max. An actual German long-hair German Shepherd, Max was the world's greatest dog. Literally not a day goes by I don't miss him.

Maybe that's because his ashes are still sitting on mantle. Who's to say?

It's been said before but I'm going to say it again: with their unconditional love, unlimited joy and undeniable loyalty, we don't deserve dogs. We just don't.

Anyway, tonight I hope Dipper is playing hard with his new best friend Max.

And like Jon Stewart, my wish for you is that you're lucky enough and blessed enough in your life to find that dog.

Encore post: Take the afternoon off

Every once in awhile on a Zoom call, my colleagues see me wearing this hat. And they always want to know the significance of 3:30. I explained it in this post about six years ago. But since I was asked again recently, I thought an encore posting might be timely.

So here you go. More than you ever wanted to know about this hat. Please to enjoy.

You might think what you're looking at is a ratty old baseball cap with 330 embroidered on it. You'd only be half right. What you're actually looking at is a collector's item.

Years ago, my colleagues and close personal friends Alan Otto, Tena Olson and I decided what America, and dare I say the world, was crying out for was another advertising agency.

And really, can you ever have enough?

So to fill the void, and to have a place to go where we could work with people and clients we like all day long, we immediately leapt into action and started getting together every Sunday morning at Starbuck's to map out our plan of attack for opening our own agency. Between lattes and banana bread, we batted around ideas how we'd differentiate our agency from the zillion others out there.

The first name we were going to go with was The Beefery. We took an old butcher cow chart, and instead of the names of the cuts we substituted clever ad terms, none of which I can remember right now. That may be why we never went with it. Under the heading of collector's items, there are also Beefery t-shirts and hats hidden away deep in some storage locker somewhere.

Anyway, we knew an agency called The Beefery wasn't going to get any vegan clients, but we were okay with that. Then, somewhere in the course of those caffeinated Sunday morning discussions, we decided to go with a name that represented something the three of us had experienced many, many times in our combined years in the business— nothing really good happens after 3:30 in the afternoon.

Ideas. Strategies. Disruptions. Pitches. Performance reviews. Client meetings. They all happen, but just not as well as they should after 3:30PM.

Our promise was we were going to get while the gettin' was good in the first three-quarters of the day. People were fresh, their creative juices flowing, they hadn't burned out yet. Every single day, we were going to hit the ground running first thing in the morning.

We'd be unstoppable. Then completely stoppable by 3:30.

Of course almost immediately it occurred to us, what with this being a "service business" and client emergencies having a timetable all their own, that clients would have a tough time buying into our philosophy. Which explains why, at the end of the day, 330 never got off the ground.

Despite that fact we continued to meet at Starbucks for months afterwards, occasionally talking about opening an agency but mostly just enjoying each other's company and the people watching.

Optimists that we were, when enthusiasm was at its highest we ponied up and had these hats made. I wear it all the time, and have to say I still like it a lot.

But not nearly as much as I like the idea of calling it a day at 3:30.