I have a Peanuts cartoon I've had since I was a kid. Somehow, even way back then, I must've been peeking through a keyhole to the future and known I was going to wind up in advertising, because the cartoon is the perfect metaphor for the business.
I wanted to use it in this post, but I figured since it was Peanuts, instead of just barging forward and possibly infringing the copyright of a multi-billion dollar, global cartoon conglomerate, not to mention pissing off Snoopy, I should probably get their permission.
Can you guess how this story ends?
I went on the interwebs and found who I needed to contact to get the rights to post the cartoon. Here's the email I sent them:
To Whom It May Concern:
I write a blog called Rotation and Balance (rotationandbalance.blogspot.com). It covers a wide range of topics, but, since I'm a creative director and copywriter, quite often deals with the advertising industry.
I've saved the attached cartoon for many years from one of my childhood Peanuts books. I'd like to post it on my blog under the title This Is What Advertising Is Like.
The blog is not monetized, and I do not make anything from it. I post links to it on my Facebook page which is only read by friends, and my Twitter feed which isn’t read by nearly as many people as I’d like.
Anyway, I wanted to know if I could have your permission – attributed of course – to use the attached cartoon for the blog. Please let me know.
Thank you so much for the consideration.
Friendly, right? I asked nicely. I was respectful, I let them know I'd been a fan since childhood and that the Peanuts books were treasured items in my house. I said please and thank you. But after reading their reply, I feel like someone pulled the football away just as I was going to kick it. Here it is:
Dear Jeff,
Thank you for your email.
Unfortunately, due to legal restrictions, we cannot grant permission for your request below. We’re sorry to disappoint.
We greatly appreciate your interest in PEANUTS and wish you the best.
Regards,
The Peanuts Team
The first thing I noticed about their response was it's a form letter. And if you've been following along recently, you know how I feel about form letters.
Anyway, I can't show you the cartoon, but I can describe it to you. So here goes.
In the first frame, Charlie Brown is with Lucy and he's getting ready to fly his kite. Lucy says, "I appreciate your letting me help you Charlie Brown...I like to feel needed." In the next frame she says, "I bet this kite will fly clear up to the clouds." Charlie Brown says, "Well we'll see." Then, Lucy is holding the kite as Charlie Brown starts running and says, "Ok! Let go!" The kite soars into the air, and Lucy, filled with pride, says "You got it up with my help. Will you tell everyone I helped you Charlie Brown? Will you? Will you tell everybody we were a team Charlie Brown? That we worked together? Huh? Will you?"
Suddenly, the kite comes crashing down to the ground, the kite string tangled all over Charlie Brown. Lucy, walking away from him, says, "I don't know you."
This, in a nut shell, is advertising. When something is a success, everyone wants to be a part of it, even if that means they were in the bathroom on the other side of the building when you came up with the idea. But if the campaign tanks, they run for cover and deny any involvement.
It's a keen observation by Charles Schulz, and I imagine it applies to any business lousy with glory hogs, scene stealers and outright liars. Although, besides politics, I think agencies have cornered the market on them.
Anyway, I wish you could see it. It'd be a lot more entertaining than reading about it.
When I think about The Peanuts Team refusing my request, I can't help but be reminded of what Snoopy once said.
"I love mankind. It's people I can't stand."
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