Their website even boasts "So anyone anywhere can take an amazing photo at any time."
Clearly, Apple believes they've used technology to turn us all into Annie Leibovitz, taking award-worthy pictures of even the most mundane and insignificant objects wherever we go. How else do you explain an average of 465 photos per 1GB devoted to them on every iPhone.
Apple is so confident of their phone camera, they show these pictures - among others - on their website as examples of the kind of results one can expect.
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I was at an event the other night. It was a one-of-a-kind Tribute to the Beatles, with the two surviving band members performing. As you'd expect, it was a once in a lifetime photo opportunity. Fortunately, or so I thought, I had my iPhone camera and all it's picture-improving technology with me.
You should know that I'm a steady hand and have a fairly good eye. Additionally, because I've shot my fair share of commercials, I use the "one more for protection" approach to taking pictures at an event like this, almost guaranteeing there will be a clear, great, usable shot. Almost.
Here are some of iPhone pics from the event:
The idea perpetuated by Apple that an iPhone camera eliminates the need for a real camera is absurd. Just ask any photographer (real ones, not me).
This seems to be one of those lessons I have to keep learning. I have to stop shooting (see what I did there?) for convenience, and opt for the camera that's going to give me the results I expect. Even if it doesn't fit handily in my pocket.
Next time I'm attending an event that's bound to be filled with Kodak moments (look it up), I can definitely picture myself using one of these to capture the memories:
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