You're gonna need a bigger box

It never stops.

If you work in an ad agency, you know there's one thing people working there love to do more than anything. SPOILER ALERT: It's not creating ads.

It's complain.

Two disclaimers right off the top: first, there are plenty of valid things to complain about. Second, I've definitely contributed to the culture. I have a reserved seat on the complain bandwagon. Ok seat, could be closer. Armrests don't work as well as they should. More padding wouldn't hurt. SWIDT?

Ad agencies, while sometimes a hotbed of creativity, can also be an unrelenting cacophony (waited 780 posts to use that word) of privileged, overpaid people who have it good whining about how bad they have it. Cue the violins.

They work too hard. Nobody understands them. People just don't get it. The traffic sucks (well, that one's true). There are too many meetings (also true). They should be promoted. That guy should be fired. The food guy always has the same sandwiches. This isn't as fun as it used to be. This coffee is awful. They hated my ideas. They only had an hour forty five for lunch. They had to work the weekend. The client is an idiot.

I used to work with this art director who liked to quote an old boss of his. He used to say, "You get paid four-times what the average person makes. I expect you to work at least twice as hard."

It's like the kid who cried wolf, and keeps crying. At first it's deafening, then after awhile you don't even hear it anymore. Somebody call a waaaaaaaaambulance.

I know what you're thinking: who the hell are you and what've you done with Jeff? I get it. And I'll be the first to admit, for the second time, I'm as guilty as anyone else - it doesn't take much of a push to get me started. When the complaint wave hits, I want to hang ten just as much as anyone. But when I complain about work, at least somewhere far below the surface - in a quiet little voice only I hear - I'm at least grateful I have work to complain about.

As I crawl at a snail's pace into the office every day on the world's largest parking lot, the 405, I look around at the coffee grinders, rust buckets, rattletraps and jalopies slogging it out in the lanes next to me, and that same little voice tells me to be glad I have a really nice car to wait it out in.

In my experience, complaining about people is a useless exercise. I've found they're not changing on my account anytime soon, so I try not to let them get to me. I make an effort, often unsuccessful but at least I'm trying, to use a little grace in dealing with people I disagree with. And by disagree, I mean they're wrong. At the very least, even when that's true I go out of my way to try and treat them as I'd want to be treated.

Since every agency I work at has open floorplans, maybe the complaining just seems louder because it echoes off the polished concrete floors.

Don't get me started.

But it's become a runaway train. Everyone wonders why it's gotten so, so bad. It's like the person who crosses the middle of the street, gets mowed down by traffic (when it's moving), then denies their contribution to the accident.

My suggestion is we all - including myself - try to dial it down a bit, and focus on the more positive things about agencies (yes there are some) for awhile. Like the fact we don't work in the insurance business. What we do isn't exactly breaking rocks or digging ditches (although I've occasionally watched someone dig their own grave). And that paycheck, at almost every level, is at least twice the national average.

Maybe November will be the No-complaining month. Let's see how that works.

Of course, if you don't like that idea, by all means feel free to complain about it.