Don't care package

It seems like a good time to rerun this post I did a little over two years ago. It appears as it did then, except for a minor tweak or two here and there. After all, I don't want to strain myself.

First, I'd like to send my sincere thanks to everyone for all your emails, calls and notes asking why Rotation and Balance hasn't had any new posts for a few weeks. All of us here at RNB International Headquarters have been deeply touched by your demonstration of enthusiasm for our blog, and your genuine concern why we haven't been posting more often.

Nah, I'm just funnin' ya. No one gives a crap.

The truth is I could never put up another post, and the impact on your life would be zip. Zilch. Zero. And probably some other "Z" word I'm too lazy to find.

Don't feel bad, as apparently you haven't. I work in advertising - I'm used to it.

You wouldn't think it at first glance, but the product is essentially the same between this blog and advertising. When it's there, and it's clever or engaging on an emotional, humorous or intellectual level, you like seeing it.

But when it's not there you don't miss it at all.

It's a lot like my high school girlfriend that way.

At any rate, we've been undergoing an "organizational restructuring" here at the main office. Our editorial and contributing writer staff has been streamlined for better efficiency, more frequent postings and articles you can relate to that will help you find happiness in being your true self.

Oh, wait, that was the staff over at O. Disregard that.

What we've done here at RNB is fired all the planners wearing knit caps (for a good laugh, see what my pal and Round Seventeen auteur Rich Siegel thinks of knit caps). So hopefully the work should be more frequent and a lot better, even without their unique insights.

Here's hoping you'll (continue to?) enjoy the renewed, reinvigorated, recharged, re-tooled and some other "R" word Rotation and Balance.

When I get around to writing it.