Sunday, September 13, 2015

Roll 'em Roll 'em Roll 'em

They're everywhere. In jars on the bookshelf, glass bowls on the dresser, the bottom of drawers and jean pockets.

Pennies. The Fredo of the coin world.

I've always been a big proponent of change (SWIDT?). Especially since I drive a car that has a special compartment for it. Armed with quarters, nickels and dimes, I fear no parking meter.

The problem is the thing I use change for the most I can't use pennies for. I know there's a movement to do away with the penny. But I'm not for it.

After all, what will we leave for the next person in that little plastic dish at the car wash and liquor store if we banish the penny? It's a cheap way of feeling like you're doing something good for someone else without actually doing anything good for them.

I know it costs more to make a penny than the penny's worth, but I don't believe that's the issue.I believe it's an organizational problem. So I decided to be an example for my family and the nation by doing something about it.

Today I took all my pennies and dumped them on the bed. Then, counting in two's fifty-cents at a time, I rolled them into bank coin sleeves.

I wound up with $3.50. That's 350 pennies. See how easy math is with pennies?

I even found a relatively rare 1956 D penny in the pile. Depending on which eBay listing you believe, it's worth either $1.60 or $498. I choose to believe the second one.

I'd be curious to know how many people think the same way as I do about pennies.

And I'll bet you know exactly how much I'll pay for your thoughts on it.

Thursday, September 10, 2015

No joke

If you haven't seen the trailer for next years' Suicide Squad, have a gander at it here.

Besides looking awesome, and making people forget Will Smith starred in After Earth, the trailer reveals the next incarnation of the Joker, frighteningly played by Jared Leto.

I was never a Leto fan, and in fact he wasn't even on my radar until I saw his brilliant performance in Dallas Buyers Club (btw,I was among the first to call Oscars for McConaughey and Leto).

I was also a purist, of the belief no one could ever come close to Heath Ledger's embodiment of the Joker in The Dark Knight. At least right up until I heard Leto had been cast. The casting director deserves an Oscar for this one.

The look of joy and glee on Leto's face as he delivers his memorable, quotable and infinitely creepy line in the trailer gives me chills every time I watch it.

The line is "I'm not gonna kill you. I'm just gonna hurt you really, really bad."

Which, if you work in an agency, may have a slightly familiar ring to it.

Wednesday, September 9, 2015

Remaining faithful

It's like Groundhog's Day.

Every September, Apple introduces the newest iPhone along with a few other products or improvements.

Then, online and in person, the Apple faithful show up in droves a couple weeks later to snap them up so they can have bragging rights to being among the early adopters of Apple's latest.

ME: Hi, my name is Jeff and I'm an Apple loyalist. ALL: Hi Jeff.

I love the annual show. From the year's worth of rumors leading up to it, to the pre-show music (all of it available on iTunes), to Apple's vice-president of Software Engineering Craig Federighi's humor-filled and loose presentation, to the products themselves, it all works for me. And on me.

I have an ancient iPhone5 I waited two months and went to seven Apple stores to get when it first came out. For those of you keeping count, that means as of today's presentation I'm three generations behind on the iPhone. I want the new iPhone6S Plus. But I probably won't get it.

Instead, I'll wait for next year's song and dance when they introduce the iPhone7. I like buying in the non-"S" years.

Whenever the subject of iPad comes up, between my laptop and my iPhone I've never been able to find a reason to hop on the iPad bandwagon. But I did want one after today's introduction of the 12.9" iPad Pro. It has an available Smart Keyboard for $169 to make it more like a laptop, and a $100 Apple Pencil which is their way of saying stylus.

However when I use the calculator on my ole' iPhone5 and add up exactly how much all this new gear would cost me - and add in the fact I now have tuition for young Mr. Spielberg, plus the wife and daughter are waiting for their new phones - it becomes painfully clear I'm going to have to wring (or ring) a little more use out of what I have.

Hey Siri, couldn't you cut me a little slack and make it every two years?

Sunday, September 6, 2015

Happy Labor Day

We're into the long weekend, and tomorrow is Labor Day. So what better time to celebrate by listening to some fine music celebrating the tone and spirit of this deserved holiday that honors this country's Labor movement and the working men and woman who led it.

Alright, not all of these songs actually honor the movement - some have a little fun with it.

From Elvis to Alabama, maybe you'll know a few of these. If you do, or even if you don't, please to enjoy. And be sure to make the most of your holiday weekend.

You worked hard for it.

Saturday, September 5, 2015

The fine print

Today I made an investment I'd managed to put off for years. I bought a new printer for the house.

The old printer was a HP Photosmart C8180, and it served us well for a long time. But as it got older, it would occasionally freeze up under the stress of all the work it had to churn out. Something I can definitely relate to.

Then there was that obsolete thing. With the advent of Apple AirPrint, which was not one of its capabilities, it was only a matter of time before it was taking the big dirtnap.

The good news is the price of printers has continually come down, and the technology loaded into them has steadily increased. The bad news is - and this is an odd complaint - is there are too damn many to choose from. HP. Cannon. Brother. Epson. Lexmark (never a contender). Each company making at least ten to choose from, running the gamut from inexpensive to need a co-signer.

The determining factor on price is features. Paper feeder? Yes please. Automatic double side printing? Twice the fun. 12 pages per minute? If you say so. AirPrint? How did I ever live without it.

I didn't have the cash on hand for both the new MacBook Pro I need and the new iPhone being announced next week. But I did have the $99 bucks for a new HP OfficeJet 5740 (actually I just poured a little more gas on the American Express card).

So I feel like I at least got to upgrade something.

The setup however didn't go quite as smoothly as I'd hoped. It had trouble connecting to my wireless network. I thought it'd automatically say, "Oh, Jeff's network, where you been all my life?" Not so much.

Seems I was running on a 5Ghz network, and the printer is only 2.4Ghz capable. With the help of HP Tech Support I was chatting with, who at one point told me I needed to be patient (I got your patient right here...), I created a new 2.4Ghz network for the printer to hook up with. I know, right?

Now everything's working swell, and the new printer's spitting out paper like it just took a swig of Zima.

I wonder if it'll let me print out the loan documents I'll need for the ink cartridges.

Friday, September 4, 2015

I'll be your Uber driver tonight.

I've never used Uber. I get the concept, and the concept scares the hell out of me.

As I understand it, through an app on your smartphone you let Uber know you need a ride.

Then, they let a complete stranger, who's somehow managed to pass a cursory background check while hiding the fact he killed three kids in Jersey, know where you are and what you look like.

They pull up in their personal car, which may or may not have been serviced or inspected since they've owned it ("Brake pads?! That's just crazy talk."), and you get in.

That thing you heard through your entire childhood about getting into cars with strangers? Yeah, not so much.

Google "bad Uber experience" and you'll get thousands of pages detailing horror stories. On the flip side, there's a website called Diary Of An Uber Driver, written by an anonymous driver, who appears to work in Australia, about the nightmare customers he's picked up. It's quite funny, although not as funny as this blog or Round Seventeen.

The reason I'm ranting about Uber is I was mulling over becoming a driver to research a short story in the works.

Fortunately, I sat still for a few minutes, the urge passed and I thought of something else to write about.

As far as I can tell, being an Uber driver does have a few things in common with freelancing: you work when you want. You can take long gigs (drives) or short ones. And you have to make a good impression each time out so they'll ask for you again (passengers get to rate their driver through the app).

On the other hand, when I'm freelancing at home or in an agency, rarely does anyone throw up where I'm working, leave their purse or wallet on my desk, fall asleep in the chair next to me (unless we're in a status meeting) or scratch my upholstery with their keys. Then expect me to clean it up.

The reason I even signed up for Uber - did I mention I signed up for Uber? - is because of my son. He doesn't have a car while he's at school, so he'll be using public transportation (which university students ride for free), getting rides with friends and using Uber when he has to. The deal was if I signed up, he gets $20 in free rides.

Which is $20 I don't have to spot him, so sign me up.

The catch is he doesn't get the credit until I take my first ride. Around the block counts, right?

Wednesday, September 2, 2015

Mr. Tee

A few years ago, I was looking for something I could do to add on to the monumental fortune I've made in advertising. Preferably something not involving monster egos, all-night work sessions, talking to account planners and unimaginably bad pizza.

So my friend and art director extraordinaire Kurt Brushwyler and I kicked around escape plans for a while, and came up with a business idea we could both get behind: t-shirts.

Alright, so it wasn't the most original idea. But we were going to do it in a way that managed to combine two things we loved - t-shirts and Vegas.

I forget the name of it, but for a while there was a little newsletter/brochure you could pick up at any restaurant, usually near the restrooms by the sponsored post card rack and outdated copies of the L.A. Weekly. It listed all kinds of bizarre classes that not only reinforced every stereotype about L.A., but also that no legitimate institution of learning would ever offer.

One of them was How To Get Into The T-Shirt Industry. Coincidence? I think not.

So one night after a long day freelancing at Chiat (is there any other kind?), Kurt and I hopped in his Prius and drove over to the world-famous, two-star Marina Del Rey Marriott for a three-hour class taught by guys who'd hit it big making t-shirts and selling them to Paris Hilton for $95 a piece at Kitson.

It was actually an interesting and educational evening. Needless to say the part about having to go to Vegas at least once a year to hawk our wares at the Magic Fashion Convention was quite appealing.

Our master plan was to get those cart/kiosk things you see in the main promenade of The Forum Shops at Caesar's and sell the t-shirts off of them. It was going to be our test run. If they did well, we'd approach each of the casinos and holding companies about making exclusive t-shirts for their gift shops, with funny lines tailored specifically for each hotel.

I wrote about a couple hundred Vegas/hotel lines, and Kurt started working on designs for them. It was ours, and it was fun.

Right up until I called The Forum Shops to find out about the carts. Come to find out - and if I'd thought about it for a second I would've realized it - that Caesar's owned all the carts in their mall. They didn't rent them to outside vendors.

But since we both come from advertising, and are used to rejection, adversity, broken dreams and plans going awry on a daily basis, we knew exactly how to handle the situation.

We gave up.

Every once in awhile, when Kurt returns a phone call (my hair was black when I called him) or when I see him, we kick around rebooting the idea. But then we move on to more important things, like which sushi place to go to for lunch.

We still own the URL and still have the lines. Plus there are a whole slew of casinos that weren't there the first time around we could approach. So I'm not ruling anything out - we might come back to the idea at some point.

All I know for sure is if we do, there'll definitely be a lot of research involved.