Tsunami adjacent

One trick to making the day a little better when you’re working at an agency is to work at one that follows the tried and true first rule of real estate: location, location, location.

I’ve worked at agencies located in industrial parks, in the corner of run down shopping malls and alongside an airport runway. As I’m sure you know by now, I’m not particularly picky as long as – say it with me - the checks clear. But it is infinitely more pleasant to be someplace with a spectacular view to distract me from having to come up with the next earth shakin’, product movin’, sales increasin’, consumer viewin’, client pleasin’, award winnin’ banner ad.

Which is why I quite like where I happen to be working right now.

It’s an agency in Huntington Beach. I don’t have to get on a freeway to get here – I just fly down PCH from my house for about twenty minutes, and enjoy the view of the naval ships refueling, and rearming, at the Seal Beach Naval Weapons station. I try to count the bumper-to-bumper cargo ships backed up in the ocean because of last week’s dockworkers strike at the port. And then, a little further down the road, I watch the surfers and wish I were one of them. I don’t surf, and I’d probably get smacked in the head with my own board, drown and die, but you know what I mean.

This agency is spread out over four buildings, and the picture above is the view from the one in front. The one with the café. And the happy hour on Thursdays. And free breakfasts on Fridays. I file it under things could be worse.

Of course, being me, while I sometimes appreciate the full impact of gazing out at the ocean in the middle of the workday, another thought does cross my mind no matter how hard I try to keep it out.

It looks like this:

Now, this isn't the first time I've posted about tsunamis. About three and half years ago I put up this post. But when I wrote that post, I was just passing through. Now, I spend at least eight hours a day tsunami adjacent, not counting my leisurely lunches I love so much.

I don't think it matters if I see it coming or not, because either way, once it hits, I'm going to be one big, fat, soggy piece of humanity floating down Main St. past Sushi On Fire and the Pizza Lounge.

I just light up a room don't I?

Anyway, I'll enjoy the view for now and try not to worry too much about tsunamis.

On the bright side, it's Huntington Beach. I can always get a pair of board shorts in a hurry if I need them.

Moving experience

Here at international headquarters of Rotation and Balance, we've had quite a year so far. You may have noticed the postings have been happening at a feverish pace, and by that I mean more than one a month.

Also, with the staff additions (new refrigerator for the Corona Lights and a second-hand La-Z-Boy recliner), we've outgrown our current office space near the Port of Los Angeles, just east of the refinery.

C'mon, what did you think that smell was? (Don't say the writing).

Anyway, since this is the worldwide interwebs, and RNB is read by people as far away as Finland, Nigeria and Vladimir's hometown, the board of directors decided in a contentious 7 - 3 vote that headquarters needed a more international presence.

Randy Greenwood, former director of Arby's real estate operations has been brought on as our VP of International Real Estate Acquisitions. Welcome aboard Randy. Having been with Arby's for over 25 years, and having gone backpacking in Europe for three weeks with his high school sweetheart after graduation, we have the utmost confidence Randy will get us a space we can be proud of and continue to grow in.

Hopefully in a country without corporate income tax.

Anyway, his first few weeks have been spent negotiating for office space on the 148th floor of the Burj Khalifa, the world's tallest building located in Dubai. He tells me they shot one of the Mission Impossible films there, although he's not sure which one.

I'm not really certain the desert is where I want to be. I sweat if it goes over 60 degrees, and frankly unless I'm lying down in sheets I don't look very good in them. White is not a flattering color on me. It just isn't.

But my objections may be moot after all. Our accountants at H&R Block tell me that the revenue generated by this site is well over seven figures. All zeroes.

Which probably means we'll have to say goodbye to our Burj Khalifa office space, and keep our international headquarters right here in the states.

Not to worry. Randy has been working on some contingency plans, and says he's found a space that may suit us in a very desirable mall on the edge of town, just on the other side of the tracks.

We've already got the people from Fastsigns scheduled to come measure for the brand new Rotation and Balance sign. It should look great between the donut shop and massage parlor.

Blame him

You want to know whose fault it is that I'm in advertising? It's his.

A long time ago, in a lifetime far, far away, I saw a job post on the UCLA job board for a position in the mailroom at an ad agency in Century City. I'd never given much thought to advertising, but I did give a little thought to paying my bills and my rent. So I interviewed for the position, turned on the charm and humor we all know and love and got the gig.

Come to find out the agency was Wells, Rich, Greene. And the creative director who arrived from New York shortly after I got there was Howie Cohen.

By the time Howie got there, I'm not sure which of my jobs I was on at the agency. I'd started in the mailroom, where I got to make my rounds, and talk with everyone every day. A social butterfly even back then.

Then I got promoted to running the stat camera (look it up) in the studio. Except it wasn't in the studio. It was in a small, badly ventilated room next to the studio. Since the camera used a lot of fragrant chemicals to develop the film, I'd have to hold my breath a lot, then run out of the room after I'd taken a shot of whatever camera ready art I was working with.

From there, I was bumped up to traffic person - excuse me, project manager. If you look in the Guiness Book of World Records, you'll see that I was the worst traffic person that's ever held the job. True fact.

Anyway, my grand plan, since I was a theater arts major, was to become an agency producer. I figured if I did that, I'd make all these contacts. I could get an agent and start my illustrious film career.

But a funny thing happened on the way to my three-picture deal.

One day, there were no creative people at the agency. A team was down in Rio on a shoot for Brittania Jeans. Another team was out sick. Yet a third team was at a client meeting. This all happened to be on a day when a Bran Chex print ad had to be written and presented. The account guy, a short man who looked like he was wearing those plastic glasses with the fake nose - except they were both his - was running around the agency trying to scrounge up someone to write the ad.

He called Howie, who wasn't in that day, and asked who he should get to write the ad. And Howie said "Give it to Jeff."

So I wrote it. While it didn't win any awards, I'm pretty sure it's still the best written ad for a high-fiber cereal Reader's Digest has ever run.

Shortly after that, Howie promoted me to junior copywriter. Honestly, it was thrilling. I was excited to be working with the team, Howie and his partner Bob Pasqualina, who had created the legendary "I can't believe I ate the whole thing" Alka-Seltzer commercial.

As you might imagine, earning his bona fides working in New York advertising during that time, Howie has many, many stories that only someone who lived it can tell. And nobody tells a better story than Howie. If you want to read some good ones, definitely have a peek at his blog MadMensch.com.

I'm happy to say Howie is still working his magic in the world of advertising. I'm still working mine as well, although so far nothing I've done has made it to the Advertising Hall Of Fame. Yes, I said so far. Keep hope alive.

Anyway, I don't know if I ever actually thanked Howie and told him how grateful I am for launching me into a career I didn't even know I wanted. But if I haven't, I'm doing it now.

And by the way, for all the creative directors I may work for in the future, if you don't like something I write, now you know who to talk to.

Driven to it

The older I get, the more I think I shouldn't start blogposts with "the older I get." It just makes me think about how old I'm getting, then I get depressed and want to move on to something else.

Instead, I'll start with the longer I do this...no, no. Wait a minute. That just makes me think how long I've been doing this. Not that writing blogposts is something I mind doing - I quite enjoy it.

There are things I enjoy more of course. I could give you a list of things I enjoy more.

Speaking of lists, I find it's always easier when I go shopping to make a list and stick to it. If I don't, then I shop with the if one is good two is better approach, and wind up coming home with bags and bags of groceries and household cleaning items I don't want or need.

And what is it with all the laws outlawing plastic bags anyway? Seriously, they were easier to carry and I recycled them much more than paper ones. Some tree-hugger sees a plastic bag blowing across the freeway and now we all have to pay ten cents a bag for the paper ones. As if the ten cents a bag the stores now charge is going anywhere except their bottom line.

While we're talking about freeways, what's the deal with all the construction? Seems like by the time the new lanes and transition roads get built, traffic will have caught up and they'll be obsolete.

Here's a thought - what happens when we the word obsolete becomes obsolete? Then what word will we use to describe it? Makes you think doesn't it.

I think it's odd avocados are really a fruit. You never really see them in a fruit-friendly environment. Guacamole? On top of BBQ chicken salads at CPK?

Funny how some restaurants just go by their initials. We don't call Five Guys FG, but sometimes we call McDonald's Mickey D's or Club Mac. Which sort of sounds like Club Med.

Whatever happened to Club Med anyway? Their commercials used to be great, and the resorts looked awesome. I never liked the all-in-one pricing, although I see the appeal of it. I remember they had lots of resorts, but if I ever went to one I'd choose one out of the United States, because I'm already here and it wouldn't feel like traveling unless I went to another country.

Here's the thing about other countries - they have a different word for everything. In London, an elevator is a lift. In the U.S. a lift is a ride, except when it's not. Lift could mean carry. But why would you carry an elevator, especially up stairs? That doesn't make sense.

Time to write my post about distraction. Right after I catch up on the shows on my DVR.

Wow, look at that sunset...

After dark

This will be very deja vu-ish (funny, you don't look vu-ish) to my fellow copywriters and art directors.

You've been working for eight weeks on an important presentation to the client. The day of the big meeting finally comes. It's a Wednesday at 4pm. There's no immediate deadline, but this was the day and time everyone was available, so this is when it was scheduled for.

As the meeting goes along, the client laughs at the right places, nods their head and you're thinking how great it's going. Then just as you're all getting ready for Miller time, as you're walking out the door, the CMO asks if they can have a word with the management supe and the creative director.

When they come out of the conference room, the smiles are gone. So are any thoughts of Miller time. The clients you thought loved everything had a little problem with it. They hated everything. And they want to see new work in the morning.

The call goes out - everyone at the agency stay at the agency. Place your dinner order and cancel your plans for the night. You're there until morning, coming up with new ideas for the clients to hopefully like as much as they led you to believe they liked the first ones.

There are so many things wrong with this picture it's hard to know where to start. But I'll start here: What does it say about a client who knows you took a couple months honing to perfection the ideas you just presented, and then asks you for entirely new ones fifteen hours later?

It says they're an asshole.

Anyone who had any idea what it takes to do what you just did would realize it doesn't happen in that short amount of time. They're poking a dog with a stick. Watching you jump through the hoop. They're laughing, and not with you.

The other thing that's wrong with the picture is the agency agreed to do it. Without an ounce of self-respect, dignity or value for their own work, they cut themselves off at the knees and affirm to the asshole client the work they do really has no worth, since you spent months working on it the first time when you could've just come up with it overnight. Like the account leaders just told them you would.

There comes a point, at work, in life, where you have to - and let me quote the bumpersticker here - just say no. When you have to make clear you respect yourself even if they don't. That great thinking takes time. And the fourteen hours from 5pm to 7am is not that time.

I'm not saying you can't come up with something, you can. But at that time of night and level of burnout and exhaustion, when creatives are cracking each other up with bad Christopher Walken impressions, scrounging around for cold pizza and sleeping face down on their keyboards, it won't be anything either of you will be proud of.

Which only lowers their opinion of the agency further. It's a vicious circle.

Still, the same people that agreed to this insane request will be the ones high-fiving each other like overgrown frat boys just for the fact they managed to churn out something that, if there were any justice, would be sitting at the bottom of a birdcage. We've all been there.

I think anyone who knows me would agree that while I'm a joy to work with and for the most part a little social butterfly, I also have a short fuse and don't suffer fools lightly. Another thing they'd tell you is I don't have a problem saying no for the right reasons when everyone above me is saying yes for the wrong ones.

No matter what time of day it is.

The state of taxes

This is the second time in four years I've done a post about taxes. The last time was here.

Even though it's an annual event, and a subject everyone likes to bitch and moan about, I don't write about it every year because that way it's just a little less real.

Until April 15th. Then it's very real.

I'm fairly organized about things, which makes it easier to get ready for it. I have my friend Pam Ziegenhagen to thank for that. She probably doesn't even remember, but years ago when we worked together, she told me how she organized all her receipts in different categories in an accordion file. Then all she had to do was add up each section for tax time.

It was good advice, and I've been doing it that way my own self ever since.

But because I know I can wait until virtually the last minute and still pull it all together in about three hours if I have to, I have extra time to get my panties in a twist about getting it done. Which I always do.

I have issues. I never said I didn't.

So here's the thing - sometime in the next few days, I'll buckle down, go through my accordion file with all the past year's receipts like Pam told me, do a little addition, make a master list of totals for my accountant and be done with it.

Then, when I'm at my tax appointment with my accountant Ethan, we'll chat about all sorts of things and I'll stare at the Green Bay Packers posters he has in his office for about an hour and a half while he punches in the numbers in a way that makes everything okay.

Ethan does right by me every year, bless his little ten key.

I was going to end this post with somewhat of a reach. It was going to lead into something something Sherlock Holmes, and working purely by deduction. See what I did there?

Obviously I don't prepare nearly as well for ending my blogposts as I do for doing my taxes.

Graph paper

A few years ago, I had my day in court. Well, not technically in court, more like in my lawyer's office. But I did raise my hand and swear to tell the truth, the whole truth, so help me God.

I was deposed by opposing counsel in a legal action I was involved in. SPOILER ALERT: They settled with us for a nice chunk of change because we were right and they were wrong - we knew it, they knew it and the American people knew it.

Anyway, if you've never been deposed, I highly recommend it. Definitely an E ticket. First and foremost, it's a game of truth. But it's also a game of wits with opposing counsel. The adrenaline is flowing, and you have to be at the top of your game.

For starters, you shouldn't use the word game in each of the last three sentences.

Anyway, the court reporter who transcribed the deposition used this handy little machine: a stenograph. She had it connected to a laptop (Sony VAIO - apparently Apple hasn't cornered the court reporter market yet) running software that translated the shorthand she typed into real English on the transcript.

That means for each one of the fifty ways the opposing counsel asked me the same question, in the hope of tricking me into changing my answer, the court reporter had to type in my answer. I'm not under oath now, but I'd swear I saw her roll her eyes around the thirty-fifth time he asked. I know I did.

A lot of my friends and colleagues have told me I'd make a good lawyer. I'd like to think it's because they think I'm smart and have a keen legal mind. But it's probably more because they know I don't shy away from confrontation, and I've always enjoyed playing a big room.

It probably won't happen though. I mean, a Jewish lawyer? Whoever heard of such a thing.

From beautiful downtown Burbank

There are a lot of reasons I like writing radio. But I think the main one is that for the most part, people leave me alone. I'm pretty free to do what I want.

There aren't agency sleepwalkers jockeying to be at casting sessions, sneaking in to watch director reels and making comments suggestions as if they were asked.

Radio also doesn't have the glamour and excitement attached to it that television does, probably because there's no where near the money being spent on production and media.

Fine by me.

In my opinion, I'd rather be sitting in a recording studio than an editing bay any day. It's infinitely more fun. And I get to work with a caliber of talent that's unparalleled. Every time out, sometimes over many, many takes, they give it their best. (Although my theory is if you can't get what you need in ten takes, you have the wrong person on one side of the glass or the other).

The very first radio spot I ever did was for Jack In The Box. We recorded it in the big room at the long gone Wally Heider Studios in Hollywood, and the incomparable Jimmy Hite was the engineer. Since it was my first radio spot, my creative director was with me at the session. And even he couldn't believe the talent we had in the room.

Either I wasn't paying much attention to the budget, or the client wasn't. My first spot was a cast of seven legendary voice over talents. Jack Angel. Joanie Gerber. Tress MacNeille. Bob Ridgely. Brian Cummings. Frank Welker. And Gary Owens.

Gary was the consummate professional. He had the quintessential announcer's baritone and also a comedian's timing and sensibility. Between takes he'd joke about Dan Rowan and Dick Martin of Laugh In, where he'd first become a household name as the show announcer. And when it was time to get back to business, he'd look at me and ask, "Is that what you were looking for?"

That was the one and only time I ever worked with him. And I'm not gonna lie to you - I was starstruck not only with Gary, but with everyone in the booth.

Gary Owens passed away yesterday at the age of 80. So I'd just like to say thanks Gary, for taking direction from a kid who really didn't know what he was doing yet, and for making me feel that I was doing it right.

Rest in peace.

Bad advice

So the wife and I are at a dog show a few years ago, looking around, deciding what breeds we might be interested in. Obviously this was before we knew how awesome German Shepherds are.

Since we're both fans of the larger breeds, we found ourselves talking to this short, extremely buff guy who bred Mastiffs. Now, large is an understatement when it comes to describing the Mastiff. They're gentle giants, and the one he happened to be holding on a thin show leash weighed 240 lbs. If the Mastiff had stood up on his rear legs, with his front paws on the guy's shoulders, the dog would've towered over him.

He asked me if I'd like to hold onto the leash and I took it. Then he started to walk away from us. At that point, the dog decided to follow his owner. I pulled back on the leash with almost all my strength, and that's when I saw the thought bubble appear over the dog's head. I believe it said, "Weak, puny man. Do you really think you can control me?"

Which if I'm not mistaken is also what my high school girlfriend told me. BAM! I'll be here all week.

Anyway, the dog didn't skip a step or break a sweat in dragging me back over to his owner.

I asked the breeder when the last time was that he locked a door at his house. He said, "Well, we have nine of the boys in the house. I don't think I've locked a door in twenty-five years. Don't even have a car alarm on the van. When the Mrs. has to go to the store, she always just takes one of the boys with her."

Then, just out of curiosity, I asked him how he'd get the dog to let go if he was biting someone. And I think it's safe to say I got an answer I never would've expected.

He pulled an unsharpened #2 Ticonderoga pencil I hadn't noticed before out of his pocket, and he said, "If he's biting someone, you just take one of these, lift up his tail and put it up his butt. That'll get his attention."

Well, yeah.

I've done a lot of things I never thought I'd do in my life. We had a cat that I had to give subcutaneous IV fluids to every day of her life for a kidney disease. Then, as she got older and more infirm, I actually had to give her daily enemas because she was constipated.

Clearly I'm not skittish about caring for my animals.

But I'm here to tell you, of all the things I never need to experience, I'm pretty sure it's being the guy sticking a pencil up the butt of a 240 lb. Mastiff who's already pissed off.

For a lot of reasons, the wife and I wound up not getting a Mastiff. I'm sure they're great, loyal, sweet dogs. But then most dogs are.

Right up until you reach for the pencil.

Things I was wrong about: GPS in cars

Beginning with butt heaters and remote controls, my wildly popular “Things I was wrong about series” continues.

You’re welcome.

Here’s a little number you may not have heard before: $965 million. That’s how much is being requested in the 2016 federal budget for the Global Positioning Satellite (GPS) Program. It covers both military and civilian positioning satellites.

So you say “what does that have to do with me?” Well, you know that navigation touch screen in your car, the eight-inch color one that gives you the shortest route to Whole Foods and the Prius dealer, plus real time traffic reports so you know when to start swearing on the 405? It gets all that information from those GPS satellites orbiting over your pretty, lost little head.

There was a time, a primitive time, a bygone time, when I didn’t have a car with a nav screen. My feeling was exactly how freakin’ lost do you have to be that you need a bazillion dollar satellite network, in medium earth orbit 12,500 miles overhead, to get you where you’re going.

Like I said, this was before I had a nav screen. Now, I like to file it under how did I ever live without it.

Sure, I used to be one of those drivers who relied on my common sense, finely honed sense of direction, knowledge of roadside landmarks and social skills (I asked) to figure out how to get where I was going if I didn’t know. But seriously, all that thinking and resourcefulness just made my head hurt.

Now I can just punch in an address, and one of two voices – a woman’s voice I’ve named Priscilla, or a man’s voice I haven’t named – will guide me turn by turn, offramp by offramp, street by street to within about 200 feet of my destination. I think if I’d ponied up for the more expensive Mark Levinson sound system it would’ve guided me to the front door. Whatever. I see it as a chance to use those rusty common sense skills.

Private roads, dirt roads, toll roads, I drive with the confidence of knowing Priscilla will get me where I need to be.

So here it is, the part you've been waiting for. Yes, I was wrong about navigation in cars.

As much as it hurts to admit it, and it doesn't hurt that much, I'd be lost without it.

Oooowwwwdi

Every once in a while, a commercial comes along that restores my faith in advertising. Well, faith is a strong word. Let’s just say occasionally a spot grabs hold of me and won’t let go.

The Audi Super Bowl spot called Prom is one of them.

I love this commercial. Everything about it is perfect. The casting, the writing, the performances, the cinematography, all of it.

The fact that it’s for a car I love – yes I still miss my A6 – doesn’t hurt either.

Occasionally a director is able to catch lightning in the lens. I think he/she did it here with the shot of the prom queen opening her eyes, just after the shot of him behind the wheel with his black eye. It’s a reaction shot of her, but you feel as spellbound as she does.

So many car spots make the mistake of trying to communicate what it feels like to drive their vehicle. Where this spot succeeds brilliantly – from taking the principal’s parking spot to the beeline he makes towards the prom queen – is conveying how driving the Audi makes you feel inside. Everyone knows that feeling. Everyone wants it. What's engaging about this spot is that it’s about so much more than the car.

If you’re a regular reader of this blog, you know I don’t lavish commercials or the business with praise very often. But to me, the simplicity, the universal truth of it, the underdog winning consequences be damned, is all done so well I wanted to make sure people are aware of it.

You know, besides the billion people who saw it on the Super Bowl.

Baby you can't drive my car

There are a whole trunkful of copywriters and art directors who, at any given hour of any given day, are working on car accounts. It's their job to put into words and pictures the experience of driving whichever car model their client makes. If your client makes a fun, sporty performance car, it makes your job easier. If they make a minivan, well, it makes your job a paycheck.

Not that there's anything wrong with that.

But minivan or sports car, the point is it's meant to be driven.

I'm talking about the thrill of driving. Where you feel the feedback from the road through your hands on the wheel. Where your tires stick like Krazy Glue while you’re taking a curved on-ramp at 70mph. And ride like you’re on rails in the straightaways. That never-get-tired-of-it feeling of being slammed back in your seat as you hit the gas and accelerate past some rustbucket doing nothing but standing between you and where you want to go.

You know, the experience of driving. You know that experience? Well forget it.

From Google to Mercedes to GM, everyone is jumping on the new automotive fad of a car that drives itself bandwagon.

To which I say, what’s the point? (I say that to a lot of things, but this – really?)

Isn’t the definition of driving to drive? Not to wax too poetic, but no one wants to be the ballerina that never dances. The thoroughbred that never races. The swimmer that’s never sliced through the water. Alright, so analogies aren't my strong suit. But you see where I'm going.

This is one I really don’t get. I mean, I understand the appeal of driving my car into a parking garage, then getting out and letting it find it’s own parking space while I go off to Five Guys. I mean the gym. But then, I don’t get the full parking experience, an essential adjunct to the driving experience.

Taking refuge behind the cause of "safety," some cities are now installing roadside sensors for cars that drive themselves to follow. This is very reassuring. These cities can’t even repair potholes.

The picture above is a Mercedes prototype called the FO15. It drives itself, although there’s a steering wheel should you become overwhelmed with nostalgia or the urge to shut off the auto-pilot and drive yourself.

This other picture is the inside of the F015. Apparently carmakers believe if you don’t have to worry about driving, you’ll spend your commute time more productively by working on the way to and from the job.

I barely work at work. I don’t see it happening.

There’s a bigger story here about technology for its own sake, and questions that need to be asked. For example, just because we can do something, should we? Coincidentally the same question I asked about my high school girlfriend.

Because there’s a tangled web of liability questions, routes, judgment calls the car would have to make in a split second, I don’t see the self-driving car as a realistic option for decades, if ever.

But in the unlikely event self-driving cars hit the road sooner rather than later, I’d have to tell it the same thing I tell my kids.

If you can drive yourself, you can pay for your own gas and insurance.

Honey I love my kids

There's a very small club of actors I'm genuinely happy to see on screen, regardless of what movie they're in. But one who always brings, and brought, a smile to my face was Rick Moranis.

For decades, Moranis was the go to nerd, the nebbish with glasses who stole your heart and split your sides. His characters, cartoony sometimes, had depth. Not only did I feel for them, I rooted for them.

Which leads me to the question: where's he been the last twenty or so years? Come to find out he's been staying true to himself, and earning my respect in a way few people can.

In February 1991, Moranis lost his wife Ann Belsky to breast cancer. They had two small children, and Moranis made the unofficial decision to walk away from Hollywood and raise his kids. It became official in 1997. He was done.

In the few rare interviews he's given since, he says he doesn't miss it. He's always surprised when people are so shocked at what they think he gave up. But the truth was he had very little control over the material he was doing - especially the Honey I Shrunk The Kids franchise. For a comedy writer, it wasn't a good situation.

Here's what he had to say about it:

“Stuff happens to people everyday, and they make adjustments to their lives for all kinds of reasons. There was nothing unusual about what happened or what I did, I think the reason that people were intrigued by the decisions I was making and sometimes seem to have almost admiration for it had less to do with the fact that I was doing what I was doing and more to do with what they thought I was walking away from, as if what I was walking away from had far greater value than anything else that one might have. The decision in my case to become a stay-at-home-Dad, which people do all the time, I guess wouldn’t have meant as much to people if I had had a very simple kind of make-a-living existence and decided I needed to spend more time at home. Nobody would pay attention to it, but because I came from celebrity and fame and what was the peak of a career, that was intriguing to people. To me, it wasn’t that. I didn’t have anything to do with that. It was work, and it was just time to make an adjustment.”

In the past few years, since his kids are grown now, Moranis has gotten his feet wet again, doing a little voice over work in cartoons and recording a record album. It was all done close to home, and sadly doesn't signal a return to movie roles.

I won't run down his list of credits. You can see them all on his IMDB page. But I will say that when one of his films comes on TV, it does make me miss the Keymaster, Seymour Krelborn, Bob McKenzie and Dark Helmet.

But fortunately, they're all still alive and well and right where I last left them on Netflix, cable and DVD. They'll always be around whenever I want them.

Just like Rick Moranis was for his kids.

Your outside voice

I recently wrote a post that dealt with a kind of phone I thought had disappeared but hadn't. Today's post is about a phone I know has been vanishing for some time now.

That urban American cultural icon, and improvised Superman dressing room, the pay phone.

Not a surprise really. With the proliferation of cell phones, the pay phone and phone booth were on borrowed time.

I always felt there was a class system when it came to pay phones. There were the thick wooden phone booths, like the ones you can still find at Philippe's downtown, or Musso's in Hollywood. Then there were the metal ones, filled with graffiti and wreaking of urine, that you'd find on the corner of every gas station.

There are any number of movies where someone is on the pay phone, in a phone booth, at night, in the rain. The romance of those shots rarely matched the reality of trying to hold the receiver a few inches away from your face in case some of the nastier germs decided to make the leap.

Despite the inherent risk of using them, I miss pay phones. Not half-booth ones like above that got such a huge laugh in Superman II, but real ones.

When I'm at a place like the restaurants I named, I make it a point to call someone. I love the feeling of ducking into the booth, closing the door and shutting out the world.

Barring finding out I actually came from another planet, which many people I work with believe, the phone booth is probably as close to being Superman as I'm going to get.

The romance of the phone booth was also captured in the song Operator by Jim Croce. In it, he has a conversation with a pay phone operator, asking her to connect him to a lost love. It's a song I always loved, maybe because it reminds me of nights before cell phones, when I was on a pay phone trying to get back together with someone.

Or maybe I'm just a sap. It could be that too.

The golden rule

So this evening I was sitting in the porcelain chair in our reading room, perusing the pages of Fortune magazine. As one does. I found an article that talked about how much employees who work for the Four Seasons Hotels love their company.

Not their jobs, their company.

Sure there are the perks you'd expect. Ridiculous employee room rates at any hotel in the chain, anywhere in the world. The ability to transfer to hotels in other countries, and live out that adventure in style.

But the one reason they love the company so much, and, by extension, customers love the company so much, is the one main rule they have for their employees: treat others as you want to be treated. Simple recipe for success, right?

They're not the only company that shares that point of view.

There's a little shmata shop you may have heard of called Nordstrom which also operates under the same golden rule. It's the reason their sales people are more like helpful, leave-you-alone-until-you're-ready people.

The sad thing about good service is that it's as surprising as it is refreshing. As customers, we've reached a point where we're so used to bad service it's like being hit with cold water when you encounter someone who's genuinely there to make sure you're happy.

When was the last time you said, "That guy was so nice! I can't wait to visit the DMV again!"

It's ashame more people don't make it a personal philosophy no matter who they work for. I work at a lot of ad agencies where no one treats anyone the way they want to be treated. And if they do want to be treated that way, they have bigger issues to worry about. But most of the time the philosophy is "Do unto others before they do it unto you."

Yes, it is a glamour business.

Still, I'm nothing if not an optimist. I believe the glass is always half full. Sure it's with rusty, dirty, chemically polluted tap water from a municipal reservoir homeless people bathe and pee in, but still.

I remain filled with hope that one day we'll all treat each other just a little kinder, a little better and a lot more like the way we'd like people to treat us.

Now if this asshole in front of me would just make up his freakin' mind. I need an ice vanilla spice latte like you can't believe.

The daily grind

Like the ability to make change and cursive writing, the fine art of driving a stick shift is rapidly disappearing.

As I mentioned in this post, most people couldn't name three kids who can drive a manual transmission. The real shame is because of that, they'll never get to experience the thrill of what I like to call "real driving." The speed at your beck and call. The precise control and coordination between foot and hand. The shame of being with your high school friends and stalling out on La Cienega just before Sunset and rolling into the car behind you.

Of course I made up that last one. Yeah, that's it. Made it up.

My first few cars were manual transmission, and I used to look for any excuse just to drive. At every red light, I felt like Andretti waiting for the green, revving the engine, giving the nod to the car next to me, ready to leave him in my dust.

Of course, it was a '71 Super Beetle so there wasn't a lot of dust. But you see where I'm going here.

Eventually, time takes it's toll in the form of children, and as any parent knows you always want to have one hand free to reach in the backseat and remind them where they come from. So inevitably the day comes for all of us where we give up the thrill of a stick shift for the convenience of an automatic transmission. We convince ourselves it feels almost as fast off the light. That's it's not so bad, which it's not (I'm good at fooling myself). Automatic really is a lot better at rush hour on the freeway, and that becomes sort of a mantra.

But if I'm ever stuck at a Hertz counter at a regional airport in farm country somewhere in the midwest at midnight - and why wouldn't I be - and all they have left is a beat up Ford Focus with a manual transmission, I'll be able to drive it.

Sadly, the 2015 graduating class of Driver's Ed can't say the same.

Let's leave Bruce Jenner alone

When I used to live in Santa Monica, in a rent-controlled corner apartment on the top floor of a seventeen-floor building that was a hundred yards from the beach, I used to somehow manage to get up in the pre-dawn hour and stagger half-awake over to the internationally famous Mecca of Bodybuilding, Gold's Gym in Venice to work out.

Now I know what you're thinking. You're saying to yourself, "But Jeff, why do you need to work out? You're already such a perfect physical specimen." First, thank you for noticing. Second, it takes work maintaining this physique. And third, unless this is a circus funhouse mirror - and I'm hoping it is - I probably should get back to it sooner rather than later. But I digress.

Did I mention my rent controlled apartment a hundred yards from the beach? Okay, digressing again.

Anyway, because it was Golds, I'd always see a lot of celebrities working out there. I've worked out with, well, worked out in the same room with Jeff Goldblum, Jennifer Connelly, Keanu Reeves and Laura Dern to name a few.

One person I also saw fairly regularly was Bruce Jenner. At the time, no one was talking about him transitioning to a woman. They were just whispering about his bad plastic surgery. But as the years went on, and his face took on more feminine features, the rumors started - privately at first, then publicly.

Eventually, he started take female hormone treatments, and his physical appearance began to become more feminine as well.

I recognize the fact Jenner has courted a lot of the publicity that surrounds him. He's been a public figure for over forty years, becoming a genuine American hero by winning the Olympic gold medal for the 1976 decathlon, a sport which until then had been dominated by the Soviets. He's also excelled in other sports, was talked about for the role of Superman in the 1978 film, and more recently has sold his soul to the devil by cavorting with the Kardashians on their reality show.

Throughout it all, his appearance has been gradually changing to the point where what is transpiring is now undeniable. Especially by Jenner. Apparently he has come out (no pun intended) and made public the fact he's transitioning to a woman.

From the procedures to the revelation that the rumors were true, none of it could've been an easy decision. In fact, Jenner is doing his own reality show about the entire transition, that will explain the process as it happens. Of course this is for money and ratings. But I suspect sharing it all with the world will be somewhat cathartic for him as well.

I feel if he's finally transforming into who he believes he really is, then let him. Leave him alone. Stop the tawdry press stories and harsh memes about him. Quit Photoshopping his pictures with grotesque and exaggerated feminine features where his face is.

What's so disturbing about it all is this misplaced logic people have about having a right to be disappointed in Jenner because he's making a decision he's probably wanted, needed, to make all his life. The cruelty of the comments surrounding his decision are nothing short of ignorant and evil. So is the sense of entitlement of the tabloid and some mainstream press.

From Olympic athlete to actor, game show celebrity to aviation businessman, race car driver to reality television star, Bruce Jenner has always been who we've wanted him to be.

It's time to let him be who he wants to be.

Let's keep this short

Today is Super Bowl Sunday, so it probably doesn't matter what I write since no one will be reading it (I know, why is this day different from any other?)?

I've written here a couple of times, here and here, about my futile, humiliating, nothing-can-make-me-feel-more- stupid-with-the-possible-exception-of-my-children attempts to become a contestant on Jeopardy.

However, as I was watching the show the other night, it hit me like a bolt of what is lightning (see what I did there?). I've been applying for the wrong position.

Instead of contestant, I should be going for Jeopardy category writer. It's not like I don't know how to bring the funny. Depending on who you ask, I do it for a living. And those category titles and answers are short. Nothing I like better than short copy, with the possible exception of the paycheck that comes with writing it.

I always think the categories reflect the writer's personal tastes. So it'll come as a surprise to no one that my first Jeopardy categories would be Springsteen, Breaking Bad, The Godfather, Sushi Bars, German cars, Helen Mirren and Potpourri (have to keep some traditions alive).

Moving on to the double Jeopardy round, which is always harder, I'd have Movie Palaces, Star Trek, Stand-Up Comics, Seinfeld (I know he's a stand-up, but really, a category unto himself), Is This Thing On and Star Wars Geography (This planet was destroyed by the Death Star super laser in Episode IV: A New Hope...).

Unfortunately you can't go online to apply for the category writer job, so I'll have to see who I know and how to get stuff to them.

Another great job for me would be lotto winner. Working on that one as well.

By the way, it was Alderaan.