Sustain this

When I was growing up - a process many who know me would say I have yet to accomplish - I remember in history class or social studies when we'd talk about the then Soviet Union. We'd laugh as only ugly Americans can at the plight of those people who, having yet to experience perestroika or come to their capitalist senses, were still living under a harsh communist regime.

One example of their state of despair that we talked about always, pardon the pun, stuck with me. It was their toilet paper. The teacher would make the observation that in communist countries, the toilet paper was always brown and had the silky smooth texture of sandpaper.

Clearly Mr. Whipple was not a communist.

I've never forgotten that image of square, brown sheets of paper. In fact, I couldn't even if I wanted to. I'm reminded of it every time I go into a restaurant where they use napkins made from recycled paper.

Absence of color me old-fashioned, but I miss the soft white napkins these environmentally correct ones have replaced. They brought an elegance to the dining establishment, even if the main course was burgers and fries.

And really, are we running out of trees to make paper? Trees are one of our most renewable and sustainable resources. While we may not be growing them as fast as we're cutting them down, are we really at the point we have to recycle paper that's been wiped across someone else's mouth?

The solution seems relatively clear - plant more trees, and make the ones we have now last a little longer.

Yeah, I know it takes electricity to run the mills, but the sandpaper napkins aren't making themselves either. Track it down and you'll find a brown plug somewhere.

Besides, when a restaurant like, for example California Pizza Kitchen, decides to trade down to recycled napkins, they may be making themselves feel good about their environmental efforts but they're also cheapening the currency when it comes to their brand. You can bet customers aren't hurling compliments at them for their proactive stance on the napkin issue. No one cares. The damage to the brand isn't worth the trade-off.

I have no doubt I'll be hearing from all my Earth Day-lovin', environmentally leanin', recycling supportin' friends about how wrong my position is and how I'm advocating wastefulness.

If it's any consolation, I love the Dyson Air dryers in the men's room.