Tuesday, November 22, 2011

Brain freeze

They look so nice don't they? Like big, chilly robots lined up just waiting to be filled with boxes of frozen food from Trader Joe's.

Our thirteen year old Frigidaire refrigerator is on its last legs (last rollers?). While it still keeps things cold, you can feel a nice chill standing in front of it because the seal on the door isn't nearly as tight as it used to be.

But then whose is?

There's also a handle missing, no doubt from years of the kids hanging from it. It's a lot noisier than it used to be (aren't we all). And because it's so old, it's whatever the opposite of energy efficient is. Whenever its motor kicks on, the lights dim throughout the house and we can actually hear the electric bill going up.

So this past weekend, since it was raining anyway, the family and I had a fun-filled afternoon walking around Howard's looking for a new fridge.

On the logo it says "Nobody Beats Howard's." I'm not sure if that means price. Or selection. Or service. Or just confusing the crap out of someone who hasn't had to think about it in years. If it means that last one, then it's definitely truth in advertising.

When we bought our current fridge thirteen years ago, it was around $800. Needless to say I was in for a little sticker shock. Apparently the cost of materials, design, new refrigerator technology and all those white plastic vegetable drawers has skyrocketed.

After opening and closing more doors and drawers than I could count, the one we zeroed in on came in at $2299 after the energy rebate. (I was going to make a joke about Doors & Drawers being a washed up country music group. But actually it's a company that makes, well, guess. Though I'm not sure they get much business with a website that looks like this).

But I digress.

I have to admit I was intrigued by the French Door model with the extra crisper drawer. Four handles, four things to open and four things to break for those of you keeping count.

The crisper drawer between the fridge on top and the freezer on the bottom doesn't actually give us any more room than the two drawers that do the same job in our fridge now.

But it looks way bitchin'. And it had a decal that said, "Fresh Food on a whole new level."

Copywriters.

And it was a Maytag. Which as you can see by the sticker in the upper right corner is made with "American Pride."

Howard's has been selling appliances for a very long time. In fact we bought our current fridge, washer, dryer and dishwasher there. They're local, knowledgeable and can usually deliver and install on the same day.

So far be it from me to tell them how to do their job. Obviously they know the best way to display refrigerators on the showroom floor.

Apparently, tons of blinding neon lights reflecting off a roomful of white and stainless steel refrigerators are an essential part of the purchase decision-making process.

We wound up not buying a fridge that day. Instead, we came home and spent some quality time with our failing fridge. We discussed how if you take an extra minute to press the door closed tight, it actually sealed okay. And that despite being down a handle, we really didn't have any trouble opening it. There was no getting around the fact it wastes a lot of electricity. But we own a Land Cruiser. Wasteful is something we're used to.

Then we looked at pictures of all the refrigerators we'd just seen, and spent some time talking about what would look best inside our house.

We decided it was the $2299.

2 comments:

Melissa Maris said...

When I bought my first fridge in 2003, I believe I paid something like $469.

Our fridge died on us at the beginning of the year and, like you, I fell in love with a stainless French door model that cost $1799 or something.

Can it REALLY be that much more expensive to create a stainless model with the drawer at the bottom? I think they're ripping us off...

And, does Howard's have a Thanksgiving Day sale you can take advantage of?

Jeff said...

Howard's always has a sale going on. I think we'll visit them again on Black Friday or the day after Christmas.