Manifesto

Sung to the tune of the Eagles' Desperado:

Manifesto, why don’t you come to your senses

You’ve been full of pretenses for so long now

Oh you’re a hard one

I know that you got your reasons

These words that are pleasin’ you

Don’t matter no how

Fancy sentences don’t impress judges boy

You know they’re just a fable

They’re wanted by a client you ain’t met

Now it seems to me award shows

Like the ones you see on cable

Leave you filled with nothin’ but regret

Manifesto, oh, you ain’t getting shorter

Cause it’s the first quarter, the budget’s approved

And creative, oh creative, well that’s just some people talkin’

Your prison is balkin' when good words are removed

Write a spot you’re proud of this time

Don’t squander it you’re in your prime

It’s the only way to get an increase in pay

You’ll have your highs and lows

Ain’t it funny how this assignment blows, cliché

Manifesto, why don’t you come to your senses

They’ve paid your expenses, go write something great

It’s now or never, a book piece is just what you’re needin’

You better stop your concedin’

You better stop your concedin’

You better stop your concedin’

Before it’s too late

Calling in well

Anyone can call in sick. When you’re fighting muscle aches, nausea, diarrhea and a 101-degree fever it’s a no brainer.

Of course, we’ve all been around those people who drag their sorry selves in no matter what, looking like they just finished auditioning for Contagion II. For some inexplicable reason – perhaps an overdeveloped sense of importance, a crippling fear of being fired if they miss a day, or just to get even with everyone they work with who don’t give them the recognition they deserve, they feel it’s their civic duty to keep working until they drop.

But if you ask anyone who’s ever worked with me, after they stop denying it, they’ll tell you in no uncertain terms that’s never been my problem.

Sniffles? Home for three days. That’s the spirit.

I used to work with this guy at an agency who would occasionally call in well to work. He’d wake up in the morning feeling great, optimistic, ready to take on the world. On those days, he’d call the agency, get someone on the line and say, “I won’t be in today. I feel too damn good to come to work.”

I’m all in favor of the concept.

Some shops give you a couple mental days or personal days off a year. I suppose they think you should use those if you’re going to call in well. I think it’s a matter of expanding the definition of sick. As in, it would make me sick to go into work feeling this good.

Which brings me to another point (assuming I had one in the first place): maybe it’s time to reconsider the name “sick days.” If people are going to start calling in well – as they should – the days allotted should reflect that policy.

Maybe a combination of sick and well, a term that would define and describe the days for exactly what they are. Let’s call them Swell Days™.

Although technically, that could be any day you’re not in the office.

The feel good post of the season

Jerry Maguire put it best. "We live in a cynical world. A cynical world."

Don't get me wrong, between Wall Street, both political parties, big pharmaceutical companies, police training, Donald Trump and Kim Kardashian there's a lot to be cynical about.

But sometimes, for myself anyway, I find that intentionally or not, I'm a little too immersed in my own cynicism. I'll use it as a launchpad for some sarcastic line, usually a cheap - albeit very clever and original - shot. Sometimes I'm in it so deep, I forget there are reasons to suspend at least part of my cynicism every once in awhile.

There are still people living by the Golden Rule: treat others as you'd like to be treated. And every once in awhile, it's nice to have my faith in humanity restored.

I work in advertising: it doesn't happen nearly often enough.

Anyway, when I see videos like these, some which you may have seen, they make me feel something I haven't felt about humanity in awhile.

Hopeful.

The right attitude

I don't think there's anyone who knows me, as much as anyone can know anyone, who'd argue the fact that I've gotten complaining down to an art form. I'm not proud.

Anyway, I thought it'd be good for me and everyone within earshot if I tried developing a different skill. So I'm choosing gratitude.

It's dawned on me, more than once, that in the scheme of things - the big picture - I have it pretty damn good in almost every area of my life. Not as good as some, but I'd be willing to bet better than most. And it's not that I'm ungrateful - quite the opposite in fact. But what I do know is I could make a more frequent habit of practicing gratitude. Maybe turn it into an everyday thing, because everyday, there's something to be grateful for.

It could start every morning. My pal Cameron always says any day above ground is a good day. So waking up each morning seems like a good thing to be grateful for.

I don't work in insurance or the fast food industry. I don't work on an assembly line. Not that there's anything wrong with those jobs. But I'm grateful I have a job that lets me make up stuff and dress like a fifteen-year old everyday.

I could've wound up working with a bunch of stiffs, boring people who make the long days even more excruciating than they already are. Instead, (almost) no matter which agency I'm at, I'm grateful I get to work with some of the funniest, most creative people in any business.

My wife and kids are healthy and love me.

My two dogs are healthy and love me.

My neighbors are healthy.

I'm finding it's doing me good to have an attitude of gratitude, even for the little things.

Finding a parking space when I turn in the lot.

Not having to wait in the slow line at the market.

Walking up to the washer just as it finishes the cycle.

I'm grateful for my friends, who support, encourage and uplift me in all my endeavors and wild schemes. I mean my current friends. I cut the whiners and complainers loose long ago - no time for them. I'm grateful I did that as well.

So that's all I wanted to say. No snarky post, no quippy little end line tonight. I'll wrap it up by saying I'm grateful to everyone who reads this on a regular, semi-regular or occasional basis.

That's it. Now I'm done with this post.

See? I even gave you something to be grateful for.

Yum Kippur - 2015 edition

Why is this day different from any other day? Because today, I'm going to do something I don't usually do. No, not write a post worth reading. Instead I'm going to post a three-year old post about Yom Kippur. The holiest holiday on the Jewish calendar starts this evening, and yet my feelings about it haven't changed in the last three years. Hence the repeat posting. Like someone once said, "Why do they call it a fast if it goes so slow?" I got nothing. Anyway, enjoy this well-aged, classic holiday post. And when YK is over, eat bubbie, eat.

Quick, how many Jews does it take to blog about Yom Kippur? All of 'em.

Not that the internet needed another blogpost about it, what with this fine post at Round Seventeen, and this swell one at Ad-Aged. But I thought what the hell, I'm just sitting here: I may as well write one. After all, we're not supposed to eat today, but apparently typing is still on the table (see what I did there?).

As I've posted before, I'm not really much of a practicing Jew. I don't know if it's because of four long years of Hebrew school and being bar mitzvah'd, or in spite of it. But as a result, whether I want to be or not, I'm still hard-wired to recognize the holiest day on the Jewish calendar. And because Catholics, despite what they think, have never had the market on guilt cornered, I can't help feeling like I should be more of a participant in the customs and traditions of this day. But here's the thing: for me, actually observing it would be a bit hypocritical. Somewhat akin to all the Jews who, since they're not supposed to drive today, make a proud point of walking all the way to the synagogue.

From the parking lot.

Yom Kippur is the one day we're supposed to reflect on and atone for our sins of the past year. I'm not bragging, but I think we both know it's going to take more than one day.

Besides, there isn't a day that goes by that I'm not constantly thinking about my sins. Since we're supposed to be fasting on this holy day, each year Yom Kippur only serves to narrow down the sin I should be focusing on most.

Gluttony.

Book report

I don't make a lot of money from this blog. And by a lot I mean none.

However being in advertising, it's occurred to me from time to time I probably could break open a few corporate wallets by selling ad space on here. After all, the very desirable demographics of my readership are the same as Disneyland's - 8 to 80. Plus it is the happiest blog on earth, so there's that.

Advertisers would have a direct line to the 11 people who read this blog on a regular basis. I know that may not sound like much, but it's 11 people they wouldn't have otherwise.

Before I go climbing up the corporate ladder asking for money, I probably should have proof of concept: an example of how well advertising might work on this site, and could work for them.

So as a trial run, I'm going to plug my pal Rich Siegel's book, Round Seventeen & 1/2: The Names Have Been Changed to Protect the Inefficient.

The title comes from his popular blog of the same name. In it, Rich covers a diverse variety of topics like advertising, sex, the situation in the middle East, why he sucked at being a creative director and poo. More than one post about poo.

Alright, maybe not exactly the same demographics as Disneyland.

Anyway, I haven't read the book yet. But I had lunch with Rich a couple weeks ago, and I did get to hold a proof copy of it. And I have to say, I was duly impressed. It had everything the great, classic books throughout time have had.

There are pages, lot's of 'em. And on almost every single page, words. Lots of 'em. Like Moby Dick and The Bible, it also has a front cover and a back cover.

What more do you need to know? If you need a good laugh, and really, who of us doesn't, then pick up a copy of his book today. You can order your copy here.

And once you're done with it, if you don't mind I'd like to borrow it. Because, you know, twelve bucks is twelve bucks.

Tired

A lot of people would say it's manipulative of me to post a picture of a cute puppy, who's obviously so tired it can't keep its eyes open.

I agree. It would be if the picture had nothing to do with my post, which fortunately it does.

Because that's how tired (and cute) I feel tonight.

For whatever reason, I haven't slept well the past week. A couple hours at a time at most, up for an hour, then a couple more. That kind of interrupted sleep pattern, together with Friends reruns at 3:30 in the morning takes a toll. And tonight I'm paying it.

So I'm going to do something I haven't done in a very long time ("Put up an interesting post!" I heard that). I'm going to bed early.

I start a new gig tomorrow, and I want to be refreshed and ready to tackle a couple things: the assignments waiting for me, and scoping out new sushi places for lunch. Not necessarily in that order.

Anyway, as this Sunday night winds down - at least for me - let me wish you what I wish for myself: A great nights' sleep, sweet dreams and a cool breeze to carry you away on.

I'll save Scarlett Johansson and the winning lottery ticket for another post.

What's the rumpus?

From the first frames of Blood Simple, I've been a Coen Brothers fan. I've enjoyed everything they've done. I even managed to find a few lines worth hearing in The Ladykillers.

But for now and always, my favorite Coen Brothers film is Miller's Crossing.

For me, it's pitch perfect on every level. The writing in particular is so authentic and of the time, it demands attention to follow exactly what's going on. I like movies where I'm required to be an active participant and not an innocent bystander. I also like movies where I don't know what's coming, or, as Tom Reagan (Gabriel Byrne) would say, what the play is.

On the surface it's a gangster film. But it's really about loyalties, relationships, jealously, consequences, love and sacrifice in the most honorable sense.

Brilliant performances all the way around, it's also the movie that made Gabriel Byrne a star (at least in America), and introduced us to Marcia Gay Harden. Albert Finney is superb as mob boss Leo. The film is also filled with Coen Bros. favorites: Jon Polito is brilliant as usual as rival mob boss Casper. John Turturro gives yet another of his eccentric, memorable, scene-stealing performances (while we're talking about Turturro, have a look at him in Big Lebowski). Steve Buscemi, although not going through a wood-chipper in this one like he did in Fargo, has a short, memorable bit that's pure gold.

If you have an eye for detail, you'll notice an apartment building in the film called the Barton Arms. If you're a Coen Bros. fan, you'll know why that's so cool.

Sadly Miller's Crossing didn't do nearly as well commercially as it deserved to because it had the unlucky honor of being a gangster film released the same year as Goodfellas and Godfather III. For me, of the three, it's the best of its' genre.

In this movie, as one of the characters says, "Up is down, black is white." I say Miller's Crossing is a great film you owe it to yourself to see.

Hepinstall!

I like to think I have a pretty objective assessment of my talent when it comes to writing. Essentially, I'm not bad. In fact most of the time I'm pretty good. And occasionally, I bat one out of the park.

On those days, when I'm feeling pretty good about myself knowing I've said exactly what I wanted to say, I walk with a little spring in my step. A certain joie de vivre if you will, knowing I've strung a few choice words together people will enjoy reading and thinking about.

Those are the days I try not to think about Kathy Hepinstall. Because if I do, then I have to face the cold, bright glare of harsh reality that I can't come close to how very good she is.

Hepinstall is a writer's writer. Reading her words are a joy. I don't know how she manages to make me feel awe and jealousy at the same time, but somehow she pulls it off.

She has the priceless ability to make readers feel deeply, surprise them and then leave them breathless. For a sample of what I'm talking about, have a gander at her latest blogpost Jesus Would Take The Middle Seat.

I like to imagine the words don't come easy to her, and that she struggles with the same angst and durang I do every time she faces a blank page. I'd like to think that. It would bring me enormous misery-loves-company joy. But reading her work, seeing the ease, flow and specificity of the words tells another story.

Kathy's also written four or five novels - I've lost count. My idea of being productive is leaving a note on the door for the UPS guy. Clearly we have different approaches.

If I were half the writer she is, I'd be twice the writer I am.

Which tells me I should start thinking about math teacher as an alternative career choice.

Things I was wrong about: FasTrak

Continuing my wildly popular yet rarely acclaimed series of Things I Was Wrong About, we now add to remote controls, GPS and butt heaters the FasTrak lane on the 110 freeway.

Years ago, I worked at a small (minded) agency in Orange County that had The Toll Roads. The agency is no longer around, but the Toll Roads are. To use them, you need a FasTrak transponder loaded up with cash credits from a credit card. Sensors on the freeway read it as you fly by and deduct the toll automatically.

This was all well and good for private toll roads, but when the city of L.A. decided to try it on the carpool lanes on the Harbor Freeway - 110 to you and me - I was against it.

My thinking was I'm a taxpayer, and damn it those lanes should be mine, dare I say all of ours, free of charge. It was just another instance of the man keeping me down. And by down I mean gridlocked.

But I should've known better to stand, or sit, between the city and a lucrative revenue stream.

It only took one instance of being late to a show at the Music Center because of traffic to get me thinking maybe I should give this FasTrak thing a try.

Here's what I discovered: the carpool lanes, now called Metro Express Lanes, totally rock. More importantly, they roll.

The price is based on time of day and how congested the freeway is. Most of the time, if I have two or more people in the car, there's no charge to use the lane. I set the transponder to one, two or three riders. And to keep me honest, they have cameras to check how many people are actually in my car if there's a dispute.

It's become like anything else I pay for by having money withdrawn automatically - once I bit the bullet, my wallet didn't even feel it.

Plus, with as much business and as many appointments and lunches that I have in L.A., it's paid for itself several times over in time saved.

Sure I feel the hostility from other drivers not in the express lanes, as they just sit with their cars idling, inhaling exhaust and working on their hand gestures.

But as I fly by, blasting E Street Radio and getting where I need to be on time, I'm in sort of a fugue state. I don't even notice them anymore.

I'll say it because it's true: I was wrong about using FasTrak.

If you feel the need for speed, velcro that little sucker to your windshield and get moving.

My new favorite teacher

I'm not going to bury the lead, I'll just come right out with it. My new favorite teacher is Mr. Hayashino. I say new favorite, because I just met him tonight for the first time at my daughter's high school Back To School Night.

If you don't have kids you may not be familiar with Back To School Night. Almost every school has one. It happens at the beginning of the school year, usually on a night there's a major sporting event or a television program you've been waiting three months to see.

Parents follow their child's curriculum, going from class to class between bells, cramming ourselves in the students' chairs and listening to their teachers give an overview of who they are, what they teach and what they expect from both us and the students.

They have ten minutes to do it before the bell rings and everyone hustles onto the next class.

Tonight, I met my daughter's chemistry teacher, Mr. Hayashino. I know, I said chemistry. I'm sure for those of you who follow this blog with any kind of regularity, you already see where this is going. And it's going exactly where you think it is.

I'm not sure what Mr. Hayashino was saying during his allotted ten minutes. I was busy looking at the Periodic Chart, trying to find the element symbols that spelled Felina, which as I'm sure you know was the name of the series finale episode of Breaking Bad.

When the bell rang, I went up to Mr. Hayashino, introduced myself and asked if he'd watched Breaking Bad since it's required viewing for chemistry teachers. He said he saw the series - all of it - for the first time this summer. I told him I'd binged it six times. He was duly impressed.

We immediately started talking about chemicals, cooks and how we have to get together and talk some more about the show. Twist my arm.

So this semester, I'm going to be taking a keen interest in how my daughter is doing in school. I'll monitor her progress, and talk to the teachers when necessary.

When I get to her chemistry class again, I'll ask the teacher, "Who the hell are you?"

And if Mr. Hayashino's the chemistry teacher I think he is, I'm pretty sure his answer will be, "You know who I am. You all know. Now say my name."

Roll 'em Roll 'em Roll 'em

They're everywhere. In jars on the bookshelf, glass bowls on the dresser, the bottom of drawers and jean pockets.

Pennies. The Fredo of the coin world.

I've always been a big proponent of change (SWIDT?). Especially since I drive a car that has a special compartment for it. Armed with quarters, nickels and dimes, I fear no parking meter.

The problem is the thing I use change for the most I can't use pennies for. I know there's a movement to do away with the penny. But I'm not for it.

After all, what will we leave for the next person in that little plastic dish at the car wash and liquor store if we banish the penny? It's a cheap way of feeling like you're doing something good for someone else without actually doing anything good for them.

I know it costs more to make a penny than the penny's worth, but I don't believe that's the issue.I believe it's an organizational problem. So I decided to be an example for my family and the nation by doing something about it.

Today I took all my pennies and dumped them on the bed. Then, counting in two's fifty-cents at a time, I rolled them into bank coin sleeves.

I wound up with $3.50. That's 350 pennies. See how easy math is with pennies?

I even found a relatively rare 1956 D penny in the pile. Depending on which eBay listing you believe, it's worth either $1.60 or $498. I choose to believe the second one.

I'd be curious to know how many people think the same way as I do about pennies.

And I'll bet you know exactly how much I'll pay for your thoughts on it.

No joke

If you haven't seen the trailer for next years' Suicide Squad, have a gander at it here.

Besides looking awesome, and making people forget Will Smith starred in After Earth, the trailer reveals the next incarnation of the Joker, frighteningly played by Jared Leto.

I was never a Leto fan, and in fact he wasn't even on my radar until I saw his brilliant performance in Dallas Buyers Club (btw,I was among the first to call Oscars for McConaughey and Leto).

I was also a purist, of the belief no one could ever come close to Heath Ledger's embodiment of the Joker in The Dark Knight. At least right up until I heard Leto had been cast. The casting director deserves an Oscar for this one.

The look of joy and glee on Leto's face as he delivers his memorable, quotable and infinitely creepy line in the trailer gives me chills every time I watch it.

The line is "I'm not gonna kill you. I'm just gonna hurt you really, really bad."

Which, if you work in an agency, may have a slightly familiar ring to it.

Remaining faithful

It's like Groundhog's Day.

Every September, Apple introduces the newest iPhone along with a few other products or improvements.

Then, online and in person, the Apple faithful show up in droves a couple weeks later to snap them up so they can have bragging rights to being among the early adopters of Apple's latest.

ME: Hi, my name is Jeff and I'm an Apple loyalist. ALL: Hi Jeff.

I love the annual show. From the year's worth of rumors leading up to it, to the pre-show music (all of it available on iTunes), to Apple's vice-president of Software Engineering Craig Federighi's humor-filled and loose presentation, to the products themselves, it all works for me. And on me.

I have an ancient iPhone5 I waited two months and went to seven Apple stores to get when it first came out. For those of you keeping count, that means as of today's presentation I'm three generations behind on the iPhone. I want the new iPhone6S Plus. But I probably won't get it.

Instead, I'll wait for next year's song and dance when they introduce the iPhone7. I like buying in the non-"S" years.

Whenever the subject of iPad comes up, between my laptop and my iPhone I've never been able to find a reason to hop on the iPad bandwagon. But I did want one after today's introduction of the 12.9" iPad Pro. It has an available Smart Keyboard for $169 to make it more like a laptop, and a $100 Apple Pencil which is their way of saying stylus.

However when I use the calculator on my ole' iPhone5 and add up exactly how much all this new gear would cost me - and add in the fact I now have tuition for young Mr. Spielberg, plus the wife and daughter are waiting for their new phones - it becomes painfully clear I'm going to have to wring (or ring) a little more use out of what I have.

Hey Siri, couldn't you cut me a little slack and make it every two years?

Happy Labor Day

We're into the long weekend, and tomorrow is Labor Day. So what better time to celebrate by listening to some fine music celebrating the tone and spirit of this deserved holiday that honors this country's Labor movement and the working men and woman who led it.

Alright, not all of these songs actually honor the movement - some have a little fun with it.

From Elvis to Alabama, maybe you'll know a few of these. If you do, or even if you don't, please to enjoy. And be sure to make the most of your holiday weekend.

You worked hard for it.

The fine print

Today I made an investment I'd managed to put off for years. I bought a new printer for the house.

The old printer was a HP Photosmart C8180, and it served us well for a long time. But as it got older, it would occasionally freeze up under the stress of all the work it had to churn out. Something I can definitely relate to.

Then there was that obsolete thing. With the advent of Apple AirPrint, which was not one of its capabilities, it was only a matter of time before it was taking the big dirtnap.

The good news is the price of printers has continually come down, and the technology loaded into them has steadily increased. The bad news is - and this is an odd complaint - is there are too damn many to choose from. HP. Cannon. Brother. Epson. Lexmark (never a contender). Each company making at least ten to choose from, running the gamut from inexpensive to need a co-signer.

The determining factor on price is features. Paper feeder? Yes please. Automatic double side printing? Twice the fun. 12 pages per minute? If you say so. AirPrint? How did I ever live without it.

I didn't have the cash on hand for both the new MacBook Pro I need and the new iPhone being announced next week. But I did have the $99 bucks for a new HP OfficeJet 5740 (actually I just poured a little more gas on the American Express card).

So I feel like I at least got to upgrade something.

The setup however didn't go quite as smoothly as I'd hoped. It had trouble connecting to my wireless network. I thought it'd automatically say, "Oh, Jeff's network, where you been all my life?" Not so much.

Seems I was running on a 5Ghz network, and the printer is only 2.4Ghz capable. With the help of HP Tech Support I was chatting with, who at one point told me I needed to be patient (I got your patient right here...), I created a new 2.4Ghz network for the printer to hook up with. I know, right?

Now everything's working swell, and the new printer's spitting out paper like it just took a swig of Zima.

I wonder if it'll let me print out the loan documents I'll need for the ink cartridges.

I'll be your Uber driver tonight.

I've never used Uber. I get the concept, and the concept scares the hell out of me.

As I understand it, through an app on your smartphone you let Uber know you need a ride.

Then, they let a complete stranger, who's somehow managed to pass a cursory background check while hiding the fact he killed three kids in Jersey, know where you are and what you look like.

They pull up in their personal car, which may or may not have been serviced or inspected since they've owned it ("Brake pads?! That's just crazy talk."), and you get in.

That thing you heard through your entire childhood about getting into cars with strangers? Yeah, not so much.

Google "bad Uber experience" and you'll get thousands of pages detailing horror stories. On the flip side, there's a website called Diary Of An Uber Driver, written by an anonymous driver, who appears to work in Australia, about the nightmare customers he's picked up. It's quite funny, although not as funny as this blog or Round Seventeen.

The reason I'm ranting about Uber is I was mulling over becoming a driver to research a short story in the works.

Fortunately, I sat still for a few minutes, the urge passed and I thought of something else to write about.

As far as I can tell, being an Uber driver does have a few things in common with freelancing: you work when you want. You can take long gigs (drives) or short ones. And you have to make a good impression each time out so they'll ask for you again (passengers get to rate their driver through the app).

On the other hand, when I'm freelancing at home or in an agency, rarely does anyone throw up where I'm working, leave their purse or wallet on my desk, fall asleep in the chair next to me (unless we're in a status meeting) or scratch my upholstery with their keys. Then expect me to clean it up.

The reason I even signed up for Uber - did I mention I signed up for Uber? - is because of my son. He doesn't have a car while he's at school, so he'll be using public transportation (which university students ride for free), getting rides with friends and using Uber when he has to. The deal was if I signed up, he gets $20 in free rides.

Which is $20 I don't have to spot him, so sign me up.

The catch is he doesn't get the credit until I take my first ride. Around the block counts, right?

Mr. Tee

A few years ago, I was looking for something I could do to add on to the monumental fortune I've made in advertising. Preferably something not involving monster egos, all-night work sessions, talking to account planners and unimaginably bad pizza.

So my friend and art director extraordinaire Kurt Brushwyler and I kicked around escape plans for a while, and came up with a business idea we could both get behind: t-shirts.

Alright, so it wasn't the most original idea. But we were going to do it in a way that managed to combine two things we loved - t-shirts and Vegas.

I forget the name of it, but for a while there was a little newsletter/brochure you could pick up at any restaurant, usually near the restrooms by the sponsored post card rack and outdated copies of the L.A. Weekly. It listed all kinds of bizarre classes that not only reinforced every stereotype about L.A., but also that no legitimate institution of learning would ever offer.

One of them was How To Get Into The T-Shirt Industry. Coincidence? I think not.

So one night after a long day freelancing at Chiat (is there any other kind?), Kurt and I hopped in his Prius and drove over to the world-famous, two-star Marina Del Rey Marriott for a three-hour class taught by guys who'd hit it big making t-shirts and selling them to Paris Hilton for $95 a piece at Kitson.

It was actually an interesting and educational evening. Needless to say the part about having to go to Vegas at least once a year to hawk our wares at the Magic Fashion Convention was quite appealing.

Our master plan was to get those cart/kiosk things you see in the main promenade of The Forum Shops at Caesar's and sell the t-shirts off of them. It was going to be our test run. If they did well, we'd approach each of the casinos and holding companies about making exclusive t-shirts for their gift shops, with funny lines tailored specifically for each hotel.

I wrote about a couple hundred Vegas/hotel lines, and Kurt started working on designs for them. It was ours, and it was fun.

Right up until I called The Forum Shops to find out about the carts. Come to find out - and if I'd thought about it for a second I would've realized it - that Caesar's owned all the carts in their mall. They didn't rent them to outside vendors.

But since we both come from advertising, and are used to rejection, adversity, broken dreams and plans going awry on a daily basis, we knew exactly how to handle the situation.

We gave up.

Every once in awhile, when Kurt returns a phone call (my hair was black when I called him) or when I see him, we kick around rebooting the idea. But then we move on to more important things, like which sushi place to go to for lunch.

We still own the URL and still have the lines. Plus there are a whole slew of casinos that weren't there the first time around we could approach. So I'm not ruling anything out - we might come back to the idea at some point.

All I know for sure is if we do, there'll definitely be a lot of research involved.