Wednesday, August 27, 2014

The best offense

There's a line of thought in advertising that creative work isn't really effective unless it makes someone mad. By that standard, I'm living a very effective life.

The problem with writing a blog, posting snarky little quips on Facebook and Twitter, and just generally mouthing off without a filter is that you're bound to offend someone. Still, that's no reason to quit doing it. In fact, just the opposite.

It's always teenage fun seeing how far you can push things. And getting a rise out of people, well, that's just icing on the cake. It's more than that - it's encouraging and enabling.

I try at all times to delineate between being a jerk and being funny, although I'm sure there's a long line of people who will vouch that I wouldn't know the difference if it hit me in the head.

Also something there's a long line for.

Anyway, let me apologize in advance for any future posts, comments, off-the-cuff remarks or unfiltered punchlines I blurt out.

Know that going forward, I'll try to be more considerate, and restrain from saying or doing things that offend your delicate sensibilities.

Whiner.

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